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Author : Jennifer Lynn Aaker
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (85 download)
Download or read book Culture Dependent Assimilation and Differentiation of the Self written by Jennifer Lynn Aaker and published by . This book was released on 2001 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Aaker
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Culture-Dependent Assimilation and Differentiation of the Self written by Jennifer Aaker and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In two studies, we investigate how differences in self-construal patterns affect preferences for consumption symbols through the process of self-expression. The results of Study 1 demonstrate that individuals with a dominant independent self-construal bold attitudes that allow them to express that they are distinct from others. In contrast, individuals with a dominant interdependent self-construal are more likely to hold attitudes that demonstrate points of similarity with their peers. Study 2 provides additional evidence for the mechanism presumed to underlie the results by identifying differential schematic processes as the driver of expressed preferences. We find that differential levels of recall for similar and distinct items exist across culturally-encouraged selves, documenting higher recall for schema-inconsistent information. We discuss the results and encourage future research that expands the framework to group decisions and social preferences.
Author : Peter B Smith
Publisher : SAGE
ISBN 13 : 1446286746
Total Pages : 704 pages
Book Rating : 4.4/5 (462 download)
Download or read book Understanding Social Psychology Across Cultures written by Peter B Smith and published by SAGE. This book was released on 2013-08-22 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Psychology Across Cultures Second Edition starts by asking why social psychology needs a cross-cultural perspective. It then examines cultural differences and their origins, before addressing traditional social psychological themes cross-culturally, for example group processes, self and identity, intergroup relations. Themes of contemporary relevance including migration, ethnic conflict and climate change are also covered. Key features: Presentation of concepts and theories made accessible to the reader using practical examples and everyday life experiences from diverse parts of the world Biographical portraits of key researchers in the field Coverage of the appropriate methods for conducting state-of-the-art cross-cultural research This textbook is appropriate for students of social and cross-cultural psychology. It will also interest practitioners wanting to understand the impact of culture on their fields of work, such as international relations, social policy, health promotion, ethnic relations and international business.
Author : Peter B Smith
Publisher : SAGE
ISBN 13 : 9781412903660
Total Pages : 342 pages
Book Rating : 4.9/5 (36 download)
Download or read book Understanding Social Psychology Across Cultures written by Peter B Smith and published by SAGE. This book was released on 2006-01-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited new textbook will be of enormous value to students and teachers in cross-cultural and social psychology. The key strength of Understanding Social Psychology Across Cultures: Living and Working in a Changing World is how it illustrates the ways in which culture shapes psychological process across a wide range of social contexts. It also effectively examines the strengths and limitations of the key theories, methods and instruments used in cross-cultural research.
Author : Constantine Sedikides
Publisher : Psychology Press
ISBN 13 : 1136737103
Total Pages : 443 pages
Book Rating : 4.1/5 (367 download)
Download or read book The Self written by Constantine Sedikides and published by Psychology Press. This book was released on 2011-02-25 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a cutting-edge exposition to research on the self. Sixteen authoritative overviews highlight the role of the self around four themes. The first theme is Brain and Cognition, which includes a social neuroscience perspective on the self, implicit self-cognition, the structure of the self and autobiographical memory. The next theme is Motivation, in which chapters include social comparison, self-regulation, narcissism, and modesty. The third theme is Self-esteem and Emotions, covered by chapters on the measurement of self-esteem, terror management theory, sociometer theory, and self-conscious emotions. The final theme concerns the Interpersonal, Intergroup and Cultural Context, containing chapters on intimate relationships, social exclusion, the collective self, and culture. Throughout the volume, the exposition is both scholarly and accessible. It also offers critical assessments along with thoughtful discussions of challenges and problems ahead, as well as the generation of novel hypotheses. As such, the book aspires to influence the research agenda for several years to come. The Self will serve as an essential reference volume for active researchers in the field, while also being appropriate for use as a textbook in advanced courses on the self.
Author : Dolores Albarracin
Publisher : Routledge
ISBN 13 : 135171239X
Total Pages : 942 pages
Book Rating : 4.3/5 (517 download)
Download or read book The Handbook of Attitudes, Volume 1: Basic Principles written by Dolores Albarracin and published by Routledge. This book was released on 2018-10-10 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.
Author : Ayalla A. Ruvio
Publisher : Routledge
ISBN 13 : 1136253513
Total Pages : 424 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Identity and Consumption written by Ayalla A. Ruvio and published by Routledge. This book was released on 2013-01-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author : Sharon Ng
Publisher : Oxford University Press
ISBN 13 : 0199388539
Total Pages : 369 pages
Book Rating : 4.1/5 (993 download)
Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Author : Frans H. van Eemeren
Publisher : John Benjamins Publishing
ISBN 13 : 9027289328
Total Pages : 318 pages
Book Rating : 4.0/5 (272 download)
Download or read book Examining Argumentation in Context written by Frans H. van Eemeren and published by John Benjamins Publishing. This book was released on 2009-06-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining Argumentation in Context: Fifteen studies on strategic maneuvering contains a selection of papers on strategic maneuvering in argumentative discourse. Starting point of all of these contributions is that a satisfactory analysis and evaluation of strategic maneuvering is possible only if the argumentative discourse is first situated in the communicative and interactional context in which it occurs. While some of the contributions present general views with regard to strategic maneuvering, other contributions report on the results of empirical studies, examine strategic maneuvering in a particular legal or political context, or highlight the presentational design of strategic maneuvering. Examining Argumentation in Context therefore provides an insightful view of recent developments in the research on strategic maneuvering, which is currently prominent in the study of argumentation.
Author : Masaaki Kotabe
Publisher : SAGE
ISBN 13 : 1446206734
Total Pages : 569 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Chi-Yue Chiu
Publisher : Psychology Press
ISBN 13 : 1317710185
Total Pages : 401 pages
Book Rating : 4.3/5 (177 download)
Download or read book Social Psychology of Culture written by Chi-Yue Chiu and published by Psychology Press. This book was released on 2013-12-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the speed of globalization accelerates, world cultures are more closely connected to each other than ever before. But what exactly is culture? It seems to be involved in all psychological processes, but can its psychological consequences be studied scientifically? How can cultural differences be described without reifying culture and reinforcing cultural stereotypes? Culture and mind constitute each other, but how? Why do humans need culture? How did the evolution of the mind enable the development of human culture? How does participation in culture transform the mind, and how does the mind process and apply culture? How may culture become a resource for pursuing valued goals, and how does culture become part of the self? How do culture travelers navigate cultures and negotiate multiple cultural identities? The authors of this volume offer a refreshing theoretical perspective and organize seemingly disparate research evidence into a coherent body of psychological knowledge. With its accessible language and lively narrative, this volume engages its readers in an intellectual journey through the fascinating research literatures in psychology, anthropology, and the cognate disciplines. This book will make an ideal textbook for senior undergraduate and graduate courses on psychology and culture, cultural studies, cognitive anthropology, and intercultural communication.
Author :
Publisher : Routledge
ISBN 13 : 113597134X
Total Pages : 241 pages
Book Rating : 4.1/5 (359 download)
Download or read book Explorations in Consumer Culture Theory written by and published by Routledge. This book was released on with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles T. Salmon
Publisher : Routledge
ISBN 13 : 113628768X
Total Pages : 554 pages
Book Rating : 4.1/5 (362 download)
Download or read book Communication Yearbook 36 written by Charles T. Salmon and published by Routledge. This book was released on 2012-10-02 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.
Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Cheryl Nakata
Publisher : Springer
ISBN 13 : 0230240836
Total Pages : 307 pages
Book Rating : 4.2/5 (32 download)
Download or read book Beyond Hofstede written by Cheryl Nakata and published by Springer. This book was released on 2009-07-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Author : Klaus-Peter Wiedmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834943991
Total Pages : 387 pages
Book Rating : 4.8/5 (349 download)
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author : Christina S. Beck
Publisher : Routledge
ISBN 13 : 1135227306
Total Pages : 576 pages
Book Rating : 4.1/5 (352 download)
Download or read book Communication Yearbook 33 written by Christina S. Beck and published by Routledge. This book was released on 2009-05-07 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.
