Convert Every Click

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Convert Every Click

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Author : Benji Rabhan
Publisher : John Wiley & Sons
ISBN 13 : 1118759672
Total Pages : 242 pages
Book Rating : 4.1/5 (187 download)

Book Synopsis Convert Every Click by : Benji Rabhan

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Convert Every Click

Download Convert Every Click PDF Online Free

Author : Benji Rabhan
Publisher : John Wiley & Sons
ISBN 13 : 1118759702
Total Pages : 242 pages
Book Rating : 4.1/5 (187 download)

Book Synopsis Convert Every Click by : Benji Rabhan

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Conversion Optimization

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Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781449397692
Total Pages : 272 pages
Book Rating : 4.3/5 (976 download)

Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Convert!

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Author : Ben Hunt
Publisher : John Wiley & Sons
ISBN 13 : 0470616334
Total Pages : 312 pages
Book Rating : 4.4/5 (76 download)

Book Synopsis Convert! by : Ben Hunt

Download or read book Convert! written by Ben Hunt and published by John Wiley & Sons. This book was released on 2011-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site's conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Newsletter Ninja

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Author : Tammi L Labrecque
Publisher : larks & katydids | Newsletter Ninja
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

Book Synopsis Newsletter Ninja by : Tammi L Labrecque

Download or read book Newsletter Ninja written by Tammi L Labrecque and published by larks & katydids | Newsletter Ninja. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

10x Marketing Formula

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Author : Garrett Moon
Publisher : Coschedule
ISBN 13 : 9780692048276
Total Pages : 366 pages
Book Rating : 4.0/5 (482 download)

Book Synopsis 10x Marketing Formula by : Garrett Moon

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Building a StoryBrand

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Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Just Show Me which Button to Click!

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Author : Peggy Duncan
Publisher :
ISBN 13 : 9780967472805
Total Pages : 236 pages
Book Rating : 4.4/5 (728 download)

Book Synopsis Just Show Me which Button to Click! by : Peggy Duncan

Download or read book Just Show Me which Button to Click! written by Peggy Duncan and published by . This book was released on 2000 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving Browser Security Policies

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Author : Collin Jackson
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Improving Browser Security Policies by : Collin Jackson

Download or read book Improving Browser Security Policies written by Collin Jackson and published by . This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Last Lecture

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Author : Perfection Learning Corporation
Publisher : Turtleback
ISBN 13 : 9781663608192
Total Pages : pages
Book Rating : 4.6/5 (81 download)

Book Synopsis Last Lecture by : Perfection Learning Corporation

Download or read book Last Lecture written by Perfection Learning Corporation and published by Turtleback. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Print Publishing

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Author : Donnie O'Quinn
Publisher : Que Publishing
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.:/5 (321 download)

Book Synopsis Print Publishing by : Donnie O'Quinn

Download or read book Print Publishing written by Donnie O'Quinn and published by Que Publishing. This book was released on 2000 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only definitive book to address the prepress needs of today's advanced-level graphics professional, written by one of the most respected graphics experts and bestselling author. O'Quinn provides solid, real-world advice in an accessible, content-rich narrative with updated application-specific coverage.

Photoshop in a Nutshell

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Author : Donnie O'Quinn
Publisher : O'Reilly Media
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Photoshop in a Nutshell by : Donnie O'Quinn

Download or read book Photoshop in a Nutshell written by Donnie O'Quinn and published by O'Reilly Media. This book was released on 1999 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise reference richly details Photoshop 5's powerful new features and describes every tool, command, palette, and sub-menu, plus common uses and misuses of each. Whether toiling with images for the Web, video, or print, this book enables professionals and sophisticated beginners to focus creative energy on design, not on where to find a tool or the right combination of filters and effects.

Photoshop 6 Shop Manual

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Author : Donnie O'Quinn
Publisher : New Riders Publishing
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Photoshop 6 Shop Manual by : Donnie O'Quinn

Download or read book Photoshop 6 Shop Manual written by Donnie O'Quinn and published by New Riders Publishing. This book was released on 2002 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a quick and comprehensive reference of the tools and techniques of Photoshop, covering up to and through version 6. In addition to outlining the correct use of a particular tool, each element focuses on when and why users need to use the tool, its common problems and how to avoid them.

Breakthrough Advertising

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Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Customer Creation Equation

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Author : Brian Massey
Publisher : CMI Books, Division of Z Squared Media, LLC
ISBN 13 : 9780983330738
Total Pages : 220 pages
Book Rating : 4.3/5 (37 download)

Book Synopsis Your Customer Creation Equation by : Brian Massey

Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

Master Visually Excel 2003 VBA Programming

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Author : Julia Kelly
Publisher : Visual
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.:/5 ( download)

Book Synopsis Master Visually Excel 2003 VBA Programming by : Julia Kelly

Download or read book Master Visually Excel 2003 VBA Programming written by Julia Kelly and published by Visual. This book was released on 2005-02-18 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a unique visual guide for those who want to take the next step in VBA expertise.

MacUser

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Author :
Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis MacUser by :

Download or read book MacUser written by and published by . This book was released on 1988-04 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: