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Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Copy This Book! written by Paul J. Heald and published by Stanford University Press. This book was released on 2020-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
Book Synopsis Web Copy That Sells by : Maria Veloso
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Book Synopsis Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells by : Shu Chen Hou
Download or read book Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Book Synopsis How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting by : Dr. Robert C. Worstell
Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Book Synopsis Writing Web Copy That Sells by : RD king
Download or read book Writing Web Copy That Sells written by RD king and published by 大賢者外語. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products
Book Synopsis Summary of Ray Edwards's How to Write Copy That Sells by : Everest Media
Download or read book Summary of Ray Edwards's How to Write Copy That Sells written by Everest Media and published by Everest Media LLC. This book was released on 2022-03-01T21:00:00Z with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The acronym P. A. S. T. O. R. stands for Pastor, Authority, Sensitivity, Trust, and Openness. It is a guide to writing copy that will get you more sales. #2 You must make the consequences of not solving the problem as painful as possible. This is the most important step in making sales, and it is widely overlooked. #3 When describing the problem, amplify the consequences of not solving it, and paint a picture of paradise. Then, share the story of how the problem can be solved. This will be different depending on your situation, but it should include at least how you solved the problem yourself, or how a client solved it on their own. #4 What you’re selling is not the stuff itself, but the transformation. The delivery method is just the vehicle. Don’t get the vehicle confused with the destination.
Download or read book Copy This Book written by Eric Schrijver and published by . This book was released on 2019-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Book Synopsis Direct Mail Copy that Sells! by : Herschell Gordon Lewis
Download or read book Direct Mail Copy that Sells! written by Herschell Gordon Lewis and published by Prentice Hall Press. This book was released on 1984 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Download or read book Copy This! written by Paul Orfalea and published by Workman Publishing. This book was released on 2007-01-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Kinko's describes how a hyperactive, dyslexic young man transformed a small copy shop into a multi-billion-dollar-a-year company, explaining how he used his learning disabilities as opportunities and created an unconventional, compassionate, partner-driven corporation acclaimed as one of the best places to work in America. Reprint.
Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.
Book Synopsis The Elements of Copywriting by : Gary Blake
Download or read book The Elements of Copywriting written by Gary Blake and published by MacMillan Publishing Company. This book was released on 1997 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.
Book Synopsis This Is Not a Copy by : Kaja Marczewska
Download or read book This Is Not a Copy written by Kaja Marczewska and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In This Is Not a Copy, Kaja Marczewska identifies a characteristic 'copy-paste' tendency in contemporary culture-a shift in attitude that allows reproduction and plagiarizing to become a norm in cultural production. This inclination can be observed in literature and non-literary forms of writing at an unprecedented level, as experiments with text redefine the nature of creativity. Responding to these transformations, Marczewska argues that we must radically rethink our conceptions of artistic practice and proposes a move away from the familiar categories of copying and originality, creativity and plagiarism in favour of the notion of iteration. Developing the new concept of the Iterative Turn, This Is Not a Copy identifies and theorizes the turn toward ubiquitous iteration as a condition of text-based creative practices as they emerge in response to contemporary technologies. Conceiving of writing as iterative invites us to address a set of new, critical questions about contemporary culture. Combining discussion of literature, experimental and electronic writing, mainstream and independent publishing with debates in 20th- and 21st-century art, contemporary media culture, transforming technologies and copyright laws, This Is Not a Copy offers a timely and urgently needed argument, introducing a unique new perspective on practices that permeate our contemporary culture.
Book Synopsis Copy(write) by : Martine Courant Rife
Download or read book Copy(write) written by Martine Courant Rife and published by Parlor Press LLC. This book was released on 2011-10-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.
Download or read book This Pretty Planet written by Tom Chapin and published by Atheneum Books for Young Readers. This book was released on 2020-11-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the touching song “This Pretty Planet” by Tom Chapin and John Forster, this hopeful and whimsically illustrated picture book celebrates the pretty planet we call home. Winds blow. Tides flow. Shooting stars descend. Our lives begin, middle, and end on This pretty planet. From icy tundras to sandy beaches, lush forests to tall mountains, this exuberant picture book journeys around the globe and presents the natural wonders of the planet with a contagious sense of awe and whimsy. Young readers will get lost in the detailed illustrations as the narration serves as a gentle reminder of why we must care for and protect our pretty planet.
Book Synopsis Give This Book a Title by : Jarrett Lerner
Download or read book Give This Book a Title written by Jarrett Lerner and published by Aladdin. This book was released on 2020-12-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick-start creativity with this collection of fun-filled activities prompting kids to use and grow their imaginations from Jarrett Lerner, author of the EngiNerds, Geeger the Robot, and Hunger Heroes series! This collection of fun, open-ended writing and drawing prompts will challenge kids to think and create in new ways with every turn of a page. In the Finish This Comic section, young writers are inspired to write and illustrate a six-panel story. Following How to Draw instructions will encourage kids to find their own drawing styles. Every fun activity and silly prompt will keep young readers engaged and entertained!
Book Synopsis Papers by : American Association of Advertising Agencies
Download or read book Papers written by American Association of Advertising Agencies and published by . This book was released on 1927 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
