Creative Campaigning

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Creative Campaigning

Author : Anthony Corrado
Publisher : Routledge
ISBN 13 : 0429719523
Total Pages : 248 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Creative Campaigning by : Anthony Corrado

Download or read book Creative Campaigning written by Anthony Corrado and published by Routledge. This book was released on 2019-03-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Reagan started it, back in 1977. George Bush perfected the art in 1988. In the 1980s and 1990s, Democrats as well as Republicans running for president (or thinking of doing so), have followed Reagan's lead in establishing precandidacy PACs as a way of raising more money faster, without the regulatory rigors laid down by Congress and the Federal Election Commission. Marshalling years of experience on the campaign trail, Anthony Corrado has documented for the first time the fundraising and spending patterns of presidential candidates who feel forced to circumvent the system in order to amass enough funds to mount a contemporary presidential campaign. He shows how a variety of factors—contribution limits, the delegate selection process, expenditure ceilings, and costly campaign strategies—have combined to push candidates to establish PACs to raise and spend money on campaign activities well in advance of an official declaration to run. These lofty-sounding organizations—such as Bush's "Fund for America's Future" and Gephardt's "Effective Government Committee"—operate as "shadow campaigns" throughout the nomination process and often live on beyond the candidate's formal bid for office. The year 1992 is a special case in presidential election year history because of the strong Bush incumbency, a reluctant Democratic challenge, and a series of foreign policy crises. Corrado explains why precandidacy PACs persist and how they are likely to grow (in number and clout) if an array of bold new reform measures is not implemented prior to the next open presidential election in 1996. After showing how the Federal Election Campaign Act not only permits but in fact inspires presidential candidates to break the laws governing campaign finance, Corrado points out how, ironically, less regulation may yield greater compliance and a more effective nomination process in the 1990s and beyond.

Advertising Creative

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 751 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Campaign It!

Author : Alan Barnard
Publisher : Kogan Page Publishers
ISBN 13 : 0749464216
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Campaign It! by : Alan Barnard

Download or read book Campaign It! written by Alan Barnard and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Campaigning for Justice

Author : Jo Becker
Publisher : Stanford University Press
ISBN 13 : 0804784388
Total Pages : 332 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Campaigning for Justice by : Jo Becker

Download or read book Campaigning for Justice written by Jo Becker and published by Stanford University Press. This book was released on 2012-12-19 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of strategies implemented in local, regional, and international human rights campaigns elucidating how advocates were able to achieve their goals. Advocates within the human rights movement have had remarkable success establishing new international laws, securing concrete changes in human rights policies and practices, and transforming the terms of public debate. Yet too often, the strategies these advocates have employed are not broadly shared or known. Campaigning for Justice addresses this gap to explain the “how” of the human rights movement. Written from a practitioner’s perspective, this book explores the strategies behind some of the most innovative human rights campaigns of recent years. Drawing on interviews with dozens of experienced human rights advocates, the book delves into local, regional, and international efforts to discover how advocates were able to address seemingly intractable abuses and secure concrete advances in human rights. These accounts provide a window into the way that human rights advocates conduct their work, their real-life struggles and challenges, the rich diversity of tools and strategies they employ, and ultimately, their courage and persistence in advancing human rights. Praise for Campaigning for Justice “This book is a gold mine. A terrific resource not only for those just entering human rights work, but also for those with years of experience.” —Jody Williams, Nobel Peace Prize Laureate, Co-founder, International Campaign to Ban Landmines “A singular contribution that will be indispensable for those interested in advocacy and human rights.” —Elazar Barkan, Director, Institute for the Study of Human Rights, Columbia University “Addressing the critical question of how human rights organizations actually do their work, this book has a currency that is needed right now.” —Barbara Frey, Director, Human Rights Program, University of Minnesota “A vivid testament to the lives of human rights activists, including Becker’s own, as advocates and courageous fighters for the rights of others.” —Radhika Coomaraswamy, Former Special representative to the Secretary General for Children and Armed Conflict, United Nations

Miss Paul and the President

Author : Dean Robbins
Publisher : RH Childrens Books
ISBN 13 : 110193722X
Total Pages : 22 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Miss Paul and the President by : Dean Robbins

Download or read book Miss Paul and the President written by Dean Robbins and published by RH Childrens Books. This book was released on 2016-09-06 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Robbins makes clear for a quite young audience through both main narration and endnote that there were very specific obstacles that had to be overcome to extend the vote to women, and winning the endorsement of the president was a vital first step." --The Bulletin of the Center for Children's Books "A perfect introduction to a notable woman and her fight for a woman’s right to vote." --School Library Journal Cast your vote for Alice Paul! The story of a tireless suffragette and the president she convinced to change everything. When Alice Paul was a child, she saw her father go off to vote while her mother had to stay home. But why should that be? So Alice studied the Constitution and knew that the laws needed to change. But who would change them? She would! In her signature purple hat, Alice organized parades and wrote letters and protested outside the White House. She even met with President Woodrow Wilson, who told her there were more important issues to worry about than women voting. But nothing was more important to Alice. So she kept at it, and soon President Wilson was persuaded. Dean Robbins and illustrator Nancy Zhang bring the unsung hero to vivid life and show young voters-to-be how important it is to never back down from a cause you believe in!

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1910 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creative Advertising

Author : Sandra Ernst Moriarty
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Creative Advertising by : Sandra Ernst Moriarty

Download or read book Creative Advertising written by Sandra Ernst Moriarty and published by Prentice Hall. This book was released on 1986 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Directions in Campaigns and Elections

Author : Stephen K. Medvic
Publisher : Routledge
ISBN 13 : 1136980520
Total Pages : 419 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis New Directions in Campaigns and Elections by : Stephen K. Medvic

Download or read book New Directions in Campaigns and Elections written by Stephen K. Medvic and published by Routledge. This book was released on 2011-02-26 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected—in many cases transformed—by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

JUDICIOUS ADVERTISING

Author :
Publisher :
ISBN 13 :
Total Pages : 1172 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1912 with total page 1172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Campaign Design

Author : Robyn Blakeman
Publisher : Routledge
ISBN 13 : 1317477685
Total Pages : 257 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising Campaign Design by : Robyn Blakeman

Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Judicious Advertising and Advertising Experience

Author :
Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Judicious Advertising and Advertising Experience by :

Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1925 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Money Primary

Author : Michael J. Goff
Publisher : Rowman & Littlefield
ISBN 13 : 9780742535688
Total Pages : 232 pages
Book Rating : 4.5/5 (356 download)

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Book Synopsis The Money Primary by : Michael J. Goff

Download or read book The Money Primary written by Michael J. Goff and published by Rowman & Littlefield. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The race that's run before the one for President--that's 'the money primary.' But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate's presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection.

The Presidential Public Funding Program

Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Presidential Public Funding Program by :

Download or read book The Presidential Public Funding Program written by and published by . This book was released on 1993 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Presidential Public Funding Program

Author : United States. Federal Election Commission
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis The Presidential Public Funding Program by : United States. Federal Election Commission

Download or read book The Presidential Public Funding Program written by United States. Federal Election Commission and published by . This book was released on 1993 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119164036
Total Pages : 400 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

The Art of Populism in US Politics

Author : Justin Patch
Publisher : Taylor & Francis
ISBN 13 : 1040121365
Total Pages : 241 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Art of Populism in US Politics by : Justin Patch

Download or read book The Art of Populism in US Politics written by Justin Patch and published by Taylor & Francis. This book was released on 2024-08-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Populism in US Politics investigates connections between populist politics and artistic expressions in the United States in the Trump era. Beginning with comparisons between frontier populism and millennial-era populism, the author examines how citizens imitate and improvise on political sentiments, global histories, images, and discourses to create their own senses of community, identity, belonging, and exclusion. Political art, narratives, opinions, polemics, and abstract artistic expressions are shared instantly, creating new political and affective communities that challenge the power and stability of previous institutions and ideologies. These modes of digital sharing create communities of practice, groups who come together through shared creation and consumption, whether it be memes and vlogs, homemade signs and T-shirts, music videos, or political dialogues. The book analyzes the physical and digital art practices that support the growth and proliferation of populist politics and the fractious communities in America that support it. With modular chapters providing in-depth case studies within the larger context of populism, this book provides alternate methodologies for working through key issues of politics, production, distribution, globalization, and political economy, particularly because of the ways in which different forms of media—art, video, text, music—are brought into productive dialogue with each other. This book is aimed at undergraduate and graduate students of political science, cultural studies, music studies, American studies, and art and media studies.