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Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Golden State written by Michelle Richmond and published by Bantam. This book was released on 2014-02-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The state of California votes on secession in the wake of a divisive presidential election in this gripping, prescient novel of marriage, family, and the profound moments that shape our lives. Doctor Julie Walker has just signed her divorce papers when she receives news that her younger sister, Heather, has gone into labor. Though theirs is a strained relationship, Julie sets out for the hospital to be at her sister’s side—no easy task since the streets of San Francisco are filled with tension and strife. Today is also the day that Julie will find herself at the epicenter of a violent standoff in which she is forced to examine both the promising and the painful parts of her past—her Southern childhood; her romance with her husband, Tom; her estrangement from Heather; and the shattering incident that led to her greatest heartbreak. Infused with emotional depth and poignancy, Golden State takes readers on a journey over the course of a single, unforgettable day—through an extraordinary landscape of love, loss, and hope. Praise for Golden State “A stirring look at the ties that bind husband-wife, mother-child and even sisters, and what happens when they’re torn asunder. Set in a San Francisco chafing with unrest both political and personal, the world Richmond creates is exquisitely charged with regret and hope.”—Family Circle “[A] riveting read that can be recommended to fans of Jodi Picoult and Jacquelyn Mitchard . . . Mesmerizing and intricate, Richmond’s dissection of a California on the violent brink of secession from the nation provides the backdrop to her deeper inspection of the uneasy, fragile relationship between siblings.”—Booklist (starred review) “[An] amazing, turbulent novel woven of disparate threads . . . Nearly every feature of this mesmerizing novel is provocative, as Richmond explores the fragmented, hopeful lives of complex characters. This is gripping, multilayered must-read fiction.”—Library Journal (starred review) “An exciting premise . . . skillfully written . . . Julie’s past and her relationship with the other characters are scrutinized as the clock ticks. It’s an interesting and sometimes-disturbing study.”—Kirkus Reviews “Richmond takes readers through a bittersweet, heartwarming tale of a woman on the cusp of life-changing events in both her personal and professional lives. . . . Once invested, the reader is carried away by this action-packed, poignant story, making this a tale that will live in the heart of the reader once the last page is read.”—RT Book Reviews “This is a thoughtful book about how past circumstances change us into the people we are today, for the good or bad. Julie is a sympathetic and relatable character, and readers will definitely feel for her as she goes through her life-changing day.”—The Parkersburg News and Sentinel “Richmond . . . delivers a page-turner.”—San Jose Mercury News “A breathtaking read and one I’ll not soon forget.”—Melanie Benjamin, author of The Aviator’s Wife Look for special features inside. Join the Random House Reader’s Circle for author chats and more.
Download or read book The Annenbergs written by John E. Cooney and published by Simon & Schuster. This book was released on 1982 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Download or read book I Will Survive written by Gloria Gaynor and published by Macmillan + ORM. This book was released on 2014-03-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Book Synopsis America's National Game by : Albert G. Spalding
Download or read book America's National Game written by Albert G. Spalding and published by Jazzybee Verlag. This book was released on 2020-09-14 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is in great demand by baseball enthusiasts. Having been connected with every department of the game from player to magnate, Mr. Spalding has contributed a very important work to the game's history. As the invincible pitcher of the Boston Club, previous to the formation of the National League, his book of so many pages is an interesting record of events dating from the beginning of the great American pastime. It is not exactly a history of the game, but deals largely with incidents during the author's career, who was a player in the late 1860s and early 1870s, and helped organize the National League in 1876. One chapter, devoted to sundry topics, gives an account of the sale of the immortal "King Kelly," the original "$10,000 beauty," by Chicago to the Boston Club in the late 1880s. Other Chapters are devoted to the literature of the game, quoting several instances of the baseball paragrapher's art and also specimens of the distinct poetry of the pastime, of which "Casey at the Bat" is probably the most widely known. The Cincinnati Red Stockings Mr. Spalding gives credit as being the pioneer professional organization. It was not, however, until 1871 that professional baseball playing, as recognized today, was instituted. Mr. Spalding shows how cricket could not do for Americans. He says it is suitable for the British temperament, but not for the Yankee hustling spirit. He also tells how he worked into the game through a one-handed catch when a small boy. To lovers of baseball, whose name is legion, and whose number increases yearly, this book comprises in itself a whole library of useful information.
Book Synopsis Galactic Pot-healer by : Philip K. Dick
Download or read book Galactic Pot-healer written by Philip K. Dick and published by Vintage. This book was released on 1994 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: What could an omnipresent and seemingly omnipotent entity want with a humble pot-healer? Or with the dozens of other odd creatures it has lured to Plowman's Planet? And if the Glimmung is a god, are its ends positive or malign? Combining quixotic adventure, spine-chilling horror, and deliriously paranoid theology, Galactic Pot-Healer is a uniquely Dickian voyage to alternate worlds of the imagination.
Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buyology written by Martin Lindstrom and published by Random House. This book was released on 2012-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Book Synopsis Radio Free Albemuth by : Philip K. Dick
Download or read book Radio Free Albemuth written by Philip K. Dick and published by Voyager. This book was released on 1999 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: As America gasps in a stranglehold of a skull-crushing totalitarian regime, a supernatural intelligence speaks from the stars. Will the agents of ominiscent Valis succeed in their mission of liberation? Or will the tactics of President Freemont extend the grip?
Book Synopsis Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal by : Sylvia Penn
Download or read book Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal written by Sylvia Penn and published by . This book was released on 2021-07-09 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: GIFT IDEAS TIME MANAGEMENT ORGANIZATION NOTEBOOK JOURNAL The perfect notebook to keep track of your daily tasks, chores and responsibilities in a simple, organized manner. Product Details: High quality 60lb (90gsm) paper stock Premium matte-finish cover design Perfect for all writing mediums Large format 6.0" x 9.0" (approximately A5) pages
