Crucial Communication

Download Crucial Communication PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.5/5 (942 download)

DOWNLOAD NOW!


Book Synopsis Crucial Communication by : Gary Peterson

Download or read book Crucial Communication written by Gary Peterson and published by . This book was released on 2021-01-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is talking to others your Achilles' Heel? Do you dread having to talk to your boss or show a presentation at a meeting? Is your lack of public speaking skills holding your career back? If so, CRUCIAL COMMUNICATION: Control Difficult Workplace Conversations Using Essential Dialogue Tools to Achieve Positive Results More Often is the right book for you! This book will show you real-life communication techniques so that you feel more comfortable talking to people at work, in different social settings, and more! With this book, you will gain an in-depth understanding of how verbal and non-verbal communication work so that you know exactly what to say and how to act to move forward in life. More than that, this book shows you what charisma is, and why it is so important to possess emotional intelligence and listening skills in order to spread your influence and move ahead. Did you know that a lack of effective communication makes you underperform at work? Did you know that misunderstanding other people's hidden messages might keep you from making meaningful connections? Did you know that people with neglected social skills often fail to profit from their true talents? If you've been plagued by these hurdles, it's time to stop suffering. Put your foot down and decide to change! This book shows you how to be and act your best self in a matter of days! In this book, you'll learn: The true meaning of communication What communication is, and what it is not How to speak and understand others accurately What the eight pillars of communication are and how to master them> The right tips and techniques for effective VERBAL COMMUNICATION What NON-VERBAL COMMUNICATION looks like and how to wield it to show influence and charisma How to improve your communication skills TODAY with easy and practical tips and tricks How to grow charisma and emotional intelligence to create genuine connections that will advance your career and life How to handle difficult conversations and conflict with dignity, grace, and smarts ...And so much more! This book will answer all the questions that a hidden gem of an introvert like yourself could possibly have! This manual doesn't shy away from real-life obstacles. It will show you how to communicate in the workplace in a professional manner, while still being your most comfortable, funny, and approachable self. It will help you overcome the hindrances of both formal and informal communication, and give you the right techniques to talk to your employer, employees, or customers that are suitable to the social setting, and also let your personality come to light; It will teach you how to conduct yourself in meetings and when speaking in public so that you feel comfortable and confident in expressing your knowledge, talents, and skills! Hurry up and hit "Buy Now", because your precious talents are being wasted with each day you're not showing them! You're only a click away from learning how to let your inner best shine through, so don't waste the opportunity!

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

Download Crucial Conversations Tools for Talking When Stakes Are High, Second Edition PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071772200
Total Pages : 287 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Crucial Conversations Tools for Talking When Stakes Are High, Second Edition by : Kerry Patterson

Download or read book Crucial Conversations Tools for Talking When Stakes Are High, Second Edition written by Kerry Patterson and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Washington Post bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” —from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul® The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Download Crucial Conversations: Tools for Talking When Stakes are High, Third Edition PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260474194
Total Pages : 332 pages
Book Rating : 4.2/5 (64 download)

DOWNLOAD NOW!


Book Synopsis Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by : Joseph Grenny

Download or read book Crucial Conversations: Tools for Talking When Stakes are High, Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback)

Download Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback) PDF Online Free

Author :
Publisher : McGraw-Hill Professional
ISBN 13 : 0071829318
Total Pages : 303 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback) by : Kerry Patterson

Download or read book Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition ( Paperback) written by Kerry Patterson and published by McGraw-Hill Professional. This book was released on 2013-05-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hold anyone accountable. Master performance discussions. Get RESULTS. Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently. PRAISE FOR CRUCIAL ACCOUNTABILITY: "Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager "The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada "Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O’Brien, CNN news anchor and producer "This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

How to Say Anything to Anyone

Download How to Say Anything to Anyone PDF Online Free

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608325598
Total Pages : 177 pages
Book Rating : 4.6/5 (83 download)

DOWNLOAD NOW!


Book Synopsis How to Say Anything to Anyone by : Shari Harley

Download or read book How to Say Anything to Anyone written by Shari Harley and published by Greenleaf Book Group. This book was released on 2013-01-07 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take charge of your career by taking charge of your business relationships and communication skills. We all know how it feels when our colleagues talk about us but not to us. It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like they're working in the dark. Leaders don't have crucial conversations; managers are frustrated when outcomes are not what they expect; and employees often don’t get positive feedback or constructive feedback. Many of us remain passive against poor communication habits and communication barriers, hoping that business communication will miraculously improve--but it won't. Business communication and relationships won’t improve without skills and effort. The people you work with can work with you, around you, or against you. How people work with you depends on the business relationships you cultivate. Do your colleagues trust you? Can they speak openly to you when projects and tasks go awry? Do you have effective communication skills? Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback. In How to Say Anything to Anyone, you'll learn how to: - ask for what you want at work - improve communication skills - strengthen all types of working relationships - reduce the gossip and drama in your office - tell people when you’re frustrated and have difficult conversations in a way that resonates - take action on your ideas and feelings - get honest positive feedback and constructive feedback on your performance Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific business communication roadmap in hand, Harley enables you to improve communication skills and create the career and business relationships you really want--and keep them.

Difficult Conversations

Download Difficult Conversations PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101496762
Total Pages : 351 pages
Book Rating : 4.1/5 (14 download)

DOWNLOAD NOW!


Book Synopsis Difficult Conversations by : Douglas Stone

Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2010-11-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

Fierce Conversations (Revised and Updated)

Download Fierce Conversations (Revised and Updated) PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 9780425193372
Total Pages : 324 pages
Book Rating : 4.1/5 (933 download)

DOWNLOAD NOW!


Book Synopsis Fierce Conversations (Revised and Updated) by : Susan Scott

Download or read book Fierce Conversations (Revised and Updated) written by Susan Scott and published by Penguin. This book was released on 2004-01-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to: • Overcome barriers to meaningful communication • Expand and enrich relationships with colleagues, friends, and family • Increase clarity and improve understanding • Handle strong emotions—on both sides of the table • Connect with colleagues, customers and family at a deep level Includes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager

Influencer: The New Science of Leading Change, Second Edition

Download Influencer: The New Science of Leading Change, Second Edition PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071808876
Total Pages : 355 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Influencer: The New Science of Leading Change, Second Edition by : Joseph Grenny

Download or read book Influencer: The New Science of Leading Change, Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Difficult Conversations

Download Difficult Conversations PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0593511697
Total Pages : 401 pages
Book Rating : 4.5/5 (935 download)

DOWNLOAD NOW!


Book Synopsis Difficult Conversations by : Douglas Stone

Download or read book Difficult Conversations written by Douglas Stone and published by Penguin. This book was released on 2023-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving

Talk, Inc.

Download Talk, Inc. PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422183998
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Talk, Inc. by : Boris Groysberg

Download or read book Talk, Inc. written by Boris Groysberg and published by Harvard Business Press. This book was released on 2012-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.

Change Anything

Download Change Anything PDF Online Free

Author :
Publisher : Balance
ISBN 13 : 0446585440
Total Pages : 231 pages
Book Rating : 4.4/5 (465 download)

DOWNLOAD NOW!


Book Synopsis Change Anything by : Kerry Patterson

Download or read book Change Anything written by Kerry Patterson and published by Balance. This book was released on 2011-04-11 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides? Based upon the latest research in a number of psychological and medical fields, the authors of Change Anything will show that traditional will-power is not necessarily the answer to these strivings, that people are affected in their behaviors by far more subtle influences. Change Anything shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results. The authors present an array of everyday examples that will change and truly empower you to reexamine the way you go about your business and life.

Crucial Conversations

Download Crucial Conversations PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 9780393311020
Total Pages : 164 pages
Book Rating : 4.3/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Crucial Conversations by : May Sarton

Download or read book Crucial Conversations written by May Sarton and published by W. W. Norton & Company. This book was released on 1994 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: "May Sarton's provocative novel is about a wife who has outgrown her husband, and after twenty-seven years of marriage decides that she has had enough. . . . she is altogether believable." --The Atlantic

More Courageous Conversations About Race

Download More Courageous Conversations About Race PDF Online Free

Author :
Publisher : Corwin Press
ISBN 13 : 1412992664
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis More Courageous Conversations About Race by : Glenn E. Singleton

Download or read book More Courageous Conversations About Race written by Glenn E. Singleton and published by Corwin Press. This book was released on 2013 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the highly acclaimed Courageous Conversations About Race offered educators a frame work and tools for promoting racial equity, many schools have implemented the Courageous Conversations Protocol. Now ... in a book that's rich with anecdote, Singleton celebrates the successes, outlines the difficulties, and provides specific strategies for moving Courageous Conversations from racial equity theory to practice at every level, from the classroom to the school superintendent's office"--Back cover.

Crucial Communication Skills for Everyday

Download Crucial Communication Skills for Everyday PDF Online Free

Author :
Publisher : Communication Excellence
ISBN 13 : 9781647800673
Total Pages : pages
Book Rating : 4.8/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Crucial Communication Skills for Everyday by : Gerard Shaw

Download or read book Crucial Communication Skills for Everyday written by Gerard Shaw and published by Communication Excellence. This book was released on 2020-03-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Science Effectively

Download Communicating Science Effectively PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309451051
Total Pages : 153 pages
Book Rating : 4.3/5 (94 download)

DOWNLOAD NOW!


Book Synopsis Communicating Science Effectively by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communicating Science Effectively written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-03-08 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations. Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences â€" psychological, economic, political, social, cultural, and media-related â€" on how science related to such issues is understood, perceived, and used.

Uncomfortable Conversations with a Black Man

Download Uncomfortable Conversations with a Black Man PDF Online Free

Author :
Publisher : Flatiron Books: An Oprah Book
ISBN 13 : 125080048X
Total Pages : 288 pages
Book Rating : 4.2/5 (58 download)

DOWNLOAD NOW!


Book Synopsis Uncomfortable Conversations with a Black Man by : Emmanuel Acho

Download or read book Uncomfortable Conversations with a Black Man written by Emmanuel Acho and published by Flatiron Books: An Oprah Book. This book was released on 2020-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER An urgent primer on race and racism, from the host of the viral hit video series “Uncomfortable Conversations with a Black Man” “You cannot fix a problem you do not know you have.” So begins Emmanuel Acho in his essential guide to the truths Americans need to know to address the systemic racism that has recently electrified protests in all fifty states. “There is a fix,” Acho says. “But in order to access it, we’re going to have to have some uncomfortable conversations.” In Uncomfortable Conversations With a Black Man, Acho takes on all the questions, large and small, insensitive and taboo, many white Americans are afraid to ask—yet which all Americans need the answers to, now more than ever. With the same open-hearted generosity that has made his video series a phenomenon, Acho explains the vital core of such fraught concepts as white privilege, cultural appropriation, and “reverse racism.” In his own words, he provides a space of compassion and understanding in a discussion that can lack both. He asks only for the reader’s curiosity—but along the way, he will galvanize all of us to join the antiracist fight.

Brief

Download Brief PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394324324
Total Pages : 261 pages
Book Rating : 4.3/5 (943 download)

DOWNLOAD NOW!


Book Synopsis Brief by : Joseph McCormack

Download or read book Brief written by Joseph McCormack and published by John Wiley & Sons. This book was released on 2024-11-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.