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Current Perspectives In Mass Communication Research
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Book Synopsis Current Perspectives in Mass Communication Research by : F. Gerald Kline
Download or read book Current Perspectives in Mass Communication Research written by F. Gerald Kline and published by Sage Publications (CA). This book was released on 1972 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ni essays vedrørende forskningen inden for massekommunikation
Book Synopsis Media Gratifications Research by : Karl Erik Rosengren
Download or read book Media Gratifications Research written by Karl Erik Rosengren and published by . This book was released on 1997 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Current Perspectives in Mass Communication Research by : F. Gerald Kline
Download or read book Current Perspectives in Mass Communication Research written by F. Gerald Kline and published by Sage Publications (CA). This book was released on 1972 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ni essays vedrørende forskningen inden for massekommunikation
Book Synopsis Digital Transformations in Turkey by : Banu Akdenizli
Download or read book Digital Transformations in Turkey written by Banu Akdenizli and published by Lexington Books. This book was released on 2015-03-06 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformations in Turkey analyzes the genesis, dynamics, and operations of different communication contexts in relation to digital transformations in Turkey. The contributors tackle such topics as the impact of social networking channels like Facebook, YouTube, and Twitter and the changing dimensions of social, cultural, and political ideologies. Akdenizli offers a multifaceted and balanced discussion of the role and impact of communication technologies in a country with questionable and blatant freedom of expression violations. This collection will appeal to scholars of communication, new media, and technology in emerging markets.
Book Synopsis The Uses of Mass Communications by : Jay G. Blumler
Download or read book The Uses of Mass Communications written by Jay G. Blumler and published by SAGE Publications, Incorporated. This book was released on 1975-02-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Book Synopsis The Illustrated Guide to the Mass Communication Research Project by : Patricia Swann
Download or read book The Illustrated Guide to the Mass Communication Research Project written by Patricia Swann and published by Taylor & Francis. This book was released on 2022-12-21 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
Book Synopsis The Social Use of Media by : Helena Bilandzic
Download or read book The Social Use of Media written by Helena Bilandzic and published by Intellect Books. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.
Book Synopsis Words Like Colored Glass by : Daniel K Berman
Download or read book Words Like Colored Glass written by Daniel K Berman and published by Routledge. This book was released on 2019-03-15 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the contribution of the Press to the democratization process in Taiwan. Combining ideas from political science, communication theory and Chinese studies, the author challenges conventional wisdom on the subject.
Download or read book Media Effects written by Jennings Bryant and published by Routledge. This book was released on 2002-02 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Book Synopsis Communication Yearbook 11 by : James A. Anderson
Download or read book Communication Yearbook 11 written by James A. Anderson and published by Routledge. This book was released on 2012-05-23 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
Book Synopsis Media Audiences by : John L. Sullivan
Download or read book Media Audiences written by John L. Sullivan and published by SAGE. This book was released on 2013 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Book Synopsis Communication Yearbooks Vols 6-33 Set by : Various
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Book Synopsis Making Media Content by : John A. Fortunato
Download or read book Making Media Content written by John A. Fortunato and published by Routledge. This book was released on 2006-04-21 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Download or read book Horror Films written by James B. Weaver and published by Routledge. This book was released on 2013-11-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many of us enjoy being told frightening stories? What are some of the consequences that result from such exposure? In light of the considerable popularity of horror films over the last three decades, these questions have become the focus of growing attention for many scholars. However, research on audience preferences for, and reactions to, horror films has been performed eclectically by investigators from varied theoretical and methodological backgrounds. As a result, the information has not been effectively integrated. This volume was written to address this problem and to position the study of audience responses to frightening fiction as a significant research topic.
Book Synopsis Communication Research Measures by : Rebecca B. Rubin
Download or read book Communication Research Measures written by Rebecca B. Rubin and published by Routledge. This book was released on 2020-08-26 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Book Synopsis Global Perspectives in Marketing for the 21st Century by : Ajay K. Manrai
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Communication Research Measures III by : Elizabeth E. Graham
Download or read book Communication Research Measures III written by Elizabeth E. Graham and published by Routledge. This book was released on 2019-09-20 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
