Advertising in the Age of Persuasion

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781137347176
Total Pages : 0 pages
Book Rating : 4.3/5 (471 download)

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Book Synopsis Advertising in the Age of Persuasion by : D. Spring

Download or read book Advertising in the Age of Persuasion written by D. Spring and published by Palgrave Macmillan. This book was released on 2015-01-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

Instant Persuasion

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Author :
Publisher : Penguin
ISBN 13 : 110111861X
Total Pages : 214 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Instant Persuasion by : Laurie Puhn

Download or read book Instant Persuasion written by Laurie Puhn and published by Penguin. This book was released on 2006-01-05 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Persuasion is a unique communication book that offers a creative way to reduce stress, resolve conflict, and enrich our relationships with family members, friends, and coworkers. Laurie Puhn cleverly translates complex mediation skills into simple, practical communication rules that readers can easily apply to everyday situations in order to instantly persuade others to listen to, cooperate with, respect, and like them. The rules are revealed through real-life anecdotes that show readers how saying the right words at the right time can convince others to give them what they want. Some Instant Persuasion rules are: - find factual solutions - be a problem solver - disagree without being disagreeable - beware of uncomplimentary compliments - avoid superficial offers Puhn presents readers with a script that will allow them to smoothly implement these rules in everyday life and change the way they communicate forever. Instant Persuasion is an amazing tool that has the power to transform friendships, marriages, and careers.

The Age of Persuasion

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Author :
Publisher : Catapult
ISBN 13 : 1582437246
Total Pages : 353 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis The Age of Persuasion by : Terry O'Reilly

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Power of Persuasion

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Author :
Publisher : Simon Pulse
ISBN 13 : 9780671026325
Total Pages : 212 pages
Book Rating : 4.0/5 (263 download)

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Book Synopsis Power of Persuasion by : Elizabeth Massie

Download or read book Power of Persuasion written by Elizabeth Massie and published by Simon Pulse. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buffy investigates the deaths of players on the local school football team.

Pride and Prejudice and Zombies: Dawn of the Dreadfuls

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Author :
Publisher : Quirk Books
ISBN 13 : 1594744823
Total Pages : 292 pages
Book Rating : 4.5/5 (947 download)

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Book Synopsis Pride and Prejudice and Zombies: Dawn of the Dreadfuls by : Steve Hockensmith

Download or read book Pride and Prejudice and Zombies: Dawn of the Dreadfuls written by Steve Hockensmith and published by Quirk Books. This book was released on 2010-05-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with romance, action, comedy, and an army of shambling corpses, this prequel to the hit mash-up novel will have Jane Austen rolling in her grave—or crawling out of it! Four years before the events of Pride and Prejudice and Zombies, the Bennet sisters are enjoying a peaceful life in the English countryside, reading, gardening, and daydreaming about future husbands—until a funeral at the local parish goes strangely and horribly awry. Suddenly, corpses are springing from the soft earth—and only one family can stop them. As the bodies pile up, Elizabeth Bennet grows from a naive young teenager into a savage slayer of the undead. Along the way, two men vie for her affections: Master Hawksworth is the powerful warrior who trains her to kill, while thoughtful Dr. Keckilpenny seeks to conquer the walking dead using science instead of strength. Will either man win the prize of Elizabeth’s heart? Or will their hearts be feasted upon by hordes of marauding zombies?

Dawn

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439187770
Total Pages : 420 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Dawn by : V.C. Andrews

Download or read book Dawn written by V.C. Andrews and published by Simon and Schuster. This book was released on 2009-12-01 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 bestselling author V.C. Andrews (Flowers in the Attic, My Sweet Audrina) the first book in the captivating Cutler series—soon to be a Lifetime limited series! In her fine new Virginia school, Dawn Longchamp feels happy and safe. But nothing is what it seems... Now Dawn and her older brother Jimmy have a chance for a decent, respectable life, and Dawn’s secret, precious hope to study singing can come true. Philip Cutler, the handsomest boy in school, sets Dawn’s heart on fire. She is deeply devoted to her brooding brother; but with Philip, she imagines a lovely dream of romance... Then Dawn’s mother suddenly dies, and her entire world begins to crumble. After a terrible new shock, she is thrust into a different family and an evil web of unspoken sins. Her sweet innocence lost, humiliated and scorned, Dawn is desperate to find Jimmy again and...strip away the wicked lies that will change all their lives forever.

The Roots of Persuasion

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Author :
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Roots of Persuasion by : Weslen Carvalho

Download or read book The Roots of Persuasion written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-05-31 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically.

Persuasion

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Author :
Publisher : Routledge
ISBN 13 : 1351113690
Total Pages : 128 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Persuasion by : Jasper Kim

Download or read book Persuasion written by Jasper Kim and published by Routledge. This book was released on 2018-03-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Persuasive Technology

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 9781558606432
Total Pages : 318 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Persuasive Technology by : B.J. Fogg

Download or read book Persuasive Technology written by B.J. Fogg and published by Morgan Kaufmann. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.

Persuasion Across Genres

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Author :
Publisher : John Benjamins Publishing
ISBN 13 : 9027294747
Total Pages : 269 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

2 in 1 - Book 1: The Roots of Persuasion - Book 2: Beyond the Limits of the Mind

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Author :
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

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Book Synopsis 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Beyond the Limits of the Mind by : Weslen Carvalho

Download or read book 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Beyond the Limits of the Mind written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Beyond the Limits of the Mind: Unlocking Human Potential for Personal Transformation Explore the limits of your human potential and uncover the secrets to meaningful personal transformation with this inspiring guide. Discover how to cultivate a resilient mindset, overcome obstacles, and achieve your deepest goals. With a practical and insightful approach, this book provides valuable insights and practical tools to guide you on your journey of self-discovery and personal growth. If you are seeking a life of meaning, fulfillment, and wholeness, this book is for you. Transform your life today and embrace the limitless potential that resides within you.

2 in 1 - Book 1: The Roots of Persuasion - Book 2: Discovering Your Internal Motivation

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Author :
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 105 pages
Book Rating : 4./5 ( download)

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Book Synopsis 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Discovering Your Internal Motivation by : Weslen Carvalho

Download or read book 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Discovering Your Internal Motivation written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Discovering Your Internal Motivation: Unveiling the Secrets of Your Inner Strength Discover a practical and inspiring guide to unravel the secrets of internal motivation and transform your life. This book offers profound insights and effective strategies for cultivating positive relationships, nurturing your mental and emotional health, and finding balance in all areas of life. If you're ready to embark on a journey of self-development and personal discovery, this book is your essential companion to unlock your full potential and live a truly rewarding and meaningful life.

Leadership and Women in Statistics

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Author :
Publisher : CRC Press
ISBN 13 : 1040073875
Total Pages : 305 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Leadership and Women in Statistics by : Amanda L. Golbeck

Download or read book Leadership and Women in Statistics written by Amanda L. Golbeck and published by CRC Press. This book was released on 2015-07-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How to Infuse Leadership into Your Passion for Scientific Research Leadership and Women in Statistics explores the role of statisticians as leaders, with particular attention to women statisticians as leaders. By paying special attention to women's issues, this book provides a clear vision for the future of women as leaders in scientific and

The Dawn of Everything

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374721106
Total Pages : 384 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis The Dawn of Everything by : David Graeber

Download or read book The Dawn of Everything written by David Graeber and published by Farrar, Straus and Giroux. This book was released on 2021-11-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER A dramatically new understanding of human history, challenging our most fundamental assumptions about social evolution—from the development of agriculture and cities to the origins of the state, democracy, and inequality—and revealing new possibilities for human emancipation. For generations, our remote ancestors have been cast as primitive and childlike—either free and equal innocents, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a conservative reaction to powerful critiques of European society posed by Indigenous observers and intellectuals. Revisiting this encounter has startling implications for how we make sense of human history today, including the origins of farming, property, cities, democracy, slavery, and civilization itself. Drawing on pathbreaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we learn to throw off our conceptual shackles and perceive what’s really there. If humans did not spend 95 percent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of human history may be less set in stone, and more full of playful, hopeful possibilities, than we tend to assume. The Dawn of Everything fundamentally transforms our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society. This is a monumental book of formidable intellectual range, animated by curiosity, moral vision, and a faith in the power of direct action. Includes Black-and-White Illustrations

2 in 1 - Book 1: The Roots of Persuasion - Book 2: Quiet Mindset

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Author :
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4./5 ( download)

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Book Synopsis 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Quiet Mindset by : Weslen Carvalho

Download or read book 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Quiet Mindset written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Quiet Mindset: How to Find Peace Amidst Internal Noise "Quiet Mindset: How to Find Peace Amidst Internal Noise" is an essential guide for those seeking balance and serenity in a busy world. In this book, readers will be led through a journey of self-discovery and self-compassion, exploring powerful techniques of mindfulness, stress management, and cultivating a positive mindset. With practical and inspiring guidance, this book offers valuable tools to silence the critical inner voice and promote a calmer and more nurturing mental environment. Whether you are a beginner in search of inner peace or someone looking to deepen your practice of emotional self-care, "Quiet Mindset" is an indispensable resource for finding tranquility amidst the chaos of modern life.

2 in 1 - Book 1: The Roots of Persuasion - Book 2: Labyrinths of Consciousness

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Author :
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Labyrinths of Consciousness by : Weslen Carvalho

Download or read book 2 in 1 - Book 1: The Roots of Persuasion - Book 2: Labyrinths of Consciousness written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-11-11 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book 1: The Roots of Persuasion: Understanding the Fundamentals of Persuasion Discover the secrets behind persuasive influence with this captivating book. Explore the historical roots and essential foundations of persuasion, unraveling techniques that can transform your everyday interactions. With engaging examples, insightful analyses, and practical exercises, this guide provides a unique journey to mastering the art of persuasion. Whether you're a leader, salesperson, or someone seeking personal growth, this book offers valuable tools to achieve your goals effectively and ethically. Book 2: Labyrinths of Consciousness: Diving into the Meanders of Motivation Discover the secrets to cultivate lasting motivation and achieve your most ambitious goals in this transformative book. Explore the labyrinths of human consciousness as we unravel the intricacies of motivation, offering profound insights into what drives our actions and how we can nurture resilient determination. With an accessible and inspiring approach, this book is a must-read for anyone seeking to live a life of purpose, passion, and fulfillment.

Persuasion

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Author :
Publisher : Routledge
ISBN 13 : 1000556778
Total Pages : 612 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.