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Author : Omar Hasan Salah
Publisher : Springer Nature
ISBN 13 : 9819983215
Total Pages : 137 pages
Book Rating : 4.8/5 (199 download)
Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah and published by Springer Nature. This book was released on with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Omar Hasan Salah
Publisher : Springer
ISBN 13 : 9789819983209
Total Pages : 0 pages
Book Rating : 4.9/5 (832 download)
Download or read book Critical Factors for Adoption of Customer Relationship Management written by Omar Hasan Salah and published by Springer. This book was released on 2024-01-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEs to navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.
Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author : Srivastava Mallika
Publisher : Vikas Publishing House
ISBN 13 : 9325974118
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.The book can serve as a guide for deploying CRM in an organization stating the critical success factors.KEY FEATURES• Basic concepts of CRM and environmental changes that lead to CRM adoption• Technological advancements that have served as catalyst for managing relationships• Customer strategy as a necessary and important element for managing every successful organization• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction• The concept of customer loyalty management as an important business strategy• The role of CRM in business market• The importance of people factor for the organization from the customer's perspective• Central role of customer related databases to successfully deliver CRM objectives• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668453886
Total Pages : 383 pages
Book Rating : 4.6/5 (684 download)
Download or read book Building a Brand Image Through Electronic Customer Relationship Management written by Naim, Arshi and published by IGI Global. This book was released on 2022-06-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.7/5 (998 download)
Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
Author : Stanisław Wrycza
Publisher : Springer Nature
ISBN 13 : 3030858936
Total Pages : 167 pages
Book Rating : 4.0/5 (38 download)
Download or read book Digital Transformation written by Stanisław Wrycza and published by Springer Nature. This book was released on 2021-09-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th PLAIS EuroSymposium 2021 which was held in Sopot, Poland, on September 23, 2021. The objective of the PLAIS EuroSymposium 2021 is to promote and develop high quality research on all issues related to digital transformation. It provides a forum for IS researchers and practitioners in Europe and beyond to interact, collaborate, and develop this field. The 10 papers presented in this volume were carefully reviewed and selected from 34 submissions. They were organized in topical sections named: digital enterprises; smart cities; digital education; and innovative methods in data and process analysis.
Author : Samit Chakravorti
Publisher : SAGE Publications Limited
ISBN 13 : 1529613345
Total Pages : 213 pages
Book Rating : 4.5/5 (296 download)
Download or read book Customer Relationship Management written by Samit Chakravorti and published by SAGE Publications Limited. This book was released on 2023-02-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1522556206
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)
Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Author : Sujeet K. Sharma
Publisher : Springer Nature
ISBN 13 : 3030648494
Total Pages : 733 pages
Book Rating : 4.0/5 (36 download)
Download or read book Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation written by Sujeet K. Sharma and published by Springer Nature. This book was released on 2020-12-15 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020. The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts: Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of Things Part II: information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
Author : Joel Le Bon
Publisher : Business Expert Press
ISBN 13 : 1631571753
Total Pages : 82 pages
Book Rating : 4.6/5 (315 download)
Download or read book Key Account Management written by Joel Le Bon and published by Business Expert Press. This book was released on 2015-05-07 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.
Author : Eid, Riyad
Publisher : IGI Global
ISBN 13 : 1466602899
Total Pages : 359 pages
Book Rating : 4.4/5 (666 download)
Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
Author : Fadi Al-Turjman
Publisher : CRC Press
ISBN 13 : 1000893146
Total Pages : 178 pages
Book Rating : 4.0/5 (8 download)
Download or read book Artificial Intelligence of Health-Enabled Spaces written by Fadi Al-Turjman and published by CRC Press. This book was released on 2023-06-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence of Health-Enabled Spaces (AIoH) has made a number of revolutionary advances in clinical studies that we are aware of. Among these advances, intelligent and medical services are gaining a great deal of interest. Nowadays, AI-powered technologies are not only used in saving lives, but also in our daily life activities in diagnosing, controlling, and even tracking of COVID-19 patients. These AI-powered solutions are expected to communicate with cellular networks smoothly in the next-generation networks (5G/6G and beyond) for more effective/critical medical applications. This will open the door for other interesting research areas. This book focuses on the development and analysis of artificial intelligence (AI) model applications across multiple disciplines. AI-based deep learning models, fuzzy and hybrid intelligent systems, and intrinsic explainable models are also presented in this book. Some of the fields considered in this smart health-oriented book include AI applications in electrical engineering, biomedical engineering, environmental engineering, computer engineering, education, cyber security, chemistry, pharmacy, molecular biology, and tourism. This book is dedicated to addressing the major challenges in fighting diseases and psychological issues using AI. These challenges vary from cost and complexity to availability and accuracy. The aim of this book is hence to focus on both the design and implementation aspects of AI-based approaches in the proposed health-related solutions. Targeted readers are from varying disciplines who are interested in implementing the smart planet/environments vision via intelligent enabling technologies.
Author : Ramesh Kumar Chaturvedi
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4./5 ( download)
Download or read book Contemporary Research in Management written by Ramesh Kumar Chaturvedi and published by Educreation Publishing. This book was released on 2018-12-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an edited book that contains the chapters contributed by budding researchers. The works reported by these researchers are mostly outcome of their research dissertation submitted for award of higher research qualifications. Dynamics in the business environment warrants managers to be abreast of latest changes happening around it that has potential to impact the business. Some of the forces in the environment put detrimental impact where as others bring new opportunities. Being aware of these opportunities is essential to be competitive and develop sound strategy. Further being knowledgeable of potential threats in the environment allows taking proactive steps to mitigate the risks. Scanning the environment and collecting relevant information are important steps to understand the environment. Academic researches provide much needed information to industry through their research outputs. Though academic research is fundamental by nature, yet managers could get deep insights about changes happening in the business environment, expectations of consumers and stakeholders etc. This book presents compilation in form of chapters of some latest research conducted by young academic researchers in field of business and management studies. These researches can prove to be vital for practicing managers by simplifying decision making. The researches presented in this book are from diverse areas and cover wide range of contemporary issues. The book is intended to serve both academic as well as industrial application.
Author : Danil Dintsis
Publisher : BoD – Books on Demand
ISBN 13 : 183880319X
Total Pages : 104 pages
Book Rating : 4.8/5 (388 download)
Download or read book Customer Relationship Management and IT written by Danil Dintsis and published by BoD – Books on Demand. This book was released on 2020-06-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
Author : W. W. Chee
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981131020
Total Pages : 34 pages
Book Rating : 4.1/5 (31 download)
Download or read book Getting the Most Out of Your Crm written by W. W. Chee and published by Createspace Independent Publishing Platform. This book was released on 2017-11-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you use Customer Relationship Management software? Are you using it to its best effect? Do you think it could it work even better for you? We think the answer is yes and withGetting the Most Out of Your CRMwe provide you with the top 25 tips that are guaranteed to maximize value and increase profits from your Customer Relationship Management System. Inside the pages of this book, you will discover how these tips and techniques can help your business to become even better, with the advice spread around chapters on: - Implementing the ideas - Managing the system effectively - Making the best use of the data you capture - How to take it further - And more... If your sales, marketing or customer service departments are failing to make sure they put customers first, then you simply have to address the problem and this book will set you on the path to making sure you improve their performances. Getting the Most Out of Your CRM packs a lot of information into its pages, making sure that you leave no stone left unturned in your search to make your customer relations stand head and shoulder above the competition.
