Cross cultural differences and their implications for managing intercultural differences in business contexts

Download Cross cultural differences and their implications for managing intercultural differences in business contexts PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3668802548
Total Pages : 28 pages
Book Rating : 4.6/5 (688 download)

DOWNLOAD NOW!


Book Synopsis Cross cultural differences and their implications for managing intercultural differences in business contexts by : Marie Hildebrand

Download or read book Cross cultural differences and their implications for managing intercultural differences in business contexts written by Marie Hildebrand and published by GRIN Verlag. This book was released on 2018-09-20 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0, Fresenius University of Applied Sciences Hamburg, language: English, abstract: As a result of globalization, many firms have started to compete and work on a worldwide basis. This situation has required organizations to manage their workforces effectively in order to expand into global markets and target different consumer groups. Moreover, the process of globalization causes more exposure to diversity, not only in daily but also in business life. Managing diversity has therefore become a strategic focus of management in organizations which enables companies to gain competitive advantages on the global market. With increasing relevance of the outlined issue several frameworks for categorizing, analyzing and comparing cultures can be found in literature. Two frameworks that have received a great deal of research attention are Hofstede’s study of work values and Trompenaars’ broad-based studies of value orientations. This paper provides an insight into the existing conventional culture paradigms by giving a brief introduction to the term culture and exposing the two mentioned models. Subsequently, the last chapter outlines possible implications for managing intercultural differences in business contexts.

Cross-Cultural Management in Practice

Download Cross-Cultural Management in Practice PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 085793872X
Total Pages : 193 pages
Book Rating : 4.8/5 (579 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management in Practice by : Henriett Primecz

Download or read book Cross-Cultural Management in Practice written by Henriett Primecz and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔPrimecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differences in business. Their framework of negotiated meaning systems, and the rich cases that illustrate the Òin-the-momentÓ experiences of global managers as they conduct business in culturally unfamiliar milieus provide managers and educators with a powerful tool for developing global managerial skills. This is a book every global manager and cross-cultural educator should have on his or her bookshelf.Õ Ð Mark E. Mendenhall, University of Tennessee, Chattanooga, US ÔThis is a unique, alternative view of culture that has both practical and theoretical significance. The creative analysis of cases from around the world moves the field beyond the sophisticated stereotyping that can result from relying solely on cultural value dimensions to decode interactions. The cases address significant cross-cultural issues, providing useful lessons and richer perspectives on culture.Õ Ð Joyce Osland, San JosŽ State University, US ÔThis book is an excellent collection of practical and useful cases in cross-cultural management, with some that are very different from what we would call ÒtraditionalÓ cases in cross-cultural management. They are excellent teaching material with an introduction and a conclusion that show students and practitioners how meanings are negotiated in diverse and complex cross-cultural situations.Õ Ð Marie-Therese Claes, Louvain School of Management, Belgium ÔA fascinating book for both the diversity of cultures that are touched upon (from Asia and Africa to Europe and America) and the cultural analyses that are made of various management situations resulting from the transfer of management techniques across countries or the encountering of those embedded in different cultures.Õ Ð Philippe dÕIribarne, CNRS, France ÔA group of multidisciplinary authors from various countries and cultures bring rich experience to this volume. The focus on real-life situations offers a fresh perspective on culture in organizations and management through in-depth case studies including both academic and pedagogical sides. It addresses multi-level cross-cultural issues of international strategic importance for globalizing workplaces. This insightful book is excellent reading for practitioners as well as scholars and students interested in applications in the field of cross-cultural management.Õ Ð Cordula Barzantny, Toulouse Business School, France ÔThis volume offers an insightful introduction to qualitative field research aiming to understand the dynamics in intercultural business interactions. Based on the findings provided in ten rich cases from Asia, Europe, North Africa, USA and Latin America, the editors also propose strategies for more effective collaboration in challenging multiple-cultures contexts. The authors and editors have succeeded in transforming the field studies into cases that are stimulating and thought provoking readings, both for practitioners and students of cross-cultural management.Õ Ð Anne-Marie S¿derberg, Copenhagen Business School, Denmark Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice. The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer. Based on empirical fieldwork and qualitative analyses, this path-breaking book will appeal to graduate and postgraduate students in international management as well as practitioners.

Cross-Cultural Management

Download Cross-Cultural Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1135076456
Total Pages : 451 pages
Book Rating : 4.1/5 (35 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management by : Jean-François Chanlat

Download or read book Cross-Cultural Management written by Jean-François Chanlat and published by Routledge. This book was released on 2013-07-24 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When people from different cultures work together and cannot take shared meanings for granted, managers face serious challenges. An individual’s parsing of an experience and its meaning may vary according to several cultural scales – national, professional, industrial and local. Awareness of cultural differences and the willingness to view them as a positive are therefore crucial assets. This edited textbook sets itself apart from existing cross-cultural management texts by highlighting to the reader the need to avoid both ethnocentrism and the belief in the universality of his or her own values and ways of thinking: the success of international negotiations and intercultural management depends on such openness and acceptance of real differences. It encourages the development of ‘nomadic intelligence’ and the creative use of a culture’s resources, according to a symbolic anthropology perspective. Through the essays and case studies in the chapters, readers will become aware of the intercultural dimension of business activities and better understand how they affect work. Cross-Cultural Management will help interested parties – students of business management, international relations and other disciplines, and business managers and other professionals – develop their ability to interact, take action and give direction in an intercultural context.

Intercultural Management

Download Intercultural Management PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1529791014
Total Pages : 331 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!


Book Synopsis Intercultural Management by : Dirk Holtbrügge

Download or read book Intercultural Management written by Dirk Holtbrügge and published by SAGE. This book was released on 2022-02-25 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and prejudice, as well as overly simplistic solutions. Integrating findings from management, but also the humanities and social sciences, as well as politics and popular culture, intercultural management is understood as a phenomenon that transcends disciplinary boundaries and includes questions around identity constructions, power relations, and ethics. This makes intercultural management a fascinating and rewarding subject to study. Throughout, the author encourages an analytical approach to intercultural management built upon strong methodological foundations, and draws on examples from a wide range of different contexts and cultures to help reflectively translate research and concepts into practice in a way that is lively and engaging. This textbook is essential reading for students taking university courses related to intercultural management. Lecturers can visit the companion website to access a Teaching Guide and PowerPoint slides that can be adapted and edited to suit teaching needs. Dirk Holtbrügge is Professor of International Management at the School of Business, Economics and Society, Friedrich-Alexander-University Erlangen-Nürnberg, Germany.

Managing Cultural Differences

Download Managing Cultural Differences PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1856179230
Total Pages : 585 pages
Book Rating : 4.8/5 (561 download)

DOWNLOAD NOW!


Book Synopsis Managing Cultural Differences by : Robert T. Moran

Download or read book Managing Cultural Differences written by Robert T. Moran and published by Routledge. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new eighth edition provides a leading edge text that provides insight for interacting with other cultures, working on cross-cultural teams and provides a framework for building long-lasting relationships in a diverse global business environment.

Cross-Cultural Management

Download Cross-Cultural Management PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1412939569
Total Pages : 353 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management by : David C. Thomas

Download or read book Cross-Cultural Management written by David C. Thomas and published by SAGE. This book was released on 2008-04-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now called Cross-Cultural Management to more clearly reflect the content, the Second Edition has been refined to build on the strength of the earlier edition for a stronger emphasis on understanding of the most current research on culture in organizational settings. The text examines cross-cultural management issues from a psychological or behavioural perspective. It focuses on the interactions of people from different cultures in organizational settings and helps the reader gain an understanding of the effect of culture that can be applied to a wide variety of cross-cultural interactions in various organizational contexts.

Managing Cultural Differences

Download Managing Cultural Differences PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136385339
Total Pages : 613 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Managing Cultural Differences by : Robert T. Moran

Download or read book Managing Cultural Differences written by Robert T. Moran and published by Routledge. This book was released on 2007-06-07 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.

Managing Cultural Differences

Download Managing Cultural Differences PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317975650
Total Pages : 613 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!


Book Synopsis Managing Cultural Differences by : Robert T. Moran

Download or read book Managing Cultural Differences written by Robert T. Moran and published by Routledge. This book was released on 2014-02-24 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of business for all organizations in the twenty-first century is global, interdependent, complex, and rapidly changing. That means sophisticated global leadership skills are required more than ever today. Individual and organizational success is no longer dependent solely on business acumen. Our ability to understand, communicate, and manage across borders, countries, and cultures has never been as important as it is now. The understanding and utilization of cultural differences as a business resource is a key building block as companies rely on their global reach to achieve the best profit and performance. For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA, and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. This exciting new edition of the highly successful textbook, Managing Cultural Differences, seeks to guide students and any person with global responsibilities to understand how culture fits in a changing business world, how to gain a competitive advantage from effective cross-cultural management, and gives practical advice for doing business across the globe. With updated content, new case studies, and a new author team, Managing Cultural Differences is required course reading for undergraduates, postgraduates, and MBA students alike, as well as being of significant value for anyone who sells, purchases, travels, or works internationally.

Cross-cultural Management

Download Cross-cultural Management PDF Online Free

Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120340094
Total Pages : 354 pages
Book Rating : 4.1/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Cross-cultural Management by : Dipak Kumar Bhattacharyya

Download or read book Cross-cultural Management written by Dipak Kumar Bhattacharyya and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.

Communicating Globally

Download Communicating Globally PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1412913179
Total Pages : 337 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis Communicating Globally by : Wallace V. Schmidt

Download or read book Communicating Globally written by Wallace V. Schmidt and published by SAGE. This book was released on 2007-02-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communicating Globally: Intercultural Communication and International Business" provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations. "Communicating Globally: Intercultural Communication and International Business" provides further insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance

Cross-Cultural Management

Download Cross-Cultural Management PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1606493515
Total Pages : 231 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management by : Veronica Velo

Download or read book Cross-Cultural Management written by Veronica Velo and published by Business Expert Press. This book was released on 2011-12-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are employed or studying cross-cultural management—what is culture and to what extent is it important in international business—then you will need to have this book, as it answers these questions through an exploration of the major theories that have been developed in the fields of business anthropology and international management. Dr. Velo also discusses the application of previously analyzed cultural frameworks as a basis for the elaboration of new ideas relating to current issues in organizational behavior. International organizations often deal with relationships between the employee as a socialized individual and the culture of his/her organization, managing in a globalized context, the development and management of cross-cultural teams, and negotiating intercultural with potential conflicts. This outstanding contribution to this field will help explain these relationships, questions, and possible conflicts in the world of cross-cultural management.

Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede

Download Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede PDF Online Free

Author :
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895366
Total Pages : 78 pages
Book Rating : 4.9/5 (548 download)

DOWNLOAD NOW!


Book Synopsis Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede by : Matthias Boeing

Download or read book Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede written by Matthias Boeing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-06-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Companies that do not adapt to the new global realities will become victims of those that do.” In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time they had to deal with the disadvantages. For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and customers. However, the questions determining the success or failure of a marketing campaign are more complex than in domestic marketing. Accordingly, the terms international and global marketing are strongly connected to globalisation, and have become a key factor for the success of companies. Corporations that want belong to these successful multi-national companies (MNC), or global players certainly have to deal with the different issues that come along with marketing products in other countries. These can have a significant impact on international operations but also on the overall performance of a company. Since a company’s approach to these issues determines the success or failure in marketing a product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that have to be considered in international marketing. Every culture has its own individual values, behaviours, ways of thinking, lifestyle and language which make it unique. Accordingly, companies have two different possibilities to deal with that process. At first, standardisation, an identical marketing plan is used across different cultures, and secondly, adaptation, appropriate adjustments are made to the special cultural environment of the target market. It is therefore important for a marketer to be aware of these differences, and to use the right tools to advertise products successfully in multiple, varied cultural environments. This study provides a comprehensive framework of cultural differences in the USA and Germany, and analyses how companies should conceive their [...]

Cross-Cultural Management

Download Cross-Cultural Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134576196
Total Pages : 236 pages
Book Rating : 4.1/5 (345 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management by : Taran Patel

Download or read book Cross-Cultural Management written by Taran Patel and published by Routledge. This book was released on 2013-12-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internationalization of business via the process of globalization has brought issues of culture to the forefront of management thinking. Although culture is by no means a new area of study in business schools, it remains frustratingly elusive and misunderstood. This textbook gives business students - or future managers - an understanding of the multitude of frameworks available to them to make sense of the cultural contexts they will encounter in their managerial careers. Starting from a general introduction to ‘culture’ and its role in businesses, Taran Patel encourages readers to shed a critical eye on the commonly accepted frameworks. She compels readers to ask three questions: Can I only make sense of the variety of cultures around me by categorizing people into static categories based on their geo-ethnic identities? Is it valid to make sense of people’s behaviours by categorizing them as ‘French’, ‘Indian’, ‘German’ or ‘American’? What other ways are there to make sense of people and their behaviours? Students studying from this textbook will benefit from a variety of conceptual tools that can be used to navigate the world of culture and its intersection with business and management. Taran Patel's unique textbook will be core reading for students of cross-cultural management / intercultural communication and essential reading for all those studying or researching international business and management.

Managing across Cultures - Professional Level

Download Managing across Cultures - Professional Level PDF Online Free

Author :
Publisher : Finstock Evarsity Publishers
ISBN 13 : 9914753086
Total Pages : 92 pages
Book Rating : 4.9/5 (147 download)

DOWNLOAD NOW!


Book Synopsis Managing across Cultures - Professional Level by : CPA John Kimani

Download or read book Managing across Cultures - Professional Level written by CPA John Kimani and published by Finstock Evarsity Publishers. This book was released on 2023-07-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOK SUMMARY The main topics in this book are; • Communication across Cultures: Words, Actions and Context. • Embracing Diversity, Breaking Biases and Fostering Inclusivity. • Leading Diverse Teams and Embracing Cultural Variations. • Managing Cultural Conflicts, Challenging Assumptions and Resolving Collaboratively. • Building Cultural Competence through Training. • Navigating Cultural Differences for Effective Relationships. • Fostering Diversity, Competence, Collaboration and Innovation. • Globalization’s Impact: Cultures, Imperialism and Trade. Managing Across Cultures diploma level is a beginner-friendly book that introduces readers to the essentials of leading and managing in a diverse and globalized world. The book provides a practical and accessible overview of key concepts and strategies for navigating cultural differences, fostering effective communication and building strong relationships across cultures. Through relatable examples and practical tips, this book serves as a valuable resource for beginners seeking to develop their cultural intelligence and enhance their ability to work successfully with individuals from different backgrounds and cultures.

Cross-Cultural Management

Download Cross-Cultural Management PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 1071800191
Total Pages : 432 pages
Book Rating : 4.0/5 (718 download)

DOWNLOAD NOW!


Book Synopsis Cross-Cultural Management by : David C. Thomas

Download or read book Cross-Cultural Management written by David C. Thomas and published by SAGE Publications. This book was released on 2021-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Management: An Introduction offers students a hands-on approach to cross-cultural management that they can apply to a wide variety of organizational contexts. Rather than focusing on specific countries, authors David C. Thomas and Kerr Inkson highlight the interactions of people from different cultures in organizational settings to provide students with practical applications of concepts in international management. Real-world examples and case studies help students understand and integrate differences between attitudes, values, beliefs, and assumptions so that they can thrive as managers.

International Management and Intercultural Communication

Download International Management and Intercultural Communication PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137553251
Total Pages : 318 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!


Book Synopsis International Management and Intercultural Communication by : Elizabeth Christopher

Download or read book International Management and Intercultural Communication written by Elizabeth Christopher and published by Springer. This book was released on 2016-04-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings, and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally. The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings.

Cultural Variations and Business Performance: Contemporary Globalism

Download Cultural Variations and Business Performance: Contemporary Globalism PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1466603070
Total Pages : 419 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!


Book Synopsis Cultural Variations and Business Performance: Contemporary Globalism by : Christiansen, Bryan

Download or read book Cultural Variations and Business Performance: Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2012-03-31 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers the latest research in the field of Business Performance Management in the global economic environment of present conditions while looking at business as a whole entity instead of only at the divisional level"--Provided by publisher.