Teaching Creativity in Marketing and Business Education

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781466238961
Total Pages : 100 pages
Book Rating : 4.2/5 (389 download)

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Book Synopsis Teaching Creativity in Marketing and Business Education by : Stephen P. Ramocki, Ph.d.

Download or read book Teaching Creativity in Marketing and Business Education written by Stephen P. Ramocki, Ph.d. and published by Createspace Independent Pub. This book was released on 2011-10-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a textbook supplement to be used in the instruction of creativity to marketing and business students at the college level.

Innovative Business School Teaching

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Publisher : Routledge
ISBN 13 : 1136287906
Total Pages : 242 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Innovative Business School Teaching by : Elaine Doyle

Download or read book Innovative Business School Teaching written by Elaine Doyle and published by Routledge. This book was released on 2014-02-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Business School Teaching showcases the latest pedagogic innovations that actively engage the millennial generation in learning within the business domain. In the context of the contemporary macro issues facing higher education, this book presents the latest teaching practices and tools used in higher education business teaching, clearly illustrating the practical ways in which business teachers can confront current pedagogic challenges. All of the contributors to this edited book have outstanding track records in teaching, having won national and international awards for teaching excellence, as well as publishing widely on pedagogy. Best practice teaching from multiple jurisdictions across a broad spectrum of business schools is represented. Each contributor shares their innovative teaching tools and techniques in a manner that emphasises how these tools can be adapted to other contexts, thus providing readers with an invaluable teaching resource.

Creativity and Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 0857937200
Total Pages : 203 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Creativity and Entrepreneurship by : Lynn Book

Download or read book Creativity and Entrepreneurship written by Lynn Book and published by Edward Elgar Publishing. This book was released on 2013 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Creativity and Entrepreneurship speaks to an experiment in which we are all today participating' in academia, in research, in commercial enterprise and in culture. Moving beyond traditional borders, sometimes because we must and other times simpl

Rethinking the MBA

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Publisher : Harvard Business Press
ISBN 13 : 1422131645
Total Pages : 389 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Rethinking the MBA by : Srikant M. Datar

Download or read book Rethinking the MBA written by Srikant M. Datar and published by Harvard Business Press. This book was released on 2010 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors give the most comprehensive, authoritative and compelling account yet of the troubled state of business education today and go well beyond this to provide a blueprint for the future.

Creative Business Education

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Publisher : Springer Nature
ISBN 13 : 3031109287
Total Pages : 326 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Creative Business Education by : Philip Powell

Download or read book Creative Business Education written by Philip Powell and published by Springer Nature. This book was released on 2022-09-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume critically analyses the conceptual contours of pedagogical transformations in the field of creative business education. It calls for an integrated and ethnographic approach to understand, to analyse and to innovate creative curricula that is different from traditional business and management educations and its compliant culture. The book argues for a pluriversal vision based on social intelligence, critical thinking, inclusivity and creativity resulting in a holistic pedagogy that understands the social needs of people and of the planet. The critical reflections on everyday realities of life is central to this intercultural pedagogic approach to understanding and explaining different forms of contemporary crisis. The book brings together interdisciplinary academic practitioners and their praxis with different philosophical orientations within a single ethnographic and theoretical narrative to reclaim global citizenship rights in the age of artificial intelligence, democratic deficit, hyperreality and alienation. In this way, the volume breaks away from the narrow silo of disciplinary boundaries to outline the pedagogical praxis of creative and critical business education that challenges existing knowledge, power and institutions while offering alternative pedagogic approaches to learning, teaching and research.

Education in the Creative Economy

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Publisher : Peter Lang
ISBN 13 : 9781433107443
Total Pages : 716 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Education in the Creative Economy by : Daniel Araya

Download or read book Education in the Creative Economy written by Daniel Araya and published by Peter Lang. This book was released on 2010 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education in the Creative Economy explores the need for new forms of learning and education that are most conducive to supporting student development in a creative society. Just as the assembly line shifted the key factor of production from labor to capital, digital networks are now shifting the key factor of production from capital to innovation. Beyond conventional discussions on the knowledge economy, many scholars now suggest that digital technologies are fomenting a shift in advanced economies from mass production to cultural innovation. This edited volume, which includes contributions from renowned scholars like Richard Florida, Charles Landry, and John Howkins, is a key resource for policymakers, researchers, teachers and journalists to assist them to better understand the contours of the creative economy and consider effective strategies for linking education to creative practice. In addition to arguments for investing in the knowledge economy through STEM disciplines (science, technology, engineering and math), this collection explores the growing importance of art, design and digital media as vehicles for creativity and innovation.

Creative Schools

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Publisher : Penguin Books
ISBN 13 : 0143108069
Total Pages : 322 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Creative Schools by : Ken Robinson

Download or read book Creative Schools written by Ken Robinson and published by Penguin Books. This book was released on 2016-04-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when standardized testing businesses are raking in huge profits, when many schools are struggling, and students and educators everywhere are suffering under the strain, Ken Robinson argues for an end to our outmoded industrial educational system. He proposes instead a highly personalized, organic approach that draws on today's unprecedented technological and professional resources to engage all students, develop their love of learning, and enable them to face the real challenges of the twenty-first century. Filled with anecdotes, observations, and recommendations from professionals on the front line of transformative education, case histories, and groundbreaking research, Creative Schools aims to inspire teachers, parents, and policy makers alike to rethink the real nature and purpose of education.

Intersectionality and Creative Business Education

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Publisher : Springer Nature
ISBN 13 : 3031299523
Total Pages : 234 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Intersectionality and Creative Business Education by : Bhabani Shankar Nayak

Download or read book Intersectionality and Creative Business Education written by Bhabani Shankar Nayak and published by Springer Nature. This book was released on 2023-06-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Business Education is emerging rapidly to address the needs of the creative industries including digital media, journalism, advertisement, music, marketing, films, fashion and sports business etc. Inclusive educational praxis, decolonial knowledge traditions and diverse curriculums are central to egalitarian economic development and human empowerment. As such, this edited volume explores how creative business education specifically can help to build a more diverse and inclusive environment for an increasingly diverse body of students and faculty. It discusses how students can be encouraged to succeed and excel, reflecting on the need for academic pedagogies to embrace greater inclusivity for diverse cultures. Advancing different theoretical trends within intersectionality and the limits of its praxis, contributors deal with different forms of inequalities based on class, gender, race, religion and belief, sexual orientation, and disabilities in teaching and learning. It is important to articulate and outline the critical lineages of intersectionality within creative business education and its progressive potentials for pedagogical transformation.

Business Education and Ethics

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Publisher :
ISBN 13 : 9781668429273
Total Pages : 544 pages
Book Rating : 4.4/5 (292 download)

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Book Synopsis Business Education and Ethics by : Information Reso Management Association

Download or read book Business Education and Ethics written by Information Reso Management Association and published by . This book was released on 2017-06 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Business Education Design for 21st Century Learning

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Author :
Publisher : Springer
ISBN 13 : 3319326228
Total Pages : 143 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Innovative Business Education Design for 21st Century Learning by : Peter Daly

Download or read book Innovative Business Education Design for 21st Century Learning written by Peter Daly and published by Springer. This book was released on 2016-07-14 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores two aspects of change within higher education: macro factors governing and influencing the institutional environment, and micro issues taking place within the institutions themselves. The first part of the book examines some of the micro issues that influence business and economics pedagogy. It presents reflections and analyses of teaching roles and values, the enhancement of the student learning experience with technology and real world experiences, and what students want and need to learn. The second part of the book looks at the wider institutional environment of change – the shifts in values, new stakeholders, and a change of focus toward developing skills students need to succeed in business. The book highlights the inter-related nature of these changes and shows that both aspects are important in motivating and inspiring students to be able participants in a 21st century global society. Its focus on interdisciplinarity, curriculum structures, and changing stakeholders helps to analyse the roles and models of business and economics education in addressing the needs of today’s global environment.

Don't Pay for Your MBA

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Publisher : AMACOM
ISBN 13 : 0814438490
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Don't Pay for Your MBA by : Laurie Pickard

Download or read book Don't Pay for Your MBA written by Laurie Pickard and published by AMACOM. This book was released on 2017-11-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets and tips to get the business education you need, the faster and cheaper way. The average debt load for graduates of the top business schools has now exceeded $100,000. For most young professionals, this means spending the first half of their career in the red and feeling pressure to take the first position offered to them so that they can start paying off their debt. However, it doesn’t have to be that way. Author and businesswoman Laurie Pickard discovered a way to get the business education she needed to land her dream job while avoiding the massive school loans that plague so many. In Don’t Pay for Your MBA, she shares all that she learned so that others can benefit as well. Pickard discovered that the same prestigious business schools that offer the MBAs so many covet also offer MOOCs (massive online open courses) for low or even no cost. Within these pages, you will learn how to: Define your goals and tailor a curriculum that is geared toward your dream job Master the language of business Build a strong network Choose a concentration and deepen your expertise Showcase your nontraditional education in a way that attracts companies Don’t fall for the lies that pressure countless graduates every year into MBA programs and insurmountable debt. Self-directed online learning can fill gaps in your training, position you for promotions, and open new opportunities--at a fraction of the cost!

The Creative Classroom

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Publisher : Teachers College Press
ISBN 13 : 0807761214
Total Pages : 129 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis The Creative Classroom by : Keith Sawyer

Download or read book The Creative Classroom written by Keith Sawyer and published by Teachers College Press. This book was released on 2019-08-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative Classroom presents an original, compelling vision of schools where teaching and learning are centered on creativity. Drawing on the latest research as well as his studies of jazz and improvised theater, Sawyer describes curricula and classroom practices that will help educators get started with a new style of teaching, guided improvisation, where students are given freedom to explore within structures provided by the teacher. Readers will learn how to improve learning outcomes in all subjects—from science and math to history and language arts—by helping students master content-area standards at the same time as they increase their creative potential. This book shows how teachers and school leaders can work together to overcome all-too-common barriers to creative teaching—leadership, structure, and culture—and collaborate to transform schools into creative organizations. Book Features: Presents a research-based approach to teaching and learning for creativity. Identifies which learning outcomes support creativity and offers practical advice for how to teach for these outcomes. Shows how students learn content-area knowledge while also learning to be creative with that knowledge. Describes principles and techniques that teachers can use in all subjects. Demonstrates that a combination of school structures, cultures, incentives, and leadership are needed to support creative teaching and learning.

World Class Learners

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Publisher : Corwin Press
ISBN 13 : 1452203989
Total Pages : 289 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis World Class Learners by : Yong Zhao

Download or read book World Class Learners written by Yong Zhao and published by Corwin Press. This book was released on 2012-06-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new global economy, the jobs that exist now might not exist by the time today's students enter the workplace. To succeed in this ever-changing world, students need to be able to think like entrepreneurs: resourcefully, flexibly, creatively, and globally. Researcher and professor Yong Zhao unlocks the secrets to cultivating independent thinkers who are willing and able to think creatively and differently about creating jobs and contributing positively to the globalized society. World Class Learners presents concepts that teachers, administrators, and even parents can implement immediately, including how to Understand and harness the entrepreneurial spirit Foster student autonomy and leadership Encourage inventive learners with necessary resources Develop global partners and resources With the liberty to make meaningful decisions and explore nontraditional learning opportunities, today's students will develop into tomorrow's global entrepreneurs. Book jacket.

Understanding Creative Business

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Publisher : CRC Press
ISBN 13 : 1317005082
Total Pages : 358 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Understanding Creative Business by : Jim Shorthose

Download or read book Understanding Creative Business written by Jim Shorthose and published by CRC Press. This book was released on 2016-02-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

Creative Arts in Education and Culture

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Publisher : Springer Science & Business Media
ISBN 13 : 9400777299
Total Pages : 251 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Creative Arts in Education and Culture by : Samuel Leong

Download or read book Creative Arts in Education and Culture written by Samuel Leong and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into the exciting dynamics permeating creative arts education in the Greater China region, focusing on the challenges of forging a future that would not reject, but be enriched by its Confucian and colonial past. Today’s ‘Greater China’ – comprising China, Hong Kong, Macau and Taiwan – has grown into a vibrant and rapidly transforming region characterized by rich historical legacies, enormous dynamism and exciting cultural metamorphosis. Concomitant with the economic rise of China and widespread calls for more ‘creative’ and ‘liberal’ education, the educational and cultural sectors in the region have witnessed significant reforms in recent years. Other factors that will influence the future of arts education are the emergence of a ‘new’ awareness of Chinese cultural values and the uniqueness of being Chinese.​

Higher Education and the Creative Economy

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Publisher : Routledge
ISBN 13 : 131742073X
Total Pages : 352 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Higher Education and the Creative Economy by : Roberta Comunian

Download or read book Higher Education and the Creative Economy written by Roberta Comunian and published by Routledge. This book was released on 2016-03-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the DCMS Creative Industries Mapping Document highlighted the key role played by creative activities in the UK economy and society, the creative industries agenda has expanded across Europe and internationally. They have the support of local authorities, regional development agencies, research councils, arts and cultural agencies and other sector organisations. Within this framework, higher education institutions have also engaged in the creative agenda, but have struggled to define their role in this growing sphere of activities. Higher Education and the Creative Economy critically engages with the complex interconnections between higher education, geography, cultural policy and the creative economy. This book is organised into four sections which articulate the range of dynamics that can emerge between higher education and the creative economy: partnership and collaboration across Higher Education institutions and the creative and cultural industries; the development of creative human capital; connections between arts schools and local art scenes; and links with broader policy directions and work. Chapter 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 3.0 license.

How to Start a Creative Business

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Author :
Publisher : David and Charles
ISBN 13 : 1446360741
Total Pages : 436 pages
Book Rating : 4.4/5 (463 download)

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Book Synopsis How to Start a Creative Business by : Doug Richard

Download or read book How to Start a Creative Business written by Doug Richard and published by David and Charles. This book was released on 2013-04-21 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond. Many “creative types” don’t think they’re cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses. Based on a unique ten-question formula, the book provides comprehensive start-up business advice in jargon-free style, brought to life with real-life case studies from a range of creative start-ups—and online resources that help you to develop your own business goals and plans. “This book helps debunk the myth that creative people and business don’t mix.” —James Boardwell, cofounder, Folksy