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Revolutionizing Communication

Author : Raquel V. Benítez Rojas
Publisher : CRC Press
ISBN 13 : 1040159958
Total Pages : 195 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Revolutionizing Communication by : Raquel V. Benítez Rojas

Download or read book Revolutionizing Communication written by Raquel V. Benítez Rojas and published by CRC Press. This book was released on 2024-10-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions. Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.

How to Write Great Copy

Author : Dominic Gettins
Publisher : Kogan Page Publishers
ISBN 13 : 9780749446635
Total Pages : 212 pages
Book Rating : 4.4/5 (466 download)

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Book Synopsis How to Write Great Copy by : Dominic Gettins

Download or read book How to Write Great Copy written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book News, Inc., Portland, OR (booknews.com).

The Unwritten Rules of Copywriting

Author : Dominic Gettins
Publisher : Kogan Page Publishers
ISBN 13 : 9780749431419
Total Pages : 178 pages
Book Rating : 4.4/5 (314 download)

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Book Synopsis The Unwritten Rules of Copywriting by : Dominic Gettins

Download or read book The Unwritten Rules of Copywriting written by Dominic Gettins and published by Kogan Page Publishers. This book was released on 2000 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominic Gettins spent many years writing copy and training others to do so. In this handbook he demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce. Although the examples come mostly from the advertising industry, the techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of eight essential rules.

Copywriting Third Edition

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1529420253
Total Pages : 426 pages
Book Rating : 4.5/5 (294 download)

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Book Synopsis Copywriting Third Edition by : Gyles Lingwood

Download or read book Copywriting Third Edition written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2022-09-13 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

The Idea Writers

Author : Teressa Iezzi
Publisher : Macmillan
ISBN 13 : 0230115004
Total Pages : 226 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis The Idea Writers by : Teressa Iezzi

Download or read book The Idea Writers written by Teressa Iezzi and published by Macmillan. This book was released on 2010-12-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice. Filled with interviews from top creatives including: Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!

SEO Copywriting

Author : Daniele Lombardo
Publisher : Daniele Lombardo
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Copywriting by : Daniele Lombardo

Download or read book SEO Copywriting written by Daniele Lombardo and published by Daniele Lombardo. This book was released on with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a digital world driven by search engines, mastering the art of SEO copywriting is essential for anyone looking to create compelling online content. This handbook is your introductory guide to understanding and harnessing the power of SEO to enhance your online presence. Inside this book, you will embark on a journey that demystifies the complexities of SEO copywriting, making it accessible to beginners and neophytes. Whether you're a small business owner, an aspiring digital marketer, or simply a writer eager to adapt your skills to the digital age, this handbook offers invaluable insights and actionable strategies.

Advertising Media Planning

Author : Larry D. Kelly
Publisher : Routledge
ISBN 13 : 1317477618
Total Pages : 280 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising Media Planning by : Larry D. Kelly

Download or read book Advertising Media Planning written by Larry D. Kelly and published by Routledge. This book was released on 2015-02-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Admans Dilemma

Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 1487522983
Total Pages : 467 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Admans Dilemma by : Paul Rutherford

Download or read book Admans Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Media Planning

Author : Jim Surmanek
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Media Planning by : Jim Surmanek

Download or read book Media Planning written by Jim Surmanek and published by National Textbook Company. This book was released on 1980 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Copywriter's Handbook

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 302 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Advertising Management

Author : Poonia
Publisher : Gyan Publishing House
ISBN 13 : 9789380222295
Total Pages : 362 pages
Book Rating : 4.2/5 (222 download)

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Book Synopsis Advertising Management by : Poonia

Download or read book Advertising Management written by Poonia and published by Gyan Publishing House. This book was released on 2010-09 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Complete Guide to Career Planning

Author : DEVAJIT BHUYAN
Publisher : V&S Publishers
ISBN 13 : 9350574039
Total Pages : 569 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Complete Guide to Career Planning by : DEVAJIT BHUYAN

Download or read book Complete Guide to Career Planning written by DEVAJIT BHUYAN and published by V&S Publishers. This book was released on 2015-06-01 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career planning has become a survival skill in today's world. Choosing a Career should be by Choice and not by Chance. But HOW TO CHOOSE THE RIGHT CAREER? What are the factors one should consider while choosing a career? A Complete Guide to Career Planning is about how to decide the direction your career will take. The purpose behind writing this book is to make you conversant with the various career options that you can pursue and enable you to select the right career you most fit in. The author has meticulously explored and mapped the cavernous paths of the globe of careers, which exist presently. The book provides a straightforward introduction to the concepts of career choices and the importance of planning. It emphasises the importance of self-exploration by empowering readers to look at themselves, their strengths and weaknesses, and their background and values, and then realistically evaluate the various opportunities in the world of career.With this comprehensive guide a student can learn how to explore career options, plan a career path, and find the right school and colleges for higher studies that will help him achieve his goals easily and convincingly.The book includes all the information you need to plan your future and take control of your career.

Google Certified Online Advertising Professional

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 183679813X
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Google Certified Online Advertising Professional by : Cybellium

Download or read book Google Certified Online Advertising Professional written by Cybellium and published by Cybellium. This book was released on with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Media Planning: A Practical Guide, Third Edition

Author : Jim Surmanek
Publisher : McGraw Hill Professional
ISBN 13 : 9780844235127
Total Pages : 230 pages
Book Rating : 4.2/5 (351 download)

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Book Synopsis Media Planning: A Practical Guide, Third Edition by : Jim Surmanek

Download or read book Media Planning: A Practical Guide, Third Edition written by Jim Surmanek and published by McGraw Hill Professional. This book was released on 1996-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

The Complete Idiot's Guide to Copywriter's Words And Phrases

Author : Kathy Kleidermacher
Publisher : Penguin
ISBN 13 : 1440650519
Total Pages : 344 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Copywriter's Words And Phrases by : Kathy Kleidermacher

Download or read book The Complete Idiot's Guide to Copywriter's Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

Advertising

Author : Murthy
Publisher : Excel Books India
ISBN 13 : 9788174465344
Total Pages : 436 pages
Book Rating : 4.4/5 (653 download)

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Book Synopsis Advertising by : Murthy

Download or read book Advertising written by Murthy and published by Excel Books India. This book was released on 2009 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising for Account Holders (RLE Marketing)

Author : Nigel Linacre
Publisher : Routledge
ISBN 13 : 1317661729
Total Pages : 198 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Advertising for Account Holders (RLE Marketing) by : Nigel Linacre

Download or read book Advertising for Account Holders (RLE Marketing) written by Nigel Linacre and published by Routledge. This book was released on 2014-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.