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Customer Satisfaction What Happened
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Book Synopsis Making Customer Satisfaction Happen by : R.M. McNealy
Download or read book Making Customer Satisfaction Happen written by R.M. McNealy and published by Springer Science & Business Media. This book was released on 1994-09-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
Author :Evangelos Grigoroudis Publisher :Springer Science & Business Media ISBN 13 :1441916407 Total Pages :319 pages Book Rating :4.4/5 (419 download)
Book Synopsis Customer Satisfaction Evaluation by : Evangelos Grigoroudis
Download or read book Customer Satisfaction Evaluation written by Evangelos Grigoroudis and published by Springer Science & Business Media. This book was released on 2009-11-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Book Synopsis The Satisfied Customer by : Claes Fornell
Download or read book The Satisfied Customer written by Claes Fornell and published by St. Martin's Press. This book was released on 2007-11-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some surprising conclusions about outreach strategy (exceeding a customer's expectations is risky, and increasing customer complaints can actually be a good thing). He also explains how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset.
Book Synopsis Making Innovation Happen by : Gerhard J. Plenert
Download or read book Making Innovation Happen written by Gerhard J. Plenert and published by CRC Press. This book was released on 1997-12-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human potential can be maximized through organized, integrated systems that focus on developing creativity and innovation. This is the book that tells you how to make it happen-create an environment of exciting, purpose/goal-directed, positive change in your organization. The text integrates several cutting-edge management concepts in one volume: Breakthrough Thinking, World Class Management, Total Quality Management, and Concept Engineering. The authors bring together progressive management philosophies from the East and West as well as revolutionary ideas from manufacturers in Japan, the U.S., and Brazil.
Book Synopsis Customer Satisfaction by : Nigel Hill
Download or read book Customer Satisfaction written by Nigel Hill and published by The Leadership Factor. This book was released on 2007 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.
Book Synopsis Becoming a Customer-focused Organization by : Craig Cochran
Download or read book Becoming a Customer-focused Organization written by Craig Cochran and published by Paton Professional. This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer is the sole reason organizations exist," Craig Cochran points out throughout this concise and practical book, which outlines the fundamentals of building process controls around internal and external customers' true needs. Cochran walks readers through a self-assessing customer focus inventory and from there explains how an organization can shape its processes to meet its customers' demands. Learn how to develop customer surveys that produce useful data for refining production and administrative processes. Understand the importance of customer-satisfaction training. Motivate top management to instill a customer-focused orientation throughout the organization. -- From publisher's description.
Book Synopsis Customer Relationship Management by : Lakshman Jha
Download or read book Customer Relationship Management written by Lakshman Jha and published by Global India Publications. This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.
Book Synopsis Making Great Sales Happen by : KALYANKUMAR S. HATTI
Download or read book Making Great Sales Happen written by KALYANKUMAR S. HATTI and published by Notion Press. This book was released on 2021-03-06 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Business Owner / Entrepreneur wanting to grow your business or scale from X to 10X OR you are a Sales Professional/Executive struggling on Sales, either ways every business on planet earth can be scaled only and only if they have a system of sales cycle, ability to do value selling, a proven process to convey the marketing message that makes customer rush and trip off to pay and buy your products/services/subscription. It's all about skilling your attributes to deliver results by making not just sales but make great sales happen. Woo.. so if you are looking to grow revenue and have 5 star clients paying 5 star money then this book is for you. This book is not for read and close, this book is for readers who believe in reading and taking actions simultaneously.
Book Synopsis I Will Make It Happen by : RC Nathan
Download or read book I Will Make It Happen written by RC Nathan and published by Notion Press. This book was released on 2016-08-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management is not a linear or fully independent field. With influences pouring in from every quarter ranging from psychology and physics to chemistry and even dance, from statistics to philosophy, management is every bit the art as it is a science. Replete with nuggets of information picked from different stages of his life, and through the cape of experience and knowledge, R C Nathan explores many dimensions of ideas and thoughts that can help prune a managerial endeavor towards giving a company a shot at success. The underlying idea of his core theme is the fact that one needs to keep learning and acquiring knowledge. But, that cannot happen unless and until one makes the effort to learn how to learn. This is worth a read for anyone seeking to make a foray into the world of management, or, to rekindle a lost interest in the field, or to substantiate one’s existential efforts in the field.
Book Synopsis The Sales Compensation Handbook by : Stockton B. Colt
Download or read book The Sales Compensation Handbook written by Stockton B. Colt and published by Amacom Books. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and expanded, THE SALES COMPENSATION HANDBOOK contains information and tools necessary to design and implement top-notch sales compensation programs. Experts at the consulting firm of Towers Perrin provide guidance on all aspects of compensating salespeople, including designing base salary, bonus, and commission scales; team selling roles and implications; linking compensation to company culture; cash and non-cash incentives; and more.
Book Synopsis Making Quality Happen by : R.M. McNealy
Download or read book Making Quality Happen written by R.M. McNealy and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Quality Happen presents a user friendly, customer focused approach for implementing Quality Improvement process in any type of organisation. The author draws upon personal experience of workin with over fifty different organisations and shows how to make quality an integral part of your professional life, not an added or extraneous feature.
Book Synopsis The Practical Guide to Achieving Customer Satisfaction in Events and Hotels by : Philip Berners
Download or read book The Practical Guide to Achieving Customer Satisfaction in Events and Hotels written by Philip Berners and published by Taylor & Francis. This book was released on 2022-07-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels. Typical to the other titles in the series, this latest book is written in a logical format and contains practical tips drawn from real-life industry examples, case studies, industry leaders, and the authors’ extensive backgrounds working in events and hotel management. Topics include definitions of customer service, an answer to that question ‘Is the customer always right?’, how to deal with complaints, how to empower staff to recover customer service, and how to turn new customers into loyal customers. This book is ideal for students of the management of events, hotels, hospitality, or tourism, to be used as a practical resource alongside existing theoretical textbooks. It is also an essential tool for anybody working in the customer-facing industries.
Book Synopsis A Complaint is a Gift by : Janelle Barlow
Download or read book A Complaint is a Gift written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. They are a feedback mechanism that can help organizations rapidly and inexpensively shift products, service, style, and market focus. Businesses that don't value their customers' complaints suffer from costly, negative word-of-mouth advertising. Presenting dozens of real-life striking examples of poor--and excellent-- complaint handling, Barlow and Moller show that companies must view complaints as gifts if they are to have loyal customers.
Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver
Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Book Synopsis Electronic Customer Relationship Management by : Jerry Fjermestad
Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by Routledge. This book was released on 2015-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy
Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Book Synopsis Business for Foundation Degrees and Higher Awards by : Robert Dransfield
Download or read book Business for Foundation Degrees and Higher Awards written by Robert Dransfield and published by Heinemann. This book was released on 2004 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Foundation Degrees and Higher Awards gives students the underpinning knowledge they need to succeed in one volume. A core textbook covering the first two years of a degree programme written for the Foundation Degree and the Higher National Diploma.
