Data Driven Decision Support In Digital Retailing

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Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making

Author : Milad Shemshaki
Publisher : Milad Shemshaki
ISBN 13 : 6223807007
Total Pages : 212 pages
Book Rating : 4.2/5 (238 download)

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Book Synopsis Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making by : Milad Shemshaki

Download or read book Data-Driven Digital Marketing The Art and Science of Intelligent Decision-Making written by Milad Shemshaki and published by Milad Shemshaki. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.

Data-Driven Decision Making for Long-Term Business Success

Author : Singh, Sonia
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Decision Making for Long-Term Business Success by : Singh, Sonia

Download or read book Data-Driven Decision Making for Long-Term Business Success written by Singh, Sonia and published by IGI Global. This book was released on 2023-12-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.

Data-Driven Marketing

Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Data-Driven Marketing by : Mark Jeffery

Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Data-Based Decision Making and Digital Transformation

Author : Daniel J. Power
Publisher : Business Expert Press
ISBN 13 : 1631576593
Total Pages : 113 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Data-Based Decision Making and Digital Transformation by : Daniel J. Power

Download or read book Data-Based Decision Making and Digital Transformation written by Daniel J. Power and published by Business Expert Press. This book was released on 2018-05-31 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital disruption is accelerating. Implementing a successful digital transformation strategy requires that senior managers make trade-off decisions to reinvent a business. Equally important all decision makers must learn to ask the right questions, use data and computer support in decision making, and increase their knowledge and skills. Creating a data-centric culture and rewarding data-based decision making leads to successful digital transformation. Join the digital journey. This book is targeted at managers, especially middle-level managers who are trying to come to grips with using data-based decision making in a transforming organization. The authors explore a number of broad questions including: How can managers become data-based decision makers? How can digital transformation become part of an organizational strategy? What new skills do managers need to implement digital transformation? How will we know an organization has been successfully transformed?

Decision Support Systems

Author : Daniel Power
Publisher : Praeger
ISBN 13 : 156720497X
Total Pages : 0 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis Decision Support Systems by : Daniel Power

Download or read book Decision Support Systems written by Daniel Power and published by Praeger. This book was released on 2002-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For MIS specialists and non-specialists alike, this text is a comprehensive, readable, understandable guide to the concepts and applications of decision support systems.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Author : Natarajan, Arul Kumar
Publisher : IGI Global
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Intersection of AI and Business Intelligence in Data-Driven Decision-Making by : Natarajan, Arul Kumar

Download or read book Intersection of AI and Business Intelligence in Data-Driven Decision-Making written by Natarajan, Arul Kumar and published by IGI Global. This book was released on 2024-08-28 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive. Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success.

Creating a Data-Driven Organization

Author : Carl Anderson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491916885
Total Pages : 300 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Creating a Data-Driven Organization by : Carl Anderson

Download or read book Creating a Data-Driven Organization written by Carl Anderson and published by "O'Reilly Media, Inc.". This book was released on 2015-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention

Author : Yanamandra, Ramakrishna
Publisher : IGI Global
ISBN 13 : 1668487829
Total Pages : 668 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention by : Yanamandra, Ramakrishna

Download or read book Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention written by Yanamandra, Ramakrishna and published by IGI Global. This book was released on 2023-08-07 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.

Customer Centric Support Services in the Digital Age

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 303137097X
Total Pages : 308 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Customer Centric Support Services in the Digital Age by : Jagdish N. Sheth

Download or read book Customer Centric Support Services in the Digital Age written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-12-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Business Information Systems

Author : Witold Abramowicz
Publisher : Springer
ISBN 13 : 3030204820
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Business Information Systems by : Witold Abramowicz

Download or read book Business Information Systems written by Witold Abramowicz and published by Springer. This book was released on 2019-06-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNBIP 353 and 354 constitutes the proceedings of the 22nd International Conference on Business Information Systems, BIS 2019, held in Seville, Spain, in June 2019. The theme of the BIS 2019 was "Data Science for Business Information Systems", inspiring researchers to share theoretical and practical knowledge of the different aspects related to Data Science in enterprises. The 67 papers presented in these proceedings were carefully reviewed and selected from 223 submissions. The contributions were organized in topical sections as follows: Part I: Big Data and Data Science; Artificial Intelligence; ICT Project Management; and Smart Infrastructure. Part II: Social Media and Web-based Systems; and Applications, Evaluations and Experiences.

Advancing the Digital Transformation of Armenian Businesses

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 926498108X
Total Pages : 96 pages
Book Rating : 4.2/5 (649 download)

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Book Synopsis Advancing the Digital Transformation of Armenian Businesses by : OECD

Download or read book Advancing the Digital Transformation of Armenian Businesses written by OECD and published by OECD Publishing. This book was released on 2024-07-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armenia's ICT sector has experienced remarkable growth, expanding by 20% in 2022, underscoring the country's commitment to digital transformation as a policy priority. Despite these efforts and trends, SMEs continues to face significant obstacles in their digital transformation, including lack of awareness, low digital skills levels, and financial constraints. This reports aims to support the Armenian government in addressing these challenges and fostering business digitalisation. Building on previous OECD work on digitalisation policies and insights from the 2024 edition of the SME Policy Index for Eastern Partner countries, this publication offers a comprehensive overview of Armenia’s institutional framework and policy initiatives for SME digitalisation. Through data-driven analysis, it examines the challenges hindering the digital transformation of Armenian businesses and provides insights to unlock their potential. This report serves as a guide, offering detailed recommendations aimed at improving framework conditions for SME digitalisation, building a structured system for SME digitalisation support, and fostering synergies in the ecosystem to facilitate digital transformation.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819715520
Total Pages : 862 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies

Digital Media Effects

Author : W. James Potter
Publisher : Rowman & Littlefield
ISBN 13 : 1538140020
Total Pages : 265 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Digital Media Effects by : W. James Potter

Download or read book Digital Media Effects written by W. James Potter and published by Rowman & Littlefield. This book was released on 2021-01-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.

AI-Powered Business Intelligence for Modern Organizations

Author : Natarajan, Arul Kumar
Publisher : IGI Global
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Powered Business Intelligence for Modern Organizations by : Natarajan, Arul Kumar

Download or read book AI-Powered Business Intelligence for Modern Organizations written by Natarajan, Arul Kumar and published by IGI Global. This book was released on 2024-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology’s rapid advancement has revolutionized how organizations gather, analyze, and utilize data. In this dynamic landscape, integrating artificial intelligence (AI) into business intelligence (BI) systems has emerged as a critical factor for driving informed decision-making and maintaining competitive advantage. This integration allows business to respond quickly to market changes, personalize customer experiences, and optimize operations with greater precision. As AI-driven BI tools continue to evolve, they empower organizations to harness vast amounts of data more effectively, making strategic decisions that are both timely and data-driven, thereby securing their position in an increasingly competitive marketplace. AI-Powered Business Intelligence for Modern Organizations provides a comprehensive overview of this transformative intersection, addressing the diverse challenges, opportunities, and future trends in this field. By exploring the integration of AI into BI systems, the text delves into how advanced analytics, machine learning, and automation are reshaping the way businesses operate. Covering topics such as augmented analytics, decision-making, and sustainability metrics, this book is an excellent resource for business leaders and executives, data scientists and analysts, IT and technology managers, academicians, researchers, graduate and postgraduate students, consultants, industry experts, and more.

The Semantic Web – ISWC 2021

Author : Andreas Hotho
Publisher : Springer Nature
ISBN 13 : 3030883612
Total Pages : 756 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Semantic Web – ISWC 2021 by : Andreas Hotho

Download or read book The Semantic Web – ISWC 2021 written by Andreas Hotho and published by Springer Nature. This book was released on 2021-09-29 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 20th International Semantic Web Conference, ISWC 2021, which took place in October 2021. Due to COVID-19 pandemic the conference was held virtually. The papers included in this volume deal with the latest advances in fundamental research, innovative technology, and applications of the Semantic Web, linked data, knowledge graphs, and knowledge processing on the Web. Papers are organized in a research track, resources and in-use track. The research track details theoretical, analytical and empirical aspects of the Semantic Web and its intersection with other disciplines. The resources track promotes the sharing of resources which support, enable or utilize semantic web research, including datasets, ontologies, software, and benchmarks. And finally, the in-use-track is dedicated to novel and significant research contributions addressing theoretical, analytical and empirical aspects of the Semantic Web and its intersection with other disciplines.