Consumer Goods Subscriptions

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110730197
Total Pages : 73 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Consumer Goods Subscriptions by : Severin Bischof

Download or read book Consumer Goods Subscriptions written by Severin Bischof and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Ensuring Sustainability

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Author :
Publisher : Springer Nature
ISBN 13 : 3030959678
Total Pages : 337 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Ensuring Sustainability by : Carmen Avilés-Palacios

Download or read book Ensuring Sustainability written by Carmen Avilés-Palacios and published by Springer Nature. This book was released on 2022-05-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of the best papers given at the XXIV International Conference on Industrial Engineering and Industrial Management. The conference is promoted by ADINGOR (Asociación para el Desarrollo de la Ingeniería de Organización) and organized by the Universidad Politécnica de Madrid and the Universidad Carlos III de Madrid. It took place at the Universidad Carlos III de Madrid (Leganés, Spain) in July 2020. Ensuring Sustainability embodies the latest advances in research and cutting-edge analyses of real case studies in industrial engineering and operations management from diverse international contexts. It also identifies business applications for the latest findings and innovations in operations management and the decision sciences.

The new online trade

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Author :
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

The Subscription Playbook

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Author :
Publisher : Robert Coorey
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Subscription Playbook by : Robert Coorey, MBA

Download or read book The Subscription Playbook written by Robert Coorey, MBA and published by Robert Coorey. This book was released on 2023-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month? The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business. You will learn: How almost any small business, even on a shoestring budget, can get started with adding subscription revenue. Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow. The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined. Unusual ways to build a subscription business that is difficult to copy and highly defensible. How two different well-known hardware businesses completely shifted their business models and added software subscriptions. How to borrow concepts from computer games into your business to increase client engagement. If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you. What Others Are Saying About Robert Coorey And This Book “One of the most influential online marketers around the globe." — The Huffington Post “An online marketing guru.” — Fast Company "A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now “Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author “Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor “If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies “Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love “Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor "The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page."- Rebekah Campbell, Entrepreneur and Author

New Sustainable Horizons in Artificial Intelligence and Digital Solutions

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Author :
Publisher : Springer Nature
ISBN 13 : 3031500407
Total Pages : 439 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis New Sustainable Horizons in Artificial Intelligence and Digital Solutions by : Marijn Janssen

Download or read book New Sustainable Horizons in Artificial Intelligence and Digital Solutions written by Marijn Janssen and published by Springer Nature. This book was released on 2024-01-15 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, held in Curitiba, Brazil, during November 9–11, 2023. The 29 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 68 submissions. The contributions were organized in topical sections as follows: Artificial Intelligence and Algorithm; Digital Transformation and New Technologies; and Sustainable Technologies and Smart Cities.

Marketing and Smart Technologies

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Author :
Publisher : Springer Nature
ISBN 13 : 9819903335
Total Pages : 686 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Subscription Boom

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Author :
Publisher : Figure 1 Publishing
ISBN 13 : 1773270729
Total Pages : 290 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Subscription Boom by : Adam Levinter

Download or read book The Subscription Boom written by Adam Levinter and published by Figure 1 Publishing. This book was released on 2019-10-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Subscription Marketing

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Author :
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 234 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Intelligent Retail

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Author :
Publisher : Springer Nature
ISBN 13 : 365838316X
Total Pages : 390 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Intelligent Retail by : Gerrit Heinemann

Download or read book Intelligent Retail written by Gerrit Heinemann and published by Springer Nature. This book was released on 2022-10-13 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail

The Automatic Customer

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Author :
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832516351
Total Pages : 319 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience by : Wuke Zhang

Download or read book Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience written by Wuke Zhang and published by Frontiers Media SA. This book was released on 2023-03-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Business ideas

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Author :
Publisher : M M Info Care
ISBN 13 :
Total Pages : 14745 pages
Book Rating : 4./5 ( download)

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Book Synopsis Encyclopedia of Business ideas by : Mansoor Muallim

Download or read book Encyclopedia of Business ideas written by Mansoor Muallim and published by M M Info Care. This book was released on with total page 14745 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Content updated) Agri-Tools Manufacturing 1. Market Overview: The Agri-Tools Manufacturing industry is a vital part of the agriculture sector, providing essential equipment and machinery to support farming operations. Growth is driven by the increasing demand for advanced and efficient farming tools to meet the rising global food production requirements. 2. Market Segmentation: The Agri-Tools Manufacturing market can be segmented into several key categories: a. Hand Tools: • Basic manual tools used for tasks like planting, weeding, and harvesting. b. Farm Machinery: • Larger equipment such as tractors, Plows, and combines used for field cultivation and crop management. c. Irrigation Equipment: • Tools and systems for efficient water management and irrigation. d. Harvesting Tools: • Machinery and hand tools for crop harvesting and post-harvest processing. e. Precision Agriculture Tools: • High-tech equipment including GPS-guided machinery and drones for precision farming. f. Animal Husbandry Equipment: • Tools for livestock management and animal husbandry practices. 3. Regional Analysis: The adoption of Agri-Tools varies across regions: a. North America: • A mature market with a high demand for advanced machinery, particularly in the United States and Canada. b. Europe: • Growing interest in precision agriculture tools and sustainable farming practices. c. Asia-Pacific: • Rapidly expanding market, driven by the mechanization of farming in countries like China and India. d. Latin America: • Increasing adoption of farm machinery due to the region's large agricultural sector. e. Middle East & Africa: • Emerging market with potential for growth in agri-tools manufacturing. 4. Market Drivers: a. Increased Farming Efficiency: • The need for tools and machinery that can increase farm productivity and reduce labour costs. b. Population Growth: • The growing global population requires more efficient farming practices to meet food demands. c. Precision Agriculture: • The adoption of technology for data-driven decision-making in farming. d. Sustainable Agriculture: • Emphasis on tools that support sustainable and eco-friendly farming practices. 5. Market Challenges: a. High Initial Costs: • The expense of purchasing machinery and equipment can be a barrier for small-scale farmers. b. Technological Adoption: • Some farmers may be resistant to adopting new technology and machinery. c. Maintenance and Repairs: • Ensuring proper maintenance and timely repairs can be challenging. 6. Opportunities: a. Innovation: • Developing advanced and efficient tools using IoT, AI, and automation. b. Customization: • Offering tools tailored to specific crops and regional needs. c. Export Markets: • Exploring export opportunities to regions with growing agricultural sectors. 7. Future Outlook: The future of Agri-Tools Manufacturing looks promising, with continued growth expected as technology continues to advance and the need for efficient and sustainable agriculture practices increases. Innovations in machinery and equipment, along with the adoption of precision agriculture tools, will play a significant role in transforming the industry and addressing the challenges faced by the agriculture sector. Conclusion: Agri-Tools Manufacturing is a cornerstone of modern agriculture, providing farmers with the equipment and machinery they need to feed a growing global population. As the industry continues to evolve, there will be opportunities for innovation and collaboration to develop tools that are not only efficient but also environmentally friendly. Agri-tools manufacturers play a critical role in supporting sustainable and productive farming practices, making them essential contributors to the global food supply chain.

237 Business Ideas for Food & Beverages

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Author :
Publisher : M M Infocare
ISBN 13 :
Total Pages : 727 pages
Book Rating : 4./5 ( download)

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Book Synopsis 237 Business Ideas for Food & Beverages by : Mansoor Muallim

Download or read book 237 Business Ideas for Food & Beverages written by Mansoor Muallim and published by M M Infocare. This book was released on with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaged Snacks 1. Market Overview: The global packaged snacks market has witnessed remarkable growth in recent years, driven by changing consumer lifestyles, urbanization, and a growing preference for convenient and on-the-go food options. As of 2023, the global packaged snacks market is valued at approximately $200 billion, with a steady CAGR of 4% over the past five years. 2. Market Segmentation: The market for packaged snacks can be segmented into various categories, including: a. Product Type: • Potato Chips • Extruded Snacks • Nuts and Seeds • Popcorn • Tortilla Chips • Pretzels • Other Snacks (including crackers, fruit snacks, etc.) b. Distribution Channel: • Supermarkets/Hypermarkets • Convenience Stores • Online Retailing • Others c. Region: • North America • Europe • Asia-Pacific • Latin America • Middle East and Africa 3. Regional Analysis: North America: • Dominates the market due to high consumption of packaged snacks. • Growing trend towards healthier snack options. Europe: • Growing demand for organic and premium snacks. • Increased consumer awareness of healthy snacking. Asia-Pacific: • Rapid urbanization and changing lifestyles driving market growth. • Increased disposable income leading to higher snack consumption. Latin America: • Emerging markets with a rising middle-class population. • Increased preference for Western-style snacks. 4. Market Drivers: • Changing Lifestyles: Busy schedules and urbanization are driving consumers towards convenient snacking options. • Health and Wellness: Rising health consciousness has led to increased demand for healthier snack choices. • Innovative Packaging: Creative and eco-friendly packaging options are attracting consumers. 5. Market Challenges: • Health Concerns: Increased awareness of the health risks associated with excessive snacking. • Competition: Intense competition among established and emerging players. • Regulatory Changes: Evolving regulations regarding labeling and ingredients. 6. Opportunities: • Innovative Flavors: Development of unique and exotic flavors to attract a wider customer base. • Healthier Alternatives: Growing demand for low-fat, low-sugar, and organic snacks. • E-commerce: Expanding online retail channels to reach a global audience. 7. Future Outlook: The packaged snacks market is expected to continue its growth trajectory, with a projected CAGR of 3-4% over the next five years. Key factors contributing to this growth include: • Increasing urbanization and busy lifestyles. • Expanding middle-class population in emerging markets. • Continuous innovation in flavors and packaging. Conclusion: The global packaged snacks market presents substantial opportunities for both established and emerging players. As consumer preferences evolve, there is a growing need for healthier, more sustainable, and innovative snack options. To thrive in this competitive landscape, companies must focus on product diversification, e-commerce expansion, and meeting the rising demand for healthier alternatives. The future of the packaged snacks industry appears promising, driven by the ever-changing snacking habits of consumers worldwide.

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071802037
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by : Paul Marsden

Download or read book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales written by Paul Marsden and published by McGraw Hill Professional. This book was released on 2012-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence

Marketing Principles with Student Resource Access 12 Months

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Author :
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride

Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Global Electronic Commerce

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Author :
Publisher : MIT Press
ISBN 13 : 9780262232050
Total Pages : 618 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Global Electronic Commerce by : J. Christopher Westland

Download or read book Global Electronic Commerce written by J. Christopher Westland and published by MIT Press. This book was released on 1999 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.

Fashion Communication

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Author :
Publisher : Springer Nature
ISBN 13 : 3030813215
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Fashion Communication by : Teresa Sádaba

Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.