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Conversational Selling
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Book Synopsis Conversational Selling by : Ken Valla
Download or read book Conversational Selling written by Ken Valla and published by Jones Media Publishing. This book was released on 2019-01-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the recipe for becoming a high performing b2b salesperson? Conversational Selling provides a detailed look into the preparation and execution of 7 key sales conversations that drive success. The sales capabilities required in today's business environment are outlined in an easy to apply format. By providing a framework and set of strategies this book will help any b2b salesperson, regardless of experience, to increase their productivity. Salespeople will immediately see relevance through the real-life stories and examples threaded throughout. The take away from this book is fresh look into what it takes to be a true b2b sales high performer and the know-how to go do it.
Book Synopsis Conversations That Sell by : Nancy Bleeke
Download or read book Conversations That Sell written by Nancy Bleeke and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal
Book Synopsis Conversational Intelligence by : Judith E. Glaser
Download or read book Conversational Intelligence written by Judith E. Glaser and published by Routledge. This book was released on 2016-10-14 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.
Book Synopsis The Challenger Sale by : Matthew Dixon
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Book Synopsis Real World Selling The Art of The Selling Conversation by : James Hayden
Download or read book Real World Selling The Art of The Selling Conversation written by James Hayden and published by Hayden Marketing, LLC. This book was released on 2023-07-28 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt or die -as my first boss said. Your world is getting rocked. Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn’t just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)’s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don’t close? How accurate is your sales pipeline? So, what IS new here? And what would entice someone to purchase another “business success” book? The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city. Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners. Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today’s business development professional. My intention was to research and provide information on the impact of CRM and other sales technology support. During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it’s impacted our work today and likely will impact how you approach business. Hang onto your hats, it’s going to be a fun ride. The changes and velocity of change are incredible.
Book Synopsis Conversational Marketing by : David Cancel
Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
Book Synopsis The Win Without Pitching Manifesto by : Blair Enns
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book Value$elling written by Julie Thomas and published by Vva Pub. This book was released on 2006-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help readers gain and consistently maintain their winning edge, Thomas shares the simple yet powerful framework that fueled her meteoric rise to CEO of ValueVision Associates. Pragmatic and fast-paced, each chapter focuses on specific strategies to move the sale forward.
Book Synopsis Sales Ain't That Damn Hard by : Velecia L Williams
Download or read book Sales Ain't That Damn Hard written by Velecia L Williams and published by . This book was released on 2021-02-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This a little "black book" on how to make sales an easy task. It is JUST a conversation. In this book, you will see how fun it is.
Book Synopsis The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by : Erik Peterson
Download or read book The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale written by Erik Peterson and published by McGraw Hill Professional. This book was released on 2015-06-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities).
Book Synopsis New Home Sales Training by : Myers Barnes
Download or read book New Home Sales Training written by Myers Barnes and published by . This book was released on 2012-06-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is the top immigrant destination country in the world, with more than 40 million foreign-born residents living here in 2010. Over the next 50 years, nearly 90 percent of our population growth will come from the minority community.America has become more of a Mulligan stew than a melting pot!Minorities are becoming the majority. How do they fit into your sales plan?In Myers Barnes' latest book, New Home Sales Training: Selling New Homes in a Multicultural America", the country's premier visionary on new home sales delivers a guidebook packed with insight, facts, advice, and cautionary tales to equip you with the tools you need to succeed with today's New American homebuyers.Discover the faux pas-like crossing your legs, saying "no", smiling, pointing, or accepting a business card with the wrong hand-that can close the door on a new home sales opportunity.Seize the opportunity presented by a rapidly growing market of eager buyers, but start right here and learn the rules of the multicultural marketplace.
Book Synopsis How to Sell Without Being a JERK! by : John Klymshyn
Download or read book How to Sell Without Being a JERK! written by John Klymshyn and published by John Wiley & Sons. This book was released on 2008-02-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.
Book Synopsis The 5 Keys to Hypnotic Selling by : James Seetoo
Download or read book The 5 Keys to Hypnotic Selling written by James Seetoo and published by . This book was released on 2012-05-14 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every human interaction is characterized by having a sales element to a greater or lesser degree. If you're selling an idea or a product, interviewing for a job or even asking someone out on a date,the sooner you accept the fact that you're selling, the better.The 5 Keys To Hypnotic Selling is designed to easily, quickly and naturally give you an edge in everything you do. Get the person of your dreams, the job you want, or the promotion you've always craved.The 5 Keys are things you do naturally but not consistently. So sometimes we really "hit it off" with someone and it's like speaking to an old friend and other times we just don't know why we're not connecting. Using the 5 Keys takes the randomness out of this process and when used properly, will give you an edge over the competition.
Download or read book The Glovers Review written by and published by . This book was released on 1924 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis News, Ads, and Sales by : John Baker Opdycke
Download or read book News, Ads, and Sales written by John Baker Opdycke and published by . This book was released on 1914 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, Selling and Credits by :
Download or read book Advertising, Selling and Credits written by and published by . This book was released on 1911 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
