Create Brand Attraction

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Create Brand Attraction

Author : Michael Kotick
Publisher : Archway Publishing
ISBN 13 : 1480841285
Total Pages : 190 pages
Book Rating : 4.4/5 (88 download)

Book Synopsis Create Brand Attraction by : Michael Kotick

Download or read book Create Brand Attraction written by Michael Kotick and published by Archway Publishing. This book was released on 2017-05-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer

The Law Of Brand Attraction

Author : Sammy Blindell
Publisher :
ISBN 13 : 9781912774562
Total Pages : 188 pages
Book Rating : 4.7/5 (745 download)

Book Synopsis The Law Of Brand Attraction by : Sammy Blindell

Download or read book The Law Of Brand Attraction written by Sammy Blindell and published by . This book was released on 2020-05-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Rules of Attraction

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Author : Arden Leigh
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402266537
Total Pages : 303 pages
Book Rating : 4.4/5 (22 download)

Book Synopsis The New Rules of Attraction by : Arden Leigh

Download or read book The New Rules of Attraction written by Arden Leigh and published by Sourcebooks, Inc.. This book was released on 2011-12-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to talk to all night suddenly excuses himself. You hope she'll break a stiletto. Don't hate her. Become her. What would you rather do-have a strategy to win the guy you want, or sit at the bar all night and wait for him to come to you? Arden Leigh schools women in the art of getting their desires, offering you effective tips for attracting him, mesmerizing him, and convincing him that what he really wants is you, including: Why being sexy shouldn't be your only weapon Why waiting for him to approach you is one of the worst things you can do Why you should always do more at the party than have fun How Facebook, Twitter, and texting can help you-or hurt you. The New Rules of Attraction gives you the tools to create lasting attraction with the kind of men you want in your life.

Identity Branding Revisited

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Author : I-B Publishing
Publisher : Identity Branding Inc
ISBN 13 : 0967866138
Total Pages : 208 pages
Book Rating : 4.9/5 (678 download)

Book Synopsis Identity Branding Revisited by : I-B Publishing

Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Place Branding Methodologies and Theory for Tourist Attraction

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Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Law of Attraction

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Author : Michael J. Losier
Publisher : Grand Central Life & Style
ISBN 13 : 0446402311
Total Pages : 166 pages
Book Rating : 4.4/5 (464 download)

Book Synopsis Law of Attraction by : Michael J. Losier

Download or read book Law of Attraction written by Michael J. Losier and published by Grand Central Life & Style. This book was released on 2007-06-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret opened the world to the power of positive thinking. Now, Law of Attraction will guide you through every step toward getting the life you've always desired -- and deserved. Have you noticed that sometimes what you need just falls into place? Perhaps you've met the perfect client or life partner merely by being at the right place at the right time. On the other hand, there are some people who find themselves in one terrible relationship after another or who seem unable to shake off their bad luck. These experiences are evidence of a very powerful force. It's called the Law of Attraction, and right now it's attracting people, jobs, situations, and relationships to you. The Law of Attraction can be defined as: I attract to my life whatever I give my attention, energy, and focus to, whether positive or negative. Now, with this book, readers can learn how to use the Law of Attraction deliberately and integrate it into their daily life. By doing this, they will attract all they need to do, know, and have so they can get more of what they want and less of what they don't want. With its easy-to-follow 3-step formula (Identify Your Desire, Give Your Desire Attention, and Allowing), complete with tips, tools, exercises, and scripts, Law of Attraction shows readers how to: Attract their ideal mate and ideal relationships Increase wealth and abundance Improve their business with more customers, clients, and referrals Discover their ideal job, true calling, or career and more!

Logo Design Love

Author : David Airey
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Attracting Perfect Customers

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Author : Stacey Hall
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609940377
Total Pages : 234 pages
Book Rating : 4.6/5 (99 download)

Book Synopsis Attracting Perfect Customers by : Stacey Hall

Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Building a StoryBrand

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Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Attraction of Religion

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Author : D. Jason Slone
Publisher : Bloomsbury Publishing
ISBN 13 : 1472531728
Total Pages : 272 pages
Book Rating : 4.4/5 (725 download)

Book Synopsis The Attraction of Religion by : D. Jason Slone

Download or read book The Attraction of Religion written by D. Jason Slone and published by Bloomsbury Publishing. This book was released on 2015-02-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion is an evolutionary puzzle. It involves beliefs in counterfactual worlds and engagement in costly rituals. Yet religion is widespread across all human cultures and eras. This begs the question, why are so many people attracted to religion? In The Attraction of Religion, essays by leading scholars in evolutionary psychology, anthropology, and religious studies demonstrate how religion may be related to evolutionary adaptations because religious commitments involve fitness-enhancing behaviours that promote reproduction, kinship, and social solidarity. Could it be that religion is wide-spread, at least in the modern world, because it helps to facilitate cooperative breeding? International contributors explore the philosophical and theoretical arguments for and against the use of costly signalling, sexual selection, and related theories to explain religion, and empirical findings that support or disconfirm such claims. The first book-length treatment that focuses specifically on costly signalling, sexual selection, and related evolutionary theories to explain religion, The Attraction of Religion will be an important contribution to the field and will be of interest to researchers in the fields of evolutionary psychology, religion and science, the psychology of religion, and anthropology of religion.

BEE-ing Attraction

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Author : Jan H. Stringer
Publisher :
ISBN 13 : 9781932279320
Total Pages : 0 pages
Book Rating : 4.2/5 (793 download)

Book Synopsis BEE-ing Attraction by : Jan H. Stringer

Download or read book BEE-ing Attraction written by Jan H. Stringer and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expands upon the "Strategic Attraction" approach to marketing, developed by Stacey Hall and Jan (Brogniez) Stringer.

Attractive Thinking

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Author : Chris Radford
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788601017
Total Pages : 256 pages
Book Rating : 4.7/5 (886 download)

Book Synopsis Attractive Thinking by : Chris Radford

Download or read book Attractive Thinking written by Chris Radford and published by Practical Inspiration Publishing. This book was released on 2019-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you’ve been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.

The Secret

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Author : Rhonda Byrne
Publisher : Simon and Schuster
ISBN 13 : 0731815297
Total Pages : 224 pages
Book Rating : 4.7/5 (318 download)

Book Synopsis The Secret by : Rhonda Byrne

Download or read book The Secret written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2011-07-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

Effective and attractive communication signals in social, cultural, and business contexts

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Author : Oliver Niebuhr
Publisher : Frontiers Media SA
ISBN 13 : 2832527612
Total Pages : 459 pages
Book Rating : 4.8/5 (325 download)

Book Synopsis Effective and attractive communication signals in social, cultural, and business contexts by : Oliver Niebuhr

Download or read book Effective and attractive communication signals in social, cultural, and business contexts written by Oliver Niebuhr and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Shiny Objects Marketing

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Author : David A. LaBonte
Publisher : John Wiley & Sons
ISBN 13 : 0470527722
Total Pages : 228 pages
Book Rating : 4.4/5 (75 download)

Book Synopsis Shiny Objects Marketing by : David A. LaBonte

Download or read book Shiny Objects Marketing written by David A. LaBonte and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." –Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers." –Catherine Monson, President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same." –Marc Anthony, President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service." –Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Email Attraction

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Author : KIM. ARNOLD
Publisher : Rethink Press
ISBN 13 : 9781781335048
Total Pages : 168 pages
Book Rating : 4.3/5 (35 download)

Book Synopsis Email Attraction by : KIM. ARNOLD

Download or read book Email Attraction written by KIM. ARNOLD and published by Rethink Press. This book was released on 2021-03-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Email Attraction, Kim Arnold shows you how to transform your dry, dull emails into productivity rocket fuel, so you can get the results you need - fast.

Rules of Attraction

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Author : Mark Deo
Publisher : Morgan James Publishing
ISBN 13 : 1600375642
Total Pages : 239 pages
Book Rating : 4.6/5 (3 download)

Book Synopsis Rules of Attraction by : Mark Deo

Download or read book Rules of Attraction written by Mark Deo and published by Morgan James Publishing. This book was released on 2009-06-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.