Winning at New Products

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Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 587 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Creating Value Through Innovation

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Publisher : Edward Elgar Publishing
ISBN 13 : 9781848443297
Total Pages : 0 pages
Book Rating : 4.4/5 (432 download)

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Book Synopsis Creating Value Through Innovation by : Angelo Dringoli

Download or read book Creating Value Through Innovation written by Angelo Dringoli and published by Edward Elgar Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In open and dynamic markets, only innovation can give a firm a competitive advantage and with it the superior cash flows that generate value. Using analytical models, this timely book analyses the conditions under which innovation strategy can create and maintain value, based on different environmental dynamics. Quantitative models are used to determine the value of innovation strategies in highly dynamic and competitive industries. These clearly reveal the economic variables and relations upon which the strategy depends, and the conditions for creating sustainable value within the firm.

Innovation Design

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Publisher : Springer Science & Business Media
ISBN 13 : 1447122682
Total Pages : 206 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Innovation Design by : Elke den Ouden

Download or read book Innovation Design written by Elke den Ouden and published by Springer Science & Business Media. This book was released on 2011-10-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing – such as the aging population, energy scarcity and environmental issues – are not just threats but are also great opportunities for organizations. Innovation Design shows how organizations can contribute to the process of generating value for society by finding true solutions to these challenges. And at the same time it describes how they can capture value for themselves in business ecosystems that care for both people and planet. This book covers: creating meaningful innovations that improve quality of life, engage users and provide value for organizations and other stakeholders, guiding the creation of shared value throughout the innovation process, with a practical and integrative approach towards value that connects ideas from economics, psychology, sociology and ecology, designing new business models and business ecosystems to deliver sustainable benefits for all the involved parties and stakeholders, addressing both tangible and intangible value. Innovation Design gives numerous examples of projects and innovations to illustrate some of the challenges and solutions you may encounter in your journey of designing meaningful innovations and creating shared value. It also offers practical methods and tools that can be applied directly in your own projects. And in a fast-changing world, it provides a context, a framework and the inspiration to create value at every level: for people, for organizations and for the society in which we live.

Creating Value Through Technology

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472962028
Total Pages : 257 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Creating Value Through Technology by : Andrew Hampshire

Download or read book Creating Value Through Technology written by Andrew Hampshire and published by Bloomsbury Publishing. This book was released on 2020-11-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hampshire's book is aimed at the lay reader and its pages are peppered with practical advice and illustrative case studies” – Irish Times Business leaders are often too busy to familiarise themselves with the benefits and risks of technical undertakings such as new IT plans or changing digital platforms. Yet, if managed effectively, such initiatives can result in huge returns. Creating Value Through Technology provides CEOs, business owners and directors with a clear and accessible guide to the most prominent and profitable technologies that are available, allowing them to confidently implement and sustain new tech strategies. Different elements of the value chain can be supported and enhanced by different technologies – so it's important to understand how investments in tech can drive revenue growth, profitability and the valuation of a business. In this informative yet approachable book, Andrew Hampshire draws upon years of experience and an array of case studies to assess the potentiality and feasibility of different technologies in creating value based on a business's overall strategy. Andrew's book is centred around the basic levers of shareholder value creation: revenue growth, earnings growth and cash generation alongside the multiples used to value businesses. The book applies this framework to existing and burgeoning technologies, exploring where they can be best implemented and sustained to encourage growth. With Creating Value Through Technology, business leaders will discover a newfound confidence in incorporating technological strategies that will revolutionise their business for the digital age.

Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship

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Publisher : IGI Global
ISBN 13 : 1799811719
Total Pages : 374 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship by : Galindo-Martín, Miguel-Ángel

Download or read book Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship written by Galindo-Martín, Miguel-Ángel and published by IGI Global. This book was released on 2019-12-13 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation stimulates and facilitates entrepreneurship because the highest levels of entrepreneurship are to be found in societies with the highest value creation and digital dividends. The higher levels of consumption, employment, and cost reduction generated by the implementation of digital technologies motivates entrepreneurs to expand their activity and promotes the emergence of new entrepreneurs. Positive outcomes can be generated by the implementation of innovation leaders to higher competition and new markets, incentivizing entrepreneurs to introduce new innovations to react to these higher levels of competition, which are accompanied by their corresponding value creation. Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship is a pivotal reference source that analyzes the theoretical and empirical aspects of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social enterprise, and digital marketing, this publication explores enhanced economic growth and the methods of higher levels of consumption in society. This book is ideally designed for corporate managers, business executives, academicians, students, and researchers seeking current research on interrelationships between financial variables, strategies to apply them at the micro- and macro-level, and a consideration of the fiscal effects once implemented.

The Open Innovation Marketplace

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Publisher : FT Press
ISBN 13 : 0132312867
Total Pages : 269 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis The Open Innovation Marketplace by : Alpheus Bingham

Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

Product Innovation and Technology Strategy

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Author :
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.4/5 (392 download)

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Book Synopsis Product Innovation and Technology Strategy by : Robert G. Cooper

Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Creating Value with CO-STAR

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Publisher :
ISBN 13 : 9780985941901
Total Pages : 144 pages
Book Rating : 4.9/5 (419 download)

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Book Synopsis Creating Value with CO-STAR by : Laszlo Gyorffy

Download or read book Creating Value with CO-STAR written by Laszlo Gyorffy and published by . This book was released on 2012 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a special kind of magic when it comes to innovation: Innovators develop breakthrough solutions that deliver hope for a better future... White it may appear that innovation success is simply based on creative new ideas, this how-to guide shows there is an underlying discipline for turning raw ideas into powerful value propositions... - book cover.

Strategy and Innovation for a Changing World

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Publisher : Troubador Publishing Ltd
ISBN 13 : 180046679X
Total Pages : 120 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Strategy and Innovation for a Changing World by : John M Clegg

Download or read book Strategy and Innovation for a Changing World written by John M Clegg and published by Troubador Publishing Ltd. This book was released on 2021-10-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invention and innovation are not the same. When we come up with an exciting and original new idea, by itself that idea is not an innovation

Creating Value

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Publisher :
ISBN 13 :
Total Pages : 269 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis Creating Value by :

Download or read book Creating Value written by and published by . This book was released on 2002 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value Innovation Portfolio Management

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Author :
Publisher : J. Ross Publishing
ISBN 13 : 9781932159578
Total Pages : 300 pages
Book Rating : 4.1/5 (595 download)

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Book Synopsis Value Innovation Portfolio Management by : Sheila Mello

Download or read book Value Innovation Portfolio Management written by Sheila Mello and published by J. Ross Publishing. This book was released on 2006-09-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Value Innovation Portfolio Management' presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optical investment intensity - allowing businesses to find success more often with new products.

Management of Technology Innovation and Value Creation

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Author :
Publisher : World Scientific
ISBN 13 : 9812790535
Total Pages : 447 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Management of Technology Innovation and Value Creation by : Mostafa Hashem Sherif

Download or read book Management of Technology Innovation and Value Creation written by Mostafa Hashem Sherif and published by World Scientific. This book was released on 2008 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Association for Management of Technology (IAMOT) is one of the largest scientific associations dealing with the education, research and application of management of technology. The annual conferences held by IAMOT assemble the most important scientists and experts in the field. The 16th conference held in 2007 included papers by experts from 32 countries. This book compiles the best of those papers presented at the conference. It covers topics and issues related to the knowledge economy, commercialization of knowledge, green technologies, and sustainable development.

Unlocking the Customer Value Chain

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Publisher : Currency
ISBN 13 : 1524763098
Total Pages : 352 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Currency. This book was released on 2019-02-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Innovation

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Publisher : Currency
ISBN 13 : 0307347125
Total Pages : 370 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Innovation by : Curtis R. Carlson

Download or read book Innovation written by Curtis R. Carlson and published by Currency. This book was released on 2006-08-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: • The computer mouse and the personal computer interface you use at home and work • The high-definition television in your living room • The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly • The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations—and literally hundreds of others—created new value for customers. And that’s the central message of this book. Innovation is not about inventing clever gadgets or just “creativity.” It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation—a network—that delivered programming to an audience. The genius of this book is that it provides the “how” of innovation. It makes innovation practical by getting two groups who are often disconnected—the managers who make decisions and the people on the front lines who create the innovations—onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Innovation is not just for the “lone genius in the garage” but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough. Creativity isn't enough. A new product idea isn't enough. True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and domain names. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

Innovating the Corporation

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Publisher : McGraw Hill Professional
ISBN 13 : 007139219X
Total Pages : 290 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Innovating the Corporation by : Thomas Kuczmarski

Download or read book Innovating the Corporation written by Thomas Kuczmarski and published by McGraw Hill Professional. This book was released on 2000-10-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

Collaboration and Co-creation

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Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 209 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

The Future of Competition

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422160742
Total Pages : 273 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.