Crack The Marketing Case And Interview Like A Cmo

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Crack the Marketing Case and Interview Like A CMO

Author : Nitish Rai Gupta
Publisher : Bloomsbury Publishing
ISBN 13 : 9386141442
Total Pages : 184 pages
Book Rating : 4.3/5 (861 download)

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Book Synopsis Crack the Marketing Case and Interview Like A CMO by : Nitish Rai Gupta

Download or read book Crack the Marketing Case and Interview Like A CMO written by Nitish Rai Gupta and published by Bloomsbury Publishing. This book was released on 2016-10-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical). It leverages Nitish's and the cmofactory.com team's extensive marketing experience (in more than 20 countries building brands for P&G, Coke, Yum etc) to cull out the first principles that can be used to approach any marketing situation or problem you are faced with. The principles listed in the book are simple & logical and can be readily used for any industry/category type. The book is a fantastic tool to gain perspective on what a Chief Marketing Officer looks for and it systematically goes about helping you develop and showcase those very skills. The frameworks and tools discussed in this book have been used to train thousands of students across all IIMs & top B-Schools and have got rave reviews unanimously

Crack the Case

Author : David Ohrvall
Publisher :
ISBN 13 : 9780974442815
Total Pages : 348 pages
Book Rating : 4.4/5 (428 download)

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Book Synopsis Crack the Case by : David Ohrvall

Download or read book Crack the Case written by David Ohrvall and published by . This book was released on 2003-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crack the Case System

Author : David Ohrvall
Publisher : Turtle Hare Media
ISBN 13 : 9780974442846
Total Pages : 536 pages
Book Rating : 4.4/5 (428 download)

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Book Synopsis Crack the Case System by : David Ohrvall

Download or read book Crack the Case System written by David Ohrvall and published by Turtle Hare Media. This book was released on 2011 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Case System is a complete training program, covering every aspect of the infamous "case interview" favored by top management consulting firms and a growing number of Fortune 500 companies. David Ohrvall's step-by-step approach combines practical instruction on structuring, analytics and communication, as well as insider tips and insights gained from training thousands of candidates. CTCS includes over 150 bonus videos on mbacase.com, 42 practice cases, homework and drills. About the author: David Ohrvall is the global expert on the topic of case interviews. A dynamic and sought-after speaker, he trains several thousand MBAs and undergraduates each year at premiere business schools around the world, including Wharton, Stanford, Harvard Business School, Chicago Booth, Duke's Fuqua School of Business, INSEAD, Oxford and Cambridge. David also has an extensive private coaching practice that has helped launch hundreds of candidates into consulting, venture capital, and a variety of industries. David is a former management consultant (Bain & Company), and a graduate of the Wharton School (MBA & undergrad). Learn more about David at www.mbacase.com.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Brand Mapping Strategy

Author : Karen Tiber Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Talent Chooses You

Author : James Ellis
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Talent Chooses You by : James Ellis

Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Mothering a Muslim

Author : Nazia Erum
Publisher : Juggernaut Books
ISBN 13 : 938622853X
Total Pages : 248 pages
Book Rating : 4.3/5 (862 download)

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Book Synopsis Mothering a Muslim by : Nazia Erum

Download or read book Mothering a Muslim written by Nazia Erum and published by Juggernaut Books. This book was released on 2017 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be a middle-class Muslim kid in India today? Talking to over a hundred children and their parents across twelve cities, Nazia Erum uncovers stories of religious segregation in classrooms and rampant bullying of Muslim children in many of the countryÕs top schools.

Pandeymonium

Author : Piyush Pandey
Publisher : Penguin UK
ISBN 13 : 9352140044
Total Pages : 262 pages
Book Rating : 4.3/5 (521 download)

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Book Synopsis Pandeymonium by : Piyush Pandey

Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Crack the C-Suite Code

Author : Cassandra Frangos
Publisher : Wharton School Press
ISBN 13 : 1613630859
Total Pages : 135 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Crack the C-Suite Code by : Cassandra Frangos

Download or read book Crack the C-Suite Code written by Cassandra Frangos and published by Wharton School Press. This book was released on 2018-03-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2018 DIGITAL BOOK AWARD FINALIST FOR BEST BUSINESS BOOK Covered in Forbes, Fast Company, and Harvard Business Review, Crack the C-Suite Code is "a true insider's guide," according to Harvard Business School professor Boris Groysberg. How can I reach the C-suite? That is the most common question Cassandra Frangos hears from the executives she coaches. Many aspire to reach the C-suite, but the typical paths to the top are hard to find and difficult to follow. In Crack the C-Suite Code, Frangos reveals the hidden dynamics for reaching the C-suite. She offers expert guidance based on her experience as a consultant at Spencer Stuart and former head of global executive talent at Cisco, a company with 70,000 employees. Her deep research on the topic includes candid interviews with CEOs, hundreds of aspiring C-suite candidates, and the leading experts in the field. Frangos identifies four core paths you can follow to reach the C-suite: The Tenured Executive, The Free Agent, The Leapfrog Leader, and The Founder. To actively improve your chances for success, she presents: Insider knowledge from current CEOs and well-known executivesGuiding questions that clarify the risks and rewards associated with each pathAccelerators and derailers that either enhance or detract from your chances to succeedAdvice on how to leverage your experience, leadership brand, and mindset to help you land on the C-suite short listInsight on how the evolving role of the CEO affects your strategy to reach the top A career playbook for anyone who aspires to the top spot, Crack the C-Suite Code features advice from successful C-level leaders, including Accompany's Amy Chang, Goldman Sachs' Edith Cooper, Nest's Yoky Matsuoka, Cisco's Chuck Robbins, and Corning's Wendell Weeks. These and other top leaders from a broad range of companies, including Microsoft, Google, and General Electric, tell the stories of their success and help aspiring executives crack the C-suite code. "If you've ever wanted to really figure out how to ascend to the C-suite, this is your Rosetta Stone."—James M. Citrin, Leader, Spencer Stuart CEO Practice, and author, You're In Charge, Now What? "Frangos has created a roadmap for executives on the fast track." —Sylvia Ann Hewlett, author, Forget a Mentor, Find a Sponsor and Executive Presence

Inside the C-Suite

Author : Jayaram Easwaran
Publisher : Harper Collins
ISBN 13 : 9352773705
Total Pages : 150 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis Inside the C-Suite by : Jayaram Easwaran

Download or read book Inside the C-Suite written by Jayaram Easwaran and published by Harper Collins. This book was released on 2018-11-10 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the corporate world, one question that's often asked is, 'What does it take to reach the top and stay there?' Be it the fancy MBA in a hurry to get to the top or the hard-working manager slogging for years or the sycophant who flatters his way up the corporate ladder, the C-suite is the ultimate aspiration for everyone. Taking you right inside the C-suite, Jayaram Easwaran presents twenty-one stories based on real incidents during his three-decade career. Each story has a message that addresses the most pertinent problem of our work lives. Stories about the dilemma of being virtuous when the stakes are high, the pitfalls of judging a book by its cover, the dangers of blind ambition, ego squabbles among top brass and many others make this book a treasure-trove of wisdom. This is a book that will help you get your way in business and life.

Diwali in Muzaffarnagar

Author : Tanuj Solanki
Publisher : Harper Collins
ISBN 13 : 9352775945
Total Pages : 189 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis Diwali in Muzaffarnagar by : Tanuj Solanki

Download or read book Diwali in Muzaffarnagar written by Tanuj Solanki and published by Harper Collins. This book was released on 2018-01-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Sahitya Akademi Yuva Puraskar Award Muzaffarnagar, the infamous north Indian town that's a byword for unrest, and where skirmishes are prone to break out ever so often. This is a place where teenage love and friendships are tested by the violence that threatens to spill out at the slightest provocation. A town that always pulls you back into its ways, no matter how cosmopolitan the city has made you.In Diwali in Muzaffarnagar - Tanuj Solanki's new book of short stories after Neon Noon - young men and women straddle the past and the present, the metropolis and the small town, and also the parallel needs of life: solitude and family.Advance Praise for Diwali in MuzaffarnagarIntimacy and inevitable grief collide often in these haunting stories of kinship and frayed ties. Solanki writes with great sensitivity about women and men who circle around their roles in families and society, seeking identities that free them from the past, even as its hold on them remains insoluble. These are stories that ache with love, and brave the knowledge that only rarely does love transcend its attendant pain. -Sharanya ManivannanSolanki not only surprises me with his craft and voice but also revives my interest in short stories. His observations are precise, his language lyrical and his style extremely pleasing. Diwali in Muzaffarnagar is not just another collection of well-written stories. It is a reminder that we have a goldmine of tales from which gifted writers like Solanki can bring us dazzling pieces. - Anees SalimSolanki gradually opens a door into a fascinating world, putting to the sword patronizing myths about small-town India. - Prayaag AkbarSolanki's stories are brilliantly nuanced, that quintessential mofussil north Indian town - Muzaffarnagar, in this case - reflected in them with all its intimacy and prejudices. The small town is never romanticized, though, and there is an admirable matter-of-fact quality to how the stories progress and end. - Hansda Sowvendra Shekhar

Who me, Poor?

Author : Gayatri Jayaraman
Publisher : Bloomsbury Publishing
ISBN 13 : 9386606445
Total Pages : 177 pages
Book Rating : 4.3/5 (866 download)

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Book Synopsis Who me, Poor? by : Gayatri Jayaraman

Download or read book Who me, Poor? written by Gayatri Jayaraman and published by Bloomsbury Publishing. This book was released on 2017-07-18 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The characteristics and reasons for urban poverty are manifold and seem to repeat across class structures: migration, culture shock, real estate costs and unrealistic expectations of city life, a lack of financial education, corporate cultures that perpetuate stereotypical workforces, a glamourised entrepreneurial culture that focuses on icons of spending instead of struggle, and economically and politically, the rise of the cashless credit economy and the demise of the thrift economy and its conservative icons. The book will use the case studies of young Indians, typically in their first or second jobs, migrants to major Indian metros, living in these conditions. The reasons for the poverty they experience are varied, and influenced by the industries they work for, their family backgrounds, other financial obligations, social stratas, and peer groups. There are so far, no studies available for this in India, and is a rising phenomenon in the US where it has been called 'poverty with no name'. Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest number for any Indian feature article to date.

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Shopper Marketing 101

Author : Nitish Rai Gupta
Publisher : Bloomsbury Publishing
ISBN 13 : 9384898104
Total Pages : 154 pages
Book Rating : 4.3/5 (848 download)

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Book Synopsis Shopper Marketing 101 by : Nitish Rai Gupta

Download or read book Shopper Marketing 101 written by Nitish Rai Gupta and published by Bloomsbury Publishing. This book was released on 2015-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 0071819916
Total Pages : 368 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi

Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Build Brilliant Brands

Author : Aline Santos
Publisher : Human After All Limited
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4./5 ( download)

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Book Synopsis Build Brilliant Brands by : Aline Santos

Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.