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Author : Winston Weathers
Publisher :
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4.:/5 (69 download)
Download or read book Copy and Compose written by Winston Weathers and published by . This book was released on 1969 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roseann Dueñas Gonzalez
Publisher :
ISBN 13 : 9780534013417
Total Pages : 340 pages
Book Rating : 4.0/5 (134 download)
Download or read book Copy, Combine, & Compose written by Roseann Dueñas Gonzalez and published by . This book was released on 1983 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Martine Courant Rife
Publisher : Parlor Press LLC
ISBN 13 : 1602352658
Total Pages : 374 pages
Book Rating : 4.6/5 (23 download)
Download or read book Copy(write) written by Martine Courant Rife and published by Parlor Press LLC. This book was released on 2011-10-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.
Author : Amy Rukea Stempel
Publisher : Dog Ear Publishing
ISBN 13 : 160844645X
Total Pages : 182 pages
Book Rating : 4.6/5 (84 download)
Download or read book Compose Yourself! written by Amy Rukea Stempel and published by Dog Ear Publishing. This book was released on 2010-07 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last someone has produced THE practical guide for teaching analytical writing Compose Yourself lays out everything a teacher needs for teaching the art of clear, complete and well-organized writing in the content areas. In fact, I would purchase this guide for students as well as teachers-and not just for high school, but for both middle school and college as well. -Dr. Katherine Nolan, Education Consultant Finally, a book on how to teach analytical writing in all subjects. And the toolbox I was thrilled to find templates, rubrics, and clear-cut examples for descriptive, process, and persuasive writing. Compose Yourself is a must have for all teachers. -Susan King, Magnet School Administrator, Tampa FL, MSA National Board, National Presenter We are perceived by how well we write. Currently our nation's teachers are struggling to find time and tools to teach thoughtful, logical expository writing. Compose Yourself is a simple, straightforward writing guide for all subject area teachers working to improve their students' analytical, expository writing skills. Compose Yourself must find a place in the toolbox of our nation's secondary teachers. -William F. Roberts, Assistant Superintendent Hacienda La Puente Unified School District (California) Compose Yourself A Guide to Critical Thinking & Analytical Writing in Secondary School is a quick and easy guide to teaching and learning critical thinking and analytical writing at the secondary level, regardless of the subject area. It is perfect for teachers, parents, and students who want to go beyond the worksheet to strengthen their thinking and writing skills, better learn and retain information, and improve overall academic performance. After using this guide, students will be able to write clear, concise, analytical responses to complex, real-world questions in all subjects. This resource includes step-by-step processes, copious examples, writing checklists, helpful tips, and black-line masters, all to help all students improve their thinking and writing. Amy Rukea Stempel has been zealously working in education and education reform since 1989. Prior to founding Lightbulb Learning Services, which specializes in the alignment of curriculum to academic standards, literacy development, and classroom/school leadership, she has led standards and curriculum development projects for the Education Trust, Edison Schools, Inc. (formerly the Edison Project) and standards development efforts for the Council for Basic education. In addition to experience in education policy, Ms. Stempel has also taught literature in the International Baccalaureate program for many years and has happily lived the harried and stimulating life of a classroom teacher. Ms. Stempel's prior publications include, Gaining Traction, Gaining Ground: How Some High Schools Accelerate Learning for Struggling Students, Standards for Excellence in Education (contributor), Where in the World Are We? The Need for International Benchmarking, Six Case Studies of Performance Assessment, and Standards: A Vision for Learning. Many years ago, Ms. Stempel completed a B.A. in English from Carnegie Mellon University and an M.A. in Liberal Studies (with concentrations in literature and history) from Georgetown University.
Author : Jonathan Kranz
Publisher : John Wiley & Sons
ISBN 13 : 1118069935
Total Pages : 390 pages
Book Rating : 4.1/5 (18 download)
Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Author : Steve Slaunwhite
Publisher : Simon and Schuster
ISBN 13 : 1440524033
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author : Steve Harrison
Publisher : Pan Macmillan
ISBN 13 : 1509814582
Total Pages : 187 pages
Book Rating : 4.5/5 (98 download)
Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Author : Linc Bartlett
Publisher : CreateSpace
ISBN 13 : 9781517240189
Total Pages : 130 pages
Book Rating : 4.2/5 (41 download)
Download or read book Copywriting written by Linc Bartlett and published by CreateSpace. This book was released on 2015-09-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer," you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot," and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!
Author : Steve Orrell
Publisher : Independently Published
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.2/5 (2 download)
Download or read book Copywriting written by Steve Orrell and published by Independently Published. This book was released on 2021-01-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: WANNA WRITE AWARD-WINNING COPY WITHOUT STRESS? If you're struggling to find direct information about copywriting, and so far you've found just a pile of badly outdated references and advice, which are useless nowadays, this book is for you! New, fresh, and different, that's what Copywriting is all about. Using simple language that's smooth, informational, and engaging with no rubbish. Just straight-up info in a fast-paced way. Following the tips and insights included in this book you will... See how to compose clear, concise, unique, and phenomenal content Know to use words that trigger the responses needed to make your content fly off the page Be privy to unique Calls to Action-that much-needed ending to your content that seals the deals, and makes purchases happen Blaze through all the dos and don'ts and start writing the kind of marketing copy you've been dreaming about Gain all the skills and guts needed to pack the right punch and create a place for yourself among the pros And also you'll learn how to... ✓ Set the Tone ✓ Choose the Right Style ✓ Get to the Core ✓ Scout the Competition ✓ Use Persuasive Techniques ✓ Own the Consumer's Mind ✓ Hit the Target Audience Even if you're a complete beginner, you'll master the award-winning techniques which are the result of years of experience. We're confident of this because of the millions of successful copywriters who have already walked this path-leaving behind countless pebbles of information for you to pick up. Grab 'em! By scrolling up and hitting the "Buy Now" button, you'll be fast on your way to the most incredible, most satisfying job in the universe! ★ BUY THIS BOOK RIGHT NOW! ★
Author : Tom Albrighton
Publisher : ABC Business Communications Ltd
ISBN 13 : 1838054510
Total Pages : 305 pages
Book Rating : 4.8/5 (38 download)
Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312134
Total Pages : 224 pages
Book Rating : 4.8/5 (143 download)
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Author : Alison G. Boardman
Publisher : Teachers College Press
ISBN 13 : 0807779172
Total Pages : 225 pages
Book Rating : 4.8/5 (77 download)
Download or read book Compose Our World written by Alison G. Boardman and published by Teachers College Press. This book was released on 2021 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop and sustain multimodal, project-based learning (PBL) instruction in secondary English Language Arts classrooms. National standards encourage authentic forms of reading, writing, and communication that can support college and career readiness, and this book highlights PBL as a powerful way to harness students’ interests and engage them in academically rigorous learning. The authors provide specific, research-informed curricular approaches and instructional guidance for classroom teachers, as well as an overview of the dimensions of PBL that are often overlooked in the broad expectations of inquiry-based teaching. Instead of “quick fix” lessons, Compose Our World explores how core dimensions of equitable teaching—such as social and emotional support, universal design for learning, and cultivating classroom community—function as the bedrock for student success in PBL contexts and beyond. Book Features: Based on the authors’ extensive experience developing and studying a PBL curriculum.Brings PBL to life through classroom vignettes and teacher and student voices.Provides classroom resources that facilitate customization to unique contexts. Shares ideas for developing teacher communities around PBL practices.Offers additional curriculum materials online.Appropriate for ELA teachers new to PBL, as well as veterans.
Author : Helen Bolam
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.5/5 (724 download)
Download or read book The Indispensable Guide to Copywriting written by Helen Bolam and published by . This book was released on 2020-11-26 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is all about influencing people and changing the way they think. Read all of the essential steps to copywriting from understanding the product, readers, and benefits, to closing the sale in this clear and effective guide. The Indispensable Guide to Copywriting: How to Write Effective and Compelling Copy That Sells is the perfect introduction to copywriting for any newbie or seasoned copywriter.
Author : Jeremy Hyler
Publisher : Routledge
ISBN 13 : 1317820975
Total Pages : 198 pages
Book Rating : 4.3/5 (178 download)
Download or read book Create, Compose, Connect! written by Jeremy Hyler and published by Routledge. This book was released on 2014-04-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to incorporate digital tools into your English language arts class to improve students’ reading, writing, listening, and speaking skills. Authors Jeremy Hyler and Troy Hicks show you that technology is not just about making a lesson engaging; it’s about helping students become effective creators and consumers of information in today’s fast-paced world. You’ll learn how to use mobile technologies to teach narrative, informational, and argument writing as well as visual literacy and multimodal research. Each chapter is filled with exciting lesson plans and tech tool suggestions that you can take back to your own classroom immediately. See Jeremy Hyler’s TEDx! https://www.youtube.com/watch?v=WHtXIJvSSAA
Author : Jody L. Shipka
Publisher : University of Pittsburgh Pre
ISBN 13 : 0822977788
Total Pages : 202 pages
Book Rating : 4.8/5 (229 download)
Download or read book Toward a Composition Made Whole written by Jody L. Shipka and published by University of Pittsburgh Pre. This book was released on 2011-04-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many academics, composition still represents typewritten texts on 8.5" x 11" pages that follow rote argumentative guidelines. In Toward a Composition Made Whole, Jody Shipka views composition as an act of communication that can be expressed through any number of media and as a path to meaning-making. Her study offers an in-depth examination of multimodality via the processes, values, structures, and semiotic practices people employ every day to compose and communicate their thoughts. Shipka counters current associations that equate multimodality only with computer, digitized, or screen-mediated texts, which are often self-limiting. She stretches the boundaries of composition to include a hybridization of aural, visual, and written forms. Shipka analyzes the work of current scholars in multimodality and combines this with recent writing theory to create her own teaching framework. Among her methods, Shipka employs process-oriented reflection and a statement of goals and choices to prepare students to compose using various media in ways that spur their rhetorical and material awareness. They are encouraged to produce unusual text forms while also learning to understand the composition process as a whole. Shipka presents several case studies of students working in multimodal composition and explains the strategies, tools, and spaces they employ. She then offers methods to critically assess multimodal writing projects. Toward a Composition Made Whole challenges theorists and compositionists to further investigate communication practices and broaden the scope of writing to include all composing methods. While Shipka views writing as crucial to discourse, she challenges us to always consider the various purposes that writing serves.
Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
