Customer Journey Analytics For The Financial Sector How Do Customers Make Decisions Regarding Their Bank

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Customer journey analytics for the financial sector. How do customers make decisions regarding their bank?

Author : Christopher Roßmann
Publisher : GRIN Verlag
ISBN 13 : 396487017X
Total Pages : 104 pages
Book Rating : 4.9/5 (648 download)

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Book Synopsis Customer journey analytics for the financial sector. How do customers make decisions regarding their bank? by : Christopher Roßmann

Download or read book Customer journey analytics for the financial sector. How do customers make decisions regarding their bank? written by Christopher Roßmann and published by GRIN Verlag. This book was released on 2019-08-29 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial industry is facing wide-ranging changes due to historically low interest rates, higher regulation and the rise of online banks and digitization. Traditional retail banks have been losing market share, bank branches have been merged as well as products and services changed. Christopher Roßmann shows how important it is that banks understand their customers’ decision-making process. Therefore, he conducts a customer journey analysis for the German saving bank. He focusses on comprehensive bank consultations. Roßmann uncovers reasons for a low perception of the consultation approach by customers. In his book, he provides improvement proposals for several units of the bank and develops an improved target vision for the customer journey. In this book: - Sparkasse; - Sparkassen-Finanzkonzept; - process management; - product management; - marketing; - UX

Insights, Innovation, and Analytics for Optimal Customer Engagement

Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services

Author : P. Tamizhselvan
Publisher : GRIN Verlag
ISBN 13 : 3346944905
Total Pages : 240 pages
Book Rating : 4.3/5 (469 download)

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Book Synopsis Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services by : P. Tamizhselvan

Download or read book Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services written by P. Tamizhselvan and published by GRIN Verlag. This book was released on 2023-09-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: Commended, Bharathiar University (Tamil Nadu Institute of Urban Studies), course: Ph.D, language: English, abstract: The consumer attitude towards the various financial services products in the past was very passive and attracted less interest. But after the advent of technology and new forms of internet-based Banking, have had a great impact on consumer's attitudes and how they purchase financial products and services. The financial services providers are not certain of retaining their customers and have resorted to the traditional technique of the relationships building and loyalty practices. This makes it all the more important for financial services providers to understand the attitudes of customers and influence their decision-making and behavioral patterns. Consumers tend to search for product information either explicitly or implicitly depend on the attention, perception and other environmental cues related to information on the product. In literature, the choice of a mortgage is conceptualized as a function of value, prepayment, points, type of mortgage sought, etc. A prerequisite for consumers to make good decisions is to have all the relevant information therefore Banks must adopt a mandatory disclosure policy to facilitate this information search.

Artificial Intelligence in Banking

Author : Introbooks
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.6/5 (347 download)

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Book Synopsis Artificial Intelligence in Banking by : Introbooks

Download or read book Artificial Intelligence in Banking written by Introbooks and published by . This book was released on 2020-04-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these highly competitive times and with so many technological advancements, it is impossible for any industry to remain isolated and untouched by innovations. In this era of digital economy, the banking sector cannot exist and operate without the various digital tools offered by the ever new innovations happening in the field of Artificial Intelligence (AI) and its sub-set technologies. New technologies have enabled incredible progression in the finance industry. Artificial Intelligence (AI) and Machine Learning (ML) have provided the investors and customers with more innovative tools, new types of financial products and a new potential for growth.According to Cathy Bessant (the Chief Operations and Technology Officer, Bank of America), AI is not just a technology discussion. It is also a discussion about data and how it is used and protected. She says, "In a world focused on using AI in new ways, we're focused on using it wisely and responsibly."

Banking 5.0

Author : Bernardo Nicoletti
Publisher : Springer Nature
ISBN 13 : 3030758710
Total Pages : 540 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Banking 5.0 by : Bernardo Nicoletti

Download or read book Banking 5.0 written by Bernardo Nicoletti and published by Springer Nature. This book was released on 2021-07-06 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Gates’ quote, “Banking is necessary, but banks are not,” showcases the opportunity for financial services digital transformation. The next transition from industry 4.0 to 5.0 will impact all sectors, including banking. It will combine information technology and automation, based on artificial intelligence, person-robot collaboration, and sustainability. It is time to analyze this transformation in banking deeply, so that the sector can adequately change to the ‘New Normal’ and a wholly modified banking model can be properly embedded in the business. This book presents a conceptual model of banking 5.0, detailing its implementation in processes, platforms, people, and partnerships of financial services organizations companies. The last part of the book is then dedicated to future developments. Of interest to academics, researchers, and professionals in banking, financial technology, and financial services, this book also includes business cases in financial services.

Marketplace Lending, Financial Analysis, and the Future of Credit

Author : Ioannis Akkizidis
Publisher : John Wiley & Sons
ISBN 13 : 111909917X
Total Pages : 406 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Marketplace Lending, Financial Analysis, and the Future of Credit by : Ioannis Akkizidis

Download or read book Marketplace Lending, Financial Analysis, and the Future of Credit written by Ioannis Akkizidis and published by John Wiley & Sons. This book was released on 2015-12-08 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time for financial technology innovation is now Marketplace Lending, Financial Analysis, and the Future of Credit clearly explains why financial credit institutions need to further innovate within the financial technology arena. Through this text, you access a framework for applying innovative strategies in credit services. Provided and supported by financial institutions and entrepreneurs, the information in this engaging book encompasses printed guidance and digital ancillaries. Peer-to-peer lenders are steadily growing within the financial market. Integrating peer-to-peer lending into established credit institutions could strengthen the financial sector as a whole, and could lead to the incorporation of stronger risk and profitability management strategies. Explain (or Explore) approaches and challenges in financial analysis applied to credit risk and profitability Explore additional information provided via digital ancillaries, which will further support your understanding and application of key concepts Navigate the information organised into three subject areas: describing a new business model, knowledge integration, and proposing a new model for the Hybrid Financial Sector Understand how the rise of fintech fits into context within the current financial system Follow discussion of the current status quo and role of innovation in the financial industry, and consider the financial technology innovation landscape from the perspective of an entrepreneur Marketplace Lending, Financial Analysis, and the Future of Credit is a critical text that bridges the gap in understanding between financial technology entrepreneurs and credit institutions.

Analytics and Big Data: The Davenport Collection (6 Items)

Author : Thomas H. Davenport
Publisher : Harvard Business Review Press
ISBN 13 : 1625277741
Total Pages : 961 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Analytics and Big Data: The Davenport Collection (6 Items) by : Thomas H. Davenport

Download or read book Analytics and Big Data: The Davenport Collection (6 Items) written by Thomas H. Davenport and published by Harvard Business Review Press. This book was released on 2014-08-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Analytics and Big Data collection offers a “greatest hits” digital compilation of ideas from world-renowned thought leader Thomas Davenport, who helped popularize the terms analytics and big data in the workplace. An agile and prolific thinker, Davenport has written or coauthored more than a dozen bestselling books. Several of these titles are offered together for the first time in this curated digital bundle, including: Big Data at Work, Competing on Analytics, Analytics at Work, and Keeping Up with the Quants. The collection also includes Davenport’s popular Harvard Business Review articles, “Data Scientist: The Sexiest Job of the 21st Century” (2012) and “Analytics 3.0” (2013). Combined, these works cover all the bases on analytics and big data: what each term means; the ramifications of each from a technical, consumer, and management perspective; and where each can have the biggest impact on your business. Whether you’re an executive, a manager, or a student wanting to learn more, Analytics and Big Data is the most comprehensive collection you’ll find on the ever-growing phenomenon of digital data and analysis—and how you can make this rising business trend work for you. Named one of the ten “Masters of the New Economy” by CIO magazine, Thomas Davenport has helped hundreds of companies revitalize their management practices. He combines his interests in research, teaching, and business management as the President’s Distinguished Professor of Information Technology & Management at Babson College. Davenport has also taught at Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin and has directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC. He is also an independent Senior Advisor to Deloitte Analytics.

APPLICATIONS OF STATISTICS & ARTIFICIAL INTELLIGENCE IN EMERGING SCENARIOS-2023

Author : Prof. Monalisha Pattnaik
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958843
Total Pages : 276 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis APPLICATIONS OF STATISTICS & ARTIFICIAL INTELLIGENCE IN EMERGING SCENARIOS-2023 by : Prof. Monalisha Pattnaik

Download or read book APPLICATIONS OF STATISTICS & ARTIFICIAL INTELLIGENCE IN EMERGING SCENARIOS-2023 written by Prof. Monalisha Pattnaik and published by Archers & Elevators Publishing House. This book was released on with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Multi-Channel Marketing

Author : Maria Palazzo
Publisher : Emerald Group Publishing
ISBN 13 : 1838676872
Total Pages : 177 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Leadership Action and Intervention in Health, Business, Education, and Technology

Author : Burrell, Darrell Norman
Publisher : IGI Global
ISBN 13 :
Total Pages : 389 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Leadership Action and Intervention in Health, Business, Education, and Technology by : Burrell, Darrell Norman

Download or read book Leadership Action and Intervention in Health, Business, Education, and Technology written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2024-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape of healthcare, social sciences, and technology, the complexity of interconnected challenges often leaves scholars feeling adrift in a sea of disparate information. As disciplines become increasingly intertwined, navigating the nexus of these fields poses a significant obstacle for academic scholars seeking comprehensive understanding and innovative solutions. A cohesive resource that effectively bridges these divides is necessary to progress and hampers efforts to address pressing issues such as healthcare disparities, ethical dilemmas in technology, and social justice concerns. Leadership Action and Intervention in Health, Business, Education, and Technology is a meticulously crafted guide thorugh the murky waters of interdisciplinary study, offering a comprehensive exploration of the critical intersections between healthcare, social sciences, and technology. This book empowers academic scholars to transcend disciplinary boundaries, foster collaboration, and drive meaningful change in an increasingly interconnected world.

From Calamity to Stability: Harnessing the Wisdom of Past Financial Crises to Build a Stable and Resilient Global Financial System

Author : Josh Luberisse
Publisher : Fortis Novum Mundum
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4./5 ( download)

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Book Synopsis From Calamity to Stability: Harnessing the Wisdom of Past Financial Crises to Build a Stable and Resilient Global Financial System by : Josh Luberisse

Download or read book From Calamity to Stability: Harnessing the Wisdom of Past Financial Crises to Build a Stable and Resilient Global Financial System written by Josh Luberisse and published by Fortis Novum Mundum. This book was released on 2023-03-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'From Calamity to Stability: Harnessing the Wisdom of Past Financial Crises to Build a Stable and Resilient Global Financial System', author Josh delves deep into the history of financial crises, examining the causes, impacts, and lessons learned from each event. With a keen analytical approach, Josh expertly navigates the complex landscape of financial regulation, supervision, and policy that has evolved in response to these crises. Drawing on a wealth of research and firsthand experience, the book presents a comprehensive overview of the regulatory frameworks that have emerged over time, from the Glass-Steagall Act to the Dodd-Frank Wall Street Reform and Consumer Protection Act, as well as the development of international standards such as the Basel Accords. By analyzing the interplay between innovation and stability, Josh identifies key areas where further action is necessary to maintain a resilient financial system capable of supporting sustainable economic growth. Through a careful examination of the role of international cooperation, transparency, and trust in fostering financial stability, 'From Calamity to Stability' offers valuable insights into the challenges and opportunities facing policymakers, financial institutions, and society at large. The book not only underscores the importance of learning from past financial crises but also highlights the need for a flexible, forward-looking regulatory framework that can adapt to emerging trends and challenges. 'From Calamity to Stability' is an essential resource for anyone seeking to understand the complex dynamics of the global financial system and the ongoing efforts to ensure its stability and resilience. With its balanced and informed perspective, this book provides a compelling roadmap for navigating the uncertain global economic landscape and building a more secure financial future for all.

Customer Experience Excellence

Author : Tim Knight
Publisher : Kogan Page Publishers
ISBN 13 : 1398601047
Total Pages : 273 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Customer Experience Excellence by : Tim Knight

Download or read book Customer Experience Excellence written by Tim Knight and published by Kogan Page Publishers. This book was released on 2021-08-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.

Digital Project Practice for Banking and FinTech

Author : Tobias Endress
Publisher : CRC Press
ISBN 13 : 1003847595
Total Pages : 201 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Project Practice for Banking and FinTech by : Tobias Endress

Download or read book Digital Project Practice for Banking and FinTech written by Tobias Endress and published by CRC Press. This book was released on 2024-03-13 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice. A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them. The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry. .

Digital Transformation in South Africa

Author : Tankiso Moloi
Publisher : Springer Nature
ISBN 13 : 3031524039
Total Pages : 195 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Transformation in South Africa by : Tankiso Moloi

Download or read book Digital Transformation in South Africa written by Tankiso Moloi and published by Springer Nature. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Technology and Modern Finance

Author : Dr.R.Chandrasekaran
Publisher : SK Research Group of Companies
ISBN 13 : 8119980425
Total Pages : 149 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Financial Technology and Modern Finance by : Dr.R.Chandrasekaran

Download or read book Financial Technology and Modern Finance written by Dr.R.Chandrasekaran and published by SK Research Group of Companies. This book was released on 2024-01-08 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.R.Chandrasekaran, Associate Professor, Department of Commerce Finance, Dr.N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India Dr. K. Meenatchi Somasundari, Assistant Professor, Department of MBA, Sanjivani College of Engineering, Kopargaon, Maharashtra, India Dr.C.Saraswathy, Assistant Professor, Department of Management Studies,Vels Institute of Science, Technology & Advanced Studies. Chennai, Tamil Nadu, India

Proceedings of the 2024 3rd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2024)

Author : Anandakumar Haldorai
Publisher : Springer Nature
ISBN 13 : 9464634901
Total Pages : 608 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2024 3rd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2024) by : Anandakumar Haldorai

Download or read book Proceedings of the 2024 3rd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2024) written by Anandakumar Haldorai and published by Springer Nature. This book was released on 2024 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence for Risk Mitigation in the Financial Industry

Author : Ambrish Kumar Mishra
Publisher : John Wiley & Sons
ISBN 13 : 1394174713
Total Pages : 388 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Artificial Intelligence for Risk Mitigation in the Financial Industry by : Ambrish Kumar Mishra

Download or read book Artificial Intelligence for Risk Mitigation in the Financial Industry written by Ambrish Kumar Mishra and published by John Wiley & Sons. This book was released on 2024-07-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence for Risk Mitigation in the Financial Industry This book extensively explores the implementation of AI in the risk mitigation process and provides information for auditing, banking, and financial sectors on how to reduce risk and enhance effective reliability. The applications of the financial industry incorporate vast volumes of structured and unstructured data to gain insight into the financial and non-financial performance of companies. As a result of exponentially increasing data, auditors and management professionals need to enhance processing capabilities while maintaining the effectiveness and reliability of the risk mitigation process. The risk mitigation and audit procedures are processes involving the progression of activities to “transform inputs into output.” As AI systems continue to grow mainstream, it is difficult to imagine an aspect of risk mitigation in the financial industry that will not require AI-related assurance or AI-assisted advisory services. AI can be used as a strong tool in many ways, like the prevention of fraud, money laundering, and cybercrime, detection of risks and probability of NPAs at early stages, sound lending, etc. Audience This is an introductory book that provides insights into the advantages of risk mitigation by the adoption of AI in the financial industry. The subject is not only restricted to individuals like researchers, auditors, and management professionals, but also includes decision-making authorities like the government. This book is a valuable guide to the utilization of AI for risk mitigation and will serve as an important standalone reference for years to come.