Data Mining And Market Intelligence

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Data Mining for Business Analytics

Author : Galit Shmueli
Publisher : John Wiley & Sons
ISBN 13 : 111954985X
Total Pages : 608 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2019-10-14 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

Business Intelligence and Data Mining

Author : Anil Maheshwari
Publisher : Business Expert Press
ISBN 13 : 1631571214
Total Pages : 226 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Business Intelligence and Data Mining by : Anil Maheshwari

Download or read book Business Intelligence and Data Mining written by Anil Maheshwari and published by Business Expert Press. This book was released on 2014-12-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a splendid and valuable addition to this subject. The whole book is well written and I have no hesitation to recommend that this can be adapted as a textbook for graduate courses in Business Intelligence and Data Mining.” Dr. Edi Shivaji, Des Moines, Iowa “As a complete novice to this area just starting out on a MBA course I found the book incredibly useful and very easy to follow and understand. The concepts are clearly explained and make it an easy task to gain an understanding of the subject matter.” -- Mr. Craig Domoney, South Africa. Business Intelligence and Data Mining is a conversational and informative book in the exploding area of Business Analytics. Using this book, one can easily gain the intuition about the area, along with a solid toolset of major data mining techniques and platforms. This book can thus be gainfully used as a textbook for a college course. It is also short and accessible enough for a busy executive to become a quasi-expert in this area in a couple of hours. Every chapter begins with a case-let from the real world, and ends with a case study that runs across the chapters.

Data Mining and Business Intelligence

Author : Stephan Kudyba
Publisher : IGI Global
ISBN 13 : 9781930708037
Total Pages : 184 pages
Book Rating : 4.7/5 (8 download)

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Book Synopsis Data Mining and Business Intelligence by : Stephan Kudyba

Download or read book Data Mining and Business Intelligence written by Stephan Kudyba and published by IGI Global. This book was released on 2001-01-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Integration Challenges for Analytics, Business Intelligence, and Data Mining

Author : Azevedo, Ana
Publisher : IGI Global
ISBN 13 : 1799857832
Total Pages : 250 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Integration Challenges for Analytics, Business Intelligence, and Data Mining by : Azevedo, Ana

Download or read book Integration Challenges for Analytics, Business Intelligence, and Data Mining written by Azevedo, Ana and published by IGI Global. This book was released on 2020-12-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to advance, it is critical for businesses to implement systems that can support the transformation of data into information that is crucial for the success of the company. Without the integration of data (both structured and unstructured) mining in business intelligence systems, invaluable knowledge is lost. However, there are currently many different models and approaches that must be explored to determine the best method of integration. Integration Challenges for Analytics, Business Intelligence, and Data Mining is a relevant academic book that provides empirical research findings on increasing the understanding of using data mining in the context of business intelligence and analytics systems. Covering topics that include big data, artificial intelligence, and decision making, this book is an ideal reference source for professionals working in the areas of data mining, business intelligence, and analytics; data scientists; IT specialists; managers; researchers; academicians; practitioners; and graduate students.

Web Data Mining and Applications in Business Intelligence and Counter-Terrorism

Author : Bhavani Thuraisingham
Publisher : CRC Press
ISBN 13 : 0203499514
Total Pages : 542 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis Web Data Mining and Applications in Business Intelligence and Counter-Terrorism by : Bhavani Thuraisingham

Download or read book Web Data Mining and Applications in Business Intelligence and Counter-Terrorism written by Bhavani Thuraisingham and published by CRC Press. This book was released on 2003-06-26 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obta

Microsoft Data Mining

Author : Barry de Ville
Publisher : Elsevier
ISBN 13 : 0080491847
Total Pages : 338 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Microsoft Data Mining by : Barry de Ville

Download or read book Microsoft Data Mining written by Barry de Ville and published by Elsevier. This book was released on 2001-05-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes.Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management. - Unique book on a hot data management topic - Part of Digital Press's SQL Server and data mining clusters - Author is an expert on both traditional and Microsoft data mining technologies

Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence

Author : Trivedi, Shrawan Kumar
Publisher : IGI Global
ISBN 13 : 1522520325
Total Pages : 465 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence by : Trivedi, Shrawan Kumar

Download or read book Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence written by Trivedi, Shrawan Kumar and published by IGI Global. This book was released on 2017-02-14 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.

Predictive Analytics and Data Mining

Author : Vijay Kotu
Publisher : Morgan Kaufmann
ISBN 13 : 0128016507
Total Pages : 447 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Predictive Analytics and Data Mining by : Vijay Kotu

Download or read book Predictive Analytics and Data Mining written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2014-11-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Customer and Business Analytics

Author : Daniel S. Putler
Publisher : CRC Press
ISBN 13 : 146650398X
Total Pages : 314 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Customer and Business Analytics by : Daniel S. Putler

Download or read book Customer and Business Analytics written by Daniel S. Putler and published by CRC Press. This book was released on 2012-05-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

Big Data and Business Analytics

Author : Jay Liebowitz
Publisher : CRC Press
ISBN 13 : 1466565799
Total Pages : 304 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data and Business Analytics by : Jay Liebowitz

Download or read book Big Data and Business Analytics written by Jay Liebowitz and published by CRC Press. This book was released on 2016-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Data Mining for Intelligence, Fraud & Criminal Detection

Author : Christopher Westphal
Publisher : CRC Press
ISBN 13 : 1420067249
Total Pages : 450 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Data Mining for Intelligence, Fraud & Criminal Detection by : Christopher Westphal

Download or read book Data Mining for Intelligence, Fraud & Criminal Detection written by Christopher Westphal and published by CRC Press. This book was released on 2008-12-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, the Government Accountability Office provided a report detailing approximately 200 government-based data-mining projects. While there is comfort in knowing that there are many effective systems, that comfort isn‘t worth much unless we can determine that these systems are being effectively and responsibly employed.Written by one of the most

Decision Trees for Business Intelligence and Data Mining

Author : Barry De Ville
Publisher : SAS Press
ISBN 13 : 9781590475676
Total Pages : 224 pages
Book Rating : 4.4/5 (756 download)

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Book Synopsis Decision Trees for Business Intelligence and Data Mining by : Barry De Ville

Download or read book Decision Trees for Business Intelligence and Data Mining written by Barry De Ville and published by SAS Press. This book was released on 2006 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This example-driven guide illustrates the application and operation of decision trees in data mining, business intelligence, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements other business intelligence applications.

Data Mining and Market Intelligence

Author : Mustapha Akinkunmi
Publisher : Springer Nature
ISBN 13 : 3031793900
Total Pages : 159 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis Data Mining and Market Intelligence by : Mustapha Akinkunmi

Download or read book Data Mining and Market Intelligence written by Mustapha Akinkunmi and published by Springer Nature. This book was released on 2022-05-31 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics.

Real-world Data Mining

Author : Dursun Delen
Publisher : Pearson Education
ISBN 13 : 0133551075
Total Pages : 289 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Real-world Data Mining by : Dursun Delen

Download or read book Real-world Data Mining written by Dursun Delen and published by Pearson Education. This book was released on 2015 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business becomes increasingly complex and global, decision-makers must act more rapidly and accurately, based on the best available evidence. Modern data mining and analytics is indispensable for doing this. Real-World Data Mining demystifies current best practices, showing how to use data mining and analytics to uncover hidden patterns and correlations, and leverage these to improve all business decision-making. Drawing on extensive experience as a researcher, practitioner, and instructor, Dr. Dursun Delen delivers an optimal balance of concepts, techniques and applications. Without compromising either simplicity or clarity, Delen provides enough technical depth to help readers truly understand how data mining technologies work. Coverage includes: data mining processes, methods, and techniques; the role and management of data; tools and metrics; text and web mining; sentiment analysis; and integration with cutting-edge Big Data approaches. Throughout, Delen's conceptual coverage is complemented with application case studies (examples of both successes and failures), as well as simple, hands-on tutorials.

Data Mining for Business Analytics

Author : Galit Shmueli
Publisher : John Wiley & Sons
ISBN 13 : 1118729277
Total Pages : 560 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "...full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

Applications of Data Mining in E-business and Finance

Author : Carlos A. Mota Soares
Publisher : IOS Press
ISBN 13 : 1586038907
Total Pages : 156 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis Applications of Data Mining in E-business and Finance by : Carlos A. Mota Soares

Download or read book Applications of Data Mining in E-business and Finance written by Carlos A. Mota Soares and published by IOS Press. This book was released on 2008 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains extended versions of a selection of papers presented at the workshop Data mining for business, held in 2007 together with the 11th Pacific-Asia Conference on Knowledge Discovery and Data Mining, Nanjing China--Preface.