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Custers Best
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Book Synopsis Custer's Best by : French L. MacLean
Download or read book Custer's Best written by French L. MacLean and published by Schiffer Pub Limited. This book was released on 2011 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of George Custer's best cavalry company at the 1876 Battle of the Little Bighorn – Company M. With a tragically-flawed, but extremely brave Company Commander and a no-nonsense First Sergeant, Company M maintained a disciplined withdrawal from the skirmish line fighting, saving Major Marcus Reno's entire detachment and possibly the rest of the regiment from annihilation. Presented here is the most-detailed work on a single company at the Little Bighorn ever written – the product of multi-year research at archives across the country and detailed visits to the battlefield by a combat veteran who understands fields of fire, weapons' effects, training, morale, decision-making, unit cohesion and the value of outstanding non-commissioned officers.
Book Synopsis Custer Battlefield by : Robert M. Utley
Download or read book Custer Battlefield written by Robert M. Utley and published by National Park Service Division of Publications. This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of Custer's last stand against the Indians in the Sioux War of 1876. Includes maps and photos. Also recounts the history of how that battlefield became a national monument and its importance to Americans today and in the past.
Book Synopsis Son of the Morning Star by : Evan S. Connell
Download or read book Son of the Morning Star written by Evan S. Connell and published by North Point Press. This book was released on 2011-04-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Custer's Last Stand is among the most enduring events in American history--more than one hundred years after the fact, books continue to be written and people continue to argue about even the most basic details surrounding the Little Bighorn. Evan S. Connell, whom Joyce Carol Oates has described as "one of our most interesting and intelligent American writers," wrote what continues to be the most reliable--and compulsively readable--account of the subject. Connell makes good use of his meticulous research and novelist's eye for the story and detail to re-vreate the heroism, foolishness, and savagery of this crucial chapter in the history of the West.
Download or read book Custer's Trials written by T.J. Stiles and published by Vintage. This book was released on 2015-10-27 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Pulitzer Prize for History From the winner of two Pulitzer Prizes and a National Book Award, a brilliant biography of Gen. George Armstrong Custer that radically changes our view of the man and his turbulent times. In this magisterial biography, T. J. Stiles paints a portrait of Custer both deeply personal and sweeping in scope, proving how much of Custer’s legacy has been ignored. He demolishes Custer’s historical caricature, revealing a volatile, contradictory, intense person—capable yet insecure, intelligent yet bigoted, passionate yet self-destructive, a romantic individualist at odds with the institution of the military (he was court-martialed twice in six years). The key to understanding Custer, Stiles writes, is keeping in mind that he lived on a frontier in time. In the Civil War, the West, and many areas overlooked in previous biographies, Custer helped to create modern America, but he could never adapt to it. He freed countless slaves yet rejected new civil rights laws. He proved his heroism but missed the dark reality of war for so many others. A talented combat leader, he struggled as a manager in the West. He tried to make a fortune on Wall Street yet never connected with the new corporate economy. Native Americans fascinated him, but he could not see them as fully human. A popular writer, he remained apart from Ambrose Bierce, Mark Twain, and other rising intellectuals. During Custer’s lifetime, Americans saw their world remade. His admirers saw him as the embodiment of the nation’s gallant youth, of all that they were losing; his detractors despised him for resisting a more complex and promising future. Intimate, dramatic, and provocative, this biography captures the larger story of the changing nation in Custer’s tumultuous marriage to his highly educated wife, Libbie; their complicated relationship with Eliza Brown, the forceful black woman who ran their household; as well as his battles and expeditions. It casts surprising new light on a near-mythic American figure, a man both widely known and little understood.
Book Synopsis The 12 best Questions To Ask Customers by : Jim Meisenheimer
Download or read book The 12 best Questions To Ask Customers written by Jim Meisenheimer and published by Helbern. This book was released on 2001 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Employees First, Customers Second by : Vineet Nayar
Download or read book Employees First, Customers Second written by Vineet Nayar and published by Harvard Business Press. This book was released on 2010 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Book Synopsis Exploring with Custer by : Ernest Grafe
Download or read book Exploring with Custer written by Ernest Grafe and published by . This book was released on 2002 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: General George Armstrong Custer's journey to the Black Hills in 1874 was better documented than any other military expedition of the Old West. Photographer W.H. Illingworth recorded superb views of the landscape and several camps, and at least fifteen men wrote diaries, reports or newspaper dispatches brimming with detail.This book blends the 1874 photos with modern photos taken at the same places, along with selections from the written accounts, to paint a unique portrait of everyday life along the trail."Exploring With Custer" also includes a point-by-point guide to the Expedition's route within the Black Hills. The maps, directions and GPS readings lead you to the campsites and down the trail, with stops for many of the photo sites and even for ruts left by Custer's wagons.The choice is yours--use the photographs and accounts to relive the Black Hills Expedition from the comfort of home, or take this book into the field and listen to the stories of Custer and his men as you walk the very ground they first walked in 1874.Great reading for anyone interested in the military exploration, early photography, or the history of the American West.
Book Synopsis Uncommon Service by : Frances X. Frei
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Mommy, Where Do Customers Come From? by : Larry Balin
Download or read book Mommy, Where Do Customers Come From? written by Larry Balin and published by Morgan James Publishing. This book was released on 2009-10-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book. Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be. Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.
Book Synopsis Customer Retention by : Michael W. Lowenstein
Download or read book Customer Retention written by Michael W. Lowenstein and published by . This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered set of activities. This book helps you learn 'why, ' and more importantly, 'how' to keep customers within your business. "Customer Retention" introduces you to the results that can be attained by creating aggressive and on-going customer retention practices. This results-focused book is packed with material that will tell you ways to create a customer loyalty and partnership mindset that yields a stronger, more pliant culture, higher levels of quality, and an attractive bottom line for your company. Company retention isn't a new paradigm, just a better one. -- From publisher's description.
Book Synopsis The Best Service is No Service by : Bill Price
Download or read book The Best Service is No Service written by Bill Price and published by John Wiley & Sons. This book was released on 2011-09-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to "no service": Eliminate dumb contacts Create engaging self-service Be proactive Make it easy to contact your company Own the actions across the company Listen and act Deliver great service experiences
Book Synopsis Winning on Purpose by : Fred Reichheld
Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Book Synopsis Custer Victorious by : Gregory J. W. Urwin
Download or read book Custer Victorious written by Gregory J. W. Urwin and published by U of Nebraska Press. This book was released on 1983-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Custer found himself in the one dilemma all soldiers most dread—he was outnumbered and completely surrounded. With disaster looming in every quarter and no chance of escape. . . ." So Gregory J. W Urwin pulls the reader into a scene describing not the Battle of the Little Big Horn but a Civil War engagement that George Armstrong Custer and his troop survived, thanks to strategy as much as naked courage. Many books have focused on Custer's Last Stand in 1876, making legend of total defeat. Custer Victorious is the first to examine at length, with attention to primary sources, his brilliant Civil War career. Urwin writes: "None of Custer's exploits against the Plains Indians could compare with those he performed while with the Army of the Potomac." The leader of a brigade called "the Wolverines," Custer was promoted to major general and the helm of the Third Cavalry Division when he was only twenty-four. Urwin describes the Boy General's vital contributions to Union victories from Gettysburg to Appomattox.
Book Synopsis 501 Ways to Roll Out the Red Carpet for Your Customers by : Donna Cutting
Download or read book 501 Ways to Roll Out the Red Carpet for Your Customers written by Donna Cutting and published by Red Wheel/Weiser. This book was released on 2015-12-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." —Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety of fields, from healthcare, banking, and entertainment to small business, retail, and entrepreneurial ventures. 501 Ways to Roll Out the Red Carpet for Your Customers will give you helpful tips to: •Make "red-carpet service" a first and lasting impression•Get your team "red-carpet ready"•Inspire positive word-of-mouth by delivering wow•Handle service recovery with style•Employ creative marketing ideas and social media savvyUsing the plethora of tips, tricks, and techniques in this book you don't have to reinvent the customer-service wheel—just roll out the red carpet!
