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Creating Passion Brands
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Book Synopsis Creating Passion Brands by : Helen Edwards
Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Download or read book Passion Branding written by Neill Duffy and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.
Download or read book Fresh Passion written by Michael D Brown and published by Greenleaf Book Group. This book was released on 2013-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.
Download or read book Brand Hacks written by Emmanuel Probst and published by Simon and Schuster. This book was released on 2021-09-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Book Synopsis Married to the Brand by : William J. McEwen
Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Book Synopsis Romancing the Brand by : Tim Halloran
Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Book Synopsis Entrepreneur's Guide to the Lean Brand by : Jeremiah Gardner
Download or read book Entrepreneur's Guide to the Lean Brand written by Jeremiah Gardner and published by Market by Numbers. This book was released on 2014-10-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most powerful brands are no longer being developed on Madison Avenue. They are methodically crafted by startups using a revolutionary new framework. process.Businesses are now able to validate their branding in the market, steering clear from meaningless questions like "If you were a dog, what kind of dog would you be?" and turning subjective opinion into fact. This is not new jargon for old thinking, but a fundamental shift in how brand development works.Unfortunately, many large companies haven't learned the new way. The cost? Millions of dollars in lost sales, and countless unsatisfied customers.The Lean Brand offers you the blueprint for creating passionate customers who love and support your business. Distilling over 16 years of experience in branding and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- The new definition of brand- How you can emulate successful lean brands like Buffer and SoulPancake to build a loyal customer base- How customers and brands really interact through The Lean Brand Framework- How to use Viability Experiments to test and iterate your brand, and find Product-Market-Brand fit- A set of tools including the Persona Grid, the MVB Canvas, the Experiment Map and the Value Stream Matrix that will help you develop your brand properlyGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Book Synopsis Brand Portfolio Strategy by : David A. Aaker
Download or read book Brand Portfolio Strategy written by David A. Aaker and published by Free Press. This book was released on 2020-03-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Download or read book Obsessed written by Emily Heyward and published by Penguin. This book was released on 2020-06-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Book Synopsis Designing Brand Identity by : Alina Wheeler
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Book Synopsis Brands on a Mission by : Myriam Sidibe
Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Book Synopsis Brand With Purpose by : Ivan Estrada
Download or read book Brand With Purpose written by Ivan Estrada and published by Page Two. This book was released on 2021-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success. Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.
Book Synopsis Create Uniqueness by : Riccardo Pozzoli
Download or read book Create Uniqueness written by Riccardo Pozzoli and published by Kogan Page. This book was released on 2019-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your ideas into a unique and profitable business through practical advice and exciting case studies from a successful entrepreneur and key social media influencer.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Book Synopsis Activate Your Passion, Create Your Career by : Madison Hildebrand
Download or read book Activate Your Passion, Create Your Career written by Madison Hildebrand and published by Coventry House Publishing. This book was released on 2014-10-31 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Activate Your Passion, Create Your Career author, television personality, and real estate mogul Madison Hildebrand inspires readers to consider their future in a bold new way. Through clever narrative on career strategies, tips, and advice that is surprisingly universal, Madison provides a veritable template to ignite the passion, strength, and inner power to transform obstacles into opportunities and succeed in your dream career. Madison Hildebrand, President and Founder of The Malibu Life, Inc., is one of the most recognizable faces in the world of real estate. As an esteemed and respected luxury real estate agent, Madison is a consummate professional and negotiating expert, with over $300 million in career sales. A six-year veteran of the small screen, Madison is most widely known as the original cast member of Bravo's popular television series Million Dollar Listing Los Angeles.
