Customer Relationship Management For Luxury Skin Care Brands In The Selective Cosmetics Sector

Download Customer Relationship Management For Luxury Skin Care Brands In The Selective Cosmetics Sector full books in PDF, epub, and Kindle. Read online Customer Relationship Management For Luxury Skin Care Brands In The Selective Cosmetics Sector ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

Author : Tanja Walker
Publisher : diplom.de
ISBN 13 : 3832481281
Total Pages : 83 pages
Book Rating : 4.8/5 (324 download)

DOWNLOAD NOW!

Book Synopsis Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector by : Tanja Walker

Download or read book Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector written by Tanja Walker and published by diplom.de. This book was released on 2004-07-16 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of Club Biotherm , a luxury skin care brand s customer loyalty program, illustrates the findings, and recommendations are made in order to successfully implement a CRM strategy. Key Words: Customer value, Customer segmentation, Customer loyalty, Communication tools, Direct Marketing, Customer loyalty programs, Channel conflict management. Zusammenfassung: In der vorliegenden Diplomarbeit wird die Gültigkeit von Customer Relationship Management für Luxusmarken der Selektiven Kosmetik untersucht. Bei der Umsetzung von CRM Strategien werden Luxuskosmetikmarken mit Grenzen konfrontiert, welche durch das selektive Vertriebssystem entstehen. Die Wertigkeit von CRM wird anhand der Kommunikationsmaßnahmen, Chancen und Grenzen analysiert. An dem Beispiel des Club Biotherm , einem Kundenbindungsinstrument einer selektiven Luxuskosmetikmarke, werden die Ergebnisse erläutert sowie Handlungsempfehlungen entwickelt, um eine CRM Strategie erfolgreich durchzuführen. Schlüsselbegriffe: Kundenwert, Kundensegmentation, Loyalität, Kommunikationsmaßnahmen, Direkt Marketing, Kundenbindungsprogramme, Vertriebsmanagement. Inhaltsverzeichnis:Table of Contents: ABSTRACTI LIST OF ABBREVIATIONSIII TABLE OF CONTENTSIV LIST OF FIGURES AND TABLESVI APPENDIXVII 1.INTRODUCTION1 1.1PROBLEM AND OBJECTIVE1 1.2STRUCTURE2 2.CORNERSTONES OF CUSTOMER RELATIONSHIP MANAGEMENT3 2.1IMPORTANT CUSTOMER RELATIONSHIP MANAGEMENT FACTORS4 2.1.1Customer Value4 2.1.2Customer Segmentation6 2.1.3Customer Loyalty9 2.2COMMUNICATION TOOLS WITHIN A CRM STRATEGY15 2.2.1Communication Channels15 2.2.2Customer Loyalty Programs18 3.CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET21 3.1THE LUXURY SKIN CARE MARKET21 3.2RESEARCH QUESTION AND RESEARCH DESIGN23 3.3DATA COLLECTION AND INTERVIEW DESIGN25 3.4LIMITATIONS IN THE CHOSEN APPROACH27 3.5RESULTS OF THE CRM ANALYSIS27 4.INTERPRETATION OF THE CRM ANALYSIS IN THE LUXURY SKIN CARE MARKET31 4.1INTERPRETATION OF COMMUNICATION TOOLS31 4.1.1Case study Club Biotherm 31 4.1.2Direct Mail33 4.1.3Telemarketing34 4.1.4E-Mail Marketing35 4.1.5Online [...]

Branded Beauty

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749461829
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Branded Beauty by : Mark Tungate

Download or read book Branded Beauty written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2011-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Luxury Sales Force Management

Author : M. Merk
Publisher : Springer
ISBN 13 : 1137347449
Total Pages : 220 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!

Book Synopsis Luxury Sales Force Management by : M. Merk

Download or read book Luxury Sales Force Management written by M. Merk and published by Springer. This book was released on 2014-02-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Managing Fashion

Author : Kaled K. Hameide
Publisher : Routledge
ISBN 13 : 1351106848
Total Pages : 260 pages
Book Rating : 4.3/5 (511 download)

DOWNLOAD NOW!

Book Synopsis Managing Fashion by : Kaled K. Hameide

Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

Building Consumer-Brand Relationship in Luxury Brand Management

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 : 179984370X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula

Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Luxury Retail Management

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 0470830298
Total Pages : 213 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!

Book Synopsis Luxury Retail Management by : Michel Chevalier

Download or read book Luxury Retail Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-01-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Advances in Luxury Brand Management

Author : Jean-Noël Kapferer
Publisher : Springer
ISBN 13 : 3319511270
Total Pages : 262 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Advances in Luxury Brand Management by : Jean-Noël Kapferer

Download or read book Advances in Luxury Brand Management written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Sustainable Luxury Brands

Author : Cesare Amatulli
Publisher : Springer
ISBN 13 : 1137601590
Total Pages : 253 pages
Book Rating : 4.1/5 (376 download)

DOWNLOAD NOW!

Book Synopsis Sustainable Luxury Brands by : Cesare Amatulli

Download or read book Sustainable Luxury Brands written by Cesare Amatulli and published by Springer. This book was released on 2017-01-20 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Marketing Management

Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Marketing Management by : Michael R. Czinkota

Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

The Luxury Strategy

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

CIM Coursebook 05/06 Marketing Communications

Author : Chris Fill
Publisher : Routledge
ISBN 13 : 113642153X
Total Pages : 285 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis CIM Coursebook 05/06 Marketing Communications by : Chris Fill

Download or read book CIM Coursebook 05/06 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2012-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Communications 2007-2008

Author : Graham Hughes
Publisher : Routledge
ISBN 13 : 075066648X
Total Pages : 286 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Marketing Communications 2007-2008 by : Graham Hughes

Download or read book Marketing Communications 2007-2008 written by Graham Hughes and published by Routledge. This book was released on 2005-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

International Marketing

Author : Daniel W. Baack
Publisher : SAGE Publications
ISBN 13 : 1544350163
Total Pages : 737 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!

Book Synopsis International Marketing by : Daniel W. Baack

Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Understanding the Marketing Exceptionality of Prestige Perfumes

Author : Nithda Horoszko
Publisher : Routledge
ISBN 13 : 0429016352
Total Pages : 188 pages
Book Rating : 4.4/5 (29 download)

DOWNLOAD NOW!

Book Synopsis Understanding the Marketing Exceptionality of Prestige Perfumes by : Nithda Horoszko

Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

UGC NET/SET (JRF & LS) Management Paper II & III

Author : HIGH DEFINITION BOOKS
Publisher : HIGH DEFINITION BOOKS
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis UGC NET/SET (JRF & LS) Management Paper II & III by : HIGH DEFINITION BOOKS

Download or read book UGC NET/SET (JRF & LS) Management Paper II & III written by HIGH DEFINITION BOOKS and published by HIGH DEFINITION BOOKS. This book was released on with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The University Grants Commission (UGC) conducts the National Eligibility Test (NET) twice a year to determine eligibility for lectureship and for award of Junior Research Fellowship (JRF) to Indian nationals to ensure minimum standards for the entrants in the teaching profession and research. UGC NET Tutor Management Paper II & III has been revised as per the new syllabi and examination pattern issued by the UGC for Management Paper II & III.

Marketing Communications

Author : Patrick De Pelsmacker
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.3/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Marketing Communications by : Patrick De Pelsmacker

Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

The New Luxury Experience

Author : Wided Batat
Publisher : Springer
ISBN 13 : 3030016714
Total Pages : 252 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis The New Luxury Experience by : Wided Batat

Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK