Cultural Distance Critical Analysis Of A Durex Campaign

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Cultural Distance. Critical Analysis of a Durex Campaign

Author : Julia Zöllner
Publisher : GRIN Verlag
ISBN 13 : 3656975744
Total Pages : 17 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Cultural Distance. Critical Analysis of a Durex Campaign by : Julia Zöllner

Download or read book Cultural Distance. Critical Analysis of a Durex Campaign written by Julia Zöllner and published by GRIN Verlag. This book was released on 2015-06-10 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Sociology - Consumption and Advertising, grade: 70, Kingston University London, course: Global Marketing, language: English, abstract: "The failure to take cultural differences between countries into account has been the cause of many business failures". Globalisation not only reaches all companies worldwide but influences international businesses in their ambition to enter into new markets and reach operational efficiency as well as profitability. Since one cannot automatically assume that the culture of foreign market is analogue to the home market, the success of the expanding strategy depends on the appropriate consideration of systematic variation between cultures. Therefore, the degree of similarities shared by societies needs to be quantified and forms the basis for either adaptation or standardisation in the targeted market. Especially when it comes to marketing decisions a product's success depends on the accuracy of the predicted consumer behaviour in respect of its values and attitudes. In this essay, the three major large-scale dimensional frameworks by Hofstede (1980), Schwartz (1980) and GLOBE (2004) are compared and the practicality of the frameworks on consumer behaviour will be evaluated. Furthermore, the relevance of the cultural distance approaches to the marketing of Durex is shown.

The Myth of the Ethical Consumer Hardback with DVD

Author : Timothy M. Devinney
Publisher : Cambridge University Press
ISBN 13 : 052176694X
Total Pages : 259 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis The Myth of the Ethical Consumer Hardback with DVD by : Timothy M. Devinney

Download or read book The Myth of the Ethical Consumer Hardback with DVD written by Timothy M. Devinney and published by Cambridge University Press. This book was released on 2010-07-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-holds-barred examination of 'ethical' consumerism.

A Century of Innovation

Author : 3M Company
Publisher : 3m Company
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Century of Innovation by : 3M Company

Download or read book A Century of Innovation written by 3M Company and published by 3m Company. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of 3M voices, memories, facts and experiences from the company's first 100 years.

100 Ways to Create a Great Ad

Author : Tim Collins
Publisher : Laurence King Publishing
ISBN 13 : 1780678878
Total Pages : 525 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis 100 Ways to Create a Great Ad by : Tim Collins

Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
ISBN 13 : 1118404874
Total Pages : 260 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Share This by : CIPR (Chartered Institute of Public Relations)

Download or read book Share This written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

The Guns at Last Light

Author : Rick Atkinson
Publisher : Henry Holt and Company
ISBN 13 : 142994367X
Total Pages : 897 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Guns at Last Light by : Rick Atkinson

Download or read book The Guns at Last Light written by Rick Atkinson and published by Henry Holt and Company. This book was released on 2013-05-14 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER The magnificent conclusion to Rick Atkinson's acclaimed Liberation Trilogy about the Allied triumph in Europe during World War II It is the twentieth century's unrivaled epic: at a staggering price, the United States and its allies liberated Europe and vanquished Hitler. In the first two volumes of his bestselling Liberation Trilogy, Rick Atkinson recounted how the American-led coalition fought through North Africa and Italy to the threshold of victory. Now, in The Guns at Last Light, he tells the most dramatic story of all—the titanic battle for Western Europe. D-Day marked the commencement of the final campaign of the European war, and Atkinson's riveting account of that bold gamble sets the pace for the masterly narrative that follows. The brutal fight in Normandy, the liberation of Paris, the disaster that was Operation Market Garden, the horrific Battle of the Bulge, and finally the thrust to the heart of the Third Reich—all these historic events and more come alive with a wealth of new material and a mesmerizing cast of characters. Atkinson tells the tale from the perspective of participants at every level, from presidents and generals to war-weary lieutenants and terrified teenage riflemen. When Germany at last surrenders, we understand anew both the devastating cost of this global conflagration and the enormous effort required to win the Allied victory. With the stirring final volume of this monumental trilogy, Atkinson's accomplishment is manifest. He has produced the definitive chronicle of the war that unshackled a continent and preserved freedom in the West. One of The Washington Post's Top 10 Books of the Year A Kirkus Reviews Best Nonfiction Book of 2013

Power Play

Author : Raymond Boyle
Publisher :
ISBN 13 : 9780748635931
Total Pages : 272 pages
Book Rating : 4.6/5 (359 download)

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Book Synopsis Power Play by : Raymond Boyle

Download or read book Power Play written by Raymond Boyle and published by . This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture.

ON/OFF

Author : Sarah Genner
Publisher : vdf Hochschulverlag AG
ISBN 13 : 3728137995
Total Pages : 231 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis ON/OFF by : Sarah Genner

Download or read book ON/OFF written by Sarah Genner and published by vdf Hochschulverlag AG. This book was released on 2017-01-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you constantly online? Or are you offline sometimes? Are you offline if you are not interacting with your connected devices? Or if no data about you is being collected? Do you check Instagram and Twitter during dinner? Do you turn off your smartphone at night? Do you check work emails on vacation? Do you feel you have to disconnect regularly – to relax, to concentrate, or to protect your privacy? Or do you feel more relaxed when constantly connected because your loved ones, a work emergency, or the news are always at your fingertips? Why are some people – even within networked societies – still completely offline given the tremendous opportunities of the Internet? And what does it even mean to be online or offline in the age of hyper-connectivity? In ON/OFF, Sarah Genner assesses the risks and rewards of the anytime-anywhere Internet, focusing on digital divides, social relationships, physical and mental health, and data privacy. She discusses implications for a variety of decision-makers in the world of work, in education, in families, and in politics. The author deconstructs the online/offline dichotomy and suggests the ON/OFF scale as a new theoretical framework for researchers and practitioners.

Getting Started with Transmedia Storytelling

Author : Robert Pratten
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515339168
Total Pages : 0 pages
Book Rating : 4.3/5 (391 download)

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Book Synopsis Getting Started with Transmedia Storytelling by : Robert Pratten

Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Surgeon General's Report on Acquired Immune Deficiency Syndrome

Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Surgeon General's Report on Acquired Immune Deficiency Syndrome by :

Download or read book Surgeon General's Report on Acquired Immune Deficiency Syndrome written by and published by . This book was released on 1986 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communications

Author : Patrick De Pelsmacker
Publisher : Pearson Higher Ed
ISBN 13 : 0273773240
Total Pages : 641 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Marketing Communications by : Patrick De Pelsmacker

Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Cause-Related Marketing

Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030654559
Total Pages : 447 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Cause-Related Marketing by : M. Mercedes Galan-Ladero

Download or read book Cause-Related Marketing written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-03-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

The Humble Little Condom

Author : Aine Collier
Publisher : Prometheus Books
ISBN 13 : 1615922326
Total Pages : 371 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis The Humble Little Condom by : Aine Collier

Download or read book The Humble Little Condom written by Aine Collier and published by Prometheus Books. This book was released on 2010-05 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most basic and ancient forms of birth control is the condom. The story of this humble piece of paraphernalia is full of intriguing insights into human character with all its flaws and foibles as well as many fascinating historical details.

Provocation in Advertising : a Conceptualization and an Empirical Assessment

Author : Paul, Olivia
Publisher : Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
ISBN 13 : 9782895241669
Total Pages : 25 pages
Book Rating : 4.2/5 (416 download)

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Book Synopsis Provocation in Advertising : a Conceptualization and an Empirical Assessment by : Paul, Olivia

Download or read book Provocation in Advertising : a Conceptualization and an Empirical Assessment written by Paul, Olivia and published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche. This book was released on 2003 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Homeless Heritage

Author : Rachael Kiddey
Publisher : Oxford University Press
ISBN 13 : 0198746865
Total Pages : 230 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Homeless Heritage by : Rachael Kiddey

Download or read book Homeless Heritage written by Rachael Kiddey and published by Oxford University Press. This book was released on 2017 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homeless Heritage describes the process of using archaeological methodologies to collaboratively document how contemporary homeless people use and experience the city. Drawing on fieldwork undertaken in Bristol and York, the book first describes the way in which archaeological methods and theory have come to be usefully applied to the contemporary world, before exploring the historical development of the concept of homelessness. Working with homeless people, the author undertook surveys and two excavations of contemporary homeless sites, and the team co-curated two public heritage exhibitions - with surprising results. Complementing a growing body of literature that details how collaborative and participatory heritage projects can give voice to marginalised groups, Homeless Heritage details what it means to be homeless in twenty-

South African National HIV Prevalence, HIV Incidence, Behaviour and Communication Survey, 2005

Author : Olive Shisana
Publisher : HSRC Press
ISBN 13 : 9780796921529
Total Pages : 204 pages
Book Rating : 4.9/5 (215 download)

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Book Synopsis South African National HIV Prevalence, HIV Incidence, Behaviour and Communication Survey, 2005 by : Olive Shisana

Download or read book South African National HIV Prevalence, HIV Incidence, Behaviour and Communication Survey, 2005 written by Olive Shisana and published by HSRC Press. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A follow-up to the Nelson Mandela Foundation's 2002 national household survey of HIV/AIDS prevalence in South Africa, this 2005 report seeks to provide further understanding of the HIV pandemic. Using data that tested for HIV incidence rather than just using mortality statistics, this study looks at which socio-demographic groups are most vulnerab≤ whether new policies have been successful in fighting the disease; what exactly is being done by key players, such as the government, churches, and other civil society organizations; and how the spread of HIV can be reduced in South Africa.

Competitive Branding Strategies

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030249336
Total Pages : 302 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Competitive Branding Strategies by : Rajagopal

Download or read book Competitive Branding Strategies written by Rajagopal and published by Springer Nature. This book was released on 2019-09-25 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.