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De La Emocion A La Compra Por Que Y Como Compramos
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Download or read book De la emoción a la compra written by and published by ESIC Editorial. This book was released on 2021-09-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra recorre en siete capítulos los puntos principales del journey del consumidor y el shopper con el objetivo de encontrar insights potentes, accionables y ágiles que generen crecimiento estratégico y sostenible a las compañías. Comienza por entender cómo funciona el cerebro y como toman las decisiones emocionales y racionales los consumidores. La confluencia entre la neurociencia y la economía conductual permite entender las relaciones entre los consumidores, las marcas y sus procesos de decisión de compra. A continuación, el libro recorre las mejores técnicas para dibujar el shopper decision journey y así poder implementar una estrategia omnicanal con las mejores experiencias cliente, donde el desarrollo de estrategias con influencers han llegado con el nuevo marketing para quedarse por su capacidad para movilizar las opiniones. Con los grandes avances en la tecnología, se hace imprescindible implementar herramientas de vanguardia como son la inteligencia artificial y el deep machine learning, que facilitan la captura de tendencias emergentes a través de las imágenes publicadas en las redes sociales y optimizar las oportunidades en tiempo real. Por último, se termina la obra con los fundamentos de la eficacia publicitaria para poder medir y rentabilizar las acciones publicitarias.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Book Synopsis Business Analytics and Cyber Security Management in Organizations by : Rajagopal,
Download or read book Business Analytics and Cyber Security Management in Organizations written by Rajagopal, and published by IGI Global. This book was released on 2016-11-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522526005 Total Pages :1584 pages Book Rating :4.5/5 (225 download)
Book Synopsis Mobile Commerce: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Book Synopsis Una guía para construir un guardarropa versátil y atemporal by : MAX EDITORIAL
Download or read book Una guía para construir un guardarropa versátil y atemporal written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tener un armario versátil y atemporal es el sueño de muchas personas. Un armario como este te permite vestir bien para cualquier ocasión, sin tener que gastar mucho dinero ni comprar ropa nueva constantemente. En este libro electrónico, aprenderá todo lo que necesita saber para armar un guardarropa versátil y atemporal. Cubriremos los siguientes temas: •¿Qué hace que un guardarropa sea versátil y atemporal? •Cómo organizar tu guardarropa •¿Cuáles son las piezas imprescindibles de un armario versátil y atemporal? •Cómo combinar las piezas de tu armario •Cómo cuidar tu ropa ¿Qué hace que un guardarropa sea versátil y atemporal? Un armario versátil es aquel que te permite crear diferentes looks con las mismas prendas. Un guardarropa atemporal es aquel que no pasa de moda con el tiempo. Para que un armario sea versátil es importante que cuente con piezas básicas que se puedan combinar entre sí. Estas piezas deben ser de calidad y estar bien cortadas, para que te sientas bien usándolas. Para que un armario sea atemporal, es importante que esté compuesto por piezas clásicas que no se dejen influenciar por las tendencias de la moda. Estas piezas deben ser de color neutro y de corte sencillo. Aprenda mucho más...
Book Synopsis Conseguir el SÍ (y evitar el NO) en 5' by : Jordi Villar Lleonart
Download or read book Conseguir el SÍ (y evitar el NO) en 5' written by Jordi Villar Lleonart and published by Libros de Cabecera. This book was released on 2019 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: El éxito de los vendedores depende de su conocimiento de los procesos automáticos de toma de decisiones y de su capacidad para influir en ellos. La venta depende del filtro que el cliente utilice para juzgar al vendedor y a su producto. En este libro aprenderás cómo funciona el cerebro de los clientes a la hora de tomar decisiones, es decir, qué hace que un cliente tome una decisión u otra, y por qué a veces confía más en un vendedor que en otro; y qué decir, cómo y cuándo para condicionar esos automatismos mentales a tu favor y aumentar significativamente tus probabilidades de conseguir un sí.
Download or read book A New Day written by Jon Secada and published by Penguin. This book was released on 2014-10-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first successful Latin crossover artists, Jon Secada dominated the pop music charts in the early 90s, releasing hits such as Just Another Day and Angel and winning multiple Grammy Awards. As a Cuban refuge, Jon understands that life is about starting anew and embracing opportunities, something he never lost sight of while achieving his dream of being a performer and while building new dreams when life took unexpected turns. In his debut book, Jon shares the lessons he learned that made him the resilient person he is today. His moving message reaffirms that wisdom and strength comes from constantly reinventing yourself and finding what you’re made of through doubt and hardships, growing from adversity, and having faith in A New Day.
Book Synopsis I Heart Obama by : Erin Aubry Kaplan
Download or read book I Heart Obama written by Erin Aubry Kaplan and published by Brandeis University Press. This book was released on 2016-02-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal and cultural exploration of Barack Obama as black president, black icon, and black folk hero
Book Synopsis Spanish Prose Composition by : George Wallace Umphrey
Download or read book Spanish Prose Composition written by George Wallace Umphrey and published by . This book was released on 1907 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Las 6 Emes Del Éxito by : Farid De Alba
Download or read book Las 6 Emes Del Éxito written by Farid De Alba and published by Palibrio. This book was released on 2011-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Farid de Alba, en "Las Seis Emes del éxito" expone de manera clara, objetiva y práctica una metodología propia, que se adapta a la medida de las necesidades y deseos del lector; es "un traje hecho a medida" para lograr alcanzar el éxito en todas y cada una de las áreas y facetas de cada individuo: profesional, familiar, social, laboral, sentimental, etc Farid no sólo explica que para saber qué camino tomar, primero hay que saber a dónde uno quiere llegar: va mucho más allá, guía paso a paso diciendo "cómo" llegar y lo más importante, "cómo" mantenerse generando éxito tras éxito.
Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Book Synopsis Mis quince minutos de fama (Autobiograf'ia de un coleccionista y escritor) by : Luis Antonio Rodríguez Vázquez
Download or read book Mis quince minutos de fama (Autobiograf'ia de un coleccionista y escritor) written by Luis Antonio Rodríguez Vázquez and published by Lulu.com. This book was released on 2011-11-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro acerca de la vida y obra del numismático de Puerto Rico Luis Antonio Rodríguez Vázquez. Se incluye sus experiencias en diferentes facetas como la numismática, arqueología, bibliofilia y otras. El autor narra sus experiencias de los viajes realizados a algunas islas del Caribe y datos sobre la historia y cultura de estas. También incluye información sobre la historia monetaria de Puerto Rico y su bibliografía completa de 541 artículos publicados en diez periódicos de Puerto Rico. Esta es la primera autobiografía publicada por un numismático en Puerto Rico. Debido al interés del autor sobre el sincretismo religioso y la antropología hace un recuento de sus experiencias obtenidas del estudio del espiritismo y la santería en Puerto Rico. La información de este libro es muy interesante y variada lo cual hace que su lectura sea amena y divertida.
Book Synopsis What to Expect when You're Expecting by : Heidi Eisenberg Murkoff
Download or read book What to Expect when You're Expecting written by Heidi Eisenberg Murkoff and published by Workman Publishing. This book was released on 2008-01-01 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuts through the confusion surrounding pregnancy and birth by debunking dozens of myths that mislead parents, offering explanations of medical terms, and covering a variety of issues including prenatal care, birth defects, and amniocentesis.
Book Synopsis Larousse gran diccionario by : Teresa Alvarez García
Download or read book Larousse gran diccionario written by Teresa Alvarez García and published by . This book was released on 2004 with total page 1722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Father's Dream by : Abraham Quintanilla
Download or read book A Father's Dream written by Abraham Quintanilla and published by Cafe Con Leche Books. This book was released on 2021-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Father's Dream: My Family's Journey in Music chronicles the life of a musician, performer, man of God, and successful Mexican American entrepreneur. This is the story of a man who has experienced great joy and even greater pain, but by holding onto the strength embedded in each of us, embracing the love of family, and leaning on his faith in God, he is able to move forward toward the future with a positive disposition. Abraham Quintanilla takes the reader on the journey of his life, a life that reflects the up and down experiences of a self-made success. With a raw emotion and honesty, he shares the twists and turns of a road many readers may have been forced to travel and a few others hope never to traverse. From the sublime joys of fatherhood, to the accomplishment of creating a musical empire and surviving its failures, he shares the unexpected life events that make up each of our lives. Every reader will gain a stronger sense of humanity and a deeper understanding of just how precious and fleeting life can be from reading this memoir. Readers will also be given a close and personal view into the behind-the-scenes intricacies of a successful family business. Share the joy a parent feels for their children's success. And most of all, readers will understand the human need to embrace one's own talents. Finally, anyone who picks up this book and reads it will come to know that unforeseen tragedy can and does happen, but with faith and family as our support system, we are able to pick up the pieces of our broken hearts and walk bravely into the future with our newfound hope lighting the way.
Book Synopsis Black Talk, Blue Thoughts, and Walking the Color Line by : Erin Aubry Kaplan
Download or read book Black Talk, Blue Thoughts, and Walking the Color Line written by Erin Aubry Kaplan and published by UPNE. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and thoughtful book explores what it means to be black in an allegedly postracial America
Download or read book Consumicidio written by Josep Mª Galí and published by Lulu.com. This book was released on 2013-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: La conclusion de este trabajo de critica social es que las conductas de consumo en las sociedades de economia capitalista tienen su origen en un caracter social inconsciente y colectivo. Este caracter es el nucleo central de un sistema basado en una estimulacion sistemica del consumo, que conduce a la humanidad hacia una crisis global de sostenibilidad. Esta crisis tendra una gravedad dificil de imaginar, y pondra en jaque nuestro progreso y el bienestar a nivel global. La via mas eficaz para prevenir y amortiguar sus efectos es la desactivacion acelerada del caracter consumista. Esta desactivacion pasa por impulsar con fuerza procesos emergentes de cambio, en el ambito de la ciudadania, de la politica y de la gestion empresarial, cambios que ayudaran a conducir a la sociedad por la via de la liberacion de la alienacion consumista y a devolver a las personas no solo su condicion de ciudadanos eticos, sino tambien el poder politico que el sistema ha puesto en manos de las empresas y los mercados.
