Copywrong To Copywriter

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Copywrong to Copywriter

Author : Tait Ischia
Publisher : Scribe Publications
ISBN 13 : 1922586803
Total Pages : 70 pages
Book Rating : 4.9/5 (225 download)

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Book Synopsis Copywrong to Copywriter by : Tait Ischia

Download or read book Copywrong to Copywriter written by Tait Ischia and published by Scribe Publications. This book was released on 2023-01-10 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

Copywrong to Copywriter

Author : Tait Ischia
Publisher : Scribe Us
ISBN 13 : 9781957363301
Total Pages : 0 pages
Book Rating : 4.3/5 (633 download)

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Book Synopsis Copywrong to Copywriter by : Tait Ischia

Download or read book Copywrong to Copywriter written by Tait Ischia and published by Scribe Us. This book was released on 2023-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.

Copywrong to Copywriter

Author : Tait Ischia
Publisher :
ISBN 13 : 9780994531704
Total Pages : pages
Book Rating : 4.5/5 (317 download)

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Book Synopsis Copywrong to Copywriter by : Tait Ischia

Download or read book Copywrong to Copywriter written by Tait Ischia and published by . This book was released on 2016-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywrong to copywriter is a handbook for anyone who feels like they can't write to save themselves.If you think you've got the wrong tone of voice, don't understand the ins-and-outs of grammar or just don't feel confident writing about yourself without sounding like an idiot, read this book.Each chapter systematically works through the foundations of copywriting, starting from the very basics and ending with how to write a brief to produce your own well-structured and hard-working copy.

Little Stones

Author : Elizabeth Kuiper
Publisher : Univ. of Queensland Press
ISBN 13 : 0702263532
Total Pages : 275 pages
Book Rating : 4.7/5 (22 download)

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Book Synopsis Little Stones by : Elizabeth Kuiper

Download or read book Little Stones written by Elizabeth Kuiper and published by Univ. of Queensland Press. This book was released on 2019-06-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hannah lives in Zimbabwe during the reign of Robert Mugabe; it's a country of petrol queues and power cuts, food shortages and government corruption. Yet Hannah is lucky. She can afford to go to school, has never had to skip a meal, and lives in a big house with her mum and their Shona housekeeper. Hannah is wealthy, she is healthy, and she is white. But money can't always keep you safe. As the political situation becomes increasingly unstable and tensions within Hannah's family escalate, her sheltered life is threatened. She is forced to question all that she's taken for granted, including where she belongs.

The Yahoo! Style Guide

Author : Chris Barr
Publisher : St. Martin's Griffin
ISBN 13 : 1429922168
Total Pages : 616 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Yahoo! Style Guide by : Chris Barr

Download or read book The Yahoo! Style Guide written by Chris Barr and published by St. Martin's Griffin. This book was released on 2010-07-06 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Becoming Aware

Author : Dr. Daniel Siegel, M.D.
Publisher : Penguin
ISBN 13 : 1101993065
Total Pages : 176 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Becoming Aware by : Dr. Daniel Siegel, M.D.

Download or read book Becoming Aware written by Dr. Daniel Siegel, M.D. and published by Penguin. This book was released on 2021-10-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on user’s guide to the groundbreaking Wheel of Awareness meditation practice featured in the New York Times bestseller Aware takes readers step-by-step through a twenty-one-day journey to discover what it means to be truly present and aware in our daily lives. In today’s increasingly fast-paced world it can be difficult to find moments to catch your breath, regain inner balance, and just . . . be. This simple yet profound guide shows readers how to strengthen their minds by learning to focus attention, open awareness, and develop a positive state of mind—the three pillars of mindfulness practice that research shows lead to greater physical and mental well-being. Psychiatrist and cofounder of the Mindsight Institute, Daniel J. Siegel, M.D., created the science-grounded meditation practice called the Wheel of Awareness to unlock the power of the brain to integrate its many functions and develop internal resources that lead to an enduring sense of calm and quiet. Packed with guided meditation instructions, practical exercises, and everyday tools and techniques, Becoming Aware meets readers where they are and offers a simple program to enhance our inner sense of clarity and even our interpersonal well-being.

The Power of Showing Up

Author : Daniel J. Siegel, MD
Publisher : Ballantine Books
ISBN 13 : 1524797723
Total Pages : 257 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Power of Showing Up by : Daniel J. Siegel, MD

Download or read book The Power of Showing Up written by Daniel J. Siegel, MD and published by Ballantine Books. This book was released on 2020-01-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parenting isn’t easy. Showing up is. Your greatest impact begins right where you are. Now the bestselling authors of The Whole-Brain Child and No-Drama Discipline explain what this means over the course of childhood. “There is parenting magic in this book.”—Michael Thompson, Ph.D., co-author of the New York Times bestselling classic Raising Cain One of the very best scientific predictors for how any child turns out—in terms of happiness, academic success, leadership skills, and meaningful relationships—is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as bestselling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence. And it’s simple to provide once you understand the four building blocks of a child’s healthy development. Every child needs to feel what Siegel and Bryson call the Four S’s: • Safe: We can’t always insulate a child from injury or avoid doing something that leads to hurt feelings. But when we give a child a sense of safe harbor, she will be able to take the needed risks for growth and change. • Seen: Truly seeing a child means we pay attention to his emotions—both positive and negative—and strive to attune to what’s happening in his mind beneath his behavior. • Soothed: Soothing isn’t about providing a life of ease; it’s about teaching your child how to cope when life gets hard, and showing him that you’ll be there with him along the way. A soothed child knows that he’ll never have to suffer alone. • Secure: When a child knows she can count on you, time and again, to show up—when you reliably provide safety, focus on seeing her, and soothe her in times of need, she will trust in a feeling of secure attachment. And thrive! Based on the latest brain and attachment research, The Power of Showing Up shares stories, scripts, simple strategies, illustrations, and tips for honoring the Four S’s effectively in all kinds of situations—when our kids are struggling or when they are enjoying success; when we are consoling, disciplining, or arguing with them; and even when we are apologizing for the times we don’t show up for them. Demonstrating that mistakes and missteps are repairable and that it’s never too late to mend broken trust, this book is a powerful guide to cultivating your child’s healthy emotional landscape.

The Power of Ignorance

Author : Dave Trott
Publisher : Harriman House Limited
ISBN 13 : 085719836X
Total Pages : 190 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Power of Ignorance by : Dave Trott

Download or read book The Power of Ignorance written by Dave Trott and published by Harriman House Limited. This book was released on 2021-02-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”

Lemon

Author : Kwon Yeo-sun
Publisher : Other Press, LLC
ISBN 13 : 1635420881
Total Pages : 161 pages
Book Rating : 4.6/5 (354 download)

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Book Synopsis Lemon by : Kwon Yeo-sun

Download or read book Lemon written by Kwon Yeo-sun and published by Other Press, LLC. This book was released on 2021-10-26 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Book Review: Editor’s Choice Philadelphia Inquirer: Best Book of the Month World Literature Today: Notable Translation of the Year CrimeReads: Best International Crime Novel of the Year Ms. Magazine: Most Anticipated Book of the Year Washington Independent Review of Books: Favorite Book of the Year Parasite meets The Good Son in this piercing psychological portrait of three women haunted by a brutal, unsolved crime. In the summer of 2002, when Korea is abuzz over hosting the FIFA World Cup, eighteen-year-old Kim Hae-on is killed in what becomes known as the High School Beauty Murder. Two suspects quickly emerge: rich kid Shin Jeongjun, whose car Hae-on was last seen in, and delivery boy Han Manu, who witnessed her there just a few hours before her death. But when Jeongjun’s alibi checks out, and no evidence can be pinned on Manu, the case goes cold. Seventeen years pass without any resolution for those close to Hae-on, and the grief and uncertainty take a cruel toll on her younger sister, Da-on, in particular. Unable to move on with her life, Da-on tries in her own twisted way to recover some of what she’s lost, ultimately setting out to find the truth of what happened. Shifting between the perspectives of Da-on and two of Hae-on’s classmates struck in different ways by her otherworldly beauty, Lemon ostensibly takes the shape of a crime novel. But identifying the perpetrator is not the main objective here: Kwon Yeo-sun uses this well-worn form to craft a searing, timely exploration of privilege, jealousy, trauma, and how we live with the wrongs we have endured and inflicted in turn.

The Other Side of Beautiful

Author : Kim Lock
Publisher : HarperCollins Australia
ISBN 13 : 1867214911
Total Pages : 267 pages
Book Rating : 4.8/5 (672 download)

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Book Synopsis The Other Side of Beautiful by : Kim Lock

Download or read book The Other Side of Beautiful written by Kim Lock and published by HarperCollins Australia. This book was released on 2021-07-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when fate says 'go'? Lost & Found meets The Rosie Project in a stunning break-out novel where a vulnerable misfit is forced to re-engage with the world, despite her best efforts. Meet Mercy Blain, whose house has just burnt down. Unfortunately for Mercy, this goes beyond the disaster it would be for most people: she hasn't been outside that house for two years. Flung out into the world she's been studiously ignoring, Mercy goes to the only place she can: her not-quite-ex-husband Eugene's house. But it turns out she can't stay there either. And so begins Mercy's unwilling journey. After the chance purchase of a cult classic campervan (read tiny, old and smelly), with the company of her sausage dog, Wasabi, and a mysterious box of cremated remains, Mercy heads north from Adelaide to Darwin. On the road, through badly timed breakdowns, gregarious troupes of grey nomads, and run-ins with a rogue adversary, Mercy's carefully constructed walls start crumbling. But what was Mercy hiding from in her house? And why is Eugene desperate to have her back in the city? They say you can't run forever... Exquisite, tender and wry, this is a break-out novel about facing anxiety and embracing life from an extraordinary new talent. PRAISE: 'Tender, funny and quietly profound, The Other Side of Beautiful is a breath of fresh air.' - The Sunday Times 'A colourful, engaging story of escape and road-trip adventure ... also compellingly cinematic and features an endearing narrator-heroine with plenty of meaty real-world troubles.' - Sydney Morning Herald 'An engaging story about second chances and a life changing road trip ... a heart-warming story.' - Canberra Weekly magazine 'Mercy Blain is a character you find yourself cheering on. Kim Lock mixes the transformative journey of Alice Hart with the quirkiness of Eleanor Oliphant in this story about embracing life, even when it threatens to overwhelm you' - Tricia Stringer, bestselling author of The Family Inheritance 'Mercy Blain is an unforgettable character who will capture your heart from the first pages and hold it through until the end. Her madcap journey towards forgiveness - of herself and others - is moving and funny and all other good things that will make you want to keep reading and make you sad when your time with Mercy comes to an end.' - Sophie Green, bestselling author of The Shelly Bay Ladies Swimming Circle

Serendipity Quilts

Author : Susan E. Carlson
Publisher : C&T Publishing Inc
ISBN 13 : 1571208305
Total Pages : 100 pages
Book Rating : 4.5/5 (712 download)

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Book Synopsis Serendipity Quilts by : Susan E. Carlson

Download or read book Serendipity Quilts written by Susan E. Carlson and published by C&T Publishing Inc. This book was released on 2010 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Serendipity Quilts' features four beautiful, colour-rich projects that go from beginner to advanced, giving quilters everywhere the confidence to let their imaginations run wild & create the quilts they've always dreamed of.

Write to Sell : The Ultimate Guide to Copywriting

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814868434
Total Pages : 140 pages
Book Rating : 4.8/5 (148 download)

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Book Synopsis Write to Sell : The Ultimate Guide to Copywriting by : Andy Maslen

Download or read book Write to Sell : The Ultimate Guide to Copywriting written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2019-07-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

Several Short Sentences About Writing

Author : Verlyn Klinkenborg
Publisher : Vintage
ISBN 13 : 0307279413
Total Pages : 226 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis Several Short Sentences About Writing by : Verlyn Klinkenborg

Download or read book Several Short Sentences About Writing written by Verlyn Klinkenborg and published by Vintage. This book was released on 2013-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means for them to be writing, from widely admired writer and teacher Verlyn Klinkenborg. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. In Several Short Sentences About Writing, he sets out to help us unlearn that “wisdom”—about genius, about creativity, about writer’s block, topic sentences, and outline—and understand that writing is just as much about thinking, noticing, and learning what it means to be involved in the act of writing. There is no gospel, no orthodoxy, no dogma in this book. Instead it is a gathering of starting points in a journey toward lively, lucid, satisfying self-expression.

Shoot Through

Author : J.M. Green
Publisher : Scribe Publications
ISBN 13 : 1925693678
Total Pages : 282 pages
Book Rating : 4.9/5 (256 download)

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Book Synopsis Shoot Through by : J.M. Green

Download or read book Shoot Through written by J.M. Green and published by Scribe Publications. This book was released on 2019-07-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stella Hardy, the wisecracking social worker, is back to tackle crooked private contractors, an exotic cattle scam, and a delicious Mushroom Jalfrezi. All Stella Hardy wants is a romantic country getaway with her artist boyfriend, Brophy. Instead, she must head to the Athol Goldwater Agricultural Prison (aka Arsehole Bogwater) to visit her jailbird brother, Ben, and sort out some ‘urgent’ family paperwork. But Stella has barely set foot in the prison when a prisoner, Joe Phelan, is found dead. Before she knows it, Stella finds herself tasked, against her will, with investigating Joe’s suspicious death away from the eyes of police, including her best friend, Detective Phuong Nguyen. Her old nemesis Minister for Justice Marcus Pugh is pressuring her from above to save his election-year bacon, and Joe’s old friend and former gang member, Percy Brash, is providing a much more chilling form of pressure from below, promising to reduce her to mush and bone fragments if she doesn’t give him the name of Joe’s killer, and soon. As the clock counts down, Stella becomes embroiled in a story of corruption, conspiracy, and high-tech cattle-wrangling, all while trying to manage her brother’s pregnant girlfriend, Loretta, get to the bottom of Brophy’s increasingly strange behaviour, and evade the murderous intentions of a shadowy mercenary. And then things get really crazy. It’s Stella’s last hurrah, and she’s going out with a bang.

The Copywriting Sourcebook

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312134
Total Pages : 224 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis The Copywriting Sourcebook by : Andy Maslen

Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

The Adweek Copywriting Handbook

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Adweek Copywriting Handbook by : Joseph Sugarman

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

How to Write a Good Advertisement

Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.