Songsters and Saints

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Publisher : Cambridge University Press
ISBN 13 : 9780521269421
Total Pages : 356 pages
Book Rating : 4.2/5 (694 download)

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Book Synopsis Songsters and Saints by : Paul Oliver

Download or read book Songsters and Saints written by Paul Oliver and published by Cambridge University Press. This book was released on 1984-09-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Oliver rediscovers the wealth of neglected vocal traditions represented on Race records.

The Marketing Pathfinder

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119961769
Total Pages : 293 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Marketing Pathfinder by : David W. Stewart

Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Watching the English

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Author :
Publisher : Nicholas Brealey
ISBN 13 : 1857889177
Total Pages : 455 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Watching the English by : Kate Fox

Download or read book Watching the English written by Kate Fox and published by Nicholas Brealey. This book was released on 2014-07-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated and revised edition of Watching the English - which over the last decade has become the unofficial guidebook to the English national character - features new and fresh insights on the unwritten rules and foibles of "squaddies," bikers, horse-riders, and more. Fox revisits a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behavior. She demystifies the peculiar cultural rules that baffle us: the rules of weather-speak. The ironic-gnome rule. The reflex apology rule. The paranoid pantomime rule. Class anxiety tests. The roots of English self-mockery and many more. An international bestseller, Watching the English is a biting, affectionate, insightful and often hilarious look at the English and their society.

Behind the Zion Curtain

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Author :
Publisher : Booklocker.com
ISBN 13 : 9781632634832
Total Pages : 216 pages
Book Rating : 4.6/5 (348 download)

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Book Synopsis Behind the Zion Curtain by : Johnny Townsend

Download or read book Behind the Zion Curtain written by Johnny Townsend and published by Booklocker.com. This book was released on 2014-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these Mormon short stories, a teenage boy, worried about the future of the planet, prays for God to send a devastating plague on humans. A polygamist endures a miserable wedding night with his multiple wives. A government assassin tries to incorporate Blood Atonement into his work. A youth outing reenacting the Mormon Handcart trek goes terribly wrong. A zealous restaurant worker devises a horrifying plan to force customers to obey the Word of Wisdom.

Encyclopedia of Pulp Fiction Writers

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Publisher : Infobase Publishing
ISBN 13 : 1438109121
Total Pages : 321 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of Pulp Fiction Writers by : Lee Server

Download or read book Encyclopedia of Pulp Fiction Writers written by Lee Server and published by Infobase Publishing. This book was released on 2014-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to American pulp fiction during the twentieth century with brief author biographies and lists of their works.

Designer British Silver

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Author :
Publisher : Acc Art Books
ISBN 13 : 9781851497805
Total Pages : 0 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Designer British Silver by : John Andrew

Download or read book Designer British Silver written by John Andrew and published by Acc Art Books. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designer British Silver explores the designer-silversmiths who have shaped British silver from the 1950s through to the present day. Covering a complete generation of craftsmen and women, and featuring one-to-one interviews with key figures, the book reveals the people and forces behind the post-war Renaissance that made Britain a centre of excellence for designer makers in silver. The fifty leading figures are covered in-depth, from Malcolm Appleby to John Willmin. Detailed insight is provided on the lives and works of each maker, alongside lavish illustrations and extended captions telling the story of every remarkable piece of silver. Designer British Silver also includes a fascinating overview of the post-war revival of British silver, a section on where to view designer British silver and additional listings of designers, craftsmen, silver manufacturers and engravers. Contents: Acknowledgements; Abbreviations; Foreword; Introduction; The Work and Lives of the Leading Designer-Silversmiths; Listing of Designers, Craftsmen, Silver Manufacturers and Engravers; Where to see Designer British Silver; Glossary; Bibliography; Index.

Anagram Solver

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1408102579
Total Pages : 719 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Anagram Solver by : Bloomsbury Publishing

Download or read book Anagram Solver written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2009-01-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.

Sounds and the City

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Author :
Publisher : Springer
ISBN 13 : 3319940813
Total Pages : 446 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Sounds and the City by : Brett Lashua

Download or read book Sounds and the City written by Brett Lashua and published by Springer. This book was released on 2018-10-24 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws from a rich history of scholarship about the relations between music and cities, and the global flows between music and urban experience. The contributions in this collection comment on the global city as a nexus of moving people, changing places, and shifting social relations, asking what popular music can tell us about cities, and vice versa. Since the publication of the first Sounds and the City volume, various movements, changes and shifts have amplified debates about globalization. From the waves of people migrating to Europe from the Syrian civil war and other conflict zones, to the 2016 “Brexit” vote to leave the European Union and American presidential election of Donald Trump. These, and other events, appear to have exposed an anti-globalist retreat toward isolationism and a backlash against multiculturalism that has been termed “post-globalization.” Amidst this, what of popular music? Does music offer renewed spaces and avenues for public protest, for collective action and resistance? What can the diverse​​ histories, hybridities, and legacies of popular music tell us about the ever-changing relations of people and cities?

A Promise of Justice

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Author :
Publisher : Hyperion Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Promise of Justice by : David Protess

Download or read book A Promise of Justice written by David Protess and published by Hyperion Books. This book was released on 1998-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic true story of how a journalist, a professor, and three students solved a murder and helped free four wrongly convicted men after 18 years in prison.

How English Works, Books a la Carte Edition

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Author :
Publisher : Longman Publishing Group
ISBN 13 : 9780321946270
Total Pages : 578 pages
Book Rating : 4.9/5 (462 download)

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Book Synopsis How English Works, Books a la Carte Edition by : Anne Curzan

Download or read book How English Works, Books a la Carte Edition written by Anne Curzan and published by Longman Publishing Group. This book was released on 2015-02-23 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Isle of the Mighty

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Author :
Publisher : White Wolf Games Studio
ISBN 13 : 9781565047129
Total Pages : 0 pages
Book Rating : 4.0/5 (471 download)

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Book Synopsis Isle of the Mighty by : Beth Fischi

Download or read book Isle of the Mighty written by Beth Fischi and published by White Wolf Games Studio. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gates to Arcadia, the original paradise, are closed. Only the world of humanity remains. Without any awareness of our true nature, humankind crushes us beneath its banal heel. Joy and laughter are gone; only the Dreaming remains. We are changelings, the forgotten ones, neither fully fae nor wholly mortal. The last of our kind on Earth, we have built ourselves an invisible kingdom. We are everywhere, yet you have never seen us. We hide, not behind some fragile Masquerade, but in plain sight with the power of our Glamour. We exist within a real world of make-believe where "imaginary" things can kill and" "pretend" monsters are real. Journey to a land of ancient magic and hidden wonders -- the isle of Great Britain!

Brands and Branding

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

The Shakespearean Ciphers Examined

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Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521141390
Total Pages : 340 pages
Book Rating : 4.1/5 (413 download)

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Book Synopsis The Shakespearean Ciphers Examined by : William F. Friedman

Download or read book The Shakespearean Ciphers Examined written by William F. Friedman and published by Cambridge University Press. This book was released on 2011-04-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors address theories, which, through the identification of hidden codes, call the authorship of Shakespeare's plays into question.

Time, Gentlemen, Please!

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Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Time, Gentlemen, Please! by : Michael Jones

Download or read book Time, Gentlemen, Please! written by Michael Jones and published by . This book was released on 1997 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of over 70 colourful and attractive posters and show -- cards advertising beers from the Victorian and Edwardian era.