Corporate Diversity Communication Strategy

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Corporate Diversity Communication Strategy

Author : Roxana D. Maiorescu-Murphy
Publisher : Springer Nature
ISBN 13 : 3030299449
Total Pages : 214 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Corporate Diversity Communication Strategy by : Roxana D. Maiorescu-Murphy

Download or read book Corporate Diversity Communication Strategy written by Roxana D. Maiorescu-Murphy and published by Springer Nature. This book was released on 2019-11-05 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

Transgender Workplace Diversity

Author : Jillian T. Weiss
Publisher : Booksurge Publishing
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Transgender Workplace Diversity by : Jillian T. Weiss

Download or read book Transgender Workplace Diversity written by Jillian T. Weiss and published by Booksurge Publishing. This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explanation and how-to for HR and legal professionals on transgender policy development, training and communication strategies for the workplace

Building a Culture of Inclusivity

Author : Priya Bates
Publisher : Kogan Page Publishers
ISBN 13 : 1398610402
Total Pages : 321 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Building a Culture of Inclusivity by : Priya Bates

Download or read book Building a Culture of Inclusivity written by Priya Bates and published by Kogan Page Publishers. This book was released on 2023-06-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book provides a roadmap to manage tangible change consistently throughout the year and techniques that avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop effective deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them drive the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategies. Written by two experienced Internal Communication Professionals, this book will help you understand how to construct and sustain an inclusive workplace where progress leads to results.

Smart Strategies and Societal Solutions for Sustainable International Business

Author : Derbali, Abdelkader Mohamed Sghaier
Publisher : IGI Global
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Smart Strategies and Societal Solutions for Sustainable International Business by : Derbali, Abdelkader Mohamed Sghaier

Download or read book Smart Strategies and Societal Solutions for Sustainable International Business written by Derbali, Abdelkader Mohamed Sghaier and published by IGI Global. This book was released on 2023-11-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the academic community not fully harnessed its power to advance the SDGs? Amid an abundance of scholarly publications on ethics and responsible governance, corporate social responsibility (CSR), sustainable development, and environmental concerns, the spotlight has dimmed on the pivotal role that international business can play in this transformative agenda. Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.

Cross-Cultural Journalism and Strategic Communication

Author : Maria E Len-Rios
Publisher : Routledge
ISBN 13 : 0429948824
Total Pages : 394 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Cross-Cultural Journalism and Strategic Communication by : Maria E Len-Rios

Download or read book Cross-Cultural Journalism and Strategic Communication written by Maria E Len-Rios and published by Routledge. This book was released on 2019-11-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.

Communicating in a Diverse Workplace

Author : Lillian A. Kuga
Publisher : Pfeiffer
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Communicating in a Diverse Workplace by : Lillian A. Kuga

Download or read book Communicating in a Diverse Workplace written by Lillian A. Kuga and published by Pfeiffer. This book was released on 1996 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Planning for Public Relations

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1000201368
Total Pages : 622 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Diversity, Equity, and Inclusion in Strategic Communications

Author : Lee Bush
Publisher : Taylor & Francis
ISBN 13 : 1040101704
Total Pages : 193 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Diversity, Equity, and Inclusion in Strategic Communications by : Lee Bush

Download or read book Diversity, Equity, and Inclusion in Strategic Communications written by Lee Bush and published by Taylor & Francis. This book was released on 2024-08-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865.

Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs

Author :
Publisher : Vault Inc.
ISBN 13 : 1581313667
Total Pages : 638 pages
Book Rating : 4.5/5 (813 download)

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Book Synopsis Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs by :

Download or read book Vault/Inroads Guide to Diversity Internship, Co-op and Entry-level Programs written by and published by Vault Inc.. This book was released on 2005 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: For minority law students or attorneys, no factor is more important in deciding where to work than the quality of a firm's diversity program is central to their decision.

Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings

Author :
Publisher : Catalyst
ISBN 13 : 0895842718
Total Pages : 73 pages
Book Rating : 4.8/5 (958 download)

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Book Synopsis Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings by :

Download or read book Career Advancement in Corporate Canada: A Focus on Visible Minorities ~ Survey Findings written by and published by Catalyst. This book was released on 2007 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Strategies for Powerful Corporate Communications

Author : Paul A Argenti
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 305 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Digital Strategies for Powerful Corporate Communications by : Paul A Argenti

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Strategic Management of Diversity in the Workplace

Author : Emile Chidiac
Publisher : Routledge
ISBN 13 : 135176277X
Total Pages : 173 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Strategic Management of Diversity in the Workplace by : Emile Chidiac

Download or read book Strategic Management of Diversity in the Workplace written by Emile Chidiac and published by Routledge. This book was released on 2018-06-14 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management of Diversity in the Workplace discusses the strategic management of ethnic and cultural diversity by taking particular examples from Australia, Canada, The United Kingdom and the United States of America, in order to determine the salient benefits that organisations could derive when ethnic and cultural differences are seen as opportunities, not as problems, and are viewed as benefits rather than threats. Strategic Management of Diversity in the Workplace provides a clear demonstration of the benefits, conflicts and challenges faced by organisations. The renewed interest in multiculturalism in academic and policy circles revives the debate about issues related to the management of ethnic diversity in society at large and in specific settings, such as corporate Australia. This book specifically focuses on this problematic area by aiming to explore the practice of management and application of multiculturalism in the workplace. This book seeks to examine post-multiculturalism in Australia and explore whether it has affected the ways in which corporate Australia deals with issues of diversity and the lessons learned here are ones that apply across the business world. Strategic Management of Diversity in the Workplace would be of interest for researchers, academics, undergraduate and postgraduate business degrees students in the fields of Strategic Human Resources Management, Cross-Cultural Management, Managing Workplace Training and Managing and Leading People.

Communication Strategies in a Diverse World

Author : Angela Wizner
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781465290878
Total Pages : 94 pages
Book Rating : 4.2/5 (98 download)

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Book Synopsis Communication Strategies in a Diverse World by : Angela Wizner

Download or read book Communication Strategies in a Diverse World written by Angela Wizner and published by Kendall/Hunt Publishing Company. This book was released on 2016-02-11 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Implementation Strategies for Improving Diversity in Organizations

Author : Hughes, Claretha
Publisher : IGI Global
ISBN 13 : 1799847462
Total Pages : 451 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Implementation Strategies for Improving Diversity in Organizations by : Hughes, Claretha

Download or read book Implementation Strategies for Improving Diversity in Organizations written by Hughes, Claretha and published by IGI Global. This book was released on 2020-07-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awareness and inclusion are not enough to create effective change in organizations and society. Instead, organizations must implement strategies to ensure that they not only improve diversity, but also place their employees on career development plans that provide the best fit between individual and organizational needs as well as personal characteristics and career roles. Implementation Strategies for Improving Diversity in Organizations is a pivotal reference source that provides crucial research on the application of stratagems designed to increase organizational change, chiefly to integrate diverse individuals, including physically disabled individuals, women, and people of color, into the workforce. The book also looks at discriminatory practices involving the physical appearance of workers. While highlighting topics such as career development, lookism, and ethnic discrimination, this publication explores new, innovative ideas influencing the paradigm shift for the modern workforce as well as the methods of career development. This book is ideally designed for managers, executives, human resources professionals, researchers, business practitioners, academicians, and students.

Change Agent

Author : James H. Lowry
Publisher : Archway Publishing
ISBN 13 : 1480887250
Total Pages : 256 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Change Agent by : James H. Lowry

Download or read book Change Agent written by James H. Lowry and published by Archway Publishing. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: James H. Lowry encapsulated his thirty plus years of experience in the field of minority business development in the book he co-authored in 2011, Minority Business Success: Refocusing on the American Dream. In his new book, Change Agent: A Life Dedicated to Creating Wealth for Minorities, Lowry delivers a deeply personal, candid, and often humorous, portrayal of his life from the South Side of Chicago to Wall Street and trailblazing entrepreneur. Often the first black in many rooms, at eighty years old, he continues the fight so he will not be the last. More than just a story of his life, this memoir illustrates the power of iconic mentors and pivotal opportunities leveraged across the globe, demonstrates how breakthroughs can be achieved through years of lessons learned, and offers real solutions to the ever widening wealth gap that plagues minority communities today. Unlike like many who only diagnose the problem, Lowry delivers a plan to accelerate economic development in the black community. This book is a road map for the next generation of leaders and will inspire new change agents to take the reins.

Diversity in Multinational Corporations

Author : Roxana Maiorescu
Publisher : Taylor & Francis
ISBN 13 : 1317282582
Total Pages : 190 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Diversity in Multinational Corporations by : Roxana Maiorescu

Download or read book Diversity in Multinational Corporations written by Roxana Maiorescu and published by Taylor & Francis. This book was released on 2016-10-26 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and "diversity fatigue," and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.

Diversity within Diversity Management

Author : Andri Georgiadou
Publisher : Emerald Group Publishing
ISBN 13 : 1787548228
Total Pages : 424 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Diversity within Diversity Management by : Andri Georgiadou

Download or read book Diversity within Diversity Management written by Andri Georgiadou and published by Emerald Group Publishing. This book was released on 2019-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enhances our understanding as to how diversity and equality are managed in different national contexts. Focusing on workplace equality, diversity, and inclusion, this book brings together a unique blend of scholarly research and professional practice, evidenced through an array of individuals both outside and inside organizations.