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Corporate Social Responsibility Csr As A Determinant For Building Corporate Brand Image
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Author :BHUMIT ANISHKUMAR SHAH Publisher :Archers & Elevators Publishing House ISBN 13 :9394958347 Total Pages :109 pages Book Rating :4.3/5 (949 download)
Book Synopsis Corporate Social Responsibility (CSR) As a Determinant for Building Corporate Brand Image by : BHUMIT ANISHKUMAR SHAH
Download or read book Corporate Social Responsibility (CSR) As a Determinant for Building Corporate Brand Image written by BHUMIT ANISHKUMAR SHAH and published by Archers & Elevators Publishing House. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522539182 Total Pages :1009 pages Book Rating :4.5/5 (225 download)
Book Synopsis Social Issues in the Workplace: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Social Issues in the Workplace: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1009 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace.
Book Synopsis Building Global Societies Towards an ESG World by : Belén Díaz Díaz
Download or read book Building Global Societies Towards an ESG World written by Belén Díaz Díaz and published by Springer Nature. This book was released on with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Perspectives on Corporate Social Responsibility by : Nina Boeger
Download or read book Perspectives on Corporate Social Responsibility written by Nina Boeger and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the concepts of corporate social responsibility (CSR) in the context of globalisation and its many challenges, focusing on different legal perspectives that arise.
Book Synopsis Exploring Business Ecosystems and Innovation Capacity Building in Global Economics by : Joshi, Mihir
Download or read book Exploring Business Ecosystems and Innovation Capacity Building in Global Economics written by Joshi, Mihir and published by IGI Global. This book was released on 2023-04-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: All nations must become self-reliant and as such need to analyze the concept and terminologies associated with business ecosystems and social innovation ecosystems. Further study on the challenges and opportunities is required to ensure countries remain stable and continue to develop. Exploring Business Ecosystems and Innovation Capacity Building in Global Economics explores the application of different theories and frameworks that contribute to the business ecosystem through empirical and conceptual research. The book also states the issues and challenges that occurred in society during the pandemic and considers the development of virtual business environments. Covering topics such as social exchange, value creation, and business practices, this reference work is ideal for economists, policymakers, business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis Corporate Social Responsibility in the 21st Century by :
Download or read book Corporate Social Responsibility in the 21st Century written by and published by BoD – Books on Demand. This book was released on 2023-05-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is a fundamental part of corporate entities to assist human efforts toward addressing global challenges rather than exacerbating them. CSR helps companies to achieve social, economic, and ecological legitimacy. It also shapes industrial practices by maximizing socio-ecological sustainability. This book provides a practical understanding of CSR arrangements and practices. It demonstrates the significance, commitments, challenges, and benefits of CSR in different parts of the world. It includes seventeen chapters that address such topics as sustainability and corporate innovation, CSR in the era of COVID-19, CSR and blockchain technology, CSR in universities, gender diversity in CSR, and much more.
Book Synopsis Challenging Corporate Social Responsibility by : Jessalynn R. Strauss
Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Book Synopsis Corporate Social Responsibility in Poland by : Aneta Długopolska-Mikonowicz
Download or read book Corporate Social Responsibility in Poland written by Aneta Długopolska-Mikonowicz and published by Springer. This book was released on 2018-12-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development and adoption of corporate social responsibility (CSR) in Polish businesses and social and environmental organizations, and analyzes the corresponding impact at the strategic and operational level in these fields. It presents the status quo of CSR in Poland from three main perspectives: The first presents theoretical works based on current research and recent advances, while the next takes a closer look at empirical findings in the different fields of CSR (e.g. finance, reporting, law) and presents best practices from major international companies operating on the Polish market. Lastly, it presents a range of case studies from small and medium companies and NGOs in Poland and gives an outlook on the future development. Readers will benefit from an in-depth discussion of the opportunities and challenges that businesses and organizations in Poland are currently facing with regard to traditional national values and the influx of new cultural and social dimensions and patterns produced by international businesses entering the Polish market. Taken together, the lessons learned, case studies and snapshots of the latest developments provide a comprehensive overview of the state of the art of CSR in Poland, as well as a blueprint that can be applied to other Eastern European countries.
Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger
Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Book Synopsis Corporate Social Irresponsibility by : Ralph Tench
Download or read book Corporate Social Irresponsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. This title proposes that the concept of Corporate Social Irresponsibility (CSI) offers a better theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR.
Book Synopsis Contemporary Sport Marketing by : James J. Zhang
Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Taylor & Francis. This book was released on 2017-02-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill
Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Book Synopsis Environmental Risk and Corporate Behaviour by : Rui Xue
Download or read book Environmental Risk and Corporate Behaviour written by Rui Xue and published by Frontiers Media SA. This book was released on 2024-09-19 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accelerating global climate change risk highlights the importance of a quick transition towards a “cleaner” world. Although steady progress has already been made globally, substantial improvement cannot be achieved without sufficient financial support, especially during the post-COVID-19 recovery period, where countries worldwide have to prioritize the economic recovery which might limit the support for climate change mitigation and adaptation. Firms are the main greenhouse gas emitters and their contributions to the green transition thus are of vital importance to achieving a low-carbon transition. However, firms normally lack motivation to make green efforts, even worse, the business lockdowns and the supply chain disruptions during the pandemic have further weakened their already minimal commitment to mitigating climate change risks.
Book Synopsis The Emerald Handbook of Multi-Stakeholder Communication by : Pantea Foroudi
Download or read book The Emerald Handbook of Multi-Stakeholder Communication written by Pantea Foroudi and published by Emerald Group Publishing. This book was released on 2022-10-21 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.
Author :Maria Alejandra Gonzalez-Perez Publisher :Emerald Group Publishing ISBN 13 :1781906254 Total Pages :283 pages Book Rating :4.7/5 (819 download)
Book Synopsis International Business, Sustainability and Corporate Social Responsibility by : Maria Alejandra Gonzalez-Perez
Download or read book International Business, Sustainability and Corporate Social Responsibility written by Maria Alejandra Gonzalez-Perez and published by Emerald Group Publishing. This book was released on 2013-02-27 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.
Book Synopsis From Micro to Macro: Dealing with Uncertainties in the Global Marketplace by : Felipe Pantoja
Download or read book From Micro to Macro: Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Book Synopsis Managing Brand Equity by : David A. Aaker
Download or read book Managing Brand Equity written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
