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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1408102579
Total Pages : 719 pages
Book Rating : 4.4/5 (81 download)
Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author : Rebecca Copeland
Publisher :
ISBN 13 : 9781734495058
Total Pages : 364 pages
Book Rating : 4.4/5 (95 download)
Download or read book The Kimono Tattoo written by Rebecca Copeland and published by . This book was released on 2021-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I jostled her shoulder and noticed when I did that her skin was cold to the touch....her entire torso was covered in tattoos from her collar bone to the midline of her thighs. All were of kimono motifs-fans, incense burners, peonies, and scrolls." This ghastly scene was the last thing Ruth Bennett expected to encounter when she agreed to translate a novel by a long-forgotten Japanese writer. Returning to her childhood home in Kyoto had promised safety, solitude, and diversion from the wounds she encountered in the U.S. But Ruth soon finds the storyline in the novel leaking into her everyday life. Fictional characters turn out to be real, and the past catches up with the present in an increasingly threatening way. As Ruth struggles to unravel the cryptic message hidden in the kimono tattoo, she is forced to confront a vicious killer along with her own painful family secrets.
Author : Carla Power
Publisher : One World
ISBN 13 : 0525510583
Total Pages : 353 pages
Book Rating : 4.5/5 (255 download)
Download or read book Home, Land, Security written by Carla Power and published by One World. This book was released on 2021-09-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE FINALIST • A “provocative and deeply reported look into the emerging field of deradicalization” (Esquire), told through the stories of former militants and the people working to bring them back into society What are the roots of radicalism? Journalist Carla Power came to this question well before the January 6, 2021, attack in Washington, D.C., turned our country’s attention to the problem of domestic radicalization. Her entry point was a different wave of radical panic—the way populists and pundits encouraged us to see the young people who joined ISIS or other terrorist organizations as simple monsters. Power wanted to chip away at the stereotypes by focusing not on what these young people had done but why: What drew them into militancy? What visions of the world—of home, of land, of security for themselves and the people they loved—shifted their thinking toward radical beliefs? And what visions of the world might bring them back to society? Power begins her journey by talking to the mothers of young men who’d joined ISIS in the UK and Canada; from there, she travels around the world in search of societies that are finding new and innovative ways to rehabilitate former extremists. We meet an American judge who has staked his career on finding new ways to handle terrorist suspects, a Pakistani woman running a game-changing school for former child soldiers, a radicalized Somali American who learns through literature to see beyond his Manichean beliefs, and a former neo-Nazi who now helps disarm white supremacists. Along the way Power gleans lessons that get her closer to answering the true question at the heart of her pursuit: Can we find a way to live together? An eye-opening, page-turning investigation, Home, Land, Security speaks to the rise of division and radicalization in all forms, both at home and abroad. In this richly reported and deeply human account, Carla Power offers new ways to overcome the rising tides of extremism, one human at a time.
Author : Robert Atwan
Publisher : Mariner Books
ISBN 13 : 0358381754
Total Pages : 257 pages
Book Rating : 4.3/5 (583 download)
Download or read book The Best American Essays 2021 written by Robert Atwan and published by Mariner Books. This book was released on 2021-10-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of the year's best essays, selected by award-winning journalist and New Yorker staff writer Kathryn Schulz "The world is abundant even in bad times,"guest editor Kathryn Schulz writes in her introduction, "it is lush with interestingness, and always, somewhere, offering up consolation or beauty or humor or happiness, or at least the hope of future happiness."The essays Schulz selected are a powerful time capsule of 2020, showcasing that even if our lives as we knew them stopped, the beauty to be found in them flourished. From an intimate account of nursing a loved one in the early days of the pandemic, to a masterful portrait of grieving the loss of a husband as the country grieved the loss of George Floyd, this collection brilliantly shapes the grief, hardship, and hope of a singular year. The Best American Essays 2021 includes ELIZABETH ALEXANDER - HILTON ALS - GABRIELLE HAMILTON - RUCHIR JOSHI - PATRICIA LOCKWOOD- CLAIRE MESSUD - WESLEY MORRIS - BETH NGUYEN - JESMYN WARD and others
Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : David Barrie
Publisher : The Experiment
ISBN 13 : 1615196692
Total Pages : 320 pages
Book Rating : 4.6/5 (151 download)
Download or read book Supernavigators written by David Barrie and published by The Experiment. This book was released on 2020-06-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Just astonishing . . . Our natural navigational capacities are no match for those of the supernavigators in this eye-opening book.”—Frans de Waal, The New York Times Book Review Publisher's note: Supernavigators was published in the UK under the title Incredible Journeys. Animals plainly know where they’re going, but how they know has remained a stubborn mystery—until now. Supernavigators is a globe-trotting voyage of discovery alongside astounding animals of every stripe: dung beetles that steer by the Milky Way, box jellyfish that can see above the water (with a few of their twenty-four eyes), sea turtles that sense Earth’s magnetic field, and many more. David Barrie consults animal behaviorists and Nobel Prize–winning scientists to catch us up on the cutting edge of animal intelligence—revealing these wonders in a whole new light.
Author : Kim Sterelny
Publisher : University of Chicago Press
ISBN 13 : 9780226773049
Total Pages : 462 pages
Book Rating : 4.7/5 (73 download)
Download or read book Sex and Death written by Kim Sterelny and published by University of Chicago Press. This book was released on 1999-06-15 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this introduction to philosophy of biology, Kim Sterelny and Paul E. Griffiths present both the science and the philosophical context necessary for a critical understanding of the debates shaping biology at the end of the 20th century.
Author : Ian Bogost
Publisher : Basic Books
ISBN 13 : 0465096506
Total Pages : 290 pages
Book Rating : 4.4/5 (65 download)
Download or read book Play Anything written by Ian Bogost and published by Basic Books. This book was released on 2016-09-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How filling life with play-whether soccer or lawn mowing, counting sheep or tossing Angry Birds -- forges a new path for creativity and joy in our impatient age Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games. Play Anything, reveals that games appeal to us not because they are fun, but because they set limitations. Soccer wouldn't be soccer if it wasn't composed of two teams of eleven players using only their feet, heads, and torsos to get a ball into a goal; Tetris wouldn't be Tetris without falling pieces in characteristic shapes. Such rules seem needless, arbitrary, and difficult. Yet it is the limitations that make games enjoyable, just like it's the hard things in life that give it meaning. Play is what happens when we accept these limitations, narrow our focus, and, consequently, have fun. Which is also how to live a good life. Manipulating a soccer ball into a goal is no different than treating ordinary circumstances- like grocery shopping, lawn mowing, and making PowerPoints-as sources for meaning and joy. We can "play anything" by filling our days with attention and discipline, devotion and love for the world as it really is, beyond our desires and fears. Ranging from Internet culture to moral philosophy, ancient poetry to modern consumerism, Bogost shows us how today's chaotic world can only be tamed-and enjoyed-when we first impose boundaries on ourselves.
Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.R/5 ( download)
Download or read book Decisions of the Commissioner of Patents written by and published by . This book was released on 1871 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Butter
Publisher : Gestalten
ISBN 13 : 9783899558647
Total Pages : 264 pages
Book Rating : 4.5/5 (586 download)
Download or read book On the Run written by Nicholas Butter and published by Gestalten. This book was released on 2021-03-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: On your marks, get set, go! Embracing the enduring appeal of running for sport, fitness, and fun.
Author : Hazel Oliver
Publisher : CICO Books
ISBN 13 : 9781800650985
Total Pages : 128 pages
Book Rating : 4.6/5 (59 download)
Download or read book Eco-Resin Crafts written by Hazel Oliver and published by CICO Books. This book was released on 2022-04-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resin craft is a great way to make beautiful items for your home and jewelry for yourself or others. Hazel Oliver is the name behind Badger & Birch, whose eco-friendly practices include using solvent free and non-toxic resin, and incorporating natural waste such as mussel and oyster shells from her local restaurant, as well as natural minerals, gemstones, and crystals. In this her first book, Hazel shows you the basics of resin craft, including mixing and pouring, making molds, and finishing your pieces. The 30 projects include cups, trays, boxes, and other items for the home, as well as molded jewelry pieces in shell shapes and other natural forms. The soft colors, natural elements and beautiful finish of Hazel's work will inspire you to take up this flourishing new craft, or give you new ideas if you are already a keen resin crafter.
