Cosmetic Medicine And Aesthetic Surgery

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Cosmetic Medicine and Aesthetic Surgery

Author : Renato Saltz
Publisher : Thieme
ISBN 13 : 1626239428
Total Pages : 626 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Cosmetic Medicine and Aesthetic Surgery by : Renato Saltz

Download or read book Cosmetic Medicine and Aesthetic Surgery written by Renato Saltz and published by Thieme. This book was released on 2009-05-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Plastic and Cosmetic Surgery

Author : Frederick Strange Kolle
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Plastic and Cosmetic Surgery by : Frederick Strange Kolle

Download or read book Plastic and Cosmetic Surgery written by Frederick Strange Kolle and published by . This book was released on 1911 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovations in Plastic and Aesthetic Surgery

Author : Marita Eisenmann-Klein
Publisher : Springer Science & Business Media
ISBN 13 : 3540463267
Total Pages : 499 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Innovations in Plastic and Aesthetic Surgery by : Marita Eisenmann-Klein

Download or read book Innovations in Plastic and Aesthetic Surgery written by Marita Eisenmann-Klein and published by Springer Science & Business Media. This book was released on 2007-12-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring text, containing abundant illustrations, offers readers an overview of the latest findings in plastic and aesthetic surgery. Leading plastic surgeons from around the world contribute their most up-to-date research results and experiences in their area of expertise. It is a visionary text, with pioneers sharing their innovations with the reader, many of which have not been published before. Moreover, it is a hands-on manual offering an insight into new developments, tricks and refinements in the field.

Cosmetic Medicine and Surgery

Author : Pierre Andre
Publisher : CRC Press
ISBN 13 : 1482256800
Total Pages : 2090 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Cosmetic Medicine and Surgery by : Pierre Andre

Download or read book Cosmetic Medicine and Surgery written by Pierre Andre and published by CRC Press. This book was released on 2017-01-27 with total page 2090 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.

Aesthetic Plastic Surgery

Author : Thomas D. Rees
Publisher :
ISBN 13 :
Total Pages : 652 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Aesthetic Plastic Surgery by : Thomas D. Rees

Download or read book Aesthetic Plastic Surgery written by Thomas D. Rees and published by . This book was released on 1980 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plastic Surgery - E-Book

Author : Richard J Warren
Publisher : Elsevier Health Sciences
ISBN 13 : 1455740497
Total Pages : 1105 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Plastic Surgery - E-Book by : Richard J Warren

Download or read book Plastic Surgery - E-Book written by Richard J Warren and published by Elsevier Health Sciences. This book was released on 2012-09-07 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated to meet the demands of the 21st-century surgeon, Aesthetic Plastic Surgery, Volume 2 of Plastic Surgery, 3rd Edition, provides you with the most current knowledge and techniques in aesthetic plastic surgery, allowing you to offer every patient the best possible outcome. Access all the state-of-the-art know-how you need to overcome any challenge you may face and exceed your patients’ expectations. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Apply the very latest advances in aesthetic plastic surgery and ensure optimal outcomes with evidence-based advice from a diverse collection of world-leading authorities. Purchase this volume individually or own the entire set, with the ability to search across all six volumes online! Master the latest nonsurgical aesthetic therapies, including cosmetic skin care, Botulinum toxin treatments, soft tissue fillers, and skin resurfacing. Apply the most recent techniques in rhinoplasty, body contouring, facelift techniques, and the growing field of Asian facial cosmetic surgery. Know what to look for and what results you can expect with over 1,400 photographs and illustrations. See how to perform key techniques with 41 surgical videos online. Access the complete, fully searchable contents online, download all the tables and figures, and take advantage of additional content and images at www.expertconsult.com!

Female Genital Plastic and Cosmetic Surgery

Author : Michael P. Goodman
Publisher : John Wiley & Sons
ISBN 13 : 1118848489
Total Pages : 240 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Female Genital Plastic and Cosmetic Surgery by : Michael P. Goodman

Download or read book Female Genital Plastic and Cosmetic Surgery written by Michael P. Goodman and published by John Wiley & Sons. This book was released on 2016-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female genital plastic surgery has become an increasingly sought-after option for women seeking improvement in genital appearance, relief from discomfort, and increased sexual pleasure. These surgeries are a combination of gynecologic, plastic, and cosmetic procedures. Every year sees a higher demand for physicians properly trained and able to perform them. This unique text from the acknowledged experts in the field covers; the anatomy of the area the specific surgical procedures and all their variations patients' rationales for surgery training guidelines and ethical issues outcome statistics sexual issues patient selection potential risks and complications. Examining the issues from individual patient's perspectives, it is written in an academic but easy-to-read style with understandable and unambiguous drawings and photographs. It contains a step-by-step surgical approach, how to best select the right surgical candidates, how to treat this select group of patients, the sexual issues involved, how to individualize techniques for each specific patient, how to deal with criticism from colleagues or journalists, psychosexual issues, and patient protection.

Male Aesthetic Plastic Surgery

Author : Douglas S. Steinbrech
Publisher : Thieme
ISBN 13 : 1626238804
Total Pages : 1138 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Male Aesthetic Plastic Surgery by : Douglas S. Steinbrech

Download or read book Male Aesthetic Plastic Surgery written by Douglas S. Steinbrech and published by Thieme. This book was released on 2020-08-14 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quintessential book on the rapidly expanding field of male aesthetic surgery from renowned experts! During the past decade, there has been an exponential increase in the number of men undergoing aesthetic surgery in the U.S., with an estimated 1.3 million procedures performed annually. Male Aesthetic Plastic Surgery by Douglas Steinbrech reflects expertise and insights from one of the most-sought-after pioneers in male surgery, along with a Who's Who of contributing authors. While many texts have been written on female aesthetic surgery, this generously illustrated resource fills a void in the literature. Divided into four sections and 45 chapters, the book reflects the background history and male-centric perspective that sets male aesthetic surgery apart from its female counterpart. Essential steps are detailed for each procedure including the physical exam, anatomical variations, patient selection, preoperative preparations, postoperative care, and invaluable pearls and pitfalls to maximize results and avoid complications. Of special interest, each chapter features bullet steps for quick and easy reference before entering the OR. From innovative, never-before published techniques, such as a sub-fascial abdominal silicone six-pack to the rapidly changing world of male body contouring, the textbook covers a broad range of cutting-edge and emerging techniques. High quality illustrations, bulleted text, and superb videos enhance the ability to understand and perform each procedure A full spectrum of facial approaches including male blepharoplasty, facelift in men, chin augmentation, facial fat grafting, cheek shaping, male rhinoplasty, and hair restoration State-of-the-art body techniques including diverse methods to correct gynecomastia, high abdominal definition, gluteal sculpting, abdominal contouring, chest sculpting, and muscular augmentation with implants The latest injectable, laser, and men's skincare procedures, including the use of neurotoxins, Kybella, and energy-based techniques A comprehensive glossary of surgical terms provides a quick reference for daily practice This is a must-have resource for all plastic surgeons, dermatologic surgeons, and aesthetic doctors who treat male patients.

Aesthetic Surgery of the Facial Skeleton - E-Book

Author : Stephen B Baker
Publisher : Elsevier Health Sciences
ISBN 13 : 0323680526
Total Pages : 531 pages
Book Rating : 4.3/5 (236 download)

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Book Synopsis Aesthetic Surgery of the Facial Skeleton - E-Book by : Stephen B Baker

Download or read book Aesthetic Surgery of the Facial Skeleton - E-Book written by Stephen B Baker and published by Elsevier Health Sciences. This book was released on 2021-03-10 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it's an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. - Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. - Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. - Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. - Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. - Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape.

Anesthesia in Cosmetic Surgery

Author : Barry Friedberg
Publisher : Cambridge University Press
ISBN 13 : 1139464574
Total Pages : 136 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Anesthesia in Cosmetic Surgery by : Barry Friedberg

Download or read book Anesthesia in Cosmetic Surgery written by Barry Friedberg and published by Cambridge University Press. This book was released on 2007-04-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: One major by-product of the aging baby-boom generation has been a surging interest in cosmetic surgery. Out-patient cosmetic surgery clinics have sprouted up in droves all over the U.S., and the number of cosmetic procedures performed in 2005 increased by over 95% from the previous year. Although procedures like facelifts and abdominoplasties (the 'tummy-tuck') are considered minimally invasive, the anesthetic protocols and regimens here are often overly complex and unnecessarily toxic. Major complications involving anesthesia in this (and any other) surgical milieu can range from severe post-operative nausea and vomiting (PONV) to neuromuscular spasticity to mortality. The mortality spectrum of things may be rare, but there have been many cases in which perfectly healthy cosmetic surgery patients require emergency intervention due to a severe complication involving anesthesia. In recent years, many new anesthetic protocols have been developed to reduce the incidence of PONV and other complications, while ensuring that effective pain management and level of 'un-awareness' during surgery is always maintained.

Regenerative Medicine and Plastic Surgery

Author : Dominik Duscher
Publisher : Springer Nature
ISBN 13 : 3030199622
Total Pages : 480 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Regenerative Medicine and Plastic Surgery by : Dominik Duscher

Download or read book Regenerative Medicine and Plastic Surgery written by Dominik Duscher and published by Springer Nature. This book was released on 2019-11-27 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest advances in the field of regenerative medicine in plastic surgery. It is the first authoritative reference documenting all the ways that plastic surgical practice and regenerative medicine science overlap or provide a road map for the future of both specialties. The Editors have provided a valuable service by gathering in one place the leading voices in these two fields in clear and concise manner.The first part introduces readers to essential principles of skin and soft tissue regeneration, e.g. the possibility of using mesenchymal stem cells for wound healing. Since bone serves as a supportive tissue in most of the body, bone regeneration is an important aspect of regenerative medicine; accordingly, the second part discusses the novel bone implants, activated bone grafts and bone tissue engineering. The book’s third part, focusing on cartilage regeneration, includes chapters on e.g. stem cells and ear regeneration. In turn, part four addresses muscle and tendon regeneration: from tendon to bone and tendon to muscle, as well as aging in the realm of muscle regeneration. Lastly, part five highlights nerve regeneration, deepening surgeons’ knowledge to help them successfully treat injuries to the peripheral neural system. Written by leading experts this book is an invaluable resource for researchers, students, beginners and experienced clinicians in a range of specialties. "With beautiful clinical images and artwork, this book will be a central companion to both practicing plastic surgeons who wish to remain abreast of oncoming technologic advances and regenerative medicine researchers who wish to understand the current state of the art of surgical reconstruction." - Geoffrey C. Gurtner, MD, FACS Johnson and Johnson Distinguished Professor of Surgery Professor (by courtesy) of Bioengineering and Materials Science Inaugural Vice Chairman of Surgery for Innovation Stanford University School of Medicine

The Art of Aesthetic Surgery

Author : Foad Nahai, M.D.
Publisher : CRC Press
ISBN 13 : 1482241668
Total Pages : 3224 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis The Art of Aesthetic Surgery by : Foad Nahai, M.D.

Download or read book The Art of Aesthetic Surgery written by Foad Nahai, M.D. and published by CRC Press. This book was released on 2015-05-05 with total page 3224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician’s need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the "who’s who" of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity.

Cosmetic Surgery

Author : Melvin A. Shiffman
Publisher : Springer Science & Business Media
ISBN 13 : 3642218377
Total Pages : 1170 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Cosmetic Surgery by : Melvin A. Shiffman

Download or read book Cosmetic Surgery written by Melvin A. Shiffman and published by Springer Science & Business Media. This book was released on 2012-09-05 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic Surgery: Art and Techniques is an atlas of general cosmetic surgery that provides precise step-by-step descriptions of the full range of techniques, supported by photographs and illustrations of the highest standard. The book is comprehensive in its scope, covering the diverse procedures performed on the head and neck, breast, abdomen, buttocks, and extremities as well as other techniques such as labioplasty, penile enhancement, and total body lift. Risks and complications are fully explained, with clear advice on how to avoid and to treat them. All of the contributors are internationally recognized experts with extensive knowledge of their subject. This book will be of value to beginners, and experienced practitioners in not only cosmetic surgery but also plastic surgery, general surgery, oral maxillofacial surgery, neurosurgery, dermatology, otolaryngology, and ophthalmology.

Essentials of Aesthetic Surgery

Author : Jeffrey E. Janis
Publisher : Thieme
ISBN 13 : 1638535566
Total Pages : 1266 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis Essentials of Aesthetic Surgery by : Jeffrey E. Janis

Download or read book Essentials of Aesthetic Surgery written by Jeffrey E. Janis and published by Thieme. This book was released on 2018-05-04 with total page 1266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Aesthetic Surgery Essentials of Aesthetic Surgery may fit in your pocket, but this easy-to-follow guide is teeming with valuable cutting-edge topics in cosmetic surgery. Focusing on both traditional and emerging concepts, techniques and innovations in aesthetic surgery, this portable book draws from the expertise of experienced surgeons to provide step-by-step instructions for the procedures surgeons build their careers on. This comprehensive guide offers readers: A practical guide to the most sought-after procedures, presented by internationally recognized experts Follows the best-selling Essentials of Plastic Surgery structure, which explores techniques and tips for success in a succinct, accessible, bulleted format Modern perspectives on traditional procedures, including facelift, necklift, blepharoplasty, rhinoplasty, breast augmentation, liposuction, abdominoplasty, and thighlift A deeper look at correction of the tear trough deformity, lateral canthopexy, Asian blepharoplasty, secondary and ethnic rhinoplasty, the nasolabial fold, lip augmentation, nonsurgical rejuvenation, augmentation-mastopexy, gluteal augmentation, genital surgery, and transgender surgery Take-home points at the end of each chapter to summarize the content for easy review Rich, high-quality photographs and illustrations for an in-depth understanding of the pertinent anatomy As the role of the plastic surgeon has evolved, so must the techniques and available procedures to address the needs of the diverse aesthetic surgery patient population. Aesthetic surgery continues to grow exponentially in popularity, and this guide provides surgeons with the tools they need to stay abreast of changing trends and innovative techniques to achieve the highest possible patient satisfaction.

Female Cosmetic Genital Surgery

Author : Christine A. Hamori
Publisher : Thieme
ISBN 13 : 1626237719
Total Pages : 564 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Female Cosmetic Genital Surgery by : Christine A. Hamori

Download or read book Female Cosmetic Genital Surgery written by Christine A. Hamori and published by Thieme. This book was released on 2017-03-29 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female Cosmetic Genital Surgery: Concepts, Classifications, and Techniques Interest in the field of female genital rejuvenation, once neglected by physicians, has received increasing prominence as a result of media coverage of the topic. Women worldwide have learned that there are options to enhance the appearance of their external genitalia, which may have altered over time from childbirth or the effects of aging. To increase their self-confidence and sense of attractiveness, women are more frequently requesting aesthetic vaginal surgery. The editors have created this timely, unique, comprehensive resource for the field of female aesthetic vulvovaginal surgery. The book offers the following for surgeons adding these increasingly popular procedures to their armamentarium: Applied anatomy and classification of variations in shape and morphology Stepwise guidance for performing a range of reduction and augmentation procedures, including fat grafting, as well as hymenoplasty, perineoplasty, and vaginoplasty Discussion of culturally defined concepts of genital beauty Exciting new advances, such as the O-Shot® and vaginal rejuvenation with fractional erbium laser and transcutaneous temperature-controlled radiofrequency techniques More than 350 color photographs and beautifully detailed surgical illustrations Multiple fully narrated video clips showing details of surgery Both print and electronic formats for easy access everywhere To meet the ever-increasing patient demand for these updated procedures, all surgeons desiring to enhance their knowledge of and skills in female cosmetic genital surgery will want this valuable resource on their shelf!

Cosmetic Surgery

Author : Deborah A. Sullivan
Publisher : Rutgers University Press
ISBN 13 : 9780813528601
Total Pages : 258 pages
Book Rating : 4.5/5 (286 download)

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Book Synopsis Cosmetic Surgery by : Deborah A. Sullivan

Download or read book Cosmetic Surgery written by Deborah A. Sullivan and published by Rutgers University Press. This book was released on 2001 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.

Aesthetic Medicine

Author : Peter M. Prendergast
Publisher : Springer Science & Business Media
ISBN 13 : 364220113X
Total Pages : 612 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Aesthetic Medicine by : Peter M. Prendergast

Download or read book Aesthetic Medicine written by Peter M. Prendergast and published by Springer Science & Business Media. This book was released on 2011-09-23 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aesthetic Medicine: Art and Techniques provides step-by-step instructions in the procedures and techniques commonly employed in aesthetic medicine. The book is divided into four parts, the first two of which offer an introduction to aesthetic medicine and discuss preoperative assessment and treatment. Detailed guidance is then given on a wide range of cutaneous procedures, including the use of botulinum toxins, dermabrasion and microdermabrasion, cryotherapy, chemical peel skin resurfacing, laser treatments, mesotherapy, sclerotherapy, capacitive radiofrequency treatment, and the use of dermarollers. The final part of the book is devoted to techniques employed in shaping the face and body, such as breast and facial augmentation, penile enhancement, liposuction, and management of hair loss or excess hair. All procedures are depicted with the aid of numerous high-quality illustrations and color photographs. This book will serve as an excellent guide for both beginners and experienced practitioners.