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Creating Superfans
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Download or read book Superfans written by Pat Flynn and published by Get Smart Books. This book was released on 2019-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Book Synopsis Creating Superfans by : Brittany Hodak
Download or read book Creating Superfans written by Brittany Hodak and published by Page Two. This book was released on 2023-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superfans aren’t just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands and companies to illustrate the effective and easy-to-master system for transforming customers into passionate advocates of your brand. You’ll learn how to: - define, understand, and share your own unique brand story - better capture, understand, and utilize customer feedback - connect your brand’s story to your individual customers’ stories - make exceeding customer expectations business-as-usual - regularly earn and capitalize on customer referrals You’ll also get checklists, exercises, and easy-to-implement tools that will have you building your very own legion of superfans right away. Whether you’re launching a career as a recording artist, running a tech startup, or helming a hundred-year-old brand, you, too, can tap into the power of superfandom.
Download or read book Superfans written by George Dohrmann and published by Ballantine Books. This book was released on 2018-02-20 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal
Download or read book Will it Fly? written by Pat Flynn and published by Flynndustries, LLC. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.
Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
Book Synopsis Strangers To Superfans: A Marketing Guide to The Reader Journey by : David Gaughran
Download or read book Strangers To Superfans: A Marketing Guide to The Reader Journey written by David Gaughran and published by David Gaughran. This book was released on 2020-07-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
Download or read book Superfandom written by Zoe Fraade-Blanar and published by National Geographic Books. This book was released on 2017-03-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Book Synopsis Take Off Your Pants! by : Libbie Hawker
Download or read book Take Off Your Pants! written by Libbie Hawker and published by Running Rabbit Press. This book was released on 2015-03-10 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to writing books, are you a “plotter” or a “pantser?” Is one method really better than the other? In this instructional ebook, author Libbie Hawker explains the benefits and technique of planning a story before you begin to write. She’ll show you how to develop a foolproof character arc and plot, how to pace any book for a can’t-put-down reading experience, and how to ensure that your stories are complete and satisfying without wasting time or words. Hawker’s outlining technique works no matter what genre you write, and no matter the age of your audience. If you want to improve your writing speed, increase your backlist, and ensure a quality book before you even write the first word, this is the how-to book for you. Take off your pants! It’s time to start outlining.
Book Synopsis BookBub Ads Expert by : David Gaughran
Download or read book BookBub Ads Expert written by David Gaughran and published by David Gaughran. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads. *Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously. BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results. Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level. EXTRA RESOURCES INCLUDED: All purchasers of this book get access to a special set of free resources to help you master BookBub Ads including a gallery of winning images, detailed optimization advice, case studies, and a place to ask questions too!
Download or read book Fanocracy written by David Meerman Scott and published by Penguin. This book was released on 2020-01-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Download or read book Superfan written by Sarina Bowen and published by Rennie Road Books. This book was released on 2019-06-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new standalone novel in the Brooklyn Bruisers world! Sometimes lady luck shakes your hand, and sometimes she smacks your face. Sometimes she does both on the same day. Three years ago I met the most amazing girl in the world. We were both down on our luck. Then I got that call—the one that tells you to get your buns on a plane to go meet your destiny. But the girl was left behind. I didn’t have her phone number, and she didn’t know my real name. While I became a professional hockey player, she became a superstar, with platinum records and legions of fans. And a slick, music producer boyfriend who treated her badly. But fate wasn’t done with us yet. When Delilah turns up at a hockey game, I can’t resist making contact. The internet swoons when I ask her out on a date. She might not remember me. But her jerkface ex does. He’ll do anything to keep us apart. Good thing athletes never give up. This time I’m playing to win. Be still my heart! Silas is book boyfriend PERFECTION. This one has everything you'll love in a swoony romance--a sweet, but take charge hero, a determined heroine and a lovable cast of side characters. New York Times bestselling author Kendall Ryan Sarina Bowen’s hockey romances books can be read together or separately: BROOKLYNAIRE OVERNIGHT SENSATION SUPERFAN ROOKIE MOVE HARD HITTER PIPE DREAMS BOUNTIFUL THE YEAR WE FELL DOWN THE YEAR WE HID AWAY THE FIFTEENTH MINUTE HIM US GOOD BOY STAY Don’t miss Sarina’s other romances, including the USA Today bestselling True North series: BITTERSWEET STEADFAST KEEPSAKE BOUNTIFUL SPEAKEASY FIREWORKS _______________ For fans of: Helena Hunting, Elle Kennedy, Catherine Gayle, Avon Gale, Toni Aleo, Kristen Callihan, LJ Shen, Mona Kasten, Corinne Michaels, Jana Aston, Karina Halle, Meghan March, Jay Crownover, Anna Todd, Geneva Lee, Audrey Carlan, Jill Shalvis, Suzanne Brockmann, Helen Hoang, Christina Lauren, Kristan Higgins, Sally Thorne, Penelope Sky, Vi Keeland, Penelope Ward, Debbie Macomber, Nora Roberts, Maisey Yates, Elle Kennedy, Lauren Blakely, Susan Mallery, Penny Reid, Julia Kent, Kelly Jamieson, Melanie Harlow, Carrie Ann Ryan, Kendall Ryan, Kennedy Ryan, Ilsa Madden Mills, Nana Malone, Helen Hardt, Penelope Skye, Jasinda Wilder, Melissa Foster, E.L. James. Keywords: hockey romance, hockey novel, sports romance, Brooklyn, hockey, workplace, office romance, billionaires, New York City, urban romance, forbidden romance, alpha male, genius, alpha billionaire romance, sexy billionaires, hot billionaires, rock star, second chance, missed connections, sports hero, hockey star, second chance romance, super fan, superfan, rock star romance, professional hockey, hockey players.
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Book Synopsis Thursday is the New Friday by : Joe Sanok
Download or read book Thursday is the New Friday written by Joe Sanok and published by HarperCollins Leadership. This book was released on 2021-10-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your own schedule, maximize your leisure time, and work less while making more by following the revolutionary—yet realistic—four-day work week outlined in this groundbreaking book. In Thursday is the New Friday, author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals—from authors and scholars to business leaders and innovators—create the schedule they want, resulting in less work, greater income, and more time for what they most desire. Outlining the exact same strategies Joe used to go from working 60-hour weeks in the beginning of his career to now working 4 or less days a week, Thursday is the New Friday will help you: Understand how you too can apply these principles and customize them for your own situation to be more productive at work while enjoying more leisure time. Discard unnecessary tasks and learn efficiencies that would not have been discovered otherwise. Find inspiration in the stories and testimonials from Joe’s clients and colleagues who have implemented his methodology into their own work lives with incredible results. Understand the psychological research behind the principles of the four-day workweek and why we are actually more productive with one less workday. Most importantly, Thursday is the New Friday empowers you with a practical, evidence-based methodology to create your own work schedule and dedicate more of your precious personal time to pursuing your hobbies and spending time with your family and friends.
Book Synopsis If You Want to Make God Laugh by : Bianca Marais
Download or read book If You Want to Make God Laugh written by Bianca Marais and published by Penguin. This book was released on 2020-07-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich, unforgettable story of three unique women in post-Apartheid South Africa who are brought together in their darkest time and discover the ways that love can transcend the strictest of boundaries. In a squatter camp on the outskirts of Johannesburg, seventeen-year-old Zodwa lives in desperate poverty, under the shadowy threat of a civil war and a growing AIDS epidemic. Eight months pregnant, Zodwa carefully guards secrets that jeopardize her life. Across the country, wealthy socialite Ruth appears to have everything her heart desires, but it's what she can't have that leads to her breakdown. Meanwhile, in Zaire, a disgraced former nun, Delilah, grapples with a past that refuses to stay buried. When these personal crises send both middle-aged women back to their rural hometown to heal, the discovery of an abandoned newborn baby upends everything, challenging their lifelong beliefs about race, motherhood, and the power of the past. As the mystery surrounding the infant grows, the complicated lives of Zodwa, Ruth, and Delilah become inextricably linked. What follows is a mesmerizing look at family and identity that asks: How far will the human heart go to protect itself and the ones it loves?
Download or read book Musicpreneur written by Paul Bethune and published by . This book was released on 2019-04-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: These poems chronicle the quest for love, fulfillment, and meaning along the road marked with many detours, pitfalls, and challenges to be overcome. For the poet, these come in day-to-day experiences of joys, sorrows, exaltations, and tribulations recounted in poems that are at times reflective, direct, passionate, and searingly honest.
Download or read book Raving Fans written by Ken Blanchard and published by Harper Collins. This book was released on 1993-05-19 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
Download or read book The Curve written by Nicholas Lovell and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. 'The curve' shows you how to forge relationships with your biggest fans and sustain long-term success.
