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Creating Ever Cool
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Book Synopsis Creating Ever-cool by : Del Vecchio, Gene
Download or read book Creating Ever-cool written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2010-09-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.
Book Synopsis Creating Ever-cool by : Del Vecchio, Gene
Download or read book Creating Ever-cool written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2010-09-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 1997 ATTICUS AWARD, STRATEGY CATEGORY "Fantastic! Creating Ever-Cool is a 'must-read' for all manufacturers and advertising agencies that are marketing to children." Bennett Wolk, Director Worldwide Consumer Research Mattel Toys By its very nature, "cool" is a nebulous distinction. What is cool one year, or even one month, may not be the next. Yet some products are able to remain consistently cool year-in and year-out. In their quest for a share of the $171 billion of purchases that kids influence every year, marketers strive to develop such cool products. These the author terms "Ever-Cools." The Barbie doll represents a perfect example of an "Ever-Cool" product. Barbie rides the trends and fads, assuming various guises to reflect current coolness. Mothers who had Malibu Barbie dolls now buy Baywatch Barbies for their daughters. This is an exploration of achieving the elusive Ever-Cool status.
Book Synopsis Creating Blockbusters! by : Gene Del Vecchio
Download or read book Creating Blockbusters! written by Gene Del Vecchio and published by Pelican Publishing Company, Inc.. This book was released on 2012-03-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Book Synopsis What's a Christian to Do with Harry Potter? by : Connie Neal
Download or read book What's a Christian to Do with Harry Potter? written by Connie Neal and published by WaterBrook. This book was released on 2012-01-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answers to the Burning Questions Christian Parents, Educators, and Others Are Asking about Harry Potter. In the world of publishing, few successes have equaled that of J. K. Rowling’s Harry Potter series—magical stories centered on one boy’s adventures at Hogwarts, a school for witchcraft and wizardry. Yet this popular series presents a perplexing—even divisive—challenge to the Christian community. Although the books present a clear picture of the epic battle between good and evil, they appear to support the use of magic and have had a controversial impact on our culture. As a result, many of us are wondering, “How should I respond to this Harry Potter thing?” Find out what the Harry Potter books really say about witchcraft and wizardry. Hear what Christians on both sides of the debate are saying about Harry Potter—and decide what you believe. Learn how you can use the series to protect your child from real occult influences. In What’s a Christian to Do with Harry Potter?, you’ ll explore the valid concerns some Christians have about the series, sort out the fact and fiction at the center of the debate, discover biblical answers that may surprise you, and learn how you can tap into this powerful cultural phenomenon to help advance the kingdom of God. This book has not been prepared, approved, or licensed by any person or entity that created, published, or produced the Harry Potter books or related properties.
Book Synopsis Creating Cool HTML 4 Web Pages by : Dave Taylor
Download or read book Creating Cool HTML 4 Web Pages written by Dave Taylor and published by Wiley Publishing. This book was released on 1998 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fourth edition of this bestseller, Taylor presents all the new features of HTML 4. Staying on top of the latest advancements of HTML, this guide shows how to add spice and "wake up" Web sites with sound, video, and animation. The CD-ROM is cross-platform and features a great selection of "cool" Web pages, demos, and freeware and shareware tools.
Download or read book Do Cool Sh*t written by Miki Agrawal and published by Harper Collins. This book was released on 2013-08-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas. With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX. Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life. Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!" Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.
Book Synopsis Creating Cool Web Sites with HTML, XHTML, and CSS by : Dave Taylor
Download or read book Creating Cool Web Sites with HTML, XHTML, and CSS written by Dave Taylor and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author's award-winning sites This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even easier Also features exciting new tips and tricks for beginning and advanced users, as well as more expanded examples and samples for users to incorporate in their own sites The book moves from basic design and deployment to advanced page layout strategies, showing how to spice up new or existing sites with sound, video, and animation
Book Synopsis Engaging the Soul of Youth Culture by : Walt Mueller
Download or read book Engaging the Soul of Youth Culture written by Walt Mueller and published by InterVarsity Press. This book was released on 2009-09-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before we can reach today's youth with the turth of the gospel, we need to see what they see and hear what they hear. We need to catch the messages encrypted in their culture and understand what's really being communicated. In Engaging the Soul of Youth Culture Walt Mueller, founder and president of the Center for Parent/Youth Understanding, helps us to navigate the troubling and confusing terrain of teen worldviews so that we can effectively and compassionately pass along good news: our God is their God, our Savior can be their Savior.
Book Synopsis Creating Brand Cool by : Joan Abraham
Download or read book Creating Brand Cool written by Joan Abraham and published by Routledge. This book was released on 2021-05-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Book Synopsis Creating Cool Web Pages with HTML by : Dave Taylor
Download or read book Creating Cool Web Pages with HTML written by Dave Taylor and published by Wiley Publishing. This book was released on 1995 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides expert tips and techniques for mastering HTML and creating dynamic Web pages. Shows how to incorporate images, audio, video and forms into Web pages and how to generate traffic to them.
Book Synopsis Creating Cool MINDSTORMS NXT Robots by : Daniele Benedettelli
Download or read book Creating Cool MINDSTORMS NXT Robots written by Daniele Benedettelli and published by Apress. This book was released on 2009-03-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches anyone interested how to build LEGO MINDSTORMS robots. The author starts with an easy robot and gets to more detail in the succeeding six robots built in the book. The robots he presents are award winning robots, so he is giving away his secrets. The author also teaches how to program the robots. If you are not a programmer, then you can use the code provided. He tells you what equipment you need and how to get it inexpensively. So everything is discussed that you will need to create these robots or modify his designs to create your own. You truly experience the technology in action as you create your robots.
Book Synopsis Cool Coins: Creating Fun and Fascinating Collections! by : Pam Scheunemann
Download or read book Cool Coins: Creating Fun and Fascinating Collections! written by Pam Scheunemann and published by ABDO Publishing Company. This book was released on 2006-08-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains facts about collecting coins that will inspire the reader to start his or her own collection. Readers will gain a working knowledge of this hobby which includes background history of coins, metal used to make coins, Lydian & Ancient coins, the elements of a coin, the steps to making coins, types of collections and types of coins like uncirculated, proof, commemorative & bullion coins, the best places to research, find, buy or trade coins, how to grade coins, and how to organize, store and care for a coin collection. Full-color photographs, materials & techniques, tips & sidebar information, a glossary and an index are all included in this title.
Book Synopsis Cool Rocks: Creating Fun and Fascinating Collections! by : Tracy Kompelien
Download or read book Cool Rocks: Creating Fun and Fascinating Collections! written by Tracy Kompelien and published by ABDO Publishing Company. This book was released on 2006-08-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains facts about collecting rocks that will inspire the reader to start his or her own collection. Readers will gain a working knowledge of this hobby which includes rock elements, like aluminum, iron, magnesium etc., how geologist classify rocks into igneous, sedimentary or metamorphic groups, the difference between minerals and rocks, the best places to find or buy rocks, how to break a geode, and how to organize, store and care for a rock collection. There is also a crafts section for the creative use of extra rocks. Full-color photographs, materials & techniques, tips & sidebar information, a glossary and an index are all included in this title.
Download or read book Get Real written by Mara Rockliff and published by Running Press Kids. This book was released on 2011-11-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you change the world with your wallet? You already do. In this frank, teen-friendly manifesto, Mara Rockliff reveals what you're really buying when you spend your money on a cell phone, a cheap t-shirt, or fast food -- and shows the way to better choices, both for people and the planet. Start seeing the world for real, and discover how you can make a difference. You've got buying power -- now let's see you change the world for good! GET REAL has been selected as an Honor Book in the Nonfiction category for the 2011 Green Earth Book Award.
Book Synopsis Creating Book Reports with Cool New Digital Tools by : Gina Hagler
Download or read book Creating Book Reports with Cool New Digital Tools written by Gina Hagler and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Web 2.0 tools, students have creative options for book reports that go beyond the traditional plot summaries and dioramas. Teens can use digital storytelling tools to share information about their books and generate enthusiasm for reading. The author discusses a variety of options for creating book reports with digital tools, including using movie-making programs to create exciting book trailers, crafting multimedia slide shows, making original animations starring an avatar, and more. Projects fulfill numerous Common Core Standards, including determining a text’s theme and showing how it is conveyed through details, and incorporating multimedia components in presentations to clarify information.
Book Synopsis Performing and Creating Speeches, Demonstrations, and Collaborative Learning Experiences with Cool New Digital Tools by : Susan Meyer
Download or read book Performing and Creating Speeches, Demonstrations, and Collaborative Learning Experiences with Cool New Digital Tools written by Susan Meyer and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: A student doesn't have to be a programming whiz kid to use innovative technology and tools to make a great multimedia presentation, demonstration, or collaborative learning project. Many digital programs and software are easy to use and help students find the best way to package and present their information. New social networking tools can also help students reach a larger and more targeted audience with their message. There are so many cool new Web sites, software, apps, and other digital tools designed just for creating, improving, facilitating, and showcasing multimedia presentations, demonstrations, and collaborative learning experiences, and they are discussed in great detail here. Any student can create an amazing presentation or speech. All that is required is imagination, creativity, a little help from the latest digital technology, and this superb guidebook to the readily available tools and their astounding capabilities. This text supports Common Core Standards for the reading of technical accounts and texts.
Download or read book Best of Barbie written by Sharon Korbeck and published by Penguin. This book was released on 2011-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring striking photographs and lively, insightful commentary and histories, The Best of Barbie is a full-color visual feast that novice and experienced collectors alike will treasure. Scattered throughout the book are trivia facts that test the reader's knowledge of America's favorite doll. Plus, accompanying each photo is a handy identification and value info bar - facts readers need at a glance. With complete descriptions, 300 magnificent color photos and more than 1,200 price listings, collectors, appraisers, buyers and fans will have the tools to identify the most influential Barbie Dolls including Barbie #1 Ponytail Style, Bubblecut Barbie, Barbie Fashion Queen, American Girl and many more.
