De Westernizing Visual Communication And Cultures

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De-Westernizing Visual Communication and Cultures

Author : Guo-Ming Chen
Publisher :
ISBN 13 : 9783848765775
Total Pages : 225 pages
Book Rating : 4.7/5 (657 download)

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Book Synopsis De-Westernizing Visual Communication and Cultures by : Guo-Ming Chen

Download or read book De-Westernizing Visual Communication and Cultures written by Guo-Ming Chen and published by . This book was released on 2020-03-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.

Intercultural Marketing

Author : Ivana Beveridge
Publisher : Routledge
ISBN 13 : 1000218074
Total Pages : 230 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Intercultural Marketing by : Ivana Beveridge

Download or read book Intercultural Marketing written by Ivana Beveridge and published by Routledge. This book was released on 2020-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.

Decolonizing Communication Studies

Author : Kehbuma Langmia
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527579549
Total Pages : 225 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Decolonizing Communication Studies by : Kehbuma Langmia

Download or read book Decolonizing Communication Studies written by Kehbuma Langmia and published by Cambridge Scholars Publishing. This book was released on 2022-03-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the launching of the Ferment in the Field special edition of the Journal of Communication, in which scholars were called upon to rethink the field because of the crisis it was facing.

China’s Communication of the Belt and Road Initiative

Author : Carolijn van Noort
Publisher : Routledge
ISBN 13 : 1000433285
Total Pages : 258 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis China’s Communication of the Belt and Road Initiative by : Carolijn van Noort

Download or read book China’s Communication of the Belt and Road Initiative written by Carolijn van Noort and published by Routledge. This book was released on 2021-08-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how China’s international political communication of the Belt and Road Initiative comprises narratives about infrastructure and the Silk Road. By carefully selecting infrastructure modalities and Silk Road representations, it is argued that China’s aesthetic production of the Belt and Road Initiative advances China’s image as an infrastructure and standards-setting power, conjures up a historical continuation of friendly and cooperative relations, and forges China’s identity as good neighbor, good friend, and good partner. Using a multiple-case study approach, this book analyses China’s communication of the Second Belt and Road Forum, the Alternative North-South Road in Kyrgyzstan, the Standard Gauge Railway in Kenya, and the China-Maldives Friendship Bridge. Detailed literary analyses of the Travels of Marco Polo and the Travels of Ibn Battutah further elucidate China’s selective uses of history. Chapters highlight spatial, temporal, political, economic, technological, and perceptual modalities in infrastructure narratives, and reveal the composition of Silk Road narratives, contributing to key debates about Chinese discourse, media strategy and infrastructure communication. China’s Communication of the Belt and Road Initiative will appeal to students and scholars of politics, international relations, communication, and Asian studies globally.

De-Westernizing Communication Research

Author : Georgette Wang
Publisher : Routledge
ISBN 13 : 113693538X
Total Pages : 291 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis De-Westernizing Communication Research by : Georgette Wang

Download or read book De-Westernizing Communication Research written by Georgette Wang and published by Routledge. This book was released on 2010-12-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.

Internationalizing "International Communication"

Author : Chin-Chuan Lee
Publisher : University of Michigan Press
ISBN 13 : 0472900145
Total Pages : 339 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Internationalizing "International Communication" by : Chin-Chuan Lee

Download or read book Internationalizing "International Communication" written by Chin-Chuan Lee and published by University of Michigan Press. This book was released on 2015-01-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness. In Internationalizing "International Communication," Lee and others argue that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing “international communication” must be precisely the opposite of parochialism – namely, a spirit of cosmopolitanism. Scholars worldwide have a moral responsibility to foster global visions and mutual understanding, which forms, metaphorically, symphonic harmony made of cacophonic sounds.

Visual Communication Across Cultures

Author : Linda Fu
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (55 download)

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Book Synopsis Visual Communication Across Cultures by : Linda Fu

Download or read book Visual Communication Across Cultures written by Linda Fu and published by . This book was released on 2000 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Theory of Assembly

Author : Kyle Parry
Publisher : U of Minnesota Press
ISBN 13 : 1452968268
Total Pages : 334 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis A Theory of Assembly by : Kyle Parry

Download or read book A Theory of Assembly written by Kyle Parry and published by U of Minnesota Press. This book was released on 2023-01-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vital reckoning with how we understand the basic categories of cultural expression in the digital era Digital and social media have transformed how much and how fast we communicate, but they have also altered the palette of expressive strategies: the cultural forms that shape how citizens, activists, and artists speak and interact. Most familiar among these strategies are storytelling and representation. In A Theory of Assembly, Kyle Parry argues that one of the most powerful and pervasive cultural forms in the digital era is assembly. Whether as subtle photographic sequences, satirical Venn diagrams, or networked archives, projects based in assembly do not so much narrate or represent the world as rearrange it. This work of rearranging can take place at any scale, from a simple pairing of images, undertaken by one person, to the entire history of internet memes, undertaken by millions. With examples ranging from GIFs and paintings to museum exhibitions and social movement hashtags, Parry shows how, in the internet age, assembly has come to equal narrative and representation in its reach and influence, particularly as a response to ecological and social violence. He also emphasizes the ambivalence of assembly—the way it can be both emancipatory and antidemocratic. As the world becomes ever hotter, more connected, and more algorithmic, the need to map—and remake—assembly’s powers and perils becomes all the more pressing. Interdisciplinary, engaging, and experimental, A Theory of Assembly serves as a playbook of strategies and critical frameworks for artists, activists, and content creators committed to social and environmental justice, ultimately arguing for a collective reenvisioning of which cultural forms matter. Cover alt text: Letters from the title appear in a jumble, each colored in a blue-orange gradient. Readable title and author sits below the jumble.

Cross Cultural Communication

Author : Richard D. Lewis
Publisher : Transcreen Publications
ISBN 13 : 9780953439812
Total Pages : 120 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Cross Cultural Communication by : Richard D. Lewis

Download or read book Cross Cultural Communication written by Richard D. Lewis and published by Transcreen Publications. This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the reader with a diagrammatic introduction to cross-cultural communication across 28 different nationalities.

De-Westernizing Media Studies

Author : James Curran
Publisher : Routledge
ISBN 13 : 1134650337
Total Pages : 317 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis De-Westernizing Media Studies by : James Curran

Download or read book De-Westernizing Media Studies written by James Curran and published by Routledge. This book was released on 2005-07-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?

Diaspora Literature and Visual Culture

Author : Sheng-mei Ma
Publisher : Routledge
ISBN 13 : 1136893946
Total Pages : 192 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Diaspora Literature and Visual Culture by : Sheng-mei Ma

Download or read book Diaspora Literature and Visual Culture written by Sheng-mei Ma and published by Routledge. This book was released on 2010-11-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an incisive and ambitious critique of Asian Diaspora culture, looking specifically at literature and visual popular culture. Sheng-mei Ma’s engaging text discusses issues of self and its relationship with Asian Diaspora culture in the global twenty-first century. Using examples from Asia, Asian America, and Asian Diaspora from the West, the book weaves a narrative that challenges the twenty-first century triumphal discourse of Asia and argues that given the long shadow cast across modern film and literature, this upward mobility is inescapably escapist, a flight from itself; Asia’s stunning self-transformation is haunted by self-alienation. The chapters discuss a wealth of topics, including Asianness, Orientalism, and Asian American identity, drawing on a variety of pop culture sources from The Matrix Trilogy to Crouching Tiger, Hidden Dragon. This book forms an analysis of the new idea of Asian Diaspora that cuts across area, ethnicity, and nation, incorporating itself into the contemporary global culture whilst retaining a distinct Asian flavor. Covering the mediums of literature, film, and visual cultures, this book will be of immense interest to scholars and students of Asian studies and literature, ethnic studies, cultural studies, and film.

Cross-cultural Visual Communication

Author : Chia-Wen Tsao
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (414 download)

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Book Synopsis Cross-cultural Visual Communication by : Chia-Wen Tsao

Download or read book Cross-cultural Visual Communication written by Chia-Wen Tsao and published by . This book was released on 1999 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.

Media Studies

Author : Paul Long
Publisher : Routledge
ISBN 13 : 1317428293
Total Pages : 654 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Media Studies by : Paul Long

Download or read book Media Studies written by Paul Long and published by Routledge. This book was released on 2021-08-19 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, ‘fake news’, the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.

The Routledge Companion to Journalism in the Global South

Author : Bruce Mutsvairo
Publisher : Taylor & Francis
ISBN 13 : 1000935604
Total Pages : 606 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Journalism in the Global South by : Bruce Mutsvairo

Download or read book The Routledge Companion to Journalism in the Global South written by Bruce Mutsvairo and published by Taylor & Francis. This book was released on 2023-11-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.

De-Westernizing Film Studies

Author : Saer Maty Ba
Publisher : Routledge
ISBN 13 : 1136502513
Total Pages : 298 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis De-Westernizing Film Studies by : Saer Maty Ba

Download or read book De-Westernizing Film Studies written by Saer Maty Ba and published by Routledge. This book was released on 2012-09-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: De-Westernizing Film Studies aims to consider what form a challenge to the enduring vision of film as a medium - and film studies as a discipline - modelled on ‘Western’ ideologies, theoretical and historical frameworks, critical perspectives as well as institutional and artistic practices, might take today. The book combines a range of scholarly writing with critical reflection from filmmakers, artists & industry professionals, comprising experience and knowledge from a wide range of geographical areas, film cultures and (trans-)national perspectives. In their own ways, the contributors to this volume problematize a binary mode of thinking that continues to promote an idea of ‘the West and the rest’ in relation to questions of production, distribution, reception and representation within an artistic medium (cinema) that, as part of contemporary moving image culture, is more globalized and diversified than at any time in its history. In so doing, De-Westernizing Film Studies complicates and/or re-thinks how local, national and regional film cultures ‘connect’ globally, seeking polycentric, multi-directional, non-essentialized alternatives to Eurocentric theoretical and historical perspectives found in film as both an artistic medium and an academic field of study. The book combines a series of chapters considering a range of responses to the idea of 'de-westernizing' film studies with a series of in-depth interviews with filmmakers, scholars and critics. Contributors: Nathan Abrams, John Akomfrah, Saër Maty Bâ, Mohammed Bakrim, Olivier Barlet, Yifen Beus, Farida Benlyazid, Kuljit Bhamra, William Brown, Campbell, Jonnie Clementi-Smith, Shahab Esfandiary, Coco Fusco, Patti Gaal-Holmes, Edward George, Will Higbee, Katharina Lindner, Daniel Lindvall, Teddy E. Mattera, Sheila Petty, Anna Piva, Deborah Shaw, Rod Stoneman, Kate E. Taylor-Jones

Encyclopedia of Communication Theory

Author : Stephen W. Littlejohn
Publisher : SAGE
ISBN 13 : 1412959373
Total Pages : 1193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Communication Theory by : Stephen W. Littlejohn

Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

Journalistic Role Performance

Author : Claudia Mellado
Publisher : Routledge
ISBN 13 : 1317667689
Total Pages : 264 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Journalistic Role Performance by : Claudia Mellado

Download or read book Journalistic Role Performance written by Claudia Mellado and published by Routledge. This book was released on 2016-11-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.