Data Science For Sensory And Consumer Scientists

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Data Science for Sensory and Consumer Scientists

Author : Thierry Worch
Publisher :
ISBN 13 : 9781003028611
Total Pages : 0 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Data Science for Sensory and Consumer Scientists by : Thierry Worch

Download or read book Data Science for Sensory and Consumer Scientists written by Thierry Worch and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces data science to sensory and consumer scientists working inside large organizations and who have backgrounds in fields as diverse as food science, psychology, marketing, and chemical engineering. The intended audience members typically hold graduate degrees in their subject matters of expertise, have some training in statistics, but have little to no background in computer science or data science. The worldwide digital transformation is requiring all scientists to leverage the introductory skills of computer science, usually in the form of data science, in order to automate processes and record the steps of their research in a reproducible manner. Scientists who learn to leverage such tools become much more efficient and productive, often achieving new insights. This book is intended for use by sensory and consumer scientists in industry as well as for use in graduate programs for sensory science"--

Statistics for Sensory and Consumer Science

Author : Tormod Næs
Publisher : Wiley
ISBN 13 : 9780470518212
Total Pages : 300 pages
Book Rating : 4.5/5 (182 download)

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Book Synopsis Statistics for Sensory and Consumer Science by : Tormod Næs

Download or read book Statistics for Sensory and Consumer Science written by Tormod Næs and published by Wiley. This book was released on 2010-08-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully: Makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book.

Data Science for Sensory and Consumer Scientists

Author : Thierry Worch
Publisher : CRC Press
ISBN 13 : 1000924173
Total Pages : 353 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Data Science for Sensory and Consumer Scientists by : Thierry Worch

Download or read book Data Science for Sensory and Consumer Scientists written by Thierry Worch and published by CRC Press. This book was released on 2023-09-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science for Sensory and Consumer Scientists is a comprehensive textbook that provides a practical guide to using data science in the field of sensory and consumer science through real-world applications. It covers key topics including data manipulation, preparation, visualization, and analysis, as well as automated reporting, machine learning, text analysis, and dashboard creation. Written by leading experts in the field, this book is an essential resource for anyone looking to master the tools and techniques of data science and apply them to the study of consumer behavior and sensory-led product development. Whether you are a seasoned professional or a student just starting out, this book is the ideal guide to using data science to drive insights and inform decision-making in the sensory and consumer sciences. Key Features: • Elucidation of data scientific workflow. • Introduction to reproducible research. • In-depth coverage of data-scientific topics germane to sensory and consumer science. • Examples based in industrial practice used throughout the book

Sensory and Consumer Research in Food Product Design and Development

Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 111994595X
Total Pages : 441 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sensory and Consumer Research in Food Product Design and Development by : Howard R. Moskowitz

Download or read book Sensory and Consumer Research in Food Product Design and Development written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2012-01-24 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective. This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions. This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

Tools and Applications of Sensory and Consumer Science

Author : Daniel M. Ennis
Publisher : Institute for Perception
ISBN 13 : 0615857744
Total Pages : 197 pages
Book Rating : 4.6/5 (158 download)

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Book Synopsis Tools and Applications of Sensory and Consumer Science by : Daniel M. Ennis

Download or read book Tools and Applications of Sensory and Consumer Science written by Daniel M. Ennis and published by Institute for Perception. This book was released on 2014-09-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.

Individual Differences in Sensory and Consumer Science

Author : Tormod Næs
Publisher : Woodhead Publishing
ISBN 13 : 0081011148
Total Pages : 262 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Individual Differences in Sensory and Consumer Science by : Tormod Næs

Download or read book Individual Differences in Sensory and Consumer Science written by Tormod Næs and published by Woodhead Publishing. This book was released on 2018-02-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance. Identifies how to plan and execute experiments in sensory and consumer science Analyzes and interprets individual variances in sensory and consumer research Differentiates best practices for examining product development, quality control and consumer acceptance

Multivariate Analysis of Data in Sensory Science

Author : T. Naes
Publisher : Elsevier
ISBN 13 : 0080537162
Total Pages : 365 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Multivariate Analysis of Data in Sensory Science by : T. Naes

Download or read book Multivariate Analysis of Data in Sensory Science written by T. Naes and published by Elsevier. This book was released on 1996-02-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The state-of-the-art of multivariate analysis in sensory science is described in this volume. Both methods for aggregated and individual sensory profiles are discussed. Processes and results are presented in such a way that they can be understood not only by statisticians but also by experienced sensory panel leaders and users of sensory analysis. The techniques presented are focused on examples and interpretation rather than on the technical aspects, with an emphasis on new and important methods which are possibly not so well known to scientists in the field. Important features of the book are discussions on the relationship among the methods with a strong accent on the connection between problems and methods. All procedures presented are described in relation to sensory data and not as completely general statistical techniques. Sensory scientists, applied statisticians, chemometricians, those working in consumer science, food scientists and agronomers will find this book of value.

Digital Sensory Science

Author : J. Ben Lawlor
Publisher : Elsevier
ISBN 13 : 0323952267
Total Pages : 310 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Digital Sensory Science by : J. Ben Lawlor

Download or read book Digital Sensory Science written by J. Ben Lawlor and published by Elsevier. This book was released on 2023-07-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike. Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings Presents these opportunities with case studies Provides guidance for both researchers and practitioners of sensory science in a digital age

Multivariate Data Analysis in Sensory and Consumer Science

Author :
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (69 download)

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Book Synopsis Multivariate Data Analysis in Sensory and Consumer Science by :

Download or read book Multivariate Data Analysis in Sensory and Consumer Science written by and published by . This book was released on 1995 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Author : Howard R. Moskowitz
Publisher : John Wiley & Sons
ISBN 13 : 0470384905
Total Pages : 491 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Viewpoints and Controversies in Sensory Science and Consumer Product Testing by : Howard R. Moskowitz

Download or read book Viewpoints and Controversies in Sensory Science and Consumer Product Testing written by Howard R. Moskowitz and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Multivariate and Probabilistic Analyses of Sensory Science Problems

Author : Jean-François Meullenet
Publisher : John Wiley & Sons
ISBN 13 : 0470276312
Total Pages : 258 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Multivariate and Probabilistic Analyses of Sensory Science Problems by : Jean-François Meullenet

Download or read book Multivariate and Probabilistic Analyses of Sensory Science Problems written by Jean-François Meullenet and published by John Wiley & Sons. This book was released on 2008-02-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory scientists are often faced with making business decisions based on the results of complex sensory tests involving a multitude of variables. Multivariate and Probabilistic Analyses of Sensory Science Problems explains the multivariate and probabilistic methods available to sensory scientists involved in product development or maintenance. The techniques discussed address sensory problems such as panel performance, product profiling, and exploration of consumer data, including segmentation and identifying drivers of liking. Applied in approach and written for non-statisticians, the text is aimed at sensory scientists who deal mostly with descriptive analysis and consumer studies. Multivariate and Probabilistic Analyses of Sensory Science Problems offers simple, easy-to-understand explanations of difficult statistical concepts and provides an extensive list of case studies with step-by-step instructions for performing analyses and interpreting the results. Coverage includes a refresher on basic multivariate statistical concepts; use of common data sets throughout the text; summary tables presenting the pros and cons of specific methods and the conclusions that may be drawn from using various methods; and sample program codes to perform the analyses and sample outputs. As the latest member of the IFT Press series, Multivariate and Probabilistic Analyses of Sensory Science Problems will be welcomed by sensory scientists in the food industry and other industries using similar testing methodologies, as well as by faculty teaching advanced sensory courses, and professionals conducting and participating in workshops addressing multivariate analysis of sensory and consumer data.

Multivariate Data Analysis in Sensory and Consumer Science

Author : Garmt B. Dijksterhuis
Publisher : John Wiley & Sons
ISBN 13 : 0470384832
Total Pages : 320 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Multivariate Data Analysis in Sensory and Consumer Science by : Garmt B. Dijksterhuis

Download or read book Multivariate Data Analysis in Sensory and Consumer Science written by Garmt B. Dijksterhuis and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an outgrowth of research done by Dr. Gamt Dijsterhuis for his doctoral thesis at the University of Leiden. However, there are also contributions by several other authors, as well, including Eeke van der Burg, John Gower, Pieter Punter, Els van den Broek, and Margo Flipsen. This book discusses the use of Multivariate Data Analysis to solve problems in sensory and consumer research. More specifically the focus is on the analysis of the reactions to certain characteristics of food products, which are in the form of scores given to attributes perceived in the food stimuli; the analyses are multivariate; and the senses are mainly the senses of smell and taste. The four main themes covered in the book are: (1) Individual Differences, (2) Measurement Levels; (3) Sensory-Instrumental Relations, and (4) Time-Intensity Data Analysis. The statistical methods discussed include Principle Components Analysis, Generalized Procrustes Analysis, Multidimensional Scaling, Redundancy Analysis, and Canonical Analysis. This book will be a value to all professionals and students working in the sensory studies

A Practical Guide to Sensory and Consumer Evaluation

Author : Christopher Findlay
Publisher : Woodhead Publishing
ISBN 13 : 9780081003787
Total Pages : 0 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis A Practical Guide to Sensory and Consumer Evaluation by : Christopher Findlay

Download or read book A Practical Guide to Sensory and Consumer Evaluation written by Christopher Findlay and published by Woodhead Publishing. This book was released on 2029-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Sensory and Consumer Evaluations a single resource for those new to sensory science and consumer evaluation, teaching them how to confidently select a method, conduct research, and report the results. Written by one of the world's leading sensory scientists, this book delivers a practical, hands-on approach to answering sensory and consumer evaluation questions. Each chapter is organized around a key practical question stated at the outset. Rather than providing a number of approaches which tend to confuse the reader, the book delivers a step-by-step guide to the specific challenge, with any variations in methods explained within the context of problem-solving. In addition, each method has real-life, worked example taken from the archives of CompuSense, a world leading sensory science laboratory. A series of appendixes covering 'How do I' topics provides practical guidance to larger questions on organizing, conducting, and reporting the results of sensory tests. Many sensory and consumer practitioners do not receive formal training in the operations side of sensory. For those who don't have the time or the need for a broad-based education in the field, this book is an effective, reliable, and practical guide to achieve valuable answers to sensory and consumer research questions. Presents answers to the various questions of sensory and consumer evaluation professionals from one of the world's leading sensory scientists Offers practical insights, permitting someone new to the topic to confidently select a method, conduct research, and report results Provides worked, real-world examples of sensory and consumer research projects from leading sensory science laboratories of CompuSense

Data Science for Marketing Analytics

Author : Mirza Rahim Baig
Publisher : Packt Publishing
ISBN 13 : 9781800560475
Total Pages : 636 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis Data Science for Marketing Analytics by : Mirza Rahim Baig

Download or read book Data Science for Marketing Analytics written by Mirza Rahim Baig and published by Packt Publishing. This book was released on 2021-09-07 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features: Use data analytics and machine learning in a sales and marketing context Gain insights from data to make better business decisions Build your experience and confidence with realistic hands-on practice Book Description: Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What You Will Learn: Load, clean, and explore sales and marketing data using pandas Form and test hypotheses using real data sets and analytics tools Visualize patterns in customer behavior using Matplotlib Use advanced machine learning models like random forest and SVM Use various unsupervised learning algorithms for customer segmentation Use supervised learning techniques for sales prediction Evaluate and compare different models to get the best outcomes Optimize models with hyperparameter tuning and SMOTE Who this book is for: This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

A Handbook for Sensory and Consumer-Driven New Product Development

Author : Maurice O'Sullivan
Publisher : Woodhead Publishing
ISBN 13 : 0081003579
Total Pages : 372 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis A Handbook for Sensory and Consumer-Driven New Product Development by : Maurice O'Sullivan

Download or read book A Handbook for Sensory and Consumer-Driven New Product Development written by Maurice O'Sullivan and published by Woodhead Publishing. This book was released on 2016-09-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor’s products. Presents novel and effective sensory-based methods for new product development - two related fields that are often covered separately Provides accessible, useful guidance to the new product developer working in a large multi-national food company as well as novices starting up a new business Offers case studies that provide examples of how these methods have been applied to real product development by practitioners in a wide range of organizations Investigates how the application of sensory analysis can improve new product development including packaging optimization

Sensory Evaluation Practices

Author : Herbert Stone
Publisher : Academic Press
ISBN 13 : 0128153350
Total Pages : 482 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Sensory Evaluation Practices by : Herbert Stone

Download or read book Sensory Evaluation Practices written by Herbert Stone and published by Academic Press. This book was released on 2020-10-18 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes. Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel Presents how sensory science is becoming more influential at the front end of innovation Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results Features a new chapter on how to get your research published

Mastering Marketing Data Science

Author : Iain Brown
Publisher : John Wiley & Sons
ISBN 13 : 1394258712
Total Pages : 439 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Mastering Marketing Data Science by : Iain Brown

Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.