Creating Relevance In A Time Of Uncertainty

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Creating Relevance in a Time of Uncertainty

Author : Andrea Coville
Publisher : Black Ink Press
ISBN 13 : 9781098359638
Total Pages : 246 pages
Book Rating : 4.3/5 (596 download)

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Book Synopsis Creating Relevance in a Time of Uncertainty by : Andrea Coville

Download or read book Creating Relevance in a Time of Uncertainty written by Andrea Coville and published by Black Ink Press. This book was released on 2021-05-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea. In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in today's noisy communications world. Here, in her follow-up work, Coville's focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully. It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it. By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition. You will also be able to craft an effective marketing strategy that will allow your message to reach today's busy, distracted customers (a description that fits just about everyone you are trying to reach). As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andy's book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. It's a must-read for leaders who seek the people-centered 'secret sauce' that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.

Surviving and Thriving in Uncertainty

Author : Frederick Funston
Publisher : John Wiley & Sons
ISBN 13 : 0470617489
Total Pages : 368 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Surviving and Thriving in Uncertainty by : Frederick Funston

Download or read book Surviving and Thriving in Uncertainty written by Frederick Funston and published by John Wiley & Sons. This book was released on 2010-06-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new book to help senior executives and boards get smart about risk management The ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions—even under the most risky, uncertain, and turbulent conditions. In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk taking is needed in order to innovate, stay competitive, and drive value creation. Based on their combined decades of experience as practitioners, consultants, and advisors to numerous business professionals throughout the world, Funston and Wagner discuss the adoption of 10 essential and practical skills, which will improve agility, resilience, and realize benefits: Challenging basic business assumptions can help identify "Black Swans" and provide first-mover advantage Defining the corporate risk appetite and risk tolerances can help reduce the risk of ruin. Anticipating potential causes of failure can improve chances of survival and success through improved preparedness. Factoring in velocity and momentum can improve speed of response and recovery. Verifying sources and the reliability of information can improve insights for decision making and thus decision quality. Taking a longer-term perspective can aid in identifying the potential unintended consequences of short-term decisions.

Profiting From Uncertainty

Author : Paul Schoemaker
Publisher : Simon and Schuster
ISBN 13 : 0743234189
Total Pages : 329 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Profiting From Uncertainty by : Paul Schoemaker

Download or read book Profiting From Uncertainty written by Paul Schoemaker and published by Simon and Schuster. This book was released on 2012-12-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an uncertain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. Profiting from Uncertainty provides a road map to do just that. This book was first published in 2002, well ahead of the mega turmoil that befell the world in 2008 and beyond. The methods and tools described here have been used by many companies and are even more relevant today than when originally published. You can’t do without them.

Handbook of the Uncertain Self

Author : Robert M. Arkin
Publisher : Psychology Press
ISBN 13 : 1136950567
Total Pages : 759 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Handbook of the Uncertain Self by : Robert M. Arkin

Download or read book Handbook of the Uncertain Self written by Robert M. Arkin and published by Psychology Press. This book was released on 2013-05-13 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores the cognitive, motivational, interpersonal, clinical, and applied aspects of personal uncertainty. It showcases both the diversity and the unity that defines contemporary perspectives on uncertainty in self within social and personality psychology. The contributions to the volume are all written by distinguished scholars in personality, social psychology, and clinical psychology united by their common focus on the causes and consequences of self-uncertainty. Chapters explore the similarities and differences between personal uncertainty and other psychological experiences in terms of their nature and relationship with human thought, emotion, motivation, and behavior. Specific challenges posed by personal uncertainty and the coping strategies people develop in their daily life are identified. There is an assessment of the potential negative and positive repercussions of coping with the specific experience of self-uncertainty, including academic, health, and relationship outcomes. Throughout, strategies specifically designed to assist others in confronting the unique challenges posed by self-uncertainty in ways that emphasize healthy psychological functioning and growth are promoted. In addition, the contributions to the Handbook touch on the psychological, social, and cultural context of the new millennium, including concepts such as Friedman’s "flat world," confidence, the absence of doubt in world leaders, the threat of terrorism since 9/11, the arts, doubt and religious belief, and views of doubt as the universal condition of humankind. The Handbook is an invaluable resource for researchers, practitioners, and senior undergraduate and graduate students in social and personality psychology, clinical and counseling psychology, educational psychology, and developmental psychology.

Surfing Uncertainty

Author : Andy Clark
Publisher : Oxford University Press, USA
ISBN 13 : 0190217014
Total Pages : 425 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Surfing Uncertainty by : Andy Clark

Download or read book Surfing Uncertainty written by Andy Clark and published by Oxford University Press, USA. This book was released on 2016 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title brings together work on embodiment, action, and the predictive mind. At the core is the vision of human minds as prediction machines - devices that constantly try to stay one step ahead of the breaking waves of sensory stimulation, by actively predicting the incoming flow. In every situation we encounter, that complex prediction machinery is already buzzing, proactively trying to anticipate the sensory barrage. The book shows in detail how this strange but potent strategy of self-anticipation ushers perception, understanding, and imagination simultaneously onto the cognitive stage.

Learning for Uncertainty

Author : G. Williamson McDiarmid
Publisher : Routledge
ISBN 13 : 1317404505
Total Pages : 91 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Learning for Uncertainty by : G. Williamson McDiarmid

Download or read book Learning for Uncertainty written by G. Williamson McDiarmid and published by Routledge. This book was released on 2022-01-31 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning for Uncertainty explores technology’s role in education, specifically unpacking the question: How should educators prepare today’s children for a world that has yet to be made? As technology evolves faster than our capacity to fully understand the social, cultural, economic, and moral implications of many innovations, today’s educators are tasked with the unique role of preparing students to capitalize on technology’s opportunities and also mitigate its dangers to their society, to democratic processes, and to institutions. Veteran educators McDiarmid and Zhao explore the implications of emerging technologies for future jobs, organizations, students, and learning, covering topics such as • The future of work and workers as technology eliminates some industries while creating new ones. • Potential futures, both bright and dark, awaiting students. • The qualities, dispositions, social behaviors, and skills that are likely to advantage students in the future. • The possibility of technology to revolutionize education in ways that will better position students for an uncertain future. • How technology can free teachers from time and effort devoted to routine matters to instead assuming roles that are potentially more satisfying and supportive of their students’ learning. • Learning opportunities and educator roles that have the potential to bring about needed changes. • Capitalizing on these uncertain times to rethink curriculum, pedagogy, opportunities to learn, and the organization of school as well as the roles of students, educators, parents, and policymakers. This latest book in the Routledge Leading Change series is ideal reading for educators and policymakers in both P–12 and higher education interested in ensuring our education systems provide the experiences and learning opportunities necessary to cultivate the innovative, iconoclastic, and generative thinkers and creators needed for a future that nourishes the minds, bodies, and spirits of all.

Surviving and Thriving in Uncertainty

Author : Frederick Funston
Publisher : John Wiley & Sons
ISBN 13 : 0470247886
Total Pages : 368 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Surviving and Thriving in Uncertainty by : Frederick Funston

Download or read book Surviving and Thriving in Uncertainty written by Frederick Funston and published by John Wiley & Sons. This book was released on 2010-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new book to help senior executives and boards get smart about risk management The ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions—even under the most risky, uncertain, and turbulent conditions. In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk taking is needed in order to innovate, stay competitive, and drive value creation. Based on their combined decades of experience as practitioners, consultants, and advisors to numerous business professionals throughout the world, Funston and Wagner discuss the adoption of 10 essential and practical skills, which will improve agility, resilience, and realize benefits: Challenging basic business assumptions can help identify "Black Swans" and provide first-mover advantage Defining the corporate risk appetite and risk tolerances can help reduce the risk of ruin. Anticipating potential causes of failure can improve chances of survival and success through improved preparedness. Factoring in velocity and momentum can improve speed of response and recovery. Verifying sources and the reliability of information can improve insights for decision making and thus decision quality. Taking a longer-term perspective can aid in identifying the potential unintended consequences of short-term decisions.

The Uncertainty Mindset

Author : Vaughn Tan
Publisher : Columbia University Press
ISBN 13 : 0231551878
Total Pages : 296 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Uncertainty Mindset by : Vaughn Tan

Download or read book The Uncertainty Mindset written by Vaughn Tan and published by Columbia University Press. This book was released on 2020-07-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is how businesses stay ahead of the competition and adapt to market conditions that change in unpredictable and uncertain ways. In the first decade of the twenty-first century, high-end cuisine underwent a profound transformation. Once an industry that prioritized consistency and reliability, it turned into one where constant change was a competitive necessity. A top restaurant’s reputation and success have become so closely bound up with its ability to innovate that a new organizational form, the culinary research and development team, has emerged. The best of these R&D teams continually expand the frontiers of food—they invent a constant stream of new dishes, new cooking processes and methods, and even new ways of experiencing food. How do they achieve this nonstop novelty? And what can culinary research and development teach us about how organizations innovate? Vaughn Tan opens up the black box of elite culinary R&D to provide essential insights. Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, he reveals how they exemplify what he calls the uncertainty mindset. Such a mindset intentionally incorporates uncertainty into organization design rather than simply trying to reduce risk. It changes how organizations hire, set goals, and motivate team members and leads organizations to work in highly unconventional ways. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights for businesses trying to become innovative and adaptable.

Completing the Forecast

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309180538
Total Pages : 124 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Completing the Forecast by : National Research Council

Download or read book Completing the Forecast written by National Research Council and published by National Academies Press. This book was released on 2006-10-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncertainty is a fundamental characteristic of weather, seasonal climate, and hydrological prediction, and no forecast is complete without a description of its uncertainty. Effective communication of uncertainty helps people better understand the likelihood of a particular event and improves their ability to make decisions based on the forecast. Nonetheless, for decades, users of these forecasts have been conditioned to receive incomplete information about uncertainty. They have become used to single-valued (deterministic) forecasts (e.g., "the high temperature will be 70 degrees Farenheit 9 days from now") and applied their own experience in determining how much confidence to place in the forecast. Most forecast products from the public and private sectors, including those from the National Oceanographic and Atmospheric Administration's National Weather Service, continue this deterministic legacy. Fortunately, the National Weather Service and others in the prediction community have recognized the need to view uncertainty as a fundamental part of forecasts. By partnering with other segments of the community to understand user needs, generate relevant and rich informational products, and utilize effective communication vehicles, the National Weather Service can take a leading role in the transition to widespread, effective incorporation of uncertainty information into predictions. "Completing the Forecast" makes recommendations to the National Weather Service and the broader prediction community on how to make this transition.

The Politics of Uncertainty

Author : Ian Scoones
Publisher : Routledge
ISBN 13 : 1000163407
Total Pages : 280 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Politics of Uncertainty by : Ian Scoones

Download or read book The Politics of Uncertainty written by Ian Scoones and published by Routledge. This book was released on 2020-07-14 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is uncertainty so important to politics today? To explore the underlying reasons, issues and challenges, this book’s chapters address finance and banking, insurance, technology regulation and critical infrastructures, as well as climate change, infectious disease responses, natural disasters, migration, crime and security and spirituality and religion. The book argues that uncertainties must be understood as complex constructions of knowledge, materiality, experience, embodiment and practice. Examining in particular how uncertainties are experienced in contexts of marginalisation and precarity, this book shows how sustainability and development are not just technical issues, but depend deeply on political values and choices. What burgeoning uncertainties require lies less in escalating efforts at control, but more in a new – more collective, mutualistic and convivial – politics of responsibility and care. If hopes of much-needed progressive transformation are to be realised, then currently blinkered understandings of uncertainty need to be met with renewed democratic struggle. Written in an accessible style and illustrated by multiple case studies from across the world, this book will appeal to a wide cross-disciplinary audience in fields ranging from economics to law to science studies to sociology to anthropology and geography, as well as professionals working in risk management, disaster risk reduction, emergencies and wider public policy fields.

Make to Know: From Spaces of Uncertainty to Creative Discovery

Author : Lorne M. Buchman
Publisher : Thames & Hudson
ISBN 13 : 0500776962
Total Pages : 270 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Make to Know: From Spaces of Uncertainty to Creative Discovery by : Lorne M. Buchman

Download or read book Make to Know: From Spaces of Uncertainty to Creative Discovery written by Lorne M. Buchman and published by Thames & Hudson. This book was released on 2021-10-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey through the minds of some of the most creative people on the planet reveals that creativity is rarely a “lightbulb moment” and instead arrives through a process of making and self-understanding. The creative process is winding. It involves entertaining uncertainty and improvising new paths to knowing. In this insightful and informed book, Lorne M. Buchman, an international leader in art and design education and president of ArtCenter College of Design in Pasadena, California, guides readers through stories of a diverse and talented group of artists, entrepreneurs, innovators, and designers. Including such luminaries as Yves Béhar, Chris Kraus, Zack Snyder, Paula Scher, and Frank Gehry and businesses like Apple and Tesla who have changed the world as we know it, Buchman focuses on the revelatory nature of the creative journey itself. Michelangelo is said to have seen the angel in the stone and carved away until he set him free. Make to Know is about making as a path to knowing—presenting creativity as a “carving away” toward a revelation, not as a fully formed epiphany gleaned from a mysterious ether. As Buchman reveals throughout this provocative book, uncertainty is the space where discovery happens and where creators can be both playful and imaginative. Whether you’re an artist, designer, writer, daydreamer, or doodler, anyone can learn from these lessons on the varied paths to self-expression.

The Innovator's Method

Author : Nathan Furr
Publisher : Harvard Business Review Press
ISBN 13 : 1625271476
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis The Innovator's Method by : Nathan Furr

Download or read book The Innovator's Method written by Nathan Furr and published by Harvard Business Review Press. This book was released on 2014-08-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you need to understand what the authors call the innovator’s method—a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market. To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty—through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice. Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator’s DNA—which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas—this book shows how to make those ideas actually happen, to commercialize them for success. Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator’s method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the “how”—how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use. Whether you’re launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.

Radical Uncertainty: Decision-Making Beyond the Numbers

Author : John Kay
Publisher : W. W. Norton & Company
ISBN 13 : 1324004789
Total Pages : 407 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Radical Uncertainty: Decision-Making Beyond the Numbers by : John Kay

Download or read book Radical Uncertainty: Decision-Making Beyond the Numbers written by John Kay and published by W. W. Norton & Company. This book was released on 2020-03-17 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much economic advice is bogus quantification, warn two leading experts in this essential book, now with a preface on COVID-19. Invented numbers offer a false sense of security; we need instead robust narratives that give us the confidence to manage uncertainty. “An elegant and careful guide to thinking about personal and social economics, especially in a time of uncertainty. The timing is impeccable." — Christine Kenneally, New York Times Book Review Some uncertainties are resolvable. The insurance industry’s actuarial tables and the gambler’s roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000, no one—not least Steve Jobs—knew what a smartphone was; how could anyone have predicted how many would be sold in 2020? And financial advisers who confidently provide the information required in the standard retirement planning package—what will interest rates, the cost of living, and your state of health be in 2050?—demonstrate only that their advice is worthless. The limits of certainty demonstrate the power of human judgment over artificial intelligence. In most critical decisions there can be no forecasts or probability distributions on which we might sensibly rely. Instead of inventing numbers to fill the gaps in our knowledge, we should adopt business, political, and personal strategies that will be robust to alternative futures and resilient to unpredictable events. Within the security of such a robust and resilient reference narrative, uncertainty can be embraced, because it is the source of creativity, excitement, and profit.

Integrative Problem-Solving in a Time of Decadence

Author : George Christakos
Publisher : Springer Science & Business Media
ISBN 13 : 9048198909
Total Pages : 556 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis Integrative Problem-Solving in a Time of Decadence by : George Christakos

Download or read book Integrative Problem-Solving in a Time of Decadence written by George Christakos and published by Springer Science & Business Media. This book was released on 2010-12-10 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a unique study of Integrative Problem-Solving (IPS). The consideration of 'Decadence' is essential in the scientific study of environmental and other problems and their rigorous solution, because the broad context within which the problems emerge can affect their solution. Stochastic reasoning underlines the conceptual and methodological framework of IPS, and its formulation has a mathematical life of its own that accounts for the multidisciplinarity of real world problems, the multisourced uncertainties characterizing their solution, and the different thinking modes of the people involved. Only by interpolating between the full range of disciplines (including stochastic mathematics, physical science, neuropsychology, philosophy, and sociology) and the associated thinking modes can scientists arrive at a satisfactory account of problem-solving, and be able to distinguish between a technically complete problem-solution, and a solution that has social impact.

Power in Uncertain Times

Author : Emily Goldman
Publisher : Stanford University Press
ISBN 13 : 0804774331
Total Pages : 270 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Power in Uncertain Times by : Emily Goldman

Download or read book Power in Uncertain Times written by Emily Goldman and published by Stanford University Press. This book was released on 2011 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines America's evolving strategy on the international security environment, and comprehensively analyzes how different strategies position states to compete in the present and future, manage risk, and prevail despite uncertainty.

Uncertain eternity, or eternal uncertainty?

Author : Karel Svačina
Publisher : Masarykova univerzita
ISBN 13 : 8021093404
Total Pages : 191 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis Uncertain eternity, or eternal uncertainty? by : Karel Svačina

Download or read book Uncertain eternity, or eternal uncertainty? written by Karel Svačina and published by Masarykova univerzita. This book was released on 2019-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tato kniha se zabývá sporem o plány na výstavbu hlubinného úložiště pro vysoce radioaktivní odpad v České republice. Od 90. let státní orgány vytipovaly několik míst, která by pro výstavbu úložiště mohla být vhodná. Záměr se však setkal s trvalým odporem dotčených obcí i neziskových organizací. Spor trvá bezmála dvě desetiletí, a dá se říci, že zatím nedošlo k výraznému posunu. Kniha podrobně rozebírá dotyčný spor na základě analýzy rozhovorů s klíčovými aktéry, pozorování z jednání a debat, vládních dokumentů či technických zpráv. S pomocí literatury vědních studií kniha analyzuje spor z hlediska toho, jak se v něm zachází s nejistotou a rizikem, a argumentuje pro posun z perspektivy založené na riziku směrem k perspektivě založené na nejistotě, jež by mohla pomoci spor odblokovat.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470922591
Total Pages : 400 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.