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Curso De Planificacion De Medios Publicitarios
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Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Book Synopsis COACHING PERSONAL CON PNL by : ROSETTA FORNER
Download or read book COACHING PERSONAL CON PNL written by ROSETTA FORNER and published by Lulu.com. This book was released on with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :42 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 3426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Handbook of Spanish Language Teaching by : Javier Muñoz-Basols
Download or read book The Routledge Handbook of Spanish Language Teaching written by Javier Muñoz-Basols and published by Routledge. This book was released on 2018-10-17 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.
Book Synopsis Quality Management by : Donna C. S. Summers
Download or read book Quality Management written by Donna C. S. Summers and published by Pearson Educación. This book was released on 2005 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.
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Book Synopsis Towards a Society that Serves Its People by : John J. Hassett
Download or read book Towards a Society that Serves Its People written by John J. Hassett and published by Georgetown University Press. This book was released on 1991 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents a representative sample of the writings of three of the six Jesuits who were slain in El Salvador on November 16, 1989. Although little known in the United States, these men were significant scholars who possessed an original conception of the university. They affirmed in difficult circumstances, the pursuit and teaching of truth as a collaborative, collegial process that transcends international boundaries.
Download or read book Conference on Population written by and published by Eusko Jaurlaritza. This book was released on 1988 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Memoria, I Encuentro Cultural de las Américas, febrero 2002-2003, Ciudad Bolívar, Estado Bolívar, Venezuela by :
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Book Synopsis Planificación estratégica y gestión de la publicidad. Conectando con el consumidor by : Raquel Ayestarán Crespo
Download or read book Planificación estratégica y gestión de la publicidad. Conectando con el consumidor written by Raquel Ayestarán Crespo and published by ESIC. This book was released on 2012-09-10 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: La planificación estratégica ha experimentado grandes cambios desde que empezó a emplearse en las agencias de publicidad en la década de los 60. El presente manual hace un recorrido completo desde el origen de la estrategia, su planificación y ejecución, hasta llegar al pensamiento estratégico y al diseño de estrategias. Una vez en este punto, se detalla cómo se construye un modelo general para el desarrollo del trabajo del director de estrategia, a la vez que se establece una planificación estratégica en medios convencionales y digitales. El manual finaliza con la elaboración de un plan estratégico y una visión de futuro de la planificación estratégica. Hoy la mayoría de las agencias han incorporado la figura del planner a sus organigramas, ya que es la persona que aporta un conocimiento más exhaustivo del consumidor, y su labor fundamental es conectar a éste con la marca. El objetivo del libro es que sirva de apoyo tanto a profesores como alumnos y expertos del sector, para llevar a cabo su labor investigadora, educativa y profesional. Estás páginas tienen un enfoque teórico-práctico, e incluyen ejemplos, casos prácticos, entrevistas a profesionales del sector, cuestiones para debatir y reflexionar, así como una amplia y completa bibliografía. En definitiva, lo que se pretende es que el lector, a través de cada capítulo, tenga una visión cercana, actual y práctica de la planificación estratégica. Conceptos como, Branded Content, Insight o Earned Media, marcarán el rumbo de la misma en los próximos años. Índice Érase una vez la estrategia.- El pensamiento estratégico: Planificación estratégica.- Comunicación estratégica vs clases de estrategias.- Ejecución del proceso de planificación publicitaria.- Modelo general para el desarrollo del trabajo del director de estrategia.- Planificación estratégica en medios convencionales.- Planificación estratégica en medios digitales: Internet y redes sociales.- Hoja de ruta para elaborar un Plan Estratégico: 7 pasos.- El futuro de la planificación estratégica en España.- Caso de estudio: Ford Focus.- APÉNDICE DOCUMENTAL: glosario de términos.
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Book Synopsis Anuario informativo comercial Bolivia ... by :
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Book Synopsis Democracy in Mexico by : Pablo González Casanova
Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report by : International Tin Research Council
Download or read book Annual Report written by International Tin Research Council and published by . This book was released on 1975 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
