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Covert Advertising Cutting Or Placing
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Book Synopsis Covert Advertising: Cutting or Placing by : Dr Ravi Vaidya
Download or read book Covert Advertising: Cutting or Placing written by Dr Ravi Vaidya and published by Blue Rose Publishers. This book was released on 2023-04-20 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising on television has consistently demonstrated to be a cost-effective and efficient method for promoting various products. Marketing people have found a way to make their brands heard even more clearly and loudly by inserting them into reality shows, confirming the novelty genre’s popularity with television viewers. It is essential, however, to track how long people look at these commercials in order to pinpoint the kinds of active participation that lead to the most rapid involuntary memories of certain brands. This book shows the research executed using a structured questionnaire and short video clips from five Indian reality programs to assess the effectiveness of stealth advertising on the youth of Surat, India (aged 18-25). The outcomes are discussed at the end with potential suggestions to use stealth advertising in an effective way.
Book Synopsis Dimensions of Advertising Theory and Practice in Africa by : Rotimi Williams Olatunji
Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Book Synopsis An analysis of "Product Placement" as a strategic communication instrument by : Michael Knöppel
Download or read book An analysis of "Product Placement" as a strategic communication instrument written by Michael Knöppel and published by diplom.de. This book was released on 1999-02-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix. It also discusses its imminent disadvantages and threats as posed by the relevant German legislation. The main focus, however, is placed on the conceivable effects of product placement as regards brand awareness, recall, attitudes and increasing turnover. Einleitung: Die Arbeit untersucht die Möglichkeiten, welche "Product Placement" als eine additive und integrierte Komponente des Marketing-Mixes für interessierte Unternehmen bietet. Weiterhin werden ökonomisch bedingte Nachteile und Einschränkungen im Rahmen der deutschen Gesetzgebung erläutert. Das Hauptaugenmerk jedoch liegt auf den möglichen Auswirkungen des Product Placements auf Markenbekanntheit, Recall, Einstellungen (Attitudes) und Umsatzsteigerungen. Inhaltsverzeichnis:Table of Contents: List of abbreviationsVII 0.Executive Summary1 1.Introduction and scope of this worK2 1.1Objectives and limitations2 1.2Method of approach3 1.3Definition of terms4 1.4Categorisation of Product Placement within the communications mix7 2.Reasons for the development and growth of Product Placement10 2.1Overview10 2.2General market conditions and how to react to them10 2.3The changing face of the electronic media market11 2.3.1Television11 2.3.2Cinema/The film industry13 2.3.3Video16 2.4Growing ineffectiveness of traditional forms of advertising17 2.4.1New forms of media usage as reactions to the information overload17 2.4.2The problem of reactance19 2.5Internationalisation and globalisation of markets20 3.Historical development of Product Placement22 3.1Inception and evolution in the US22 3.2Overview of the German market27 4.Classifications of Product Placement in practice29 4.1According to the object placed30 4.1.1Product Placement in a narrow sense30 4.1.2Generic Placement31 4.1.3Corporate Placement32 4.1.4Innovation Placement33 4.1.5Idea Placement34 4.2According to the kind of information transfer35 4.2.1Visual Product Placement35 4.2.2Verbal Placement35 4.3According to the intensity of its integration into the action37 4.3.1On-Set Placement38 4.3.2Creative Placement38 4.3.3Image Placement40 5.Critical discussion of the applicability for placing companies42 5.1Advantages and benefits associated with Product Placement42 5.2Disadvantages and problems associated with Product Placement48 5.3The legal [...]
Book Synopsis Electronic Media by : Norman J. Medoff
Download or read book Electronic Media written by Norman J. Medoff and published by Taylor & Francis. This book was released on 2016-12-01 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Book Synopsis Waistland: A (R)evolutionary View of Our Weight and Fitness Crisis by : Deirdre Barrett
Download or read book Waistland: A (R)evolutionary View of Our Weight and Fitness Crisis written by Deirdre Barrett and published by W. W. Norton & Company. This book was released on 2007-06-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harvard psychologist Deirdre Barrett tackles the obesity and fitness crisis from an evolutionary standpoint. In the modern jungle of burgers, couches, and remote controls, obesity is an enormous and growing epidemic. Weight-loss books and diet gurus urge us to "listen to our bodies," but our instincts are designed for the African savannah, not food courts. The sugary and fatty foods that we, as hunter-gatherers, are programmed to forage used to be hard to come by. Now they're as close as the vending machine down the hall. Radical changes are necessary and, fortunately, are biologically easier than small or gradual changes in diet. Barrett tells us how to reprogram our bodies, break food addictions, and ignore our attraction to "supernormal stimuli"—artificial creations that appeal to our instincts more than the natural objects they mimic. Barrett delves into scientific research—from animal ethology to evolution—to show the disastrous direction in which our instincts have led us, and how, using our intellect, we can get back on course.
Book Synopsis A Dictionary of the English Language Pronouncing, Etymological, and Explanatory ... by : James Stormonth
Download or read book A Dictionary of the English Language Pronouncing, Etymological, and Explanatory ... written by James Stormonth and published by . This book was released on 1895 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New and Complete Dictionary of the English Language by : John Ash
Download or read book The New and Complete Dictionary of the English Language written by John Ash and published by . This book was released on 1795 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Johnson's English Dictionary. To which is annexed the pronunciation according to present practice ... With an appendix containing several thousand words omitted by Dr. Johnson, etc. By W. Maver by : Samuel Johnson
Download or read book Johnson's English Dictionary. To which is annexed the pronunciation according to present practice ... With an appendix containing several thousand words omitted by Dr. Johnson, etc. By W. Maver written by Samuel Johnson and published by . This book was released on 1809 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nuttall's Standard Dictionary of the English Language by : P. Austin Nuttall
Download or read book Nuttall's Standard Dictionary of the English Language written by P. Austin Nuttall and published by . This book was released on 1914 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nutall's Standard Dictionary of the English Language by : Wood
Download or read book Nutall's Standard Dictionary of the English Language written by Wood and published by . This book was released on 1887 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Promotion by : Chris Hackley
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE Publications. This book was released on 2010-03-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.
Book Synopsis Walker and Webster combined in a dictionary of the English language by : John Longmiur
Download or read book Walker and Webster combined in a dictionary of the English language written by John Longmiur and published by . This book was released on 1864 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of the English Language by : James Stormonth
Download or read book A Dictionary of the English Language written by James Stormonth and published by . This book was released on 1895 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Retail Advertising by : John Angus MacDonald
Download or read book Successful Retail Advertising written by John Angus MacDonald and published by . This book was released on 1913 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Advertising, how to Accomplish it by : John Angus MacDonald
Download or read book Successful Advertising, how to Accomplish it written by John Angus MacDonald and published by . This book was released on 1902 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Walker and Webster Combined in a Dictionary by : John Longmuir
Download or read book Walker and Webster Combined in a Dictionary written by John Longmuir and published by BoD – Books on Demand. This book was released on 2023-10-02 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1873. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Book Synopsis A complete and universal English dictionary by : James Barclay (curate of Edmonton.)
Download or read book A complete and universal English dictionary written by James Barclay (curate of Edmonton.) and published by . This book was released on 1792 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
