Data Mining for the Masses, Third Edition

Download Data Mining for the Masses, Third Edition PDF Online Free

Author :
Publisher :
ISBN 13 : 9781727102475
Total Pages : 310 pages
Book Rating : 4.1/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Data Mining for the Masses, Third Edition by : Matthew North

Download or read book Data Mining for the Masses, Third Edition written by Matthew North and published by . This book was released on 2018-09-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some say we live in the Information Age; others, the Social Age; and still others, the Big Data Age. Regardless of what name we give it, we live in an age that generates monumental amounts of data-in all different kinds of formats. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data, and we're increasingly good at gathering, storing and analyzing it.Data mining can help to identify interesting patterns and messages that exist in data, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help.In Data Mining for the Masses, Third Edition, professor Matt North-a former risk analyst and software engineer at eBay-uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Third Edition, implementations of these examples are offered in current versions of the RapidMiner software, and in the increasingly popular R Statistical Package.You've got more data than ever before and you know it's got value, if only you can figure out how to get to it. This book can show you how. Let's start digging!

Mining of Massive Datasets

Download Mining of Massive Datasets PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1107077230
Total Pages : 480 pages
Book Rating : 4.1/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Mining of Massive Datasets by : Jure Leskovec

Download or read book Mining of Massive Datasets written by Jure Leskovec and published by Cambridge University Press. This book was released on 2014-11-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.

Data Mining: Concepts and Techniques

Download Data Mining: Concepts and Techniques PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0123814804
Total Pages : 740 pages
Book Rating : 4.1/5 (238 download)

DOWNLOAD NOW!


Book Synopsis Data Mining: Concepts and Techniques by : Jiawei Han

Download or read book Data Mining: Concepts and Techniques written by Jiawei Han and published by Elsevier. This book was released on 2011-06-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. - Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects - Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields - Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Data Mining Techniques

Download Data Mining Techniques PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471470643
Total Pages : 671 pages
Book Rating : 4.4/5 (714 download)

DOWNLOAD NOW!


Book Synopsis Data Mining Techniques by : Michael J. A. Berry

Download or read book Data Mining Techniques written by Michael J. A. Berry and published by John Wiley & Sons. This book was released on 2004-04-09 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Statistical and Machine-Learning Data Mining:

Download Statistical and Machine-Learning Data Mining: PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 149879761X
Total Pages : 690 pages
Book Rating : 4.4/5 (987 download)

DOWNLOAD NOW!


Book Synopsis Statistical and Machine-Learning Data Mining: by : Bruce Ratner

Download or read book Statistical and Machine-Learning Data Mining: written by Bruce Ratner and published by CRC Press. This book was released on 2017-07-12 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in predictive analytics of big data has grown exponentially in the four years since the publication of Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition. In the third edition of this bestseller, the author has completely revised, reorganized, and repositioned the original chapters and produced 13 new chapters of creative and useful machine-learning data mining techniques. In sum, the 43 chapters of simple yet insightful quantitative techniques make this book unique in the field of data mining literature. What is new in the Third Edition: The current chapters have been completely rewritten. The core content has been extended with strategies and methods for problems drawn from the top predictive analytics conference and statistical modeling workshops. Adds thirteen new chapters including coverage of data science and its rise, market share estimation, share of wallet modeling without survey data, latent market segmentation, statistical regression modeling that deals with incomplete data, decile analysis assessment in terms of the predictive power of the data, and a user-friendly version of text mining, not requiring an advanced background in natural language processing (NLP). Includes SAS subroutines which can be easily converted to other languages. As in the previous edition, this book offers detailed background, discussion, and illustration of specific methods for solving the most commonly experienced problems in predictive modeling and analysis of big data. The author addresses each methodology and assigns its application to a specific type of problem. To better ground readers, the book provides an in-depth discussion of the basic methodologies of predictive modeling and analysis. While this type of overview has been attempted before, this approach offers a truly nitty-gritty, step-by-step method that both tyros and experts in the field can enjoy playing with.

Principles of Data Mining

Download Principles of Data Mining PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 9780262082907
Total Pages : 594 pages
Book Rating : 4.0/5 (829 download)

DOWNLOAD NOW!


Book Synopsis Principles of Data Mining by : David J. Hand

Download or read book Principles of Data Mining written by David J. Hand and published by MIT Press. This book was released on 2001-08-17 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first truly interdisciplinary text on data mining, blending the contributions of information science, computer science, and statistics. The growing interest in data mining is motivated by a common problem across disciplines: how does one store, access, model, and ultimately describe and understand very large data sets? Historically, different aspects of data mining have been addressed independently by different disciplines. This is the first truly interdisciplinary text on data mining, blending the contributions of information science, computer science, and statistics. The book consists of three sections. The first, foundations, provides a tutorial overview of the principles underlying data mining algorithms and their application. The presentation emphasizes intuition rather than rigor. The second section, data mining algorithms, shows how algorithms are constructed to solve specific problems in a principled manner. The algorithms covered include trees and rules for classification and regression, association rules, belief networks, classical statistical models, nonlinear models such as neural networks, and local "memory-based" models. The third section shows how all of the preceding analysis fits together when applied to real-world data mining problems. Topics include the role of metadata, how to handle missing data, and data preprocessing.

Data Mining

Download Data Mining PDF Online Free

Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.X/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Data Mining by : Robert Groth

Download or read book Data Mining written by Robert Groth and published by Prentice Hall. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE

Applied Data Mining

Download Applied Data Mining PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470871393
Total Pages : 379 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!


Book Synopsis Applied Data Mining by : Paolo Giudici

Download or read book Applied Data Mining written by Paolo Giudici and published by John Wiley & Sons. This book was released on 2005-09-27 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data mining can be defined as the process of selection, explorationand modelling of large databases, in order to discover models andpatterns. The increasing availability of data in the currentinformation society has led to the need for valid tools for itsmodelling and analysis. Data mining and applied statistical methodsare the appropriate tools to extract such knowledge from data.Applications occur in many different fields, including statistics,computer science, machine learning, economics, marketing andfinance. This book is the first to describe applied data mining methodsin a consistent statistical framework, and then show how they canbe applied in practice. All the methods described are eithercomputational, or of a statistical modelling nature. Complexprobabilistic models and mathematical tools are not used, so thebook is accessible to a wide audience of students and industryprofessionals. The second half of the book consists of nine casestudies, taken from the author's own work in industry, thatdemonstrate how the methods described can be applied to realproblems. Provides a solid introduction to applied data mining methods ina consistent statistical framework Includes coverage of classical, multivariate and Bayesianstatistical methodology Includes many recent developments such as web mining,sequential Bayesian analysis and memory based reasoning Each statistical method described is illustrated with real lifeapplications Features a number of detailed case studies based on appliedprojects within industry Incorporates discussion on software used in data mining, withparticular emphasis on SAS Supported by a website featuring data sets, software andadditional material Includes an extensive bibliography and pointers to furtherreading within the text Author has many years experience teaching introductory andmultivariate statistics and data mining, and working on appliedprojects within industry A valuable resource for advanced undergraduate and graduatestudents of applied statistics, data mining, computer science andeconomics, as well as for professionals working in industry onprojects involving large volumes of data - such as in marketing orfinancial risk management.

Data Mining for the Masses, Second Edition

Download Data Mining for the Masses, Second Edition PDF Online Free

Author :
Publisher :
ISBN 13 : 9781523321438
Total Pages : 312 pages
Book Rating : 4.3/5 (214 download)

DOWNLOAD NOW!


Book Synopsis Data Mining for the Masses, Second Edition by : Matthew North

Download or read book Data Mining for the Masses, Second Edition written by Matthew North and published by . This book was released on 2016-01-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world that generates tremendous amounts of data-more than ever before. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with dozens of apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data-data that can be useful in many ways. Data mining can help to identify interesting patterns and messages that exist, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help. In Data Mining for the Masses, Second Edition, professor Matt North-a former risk analyst and software engineer at eBay-uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Second Edition, implementations of these examples are offered in both an updated version of the RapidMiner software, and in the popular R Statistical Package. You've got more data than ever before and you know it's got value, if only you can figure out how to get to it. This book can show you how. Let's start digging! Author's Note: The first edition of this text continues to be available for download, free of charge as a PDF file, from the GlobalText online library.

Principles of Data Mining

Download Principles of Data Mining PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1447173074
Total Pages : 530 pages
Book Rating : 4.4/5 (471 download)

DOWNLOAD NOW!


Book Synopsis Principles of Data Mining by : Max Bramer

Download or read book Principles of Data Mining written by Max Bramer and published by Springer. This book was released on 2016-11-09 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other application areas. It focuses on classification, association rule mining and clustering. Each topic is clearly explained, with a focus on algorithms not mathematical formalism, and is illustrated by detailed worked examples. The book is written for readers without a strong background in mathematics or statistics and any formulae used are explained in detail. It can be used as a textbook to support courses at undergraduate or postgraduate levels in a wide range of subjects including Computer Science, Business Studies, Marketing, Artificial Intelligence, Bioinformatics and Forensic Science. As an aid to self study, this book aims to help general readers develop the necessary understanding of what is inside the 'black box' so they can use commercial data mining packages discriminatingly, as well as enabling advanced readers or academic researchers to understand or contribute to future technical advances in the field. Each chapter has practical exercises to enable readers to check their progress. A full glossary of technical terms used is included. This expanded third edition includes detailed descriptions of algorithms for classifying streaming data, both stationary data, where the underlying model is fixed, and data that is time-dependent, where the underlying model changes from time to time - a phenomenon known as concept drift.

Predictive Analytics and Data Mining

Download Predictive Analytics and Data Mining PDF Online Free

Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128016507
Total Pages : 447 pages
Book Rating : 4.1/5 (28 download)

DOWNLOAD NOW!


Book Synopsis Predictive Analytics and Data Mining by : Vijay Kotu

Download or read book Predictive Analytics and Data Mining written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2014-11-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Encyclopedia of Data Warehousing and Mining

Download Encyclopedia of Data Warehousing and Mining PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1591405599
Total Pages : 1382 pages
Book Rating : 4.5/5 (914 download)

DOWNLOAD NOW!


Book Synopsis Encyclopedia of Data Warehousing and Mining by : Wang, John

Download or read book Encyclopedia of Data Warehousing and Mining written by Wang, John and published by IGI Global. This book was released on 2005-06-30 with total page 1382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Warehousing and Mining (DWM) is the science of managing and analyzing large datasets and discovering novel patterns and in recent years has emerged as a particularly exciting and industrially relevant area of research. Prodigious amounts of data are now being generated in domains as diverse as market research, functional genomics and pharmaceuticals; intelligently analyzing these data, with the aim of answering crucial questions and helping make informed decisions, is the challenge that lies ahead. The Encyclopedia of Data Warehousing and Mining provides a comprehensive, critical and descriptive examination of concepts, issues, trends, and challenges in this rapidly expanding field of data warehousing and mining (DWM). This encyclopedia consists of more than 350 contributors from 32 countries, 1,800 terms and definitions, and more than 4,400 references. This authoritative publication offers in-depth coverage of evolutions, theories, methodologies, functionalities, and applications of DWM in such interdisciplinary industries as healthcare informatics, artificial intelligence, financial modeling, and applied statistics, making it a single source of knowledge and latest discoveries in the field of DWM.

Data Mining

Download Data Mining PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0080890369
Total Pages : 665 pages
Book Rating : 4.0/5 (88 download)

DOWNLOAD NOW!


Book Synopsis Data Mining by : Ian H. Witten

Download or read book Data Mining written by Ian H. Witten and published by Elsevier. This book was released on 2011-02-03 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. The book is targeted at information systems practitioners, programmers, consultants, developers, information technology managers, specification writers, data analysts, data modelers, database R&D professionals, data warehouse engineers, data mining professionals. The book will also be useful for professors and students of upper-level undergraduate and graduate-level data mining and machine learning courses who want to incorporate data mining as part of their data management knowledge base and expertise. - Provides a thorough grounding in machine learning concepts as well as practical advice on applying the tools and techniques to your data mining projects - Offers concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods - Includes downloadable Weka software toolkit, a collection of machine learning algorithms for data mining tasks—in an updated, interactive interface. Algorithms in toolkit cover: data pre-processing, classification, regression, clustering, association rules, visualization

Data Mining and Predictive Analytics

Download Data Mining and Predictive Analytics PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118868676
Total Pages : 827 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!


Book Synopsis Data Mining and Predictive Analytics by : Daniel T. Larose

Download or read book Data Mining and Predictive Analytics written by Daniel T. Larose and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.

Encyclopedia of Data Warehousing and Mining, Second Edition

Download Encyclopedia of Data Warehousing and Mining, Second Edition PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1605660116
Total Pages : 2542 pages
Book Rating : 4.6/5 (56 download)

DOWNLOAD NOW!


Book Synopsis Encyclopedia of Data Warehousing and Mining, Second Edition by : Wang, John

Download or read book Encyclopedia of Data Warehousing and Mining, Second Edition written by Wang, John and published by IGI Global. This book was released on 2008-08-31 with total page 2542 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than one billion documents on the Web, with the count continually rising at a pace of over one million new documents per day. As information increases, the motivation and interest in data warehousing and mining research and practice remains high in organizational interest. The Encyclopedia of Data Warehousing and Mining, Second Edition, offers thorough exposure to the issues of importance in the rapidly changing field of data warehousing and mining. This essential reference source informs decision makers, problem solvers, and data mining specialists in business, academia, government, and other settings with over 300 entries on theories, methodologies, functionalities, and applications.

Mining the Social Web

Download Mining the Social Web PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449388345
Total Pages : 356 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!


Book Synopsis Mining the Social Web by : Matthew Russell

Download or read book Mining the Social Web written by Matthew Russell and published by "O'Reilly Media, Inc.". This book was released on 2011-01-21 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed. Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools. Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits "Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python." --Jeff Hammerbacher, Chief Scientist, Cloudera "A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google

Commercial Data Mining

Download Commercial Data Mining PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 012416658X
Total Pages : 361 pages
Book Rating : 4.1/5 (241 download)

DOWNLOAD NOW!


Book Synopsis Commercial Data Mining by : David Nettleton

Download or read book Commercial Data Mining written by David Nettleton and published by Elsevier. This book was released on 2014-01-29 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. - Illustrates cost-benefit evaluation of potential projects - Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools - Approachable reference can be read from cover to cover by readers of all experience levels - Includes practical examples and case studies as well as actionable business insights from author's own experience