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Author : Carole Rich
Publisher :
ISBN 13 : 9780072294873
Total Pages : 345 pages
Book Rating : 4.2/5 (948 download)
Download or read book Creating Online Media written by Carole Rich and published by . This book was released on 1999 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Cohen
Publisher : CRC Press
ISBN 13 : 1317570014
Total Pages : 279 pages
Book Rating : 4.3/5 (175 download)
Download or read book Producing New and Digital Media written by James Cohen and published by CRC Press. This book was released on 2015-08-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website—designed to aid students and professors alike—that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor’s Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Author : Carole Rich
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (318 download)
Download or read book Creating Online Media written by Carole Rich and published by McGraw-Hill Companies. This book was released on 1999 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for courses in on-line journalism, this text emphasizes skill development, from Internet searches, to writing for on-line media, to Website design. The text encourages the active use of the Internet through an innovative hands on approach.
Author : Peter Ayolov
Publisher : Taylor & Francis
ISBN 13 : 1000879046
Total Pages : 126 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Economic Policy of Online Media written by Peter Ayolov and published by Taylor & Francis. This book was released on 2023-05-05 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.
Author : Joseph Wilson
Publisher : Cambridge Scholars Publishing
ISBN 13 : 152752566X
Total Pages : 134 pages
Book Rating : 4.5/5 (275 download)
Download or read book Interactivity and the Online Media Sphere in Nigeria written by Joseph Wilson and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online interactivity has resulted in anxiety throughout the mass media industry regarding the ways in which media organisations can engage with their audience and maintain a high level of traffic on their websites. Attaining these heights largely depends on the quality and nature of interactivity on a given site. This book provides insights into the interactivity basics of an ideal media website, and highlights the nature of interactivity in the Nigerian online media sphere vis-a-vis the basics of interactivity.
Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.6/5 (684 download)
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Author : Rae Earnshaw
Publisher : Springer Science & Business Media
ISBN 13 : 1447102932
Total Pages : 373 pages
Book Rating : 4.4/5 (471 download)
Download or read book Digital Content Creation written by Rae Earnshaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The very word "digital" has acquired a status that far exceeds its humble dictionary definition. Even the prefix digital, when associ ated with familiar sectors such as radio, television, photography and telecommunications, has reinvented these industries, and provided a unique opportunity to refresh them with new start-up companies, equipment, personnel, training and working practices - all of which are vital to modern national and international economies. The last century was a period in which new media stimulated new job opportunities, and in many cases created totally new sectors: video competed with film, CDs transformed LPs, and computer graphics threatened traditional graphic design sectors. Today, even the need for a physical medium is in question. The virtual digital domain allows the capture, processing, transmission, storage, retrieval and display of text, images, audio and animation without familiar materials such as paper, celluloid, magnetic tape and plastic. But moving from these media to the digital domain intro duces all sorts of problems, such as the conversion of analog archives, multimedia databases, content-based retrieval and the design of new content that exploits the benefits offered by digital systems. It is this issue of digital content creation that we address in this book. Authors from around the world were invited to comment on different aspects of digital content creation, and their contributions form the 23 chapters of this volume.
Author : Toyin Falola
Publisher : Rowman & Littlefield
ISBN 13 : 1666933422
Total Pages : 385 pages
Book Rating : 4.6/5 (669 download)
Download or read book Citizenship and the Diaspora in the Digital Age written by Toyin Falola and published by Rowman & Littlefield. This book was released on 2023-05-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Citizenship and the Diaspora in the Digital Age: Farooq Kperogi and the Virtual Community, Toyin Falola examines how the members of the Nigerian diaspora create a virtual community and instrumentalize the digital age to speak about the nation and its failures, possibilities, and promises. This book depicts individuals' relationships with society and how the world's progressive shift toward technology and globalization does not disregard the concept of society and its members. As a result of this shift, people have been migrating to new places without giving up their citizenship in their home countries. This book explores how migrants are focused on the idea of a virtual community, examines how citizens' roles have evolved through time, and displays society's essential principles in this light. Furthermore, it evaluates social commentaries enhanced by the dynamics of the digital age, such as societal issues like education in Nigeria, the question of democracy, challenges facing the country, and the development of a national language. Many of these societal challenges are examined in this book from the perspective of Farooq Kperogi, who has conducted extensive studies and published on the above themes. This is balanced against emerging facts, Nigerians' positions, and disregarded realities. Kperogi's relentless writings on Nigeria make him a preeminent figure whose positions are valuable to the understanding of modern Nigeria.
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Author : Syahrul R
Publisher : European Alliance for Innovation
ISBN 13 : 1631902075
Total Pages : 590 pages
Book Rating : 4.6/5 (319 download)
Download or read book ICLLE 2019 written by Syahrul R and published by European Alliance for Innovation. This book was released on 2019-07-19 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an annual event, International Conference on Language, Literature, and Education in Digital Era (ICLLE) 2019 continued the agenda to bring together researcher, academics, experts and professionals in examining selected theme by language, literature and education in digital era. In 2019, this event held in 19-20 July 2019 at Padang, Indonesia. The conference from any kind of stakeholders related with Language and literature especially in education. Each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.
Author : Rebecca M. Patton, DNP, RN, CNOR, FAAN
Publisher : Springer Publishing Company
ISBN 13 : 0826142230
Total Pages : 564 pages
Book Rating : 4.8/5 (261 download)
Download or read book Nurses Making Policy, Second Edition written by Rebecca M. Patton, DNP, RN, CNOR, FAAN and published by Springer Publishing Company. This book was released on 2018-09-28 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: “There is a plethora of policy books on the market, but none illustrate the steps in the policy process better than this one. The high caliber editors and contributors, all of whom have been involved in policy work, bring years of experience to illustrate the key points...This outstanding resource will help motivate many more nurses to get involved in the policy process”...Score: 93 - 4 Stars! --Doody's Medical Reviews Written by distinguished nurse leaders with expertise in policy, practice, education, and research, this book is a practical “how-to” guide written to help advanced students and nurse leaders develop health policy competencies to advocate for patients from the bedside to the larger political arena. Co-published with the American Nurses Association, the book examines the pivotal role of nurses involved in health policy, making it an essential resource for nurses pursuing advanced education and desiring to enhance their expertise in making policy and facilitating its change. The book addresses recent changes impacting healthcare and many other topics including information on the increased need for primary care providers, how full practice authority has been implemented in different states, the need for an enhanced RN role in ambulatory care, and ongoing changes to the Affordable Care Act. This edition describes the distinct role of nurses impacting policies on the front lines of healthcare. Current issues with detailed examples of how nurses can exert influence at local, state, national, and global levels at each step of the policymaking process are presented. This second edition emphasizes collaboration within healthcare institutions, professional organizations, and government for the development of policies from bedside to boardroom. Using descriptive cases, the book delves into the growing role of nurses in elected and appointed office. The book clarifies the process of identifying issues that need a policy solution. A timely contribution focuses on evaluating policy sources, such as “Fake News.” It stresses how evidence must be used to strengthen policy initiatives. Woven throughout are essential themes basic to healthcare: ethics, leadership, safety, care access, and quality of care. New to the Second Edition: Revised chapters featuring inspirational, motivational, and practical stories representing different steps of the policy process A new chapter, “Valuing Global Realities for Health Policy,” emphasizing issues that unite nurses globally and the role of nurses as global citizens Expanded content on steps of policy analysis and evaluating evidence to support policy An appraisal and evaluation of converged media, including “Fake News” Guidance on working with the ongoing evolution of the Affordable Care Act An examination of health in all policies to improve community and population health Added focus on work environments as part of achieving the Quadruple Aim of healthcare The latest developments in advanced practice registered nurse regulation Key Features: Delineates the steps, strategies, and competencies needed for health policy advocacy in organizational, educational, and political settings Provides perspective relevant to the American Association of Colleges of Nursing doctor of nursing practice (DNP) Essentials Includes real world examples of policymaking on the frontlines of clinical practice Provides exemplars from high profile national and international nursing policy leaders Examines how nurses are leaders in a variety of policy arenas Illustrates policies to address social and economic inequities impacting health Describes how evidence is used to advance policy
Author : Amanpreet Kaur
Publisher : Rana Books Uk
ISBN 13 : 8119786653
Total Pages : 55 pages
Book Rating : 4.1/5 (197 download)
Download or read book The Ultimate Guide to Making Money Online written by Amanpreet Kaur and published by Rana Books Uk . This book was released on 2023-09-10 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the limitless potential of your smartphone and embark on a journey to financial freedom with "The Ultimate Guide to Making Money Online." This comprehensive guide is your roadmap to success in the digital age, offering a wealth of knowledge and practical advice on various income streams that can be tapped into using your mobile device. From leveraging the power of apps to exploring the world of e-commerce, content creation, and freelancing, this book provides valuable insights into diverse online opportunities. Discover smart investing strategies, learn how to maximize savings and cashback rewards, and explore the thriving gig economy. In addition, gain access to 50 proven ways to earn money through your mobile device and receive 50 expert tips to optimize your smartphone for work purposes. Whether you're an aspiring entrepreneur or someone seeking extra income, this guide equips you with the tools and knowledge to thrive in the digital marketplace. Start your journey towards financial success today with "The Ultimate Guide to Making Money Online."
Author : Michele Knobel
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433106347
Total Pages : 0 pages
Book Rating : 4.1/5 (63 download)
Download or read book DIY Media written by Michele Knobel and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schools remain notorious for co-opting digital technologies to «business as usual» approaches to teaching new literacies. DIY Media addresses this issue head-on, and describes expansive and creative practices of digital literacy that are increasingly influential and popular in contexts beyond the school, and whose educational potential is not yet being tapped to any significant degree in classrooms. This book is very much concerned with engaging students in do-it-yourself digitally mediated meaning-making practices. As such, it is organized around three broad areas of digital media: moving media, still media, and audio media. Specific DIY media practices addressed in the chapters include machinima, anime music videos, digital photography, podcasting, and music remixing. Each chapter opens with an overview of a specific DIY media practice, includes a practical how-to tutorial section, and closes with suggested applications for classroom settings. This collection will appeal not only to educators, but to anyone invested in better understanding - and perhaps participating in - the significant shift towards everyday people producing their own digital media.
Author : Ahmed Al-Rawi
Publisher : Rutgers University Press
ISBN 13 : 1978810121
Total Pages : 135 pages
Book Rating : 4.9/5 (788 download)
Download or read book Cyberwars in the Middle East written by Ahmed Al-Rawi and published by Rutgers University Press. This book was released on 2021-07-16 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberwars in the Middle East argues that hacking is a form of online political disruption whose influence flows vertically in two directions (top-bottom or bottom-up) or horizontally. These hacking activities are performed along three political dimensions: international, regional, and local. Author Ahmed Al-Rawi argues that political hacking is an aggressive and militant form of public communication employed by tech-savvy individuals, regardless of their affiliations, in order to influence politics and policies. Kenneth Waltz’s structural realism theory is linked to this argument as it provides a relevant framework to explain why nation-states employ cyber tools against each other. On the one hand, nation-states as well as their affiliated hacking groups like cyber warriors employ hacking as offensive and defensive tools in connection to the cyber activity or inactivity of other nation-states, such as the role of Russian Trolls disseminating disinformation on social media during the US 2016 presidential election. This is regarded as a horizontal flow of political disruption. Sometimes, nation-states, like the UAE, Saudi Arabia, and Bahrain, use hacking and surveillance tactics as a vertical flow (top-bottom) form of online political disruption by targeting their own citizens due to their oppositional or activists’ political views. On the other hand, regular hackers who are often politically independent practice a form of bottom-top political disruption to address issues related to the internal politics of their respective nation-states such as the case of a number of Iraqi, Saudi, and Algerian hackers. In some cases, other hackers target ordinary citizens to express opposition to their political or ideological views which is regarded as a horizontal form of online political disruption. This book is the first of its kind to shine a light on many ways that governments and hackers are perpetrating cyber attacks in the Middle East and beyond, and to show the ripple effect of these attacks.
Author : Geoff Smith
Publisher : Interactive Publications
ISBN 13 : 1922830011
Total Pages : 166 pages
Book Rating : 4.9/5 (228 download)
Download or read book 4 Pillars: Creating a Life on YOUR Terms written by Geoff Smith and published by Interactive Publications. This book was released on 2022-05-21 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it feel like to create a life on your terms? Where your health, relationships, finances and mindset are all supercharged with positive momentum and intent? The 4 Pillars offers a template on how to shape your life towards fulfilment in these areas; where you learn to master your health, take control of your relationships, grow your finances and develop a clear and positive mindset. The 4 Pillars is your roadmap to a better life.
Author : Alex Libby
Publisher : Packt Publishing Ltd
ISBN 13 : 1783553081
Total Pages : 170 pages
Book Rating : 4.7/5 (835 download)
Download or read book Responsive Web Design with HTML5 and CSS3 Essentials written by Alex Libby and published by Packt Publishing Ltd. This book was released on 2016-08-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and deliver an optimal user experience for all devices About This Book Get to grips with the core functionality of RWD through examples Discover how to make layouts, content and media flexible, and explore why a content-first approach is more effective Maximize the performance of your web pages so that they work across all browsers and devices irrespective of the screen size Who This Book Is For This book is for web designers who are familiar with HTML and CSS, and want to begin with responsive web design. Web development experience and knowledge of HTML5, CSS3 is assumed. What You Will Learn Explore various layout options Understand what can be achieved in the browser, without the use of third-party tools Executing media queries to benefit responsive designs Understand the basics of responsive workflow and boilerplate frameworks Improve performance of responsive web design Maintain compatibility across various browsers In Detail Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing and interaction experience—providing easy reading and navigation with minimum resizing, panning, and scrolling—and all of this across a wide range of devices from desktop computer monitors to mobile phones. Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of the Internet's total traffic. This book will give you in depth knowledge about the basics of responsive web design. You will embark on a journey of building effective responsive web pages that work across a range of devices, from mobile phones to smart TVs, with nothing more than standard markup and styling techniques. You'll begin by getting an understanding of what RWD is and its significance to the modern web. Building on the basics, you'll learn about layouts and media queries. Following this, we'll dive into creating layouts using grid based templates. We'll also cover the important topic of performance management, and discover how to tackle cross-browser challenges. Style and approach This is a practical example-based book which will delve into various elements and benefits of a responsive web design. It will help you understand the essential skills needed to create responsive web sites and guide you through the basics of building responsive web pages for any device. The topics are a blend of theoretical and practical essentials which will assist you to explore more about responsive web design.
