Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071766871
Total Pages : 352 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company by : Robert D. Hisrich

Download or read book Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company written by Robert D. Hisrich and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the competition with INTERNAL INNOVATION If 3M’s corporate leadership hadn’t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren’t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top—all over the world.

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071763163
Total Pages : 353 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company by : Robert Hisrich

Download or read book Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company written by Robert Hisrich and published by McGraw Hill Professional. This book was released on 2011-08-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the competition with INTERNAL INNOVATION If 3M’s corporate leadership hadn’t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren’t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top—all over the world.

Managing Innovation and Entrepreneurship

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483322661
Total Pages : 225 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Managing Innovation and Entrepreneurship by : Robert D. Hisrich

Download or read book Managing Innovation and Entrepreneurship written by Robert D. Hisrich and published by SAGE Publications. This book was released on 2013-06-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to look at innovation/entrepreneurship from an international perspective, Managing Innovation and Entrepreneurship: A Global Perspective provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

The Business of Innovation

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Publisher : SAGE
ISBN 13 : 1473986893
Total Pages : 353 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The Business of Innovation by : Jay Mitra

Download or read book The Business of Innovation written by Jay Mitra and published by SAGE. This book was released on 2017-04-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the narrow confines of a "how to" of Innovation management, The Business of Innovation sets out to track, trace and provide testimonies of innovation practice in small to large-scale organisations from countries around world. Through a combination of contemporary economic and social theory, and an array of practical examples from a wide range of sectors and industries, Jay Mitra offers critical insight into how global innovation works, where it works and most importantly, who makes it work, with an emphasis on innovative women. Suitable for postgraduate, doctoral and MBA students on business management and innovation courses and practitioners looking for a critical insight into the business of innovation.

The Oxford Handbook of Creativity, Innovation, and Entrepreneurship

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Author :
Publisher : Oxford Library of Psychology
ISBN 13 : 0199927677
Total Pages : 561 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis The Oxford Handbook of Creativity, Innovation, and Entrepreneurship by : Christina Ellen Shalley

Download or read book The Oxford Handbook of Creativity, Innovation, and Entrepreneurship written by Christina Ellen Shalley and published by Oxford Library of Psychology. This book was released on 2015 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity can be viewed as the first stage of the overall innovation process, an important dimension of the entrepreneurship and new venture creation processes, and as such, it is considered to be a cornerstone of organizational competitiveness in this global, knowledge-based economy. Research on creativity has increasingly become multilevel, with most work conducted at the individual or team level of analysis. At the same time, there is a large body of research being conducted at the organizational level of analysis on innovation, and there has been a significant amount of entrepreneurship research at the individual level, with an increasing focus on organizational entrepreneurship. However, these three research streams have developed independently, and there has been very little knowledge transfer between the three areas. Because entrepreneurship is often said to be a process that is required to convert innovation into business ventures that will deliver benefits to stakeholders, it is typically driven by an individual or small group of individuals. Creativity research, innovation research, and entrepreneurship research have the potential to inform each other, enriching our knowledge of each area, particularly with regard to the cognitive processes and behaviors that are most effective. This Handbook includes contributions from the leading scholars in these three research areas, who integrate contemporary research findings on organizational creativity, innovation, and entrepreneurship and provide fruitful new research directions."

Introduction to Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Corporate Entrepreneurship & Innovation

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Author :
Publisher : Cengage Learning
ISBN 13 : 9780538478922
Total Pages : 496 pages
Book Rating : 4.4/5 (789 download)

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Book Synopsis Corporate Entrepreneurship & Innovation by : Michael H. Morris

Download or read book Corporate Entrepreneurship & Innovation written by Michael H. Morris and published by Cengage Learning. This book was released on 2010-11-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Entrepreneurship

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Publisher : John Wiley & Sons
ISBN 13 : 9780471444534
Total Pages : 394 pages
Book Rating : 4.4/5 (445 download)

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Book Synopsis Essentials of Entrepreneurship by : TiE: The Indus Entrepreneurs

Download or read book Essentials of Entrepreneurship written by TiE: The Indus Entrepreneurs and published by John Wiley & Sons. This book was released on 2003-05-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gold mine of advice and guidance from an international team of entrepreneurial all-stars From TiE, the world's largest not-for-profit entrepreneurial organization, this valuable handbook features chapters written by acknowledged experts in their respective fields. It covers all areas of vital concern to entrepreneurs-as well as the accountants, venture capitalists, and attorneys who work with them-including legal issues, venture funding, management teams, stock options, business planning, and much more. TiE is a worldwide organization founded in Silicon Valley over a decade ago and dedicated to promoting entrepreneurial ventures. Its members number 800 professionals in forty-one locations in eight countries.

The Startup Way

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Publisher : Crown Currency
ISBN 13 : 110190321X
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Startup Way by : Eric Ries

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Jumpstart Your Business

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Author :
Publisher : Sound Wisdom
ISBN 13 : 0768407826
Total Pages : 216 pages
Book Rating : 4.7/5 (684 download)

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Book Synopsis Jumpstart Your Business by : Shawn Doyle

Download or read book Jumpstart Your Business written by Shawn Doyle and published by Sound Wisdom. This book was released on 2015-10-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a business? Do you want to start a business? Do you work for a business? Then this book should be the “cannot miss” book for you to read this year. In Jumpstart Your Business, you will learn the key tips, tools and techniques for igniting your entrepreneurial spirit as you run your business on a day-to-day basis. This book is written by two people who have combined experience of over 60 years working for and in their own businesses. They will share with you ten key elements that they believe can help a business owner get and stay motivated. In the book they share with you: The critical importance of having a mission and a vision statement Learning about a missing ingredient in many businesses – a business plan How to adjust your thinking and believe in yourself and your idea Building your support network and deciding who can help or hurt you The secrets to setting goals and holding yourself accountable Being a continuous learner and where to find those resources Getting and staying motivated through adversity and tough times Starting and running a business is not easy, but you can succeed and exceed even your own expectations. So- get ready to have the business you have always dreamed about – it’s time to Jumpstart Your Business!

Entrepreneurial Leadership

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Publisher : InterVarsity Press
ISBN 13 : 0830884270
Total Pages : 193 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Entrepreneurial Leadership by : Richard J. Goossen

Download or read book Entrepreneurial Leadership written by Richard J. Goossen and published by InterVarsity Press. This book was released on 2013-03-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on exhaustive research, practical experience and decades of teaching marketplace theology, Richard Goossen and R. Paul Stevens present a theologically robust vision of Christian entrepreneurship for leaders who would seek to ground their calling in the mission of the triune God.

Lead Like an Entrepreneur

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Publisher : McGraw Hill Professional
ISBN 13 : 0072262354
Total Pages : 288 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis Lead Like an Entrepreneur by : Neal Thornberry

Download or read book Lead Like an Entrepreneur written by Neal Thornberry and published by McGraw Hill Professional. This book was released on 2006-01-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: RUN YOUR ORGANIZATION LIKE A RISK-TAKING STARTUP Featuring in-depth profiles and success stories from some of today’s top companies, including IBM, 3M, Intel, General Electric, and many others, Lead Like an Entrepreneur reveals how to foster innovation at all levels of the corporation and how to employ entrepreneurial leadership qualities to turn ideas into economic value. “In Lead Like an Entrepreneur, Thornberry has cracked the code on how to replicate the successful behaviors of entrepreneurial leaders….Should be required reading for companies that desire to inject world-class entrepreneurial IQ into the DNA of their company cultures.” --John Kilcullen, President and Publisher, Billboard and former Chairman and CEO of IDG Books “In an age where sustainable competitive advantage is increasingly difficult to achieve, this book provides a platform upon which to build it….I recommend this book to anyone responsible for developing and improving leadership in their company.” --Peter Wright, Vice President of Human Resources, Refining & Marketing, British Petroleum, PLC “Developing entrepreneurial leaders is the key to finding hidden value in any organization. Learn how to create or rekindle the entrepreneurial spirit in your organization, and all of your stakeholders will benefit.” --Gary Acinapura, President, Alcoa Exteriors Lead Like An Entrepreneur reveals how to harness the creativity and innovative thinking that is typical of entrepreneurs and use it as a solution to the organizational sluggishness that affects so many established companies. Author Neal Thornberry, faculty director at Babson College--renowned for its entrepreneurial education program--explains how to become an entrepreneurial leader, as well as how to identify, attract, and support this new class of corporate leader. Fostering this type of risk-taking leadership creates substantial benefits because it takes only a few such people within an organization to make significant differences to the top and bottom lines. Promote the entrepreneurial spirit in your organization by: Integrating leadership and management within an entrepreneurial framework Identifying new business opportunities with high growth potential Focusing human energy on value-creating activities Identifying and developing the four types of entrepreneurial leaders--explorers, miners, accelerators, and integrators Attracting and supporting entrepreneurial leaders through focused management development programs Featuring in-depth profiles and success stories from some of today’s top companies, including IBM, Siemens, 3M, IDG, Sodexho, P&G, Intel, General Electric, and many others, this essential guide will help you overcome bureaucratic impediments and cultivate the leaders of tomorrow, putting your business on a direct path of growth, renewed energy, and spectacular success.

The Toilet Paper Entrepreneur

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Publisher : Toilet Paper Entrepreneur
ISBN 13 : 0981808204
Total Pages : 201 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis The Toilet Paper Entrepreneur by : Mike Michalowicz

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

The Responsible Entrepreneur

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Publisher : John Wiley & Sons
ISBN 13 : 1118910710
Total Pages : 154 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Responsible Entrepreneur by : Carol Sanford

Download or read book The Responsible Entrepreneur written by Carol Sanford and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders. The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes: The Realizing Entrepreneur: Industry Game-Changer The Reconnection Entrepreneur: Society Game-Changer The Reciprocity Entrepreneur: Culture Game-Changer The Regenerative Entrepreneur: Governance Game-Changer By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more. For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders. For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.

Governpreneurship

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1781951632
Total Pages : 289 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Governpreneurship by : Robert D. Hisrich

Download or read book Governpreneurship written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔI canÕt think of a more qualified scholar to tackle the difficult subject of ÒgovernpreneurshipÓ than Bob Hisrich. His vast experience in and knowledge of entrepreneurship has enabled a thorough application of entrepreneurial principles to government organizations. This book should be recommended reading for everyone in government at every level. We can only hope that a new era of governpreneurship is launched with this useful and practical guide.Õ Ð Thomas N. Duening, University of Colorado, US Challenging the traditional view that entrepreneurship is exclusively a private-sector concern, Governpreneurship presents a compelling argument for increased focus on entrepreneurship in public sector organizations. The only book to date to focus specifically on government entrepreneurship, this innovative volume combines Robert D. HisrichÕs vast theoretical knowledge with the practical experience of Amr Al-Dabbagh, who applied entrepreneurship in the Saudi public sector with excellent results. Featuring forewords by former US President Bill Clinton and former Malaysian Prime Minister Dr. Mahathir Mohamad, as well as four case studies that demonstrate the effectiveness of government entrepreneurship in action, this fascinating book breaks new ground in a rapidly growing field. In a time when government funds are being reduced and its services increasingly questioned, fostering an entrepreneurial spirit within the government becomes a vital concern. Although there is no ideal model for achieving government entrepreneurship, this volume outlines a number of innovative strategies designed to help public sector managers undertake their public mission while developing an entrepreneurial culture within their organization. The authors offer thorough and indispensible advice covering every aspect of government entrepreneurship, from framework to policy to funding and beyond. Finally, the book concludes with four case studies that explore successful government entrepreneurial undertakings in Ireland, Singapore, Saudi Arabia and Switzerland. Government officials and other leaders in the public sector will find this book an indispensible guide to establishing an entrepreneurial focus in their organizations. Professors and students working in entrepreneurship, public sector management, and other business-related fields will also have much to admire in this innovative addition to the literature.

Employee to Entrepreneur

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Publisher :
ISBN 13 : 9780595450503
Total Pages : 0 pages
Book Rating : 4.4/5 (55 download)

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Book Synopsis Employee to Entrepreneur by : Suzanne Mulvehill

Download or read book Employee to Entrepreneur written by Suzanne Mulvehill and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to make a successful transition in the least amount of time, Employee to Entrepreneur is for you. Whether you have tried to start your own business before, are making the move for the first time or are already an entrepreneur, Employee to Entrepreneur provides the tools you need to succeed. Employee to Entrepreneur teaches you how to prepare your most important resource for entrepreneurial success - yourself. Suzanne Mulvehill has helped thousands of people transition from employee to entrepreneur. In this step-by-step course book, Suzanne presents the training she has done worldwide. She guides readers through seven key areas that are essential for developing what she calls, Emotional Endurance(R). The entrepreneurial secrets revealed in this book will help you: : Get the guts to start your own business Awaken your entrepreneurial spirit Overcome the obstacles that have held you back And ultimately, transform you to become the entrepreneur you want to be. "Employee to Entrepreneur has been a lamp on my entrepreneurial journey." Perry Spearman, Publisher Town Planner Community Calendar

Corporate Entrepreneurship and Innovation

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304883
Total Pages : 503 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Corporate Entrepreneurship and Innovation by : Paul Burns

Download or read book Corporate Entrepreneurship and Innovation written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2020-02-15 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter