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Marketing

Author : Byron Sharp
Publisher : Oxford University Press, USA
ISBN 13 : 9780195590296
Total Pages : 0 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Marketing by : Byron Sharp

Download or read book Marketing written by Byron Sharp and published by Oxford University Press, USA. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketingRevised chapter: The Marketing Environment Focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental changeUpdated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)Updated and new practitioner profiles

Food, People and Society

Author : Lynn J. Frewer
Publisher : Springer Science & Business Media
ISBN 13 : 3662046016
Total Pages : 467 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Food, People and Society by : Lynn J. Frewer

Download or read book Food, People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

The Perception of Quality

Author : George N. Kenyon
Publisher : Springer
ISBN 13 : 1447166272
Total Pages : 269 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis The Perception of Quality by : George N. Kenyon

Download or read book The Perception of Quality written by George N. Kenyon and published by Springer. This book was released on 2014-11-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

Business

Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Business by : 布卢姆斯伯里出版公司

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

BUSINESS Essential

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1408114054
Total Pages : 702 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis BUSINESS Essential by : Bloomsbury Publishing

Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Improving Marketing Effectiveness

Author : Robert Shaw
Publisher : Robert Shaw
ISBN 13 : 9781861970541
Total Pages : 256 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Improving Marketing Effectiveness by : Robert Shaw

Download or read book Improving Marketing Effectiveness written by Robert Shaw and published by Robert Shaw. This book was released on 1998 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Perception of Product Risks and Benefits

Author : Gerard Emilien
Publisher : Springer
ISBN 13 : 3319505300
Total Pages : 600 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Consumer Perception of Product Risks and Benefits by : Gerard Emilien

Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

A Handbook

Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062725
Total Pages : 218 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis A Handbook by : Rebecca Elmore-Yalch

Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.

Business

Author : Bloomsbury Publishing
Publisher : A&C Black
ISBN 13 : 1408156466
Total Pages : 4123 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Business by : Bloomsbury Publishing

Download or read book Business written by Bloomsbury Publishing and published by A&C Black. This book was released on 2011-06-06 with total page 4123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers

Why customers should buy

Author : Grace Rechner
Publisher : Grace Rechner
ISBN 13 : 0645876860
Total Pages : 404 pages
Book Rating : 4.6/5 (458 download)

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Book Synopsis Why customers should buy by : Grace Rechner

Download or read book Why customers should buy written by Grace Rechner and published by Grace Rechner. This book was released on 2023-08-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by consumer choices, understanding why customers buy is the key to success for businesses in every industry. Grace Rechner's groundbreaking book, "Why Customers Buy," delves into the intricate world of consumer psychology, uncovering the underlying motivations and decision-making processes that drive purchasing behavior. Drawing from extensive research and real-world examples, Rechner explores the fascinating interplay between emotions, cognitive biases, and social influences that shape our buying decisions. She reveals the core psychological principles that drive customer behavior, providing invaluable insights and practical strategies for businesses to enhance their marketing efforts and boost sales. "Why Customers Buy" takes readers on a journey through the customer's mind, unraveling the complexities of consumer behavior and offering a fresh perspective on what truly drives purchase decisions. From the initial stages of need recognition to the final purchase, Rechner uncovers the hidden factors that influence customer choices, such as the impact of social proof, the allure of scarcity, and the power of storytelling. With an emphasis on practicality, Rechner equips businesses with actionable techniques to leverage consumer psychology in their marketing and sales strategies. Readers will learn how to craft compelling messaging that resonates with customers' emotional needs, build trust through authenticity, and optimize the customer experience to create long-lasting loyalty. Throughout the book, Rechner presents thought-provoking case studies, expert interviews, and hands-on exercises, allowing readers to apply the principles and strategies discussed to their own businesses. Whether you're a marketing professional, business owner, or aspiring entrepreneur, "Why Customers Buy" provides a comprehensive toolkit to unlock the mysteries of customer behavior and transform your approach to sales and marketing. By embracing the psychological factors that influence customer decisions, businesses can gain a competitive edge, create impactful connections with their target audience, and ultimately drive growth and success in today's dynamic marketplace. "Why Customers Buy" is an indispensable guide for anyone seeking to unravel the enigma of consumer behavior and harness its power to drive business success.

Advances in Affective and Pleasurable Design

Author : Yong Gu Ji
Publisher : AHFE International (USA)
ISBN 13 : 1495121097
Total Pages : 535 pages
Book Rating : 4.4/5 (951 download)

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Book Synopsis Advances in Affective and Pleasurable Design by : Yong Gu Ji

Download or read book Advances in Affective and Pleasurable Design written by Yong Gu Ji and published by AHFE International (USA). This book was released on 2021-07-19 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses pleasurable design — a part of the traditional usability design and evaluation methodologies. The book emphasizes the importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the appeal of products and use of services. This book focuses on a positive emotional approach in product, service, and system design and emphasizes aesthetics and enjoyment in user experience and provides dissemination and exchange of scientific information on the theoretical and practical areas of affective and pleasurable design for research experts and industry practitioners from multidisciplinary backgrounds, including industrial designers, emotion designer, ethnographers, human-computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

Interdisciplinary Research in Technology and Management

Author : Satyajit Chakrabarti
Publisher : CRC Press
ISBN 13 : 100053300X
Total Pages : 688 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Interdisciplinary Research in Technology and Management by : Satyajit Chakrabarti

Download or read book Interdisciplinary Research in Technology and Management written by Satyajit Chakrabarti and published by CRC Press. This book was released on 2021-09-14 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference on ‘Interdisciplinary Research in Technology and Management” was a bold experiment in deviating from the traditional approach of conferences which focus on a specific topic or theme. By attempting to bring diverse inter-related topics on a common platform, the conference has sought to answer a long felt need and give a fillip to interdisciplinary research not only within the technology domain but across domains in the management field as well. The spectrum of topics covered in the research papers is too wide to be singled out for specific mention but it is noteworthy that these papers addressed many important and relevant concerns of the day.

Advertising Media Planning

Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 131751937X
Total Pages : 361 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Product Design

Author : Mike Baxter
Publisher : CRC Press
ISBN 13 : 1482249294
Total Pages : 334 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Product Design by : Mike Baxter

Download or read book Product Design written by Mike Baxter and published by CRC Press. This book was released on 2018-10-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Advances in Advertising Research (Vol. III)

Author : Tobias Langner
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Advances in Advertising Research (Vol. III) by : Tobias Langner

Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.