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Corporate Social Responsibility Sustainability And Ethical Public Relations
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Book Synopsis Corporate Social Responsibility, Sustainability, and Ethical Public Relations by : Donnalyn Pompper
Download or read book Corporate Social Responsibility, Sustainability, and Ethical Public Relations written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2017-11-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Book Synopsis Corporate Social Responsibility, Sustainability and Public Relations by : Donnalyn Pompper
Download or read book Corporate Social Responsibility, Sustainability and Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2015-11-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Book Synopsis Public Relations for Social Responsibility by : Donnalyn Pompper
Download or read book Public Relations for Social Responsibility written by Donnalyn Pompper and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building.
Book Synopsis Innovative Management and Firm Performance by : M. Jakšic
Download or read book Innovative Management and Firm Performance written by M. Jakšic and published by Springer. This book was released on 2014-07-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development.
Book Synopsis Ethical Practice of Social Media in Public Relations by : Marcia W. DiStaso
Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Book Synopsis The Debate over Corporate Social Responsibility by : Steven K. May
Download or read book The Debate over Corporate Social Responsibility written by Steven K. May and published by Oxford University Press. This book was released on 2007-04-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.
Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen
Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522561935 Total Pages :1689 pages Book Rating :4.5/5 (225 download)
Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane
Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.
Book Synopsis Public Relations by : Chiara Valentini
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Book Synopsis Public Relations Ethics by : Trevor Morris
Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Book Synopsis Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions by : Alessia D'Amato
Download or read book Corporate Social Responsibility and Sustainable Business: A Guide to Their Leadership Tasks and Functions written by Alessia D'Amato and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina
Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Book Synopsis Social Media Communication by : Jeremy Harris Lipschultz
Download or read book Social Media Communication written by Jeremy Harris Lipschultz and published by Taylor & Francis. This book was released on 2023-07-18 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Author :Maria Alejandra Gonzalez-Perez Publisher :Emerald Group Publishing ISBN 13 :1781906254 Total Pages :283 pages Book Rating :4.7/5 (819 download)
Book Synopsis International Business, Sustainability and Corporate Social Responsibility by : Maria Alejandra Gonzalez-Perez
Download or read book International Business, Sustainability and Corporate Social Responsibility written by Maria Alejandra Gonzalez-Perez and published by Emerald Group Publishing. This book was released on 2013-02-27 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.
Book Synopsis The Routledge Companion to Public Relations by : Donnalyn Pompper
Download or read book The Routledge Companion to Public Relations written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2022-11-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
