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Coordinating Internet Sales With Other Channels
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Book Synopsis Coordinating Internet Sales with Other Channels by : Andreas Pinterits
Download or read book Coordinating Internet Sales with Other Channels written by Andreas Pinterits and published by Springer Science & Business Media. This book was released on 2009-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Internet Encyclopedia, Volume 1 (A - F) by :
Download or read book The Internet Encyclopedia, Volume 1 (A - F) written by and published by John Wiley & Sons. This book was released on 2004-11-11 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Book Synopsis Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm by : Thomas Roßberger
Download or read book Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm written by Thomas Roßberger and published by Cuvillier Verlag. This book was released on 2015-11-11 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
Book Synopsis Review of Marketing Research by : Naresh K. Malhotra
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2010-12-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.
Book Synopsis Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols by : Hossein Bidgoli
Download or read book Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols written by Hossein Bidgoli and published by John Wiley and Sons. This book was released on 2006-03-20 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading experts, providing the benchmark resource for information security, network security, information privacy, and information warfare.
Book Synopsis Proceedings of the Thirteenth International Conference on Management Science and Engineering Management by : Jiuping Xu
Download or read book Proceedings of the Thirteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer. This book was released on 2019-06-19 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 13th International Conference on Management Science and Engineering Management (ICMSEM 2019), which was held at Brock University, Ontario, Canada on August 5–8, 2019. Exploring the latest ideas and pioneering research achievements in management science and engineering management, the respective contributions highlight both theoretical and practical studies on management science and computing methodologies, and present advanced management concepts and computing technologies for decision-making problems involving large, uncertain and unstructured data. Accordingly, the proceedings offer researchers and practitioners in related fields an essential update, as well as a source of new research directions.
Download or read book CIO written by and published by . This book was released on 1999-05-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo
Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Book Synopsis Proceedings of the Tenth International Forum of Decision Sciences by : Xiang Li
Download or read book Proceedings of the Tenth International Forum of Decision Sciences written by Xiang Li and published by Springer Nature. This book was released on 2023-06-11 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on selected aspects of the current and upcoming trends in transportation, logistics and decision making. In detail the included transportation management, optimization and management of logistics system, big data technology and method, financial engineering and risk management, investment decision and risk management, data-driven process management decision, scheduling optimization and combination decision, theory and method of forecasting and decision making, data mining and knowledge management, operation and green supply chain management, industrial engineering and operation management, information system and business intelligence, Internet + green manufacturing, strategic emerging industries and Industrial finance, big data and smart city. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of International Conference on Intelligent Transportation and Logistics with Big Data & International Forum on Decision Sciences, which took place in Harbin, Heilongjiang province, China, in 2022.
Book Synopsis Marketing Channel Strategy by : Robert W. Palmatier
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Book Synopsis Encyclopedia of Information Science and Technology by : Mehdi Khosrow-Pour
Download or read book Encyclopedia of Information Science and Technology written by Mehdi Khosrow-Pour and published by IGI Global Snippet. This book was released on 2009 with total page 4292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Book Synopsis The Internet Encyclopedia by : Hossein Bidgoli
Download or read book The Internet Encyclopedia written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2004 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis EAdoption and the Knowledge Economy by : Paul Cunningham
Download or read book EAdoption and the Knowledge Economy written by Paul Cunningham and published by IOS Press. This book was released on 2004 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together a comprehensive collection on commercial, government or societal exploitation of the Internet and ICT, representing cutting edge research from over 30 countries. The issues, applications and case studies presented facilitate knowledge sharing, which is key to addressing global eAdoption issues and the Digital Divide. It can be sued to benchmark regional and national developments, avoid previous mistakes and identify potential partners and exploitation opportunities." -- Preface.
Download or read book Network World written by and published by . This book was released on 2002-08-26 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Book Synopsis Intelligent Decision Technologies by : Junzo Watada
Download or read book Intelligent Decision Technologies written by Junzo Watada and published by Springer Science & Business Media. This book was released on 2012-05-20 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Decision Technologies (IDT) International Conference encourages an interchange of research on intelligent systems and intelligent technologies that enhance or improve decision making. The focus of IDT is interdisciplinary and includes research on all aspects of intelligent decision technologies, from fundamental development to real applications. IDT has the potential to expand their support of decision making in such areas as finance, accounting, marketing, healthcare, medical and diagnostic systems, military decisions, production and operation, networks, traffic management, crisis response, human-machine interfaces, financial and stock market monitoring and prediction, and robotics. Intelligent decision systems implement advances in intelligent agents, fuzzy logic, multi-agent systems, artificial neural networks, and genetic algorithms, among others. Emerging areas of active research include virtual decision environments, social networking, 3D human-machine interfaces, cognitive interfaces, collaborative systems, intelligent web mining, e-commerce, e-learning, e-business, bioinformatics, evolvable systems, virtual humans, and designer drugs. This volume contains papers from the Fourth KES International Symposium on Intelligent Decision Technologies (KES IDT’12), hosted by researchers in Nagoya University and other institutions in Japan. This book contains chapters based on papers selected from a large number of submissions for consideration for the conference from the international community. The volume represents the current leading thought in intelligent decision technologies.
