Copywriters Crib Sheet 40 Proven And Tested Copywriting Secrets You Can Use In Your Ads Today And See Results In Your Bank Account Tomorrow

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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

Author : Ben Settle
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523239214
Total Pages : 160 pages
Book Rating : 4.2/5 (392 download)

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Book Synopsis Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow by : Ben Settle

Download or read book Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2016-01-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to double... even triple... your sales from ads and sales letters, then this new book by Top direct response copywriter, Ben Settle, shows you exactly how. The answer is: "The Copywriter's Crib Sheet" And this tome contains more than 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find inside: * How To Eliminate Anxiety And Procrastination When Writing Your Ads * How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy * The Secret Of Turning Angry Customers Into Happy Buyers * The #1 Mistake Copywriters Make That's Guaranteed To Make You Look Like Either A Liar Or A Flake * How To Use Negativity To Multiply Your Sales * How To "Outfox" Your Competition * How To "Read" Your Customers' Minds * How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest * How To Make "Dry As Dust" Case Studies 100% Fascinating And Interesting * How To Make The Newspaper Your Unofficial "Sales Assistant" * How To Dramatically Increase The Perceived Value Of Your Premiums And Free Bonuses * 100-Year-Old Copywriting Secret Makes All The Claims In Your Marketing Ten Times More Believable * Why "Can't Refuse Offers" Hurt Response * Another Copywriting "Rule" Bites The Dust * How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece * Why Sampling Is A Waste Of Time... And The Simple Thing To Do Instead * How To Breathe New Life Into Dying Sales Letters * How To Make More Money... By Hiding Your Ads * How To Instantly Gain The Trust Of All Your Customers * How To Create Money-Making Headlines "On The Fly" * How A Simple Little "Tweak" To Your Copy Can Dramatically Jack Up Your Ad Response * A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate * How To Use Your Stereo To Ratchet Up The Response Of Your Advertising * How To Be "Number One" In Your Market... Without Having The Best Product Or Service * How To Make Price Irrelevant * Incredible Copywriting Secret Used By Cults And Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In The Future * How To Make "Crazy" Promises And Claims Totally Believable * How To Make Your Marketing Promotions Irresistible To Read * How To "Spice Up" Make Dull Guarantees * How To Instantly Remove Any And All Hesitation About Buying From You * How To Mentally And Emotionally Glue People To Your Ads * How To Make Complex Products & Services Seem "Monkey-Simple" To Use * Why You Shouldn't Always Use Testimonials In Your Ads * The Incredible Copywriting Secret Of My Left-Wing Grandmother * Rare Copywriting Secret (Used Only A Few Times In History) Leaves Your Competition Riding Your Coattails * How To Get People To Look For Reasons To Buy From You * Why Writing Ads In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition * The "Long Copy Versus Short Copy" Mystery Finally Solved * A Truly Dorky Ad Written By A Certified Marketing Moron * Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks * And Much, Much More... Bottom line? This book is pure MEAT. There is no fluff. No long hours of reading or study. Just dozens of simple, easy-to-implement copywriting secrets you can implement in your ads today and see results in your bank account by tomorrow...!

Newbie Friendly List Building Secrets

Author : Ben Settle
Publisher :
ISBN 13 : 9781549563720
Total Pages : 194 pages
Book Rating : 4.5/5 (637 download)

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Book Synopsis Newbie Friendly List Building Secrets by : Ben Settle

Download or read book Newbie Friendly List Building Secrets written by Ben Settle and published by . This book was released on 2017-08-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are new to Internet marketing and want a huge list of people eager to buy your products almost every time you send them an email, then this new eBook shows you how. It's called: "Newbie Friendly List Building Secrets" But, a word of warning before buying it: There is nothing mind-bogglingly new, revolutionary, or sexy about the information inside (it's based on raw fundamentals of list building)... it's a compiled book of transcribed interviews (in case you have any "hang ups" about that)... and, as the title suggests, it is intended for newbies. (Seasoned marketers might learn a new trick or two, but it's not intended for them). To help you decide if you want it, here are the chapters: * Chapter 1: How the "most connected" man on the Internet builds his lists with email, YouTube, and the gift of gab * Chapter 2: Neuroscience geek reveals how to build a big, responsive list of leads who already want to buy what you're selling * Chapter 3: How to "barter" your way to a big, thriving list of email subscribers * Chapter 4: How even raw newbies can quickly build a list of subscribers who are serious, qualified, and eager to buy * Chapter 5: How to generate all the traffic & leads your greedy little heart desires using solo ads * Chapter 6: How to get the news media to do all the "heavy lifting" of building your email list for you * Chapter 7: Simple list building secrets of a "fringe" traffic scientist Google loooooves giving oodles of traffic to * Chapter 8: How to build an audience of hot, eager-to-buy customers from scratch without spending any money * Chapter 9: "Dirt Cheap" ways to use your local post office to pack your email list with the best customers you can possibly find * Chapter 10: How to use contests to quickly add thousands of new subscribers onto your email list * Chapter 11: How to make Facebook your list building bitch * Chapter 12: How to soak your business in new leads, prospects, and sales using cheap, simple-to-write pay-per-view ads Grab your copy today, and be building a solid email list of qualified, eager-to-buy leads as early as tonight...

Crackerjack Selling Secrets

Author : Ben Settle
Publisher :
ISBN 13 : 9781549579790
Total Pages : 154 pages
Book Rating : 4.5/5 (797 download)

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Book Synopsis Crackerjack Selling Secrets by : Ben Settle

Download or read book Crackerjack Selling Secrets written by Ben Settle and published by . This book was released on 2017-08-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you''d like to learn the best-kept secrets used by history''s most persuasive men, this letter shows you how. Here''s the scoop: This new Book has been published called: "Crackerjack Selling Secrets" It''s short and based on simplicity. To help decide if it''s for you, here are some secrets inside: * The pick-up artist''s "instant ice-breaking" secret for getting people to like and trust you in seconds of meeting you. * A borderline "racist" (and even sexist) sales principle that instantly makes people more likely to buy from you. (Don''t worry--there''s nothing unethical or evil about it. In fact, people APPRECIATE it when you do it.) * The "nerd gets cheerleader" persuasion trick that makes it extremely hard for customers to resist buying from you. (Even if they didn''t intend to!) * An almost unheard of way to use vicious gossip to sell more. (Benjamin Franklin did this to get hostile kings of enemy countries to listen to his ideas while a U.S. diplomat.) * How to "de-hype" your most powerful and outrageous claims. (Mr. Spock often did this Star Trek to persuade Captain Kirk to do something crazy.) * The secret of selling with your hands. (Nobody in the history of mankind has ever been able to ignore a sales pitch by someone who does this with one of their hands.) * How to get cold prospects to EAGERLY buy your most expensive products "sight unseen" (This was discovered years ago by a social psychologist, takes zero effort to use, and is so effective it might be the only sales "technique" you ever need!) * How a man once billed as "the world''s greatest salesman" sold millions of dollars in products by NOT talking. (PERFECT if you''re introverted, shy, or feel awkward when selling.) * A sneaky (& fun) way to "trick" your competition into selling for you... without them even knowing! (Warning: ONLY works for truly valuable products & services. Otherwise, it will backfire on you.) * A can''t-lose way to "flip" angry prospects into your happiest & BEST paying customers. (An airline did this when a flight was delayed several hours and had people on board loving the company within minutes.) * The "bumbler''s advantage" persuasion phenomenon used by some of history''s most effective salesmen, politicians, negotiators, & lawyers. * The simple trick used by professional con men that makes it almost impossible for prospects to tell you "no." (There''s absolutely nothing even remotely unethical, illegal or immoral about doing this.) * The "un-sexy" secret of a trial lawyer who NEVER loses. (This man was once accused of "hypnotizing" a jury using this innocent tip found here.) * A simple way to "spin" a prospect''s rejection into multiple sales. (Say this when someone tells you "no" and watch. You might even start praying for "no''s" after reading this!) * A secret "2 second" trick for selling high-ticket products and services to complete strangers. * The "Dear Abby" persuasion formula used by a few (rich) marketers to slip past peoples'' natural defenses. (Even works with people who automatically ignore sales pitches on sight!) * How top door-to-door salesmen quickly and easily "neutralized" prospect sales resistance. (Works online, too.) * How "the most persuasive 20th century man " effortlessly sold big-ego Wall Street tycoons, political power players, and U.S. presidents on his ideas. * 7 simple words that almost force "hemmers & hawers" off the fence. (And, in many cases, choose to buy what you''re selling!) * So much more! Best part: No fancy closes, enduring withering rejection, or superhuman persistence needed. Grab your copy today and watch your sales soar as early as tonight...

Ben Settle's Big Book of Business!

Author : Ben Settle
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544149165
Total Pages : pages
Book Rating : 4.1/5 (491 download)

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Book Synopsis Ben Settle's Big Book of Business! by : Ben Settle

Download or read book Ben Settle's Big Book of Business! written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2017-02-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 600 Printed Pages of Greatness for the First Time ever in print! All of Ben Settle's business books on Amazon (published as of January, 2017) in one giant tome! Inside you get: - Blue Chip Email Secrets - How to Make Money "at Will" Almost Every Time You Send an Email to Your List - Selling from the Trenches - Newbie-Proof Traffic Secrets! - 9 Easy Ways to Drive All the Traffic You Can Eat to Your Websites - Negotiation Secrets of the World's Most Persuasive Men and Women - 12 "Mish-Mash" Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less - How to Write, Produce, and Profit from Print Newsletters - How to Quickly Get More Business by Being a Local Celebrity - How to Get Clients in a Bad Economy - Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even when the Economy Tanks - Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast Even if You Can't Write Your Own Way out of a Paper Bag Now! - Crackerjack Positioning - How to Control the Way People Think about You in the Marketplace - Christian Business Secrets - How to Use Ancient Biblical Laws to Build a Thriving, Godly Business in Today's Cut-Throat Marketplace - The Affiliate Trump Card - 10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies by His Results - Persuasion Secrets of the World's Most Charismatic & Influential Villains - How to Build an "Instant" Million-Dollar Swipe File! - Copywriter's Crib Sheet Ben's thrown everything but the kitchen sink into this book! (And the poor sink's beginning to look worried...)

Persuasion Secrets of the World's Most Charismatic & Influential Villains

Author : Ben Settle
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535359955
Total Pages : 118 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Persuasion Secrets of the World's Most Charismatic & Influential Villains by : Ben Settle

Download or read book Persuasion Secrets of the World's Most Charismatic & Influential Villains written by Ben Settle and published by Createspace Independent Publishing Platform. This book was released on 2016-09-16 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning: This book is controversial! If you're interested in having more money, fame, respect, power, influence, privilege, peace of mind, love in your life, and access to knowledge denied other men... this book shows you how. Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others - in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more!

Thriving in the Gig Economy

Author : Adam Sinicki
Publisher : Apress
ISBN 13 : 1484240901
Total Pages : 229 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Thriving in the Gig Economy by : Adam Sinicki

Download or read book Thriving in the Gig Economy written by Adam Sinicki and published by Apress. This book was released on 2018-11-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed. In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a "per gig" basis. Practical instructions, advice, and tips are provided on goal setting, lifestyle design, and selecting the types of work and contracts that further your goals and support the things you value as you transition from a 9-5 job. What You'll Learn Know the types of work that a tech freelancer can offer: coding, SEO, web development, 3D modeling, and more Find and manage clientsNegotiate pay and contractsStay productive without a managerDiscover useful tools, websites, and apps to build your business and ensure a steady income Who This Book Is For Entrepreneurs who are already a part of the gig economy and want to learn more about their options, tech professionals looking to transition to purely freelancing/contracting, companies interested in learning more about this change in the jobs market, technologists interested in exploring how the Internet is shaping the way people live and work, and professionals interested in lifestyle design or becoming "digital nomads"

The Art of the Click

Author : Glenn Fisher
Publisher : Harriman House Limited
ISBN 13 : 0857196952
Total Pages : 185 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Art of the Click by : Glenn Fisher

Download or read book The Art of the Click written by Glenn Fisher and published by Harriman House Limited. This book was released on 2018-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

How to Write Copy That Sells

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Design Literacy (continued)

Author : Steven Heller
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 9781581150353
Total Pages : 300 pages
Book Rating : 4.1/5 (53 download)

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Book Synopsis Design Literacy (continued) by : Steven Heller

Download or read book Design Literacy (continued) written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.

No B.S. Trust Based Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613081766
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Trust Based Marketing by : Dan S. Kennedy

Download or read book No B.S. Trust Based Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-07-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Super Villains of Persuasion

Author : Ben Settle
Publisher : Independently Published
ISBN 13 : 9781726610230
Total Pages : 114 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Super Villains of Persuasion by : Ben Settle

Download or read book Super Villains of Persuasion written by Ben Settle and published by Independently Published. This book was released on 2018-12-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be more respected, wealthy, admired, powerful, and influential... then this book featuring the most persuasive villains ever created can show you how. It's called:Super Villains of Persuasion And here are a few of the secrets inside: The Dark Lord Sauron's ingenious method for convincing whole kingdoms, whole races, and whole armies (including his most avowed enemies) to support his tyrannical vision for Middle Earth and join his cause! The King of Hell's "Trump card" for winning and maintaining loyalty, trust, and credibility in the eyes of a public programmed to be ruthlessly skeptical of him. Ra's al Ghul's villainous trick that's been used by some of history's most famous and influential celebrities to "convert" emotional, physical, and mental pain into power and influence over millions. (Frankly, the entire "airy fairy" self-help industry would shut down overnight if everyone knew this.) Dr. Doom's "ego forcefield" secret -- not one in ten thousand men possesses today -- that can give even the most ordinary man extraordinarily strong powers of influence and persuasion. The Borg's diabolically clever method for making it literally impossible not to achieve your goals -- no matter how lofty, fantastical, or "impossible" they seem. The smartest villain in the world's 3-second "mind tweak" that created so much mass, worldwide influence... it instantly changed the minds and agendas of both the world's leaders and his super hero enemies! Wilson Fisk's surprisingly simple (and 100% legal and ethical) tool of persuasion that can get you everything from bigger promotions and more respect... to iron-clad job security and stability... to the adoration of dames and loyalty of men... and all the prestige, status, respect, and credibility you want. Erik Killmonger's mysterious technique for creating "luck" out of thin air! (This is so powerful it's been used by military leaders, executives of billion-dollar corporations, and the most respected & successful marketing, legal, and political minds who ever lived.) Darth Vader's "mask" secret that lets even men who are routinely ignored, disrespected, mocked, bullied, and shunned... instantly transform themselves into a powerful presence people almost can't resist following! (Interesting fact: this secret was also notoriously used by Ice Cube and 2Pac -- here's how you can start using it today.) Harvey Dent's self-developed super-power for bending people helplessly to your will... and is like "catnip" for attracting subordinates, henchmen, dames, soldiers, and anyone else you want to influence.. Bottom line: This powerful book is short and inexpensive. But, it works so reliably, you can get your copy today and radically change your life by tonight...

Villainous Weapons of Persuasion

Author : Ben Settle
Publisher :
ISBN 13 : 9781091607149
Total Pages : 104 pages
Book Rating : 4.6/5 (71 download)

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Book Synopsis Villainous Weapons of Persuasion by : Ben Settle

Download or read book Villainous Weapons of Persuasion written by Ben Settle and published by . This book was released on 2019-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want the secret weapons of persuasion and influence used by the world's most cunning villains, then this book can give them to you. It's called: Villainous Weapons of Persuasion It includes: * Bullseye's "N-Word" that makes ordinary men quake in terror -- this word most men fear can persuade even cold and indifferent women to pursue you... lets businesses charge top fees for imperfect products... and was used by a business author to make more money selling water filters door-to-door part time than he did as an airline pilot! * The Emperor Palpatine way to turn flaws into reasons to believe you -- this powerful method is taught by one of the world's greatest sales trainers, was used by Walt Disney to get investor funding for his first theme park when it was overrun with ugly weeds, and turned a small car rental company into one of the biggest in history. * Walter White's trick for getting people no choice but to do as you say-- this gutsy trick was used by a famous ad man to make bullies submit to him... by a preacher to persuade evil men to fear even looking at him... and by a pitchman to persuade entire cities to build skyscrapers back when people were plunging to their deaths in elevators. * Pennywise the clown's spear of influence that impales all resistance to doing as you say -- this deadly weapon of persuasion was used by mail-order men to sell expensive products to skeptical strangers sight unseen... by a telemarketer to sell $200,000 stocks to people who hated his guts... and by authors to sell billions worth of Bible-related books the world over. * Freddy Krueger's secret for slashing away skepticism -- this was used by one of New York's top salesmen, a garbage service to get featured on Oprah, Johnny Carson to become the most recognized man on TV, and even a desperate publisher to get libraries to loan him non-circulating books. * Apollo Creed's method of "preeminence" -- this means wherever you go, people already know, trust, and respect you, and was used by celebrity inventors (like Thomas Edison), entertainers (like Frank Sinatra), actors (like Steve McQueen), artists (like Pablo Picasso), and even great comic book writers (like Stan Lee) to get whatever they wanted. * Donald Trump's ace-in-the-hole for turning slander into influence -- this lets you benefit from accusations or personal attacks -- like Donald Trump used it to get himself elected President, husbands using it to silence wives trying to emasculate them, and even this book's author to turn being slandered by a rapper into $30k in book sales in a week. Get your copy today, and be far more persuasive and influential by tomorrow

Our Master's Voice: Advertising

Author : James Rorty
Publisher : Legare Street Press
ISBN 13 : 9781018138831
Total Pages : 0 pages
Book Rating : 4.1/5 (388 download)

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Book Synopsis Our Master's Voice: Advertising by : James Rorty

Download or read book Our Master's Voice: Advertising written by James Rorty and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In

Author : Sydney Biddle Barrows
Publisher : Entrepreneur Press
ISBN 13 : 9781599181936
Total Pages : 0 pages
Book Rating : 4.1/5 (819 download)

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Book Synopsis Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In by : Sydney Biddle Barrows

Download or read book Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You’re In written by Sydney Biddle Barrows and published by Entrepreneur Press. This book was released on 2008-12-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex Sells… With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less. The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of. This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to: Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goods Figure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experience Be selective and attract affluent customers where price is not a barrier Reverse the sales process, creating a sales choreography to take control of your prospect Quickly establish your clients' trust - lessons from a business where trust is hard to come by Plus get Sydney's 25 XXX-Rated Sales Secrets! Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff! [REVIEW:] The fast-talking, closing-obsessed salesperson of the past is dead and doesn’t know it. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they won’t be back and they won’t send referrals. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell. Barrows urges listening first, then selling clients what they yearn for. “What problem are they trying to solve, what pain are they seeking to al-leviate or avoid? What pleasure or gain are they hoping to experience? What do they see as the ideal outcome and how will that make them feel?” This approach meets less sales resistance than trying to convince people to want what is already on hand. The author and co-author are an absolutely unique duo in the sphere of marketing. Sydney Biddle Barrows first came to the public’s notice when labeled by the press as the “Mayflower Madam,”—mistress of a highly lucrative out-call service, called Cachet. She is now a highly in demand public speaker, business mentor, and management consultant. Dan Kennedy is a consulting guru whose daily fee (which folks line up to pay) is about the same as the average annual per capita income in the U.S.. His eleven previous books include The No B.S. series of specialized sales guides. According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who aren’t sure exactly what business they’re really in (answer: whatever legal business the clients want you to be in) will soon be out of business. Niche businesses are lucrative, but sub-niches serving a very particularized segment are even more suc-cessful because the seller can tailor their approach to more closely match expectations. One proviso: the techniques detailed here apply without modification only to those serving clients with plenty of disposable cash. Individuals on limited budgets might like to be catered to, but they still check the price tag. Several additional sales specialists contribute short sections that reinforce Barrows’ and Kennedy’s priorities through examples of their own successes and learning experiences. The general approach is concerned with ending overt coercion in the sales process; it’s about deeply understanding the movies playing in clients’ heads. That’s the direction of the future for the entire occupation. Don’t discount the advice of the madam and the madman; they might know more about your business than you do. (January) Review by: Todd Mercer, Foreword magazine, January/February 2009

The Brain Audit

Author : Sean D'Souza
Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis The Brain Audit by : Sean D'Souza

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Strategic Planning for Public Relations

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135634424
Total Pages : 492 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Hollywood's Eve

Author : Lili Anolik
Publisher : Scribner
ISBN 13 : 150112580X
Total Pages : 288 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Hollywood's Eve by : Lili Anolik

Download or read book Hollywood's Eve written by Lili Anolik and published by Scribner. This book was released on 2019-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quintessential biography of Eve Babitz (1943-2021), the brilliant chronicler of 1960s and 70s Hollywood hedonism and one of the most original American voices of her time. “I practically snorted this book, stayed up all night with it. Anolik decodes, ruptures, and ultimately intensifies Eve’s singular irresistible glitz.” —Jia Tolentino, The New Yorker “The Eve Babitz book I’ve been waiting for. What emerges isn’t just a portrait of a writer, but also of Los Angeles: sprawling, melancholic, and glamorous.” —Stephanie Danler, author of Sweetbitter Los Angeles in the 1960s and 70s was the pop culture capital of the world—a movie factory, a music factory, a dream factory. Eve Babitz was the ultimate factory girl, a pure product of LA. The goddaughter of Igor Stravinsky and a graduate of Hollywood High, Babitz, age twenty, posed for a photograph with French artist Marcel Duchamp in 1963. They were seated at a chess board, deep in a game. She was naked; he was not. The picture, cheesecake with a Dadaist twist, made her an instant icon of art and sex. She spent the rest of the decade on the Sunset Strip, rocking and rolling, and honing her notoriety. There were the album covers she designed: for Buffalo Springfield and the Byrds, to name but a few. There were the men she seduced: Jim Morrison, Ed Ruscha, Harrison Ford, to name but a very few. Then, at nearly thirty, her It girl days numbered, Babitz was discovered—as a writer—by Joan Didion. She would go on to produce seven books, usually billed as novels or short story collections, always autobiographies and confessionals. Her prose achieved that American ideal: art that stayed loose, maintained its cool; art so sheerly enjoyable as to be mistaken for simple entertainment. Yet somehow the world wasn’t paying attention. Babitz languished. It was almost twenty years after her last book was published, and only a few years before her death in 2021 that Babitz became a literary star, recognized as not just an essential L.A. writer, but the essential. This late-blooming vogue bloomed, in large part, because of a magazine profile by Lili Anolik, who, in 2010, began obsessively pursuing Babitz, a recluse since burning herself up in a fire in the 90s. Anolik’s elegant and provocative book is equal parts biography and detective story. It is also on dangerously intimate terms with its subject: artist, writer, muse, and one-woman zeitgeist, Eve Babitz. “A dazzling, gossip-filled biography of the wayward genius who knew everyone in Seventies LA.” —The Telegraph (UK)