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Author : Nikki Baird
Publisher :
ISBN 13 : 9780578460543
Total Pages : pages
Book Rating : 4.4/5 (65 download)
Download or read book Convergence written by Nikki Baird and published by . This book was released on 2019-03-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Alex Edmonds
Publisher : SAGE Publications
ISBN 13 : 1483317285
Total Pages : 311 pages
Book Rating : 4.4/5 (833 download)
Download or read book An Applied Guide to Research Designs written by W. Alex Edmonds and published by SAGE Publications. This book was released on 2016-04-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of An Applied Guide to Research Designs offers researchers in the social and behavioral sciences guidance for selecting the most appropriate research design to apply in their study. Using consistent terminology, the authors visually present a range of research designs used in quantitative, qualitative, and mixed methods to help readers conceptualize, construct, test, and problem solve in their investigation. The Second Edition features revamped and expanded coverage of research designs, new real-world examples and references, a new chapter on action research, and updated ancillaries.
Author : Henry Jenkins
Publisher : NYU Press
ISBN 13 : 0814742955
Total Pages : 361 pages
Book Rating : 4.8/5 (147 download)
Download or read book Convergence Culture written by Henry Jenkins and published by NYU Press. This book was released on 2008-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.
Author : Aleksandra Przegalinska
Publisher : CRC Press
ISBN 13 : 1040031080
Total Pages : 169 pages
Book Rating : 4.0/5 (4 download)
Download or read book Converging Minds written by Aleksandra Przegalinska and published by CRC Press. This book was released on 2024-06-17 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book explores the power of collaborative AI in amplifying human creativity and expertise. Written by two seasoned experts in data analytics, AI, and machine learning, the book offers a comprehensive overview of the creative process behind AI-powered content generation. It takes the reader through a unique collaborative process between human authors and various AI-based topic experts, created, prompted, and fine-tuned by the authors. This book features a comprehensive list of prompts that readers can use to create their own ChatGPT-powered topic experts. By following these expertly crafted prompts, individuals and businesses alike can harness the power of AI, tailoring it to their specific needs and fostering a fruitful collaboration between humans and machines. With real-world use cases and deep insights into the foundations of generative AI, the book showcases how humans and machines can work together to achieve better business outcomes and tackle complex challenges. Social and ethical implications of collaborative AI are covered and how it may impact the future of work and employment. Through reading the book, readers will gain a deep understanding of the latest advancements in AI and how they can shape our world. Converging Minds: The Creative Potential of Collaborative AI is essential reading for anyone interested in the transformative potential of AI-powered content generation and human-AI collaboration. It will appeal to data scientists, machine learning architects, prompt engineers, general computer scientists, and engineers in the fields of generative AI and deep learning. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution- No Derivatives (CC-BY -ND)] 4.0 license.
Author : Chris Meyer
Publisher : Crown Currency
ISBN 13 : 1400050391
Total Pages : 275 pages
Book Rating : 4.4/5 ( download)
Download or read book It's Alive written by Chris Meyer and published by Crown Currency. This book was released on 2003-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we are on the cusp of a new economic era that will make the changes and challenges of the Information Era seem like child’s play From the bestselling authors of Blur—a defining book of the Information Age—comes a startling glimpse into the near future and the emerging economy that awaits us. It’s Alive foretells the jolt the world is about to receive as the science of molecular evolution races out of the laboratories and into the business world. Think back to the early 1970s. Imagine the opportunities for your business, career choice, and investments had you received an advance report on the ways in which computer and information technology would revolutionize the world. It’s Alive provides that opportunity today: a realistic and persuasive look into the future—the molecular economy—and how it is starting to overtake and reshape the Information Age. Today’s gene mapping and molecular engineering are equivalent to the introduction of transistor radios at the advent of the information economy. Solid-state technology moved from the labs into the business arena, providing in turn the transistor, the microprocessor, and the modem—and the information business. During the next ten years, molecular technology will follow the same pattern, moving from the lab and into the basic operation of the corporation itself. Chris Meyer and Stan Davis are our guides in understanding this new future. They show that not only biological systems evolve. The rules of evolution help explain the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner. It’s Alive is not science fiction or futurism. It bases its insights and predictions on the impact the molecular economy is already having in such diverse business environments as manufacturing, financial services, and energy. Through in-depth case studies of Capital One Financial, the U.S. Marine Corps, British Petroleum, and the biotech firm Maxygen, Meyer and Davis show how adaptive behavior works in the real world. As the rules of evolution combine with the connected economy, our business world will become unpredictable, volatile, and continually adaptive—in other words, alive. Also available as an eBook.
Author : Andrea Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 0071791531
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)
Download or read book A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms written by Andrea Phillips and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Author : Joan Magretta
Publisher :
ISBN 13 : 9781633698239
Total Pages : 0 pages
Book Rating : 4.6/5 (982 download)
Download or read book What is Strategy? written by Joan Magretta and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short, entertaining guide explains and demystifies Michael Porter's core strategy concepts with engaging illustrations, a charming and relatable cast of characters, and clear, simple captions. Here you'll find the classic Porter framework - industry structure and the Five Forces, competitive advantage and the value chai - as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption
Author : Malte Ackermann
Publisher : Springer Nature
ISBN 13 : 3030755908
Total Pages : 135 pages
Book Rating : 4.0/5 (37 download)
Download or read book Mobility-as-a-Service written by Malte Ackermann and published by Springer Nature. This book was released on 2021-07-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.
Author : Henry Mintzberg
Publisher : Pearson UK
ISBN 13 : 1292362383
Total Pages : 461 pages
Book Rating : 4.2/5 (923 download)
Download or read book Strategy Safari written by Henry Mintzberg and published by Pearson UK. This book was released on 2020-07-10 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joanna Crossman
Publisher : Taylor & Francis
ISBN 13 : 1000627195
Total Pages : 299 pages
Book Rating : 4.0/5 (6 download)
Download or read book Workplace Communication written by Joanna Crossman and published by Taylor & Francis. This book was released on 2022-06-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace Communication highlights how we can build interpersonal relationships through effective communication and why this is essential to workplace wellbeing. Well-supported by contemporary, reputable empirical studies, the book also comes with exercises and open-ended questions based on the subject matter. The book provides a comprehensive overview on creating an inclusive workplace and managing workplace diversity; covers a wide range of salient, up-to-date reputable literature on a wide range of management and business topics; contains practical, ‘road-tested’ activities to promote student reflection, experiential learning, critical thinking, research skills, and application of theory to practice and vice versa; examines how we communicate effectively to an increasingly diverse workforce. Designed for a broad audience, this book will appeal to academics and students in the fields of business management and communications. It will also be a useful reference for organisational practitioners and leaders.
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Mick Marchington
Publisher : Kogan Page Publishers
ISBN 13 : 178966487X
Total Pages : 569 pages
Book Rating : 4.7/5 (896 download)
Download or read book Human Resource Management at Work written by Mick Marchington and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading textbook in its field, Human Resource Management at Work is a comprehensive guide to the theory and practice of HRM. Aligned to the CIPD Level 7 qualification yet also relevant on non-CIPD accredited HR masters courses, this book covers everything students need to excel in their academic studies and will ensure that they can hit the ground running in a practitioner role after university. Divided into four key parts, the first part of the book covers HRM strategy and the global context, the forces shaping HRM at work and international and comparative HRM. Part Two discusses the role of HR professionals and line managers in the workplace, and how the responsibilities for delivering effective HR vary in a changing world of work, Part Three has expert coverage of the key areas of HR including resourcing and talent management, learning and development (L&D), reward and employment relations. The final part examines the impact that HRM can have on business performance and also outlines the key knowledge and skills required to carry out a business research project. Fully updated through, this seventh edition now has new coverage of diversity and inclusion (D&I), workplace analytics, ethics, wellbeing and precarious work as well as additional coverage of the alignment of HRM with organisational strategy and the integration of different components of HRM. Human Resource Management at Work includes new global case studies, reflective practice activities to encourage critical thinking, exercises to help the consolidation of learning and 'explore further' boxes to encourage wider reading. Online supporting resources include an instructor's manual and lecture slides.
Author : Evelyn Brister
Publisher : Routledge
ISBN 13 : 1351169068
Total Pages : 605 pages
Book Rating : 4.3/5 (511 download)
Download or read book A Guide to Field Philosophy written by Evelyn Brister and published by Routledge. This book was released on 2020-01-23 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers increasingly engage in practical work with other disciplines and the world at large. This volume draws together the lessons learned from this work—including philosophers’ contributions to scientific research projects, consultations on matters of policy, and expertise provided to government agencies and non-profits—on how to effectively practice philosophy. Its 22 case studies are organized into five sections: I Collaboration and Communication II Policymaking and the Public Sphere III Fieldwork in the Academy IV Fieldwork in the Professions V Changing Philosophical Practice Together, these essays provide a practical, how-to guide for doing philosophy in the field—how to find problems that can benefit from philosophical contributions, effectively collaborate with other professionals and community members, make fieldwork a positive part of a philosophical career, and anticipate and negotiate the sorts of unanticipated problems that crop up in direct public engagement. Key features: Gives specific advice on how to integrate philosophy with outside groups. Offers examples from working with the public and private sectors, community organizations, and academic groups. Provides lessons learned, often summarized at the end of chapters, for how to practice philosophy in the field.
Author : Richard Leblanc
Publisher : John Wiley & Sons
ISBN 13 : 1119536995
Total Pages : 1207 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Handbook of Board Governance written by Richard Leblanc and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 1207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised new edition of the must-read guide for executives—provides comprehensive coverage of topics in corporate governance by leading subject-matter experts The Handbook of Board Governance is the marketing-leading text on public, nonprofit, and private board governance. Providing comprehensive, in-depth coverage, this unique text represents a collaboration of internationally-recognized academics and prominent organization directors, executives, managers, and advisors. Contributors include Ariel Fromer Babcock, Robert Eccles, Alice Korngold, Ellie Mulholland, Michael Useem, Elizabeth Valentine and John Zinkin. Practical, expert guidance enables readers to understand value creation and the strategic role of the board, risk governance and oversight, audit and compensation committee effectiveness, CEO succession planning, and other diverse board duties and responsibilities. Now in its second edition, the Handbook offers substantial updates and revisions reflecting contemporary trends, practices, and developments in board governance. New content includes discussions of pressing issues related to climate change, examination of information technology and cybersecurity challenges, and recent tax legislation that will impact executive compensation. Editor Dr. Richard Leblanc—an award-winning teacher, professor, lawyer, management consultant, and specialist on boards of directors—integrates practical experience and academic rigor to assist readers: Build and strengthen engaged and collaborative leadership in the boardroom Recognize the role and responsibilities of a well-functioning governing board Risk governance, assurance, and the duties of directors Keep pace with new trends in board governance and shareholder responsibility Measure performance and align performance measurement to executive pay Understand information technology governance, sustainability governance, and the different forms of governance Highly relevant to board and committee members regardless of sector or industry, The Handbook of Board Governance, 2nd Edition is an invaluable source of knowledge on all aspects of corporate and organization governance.
Author : Johanna Arnesson
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111036103
Total Pages : 192 pages
Book Rating : 4.1/5 (11 download)
Download or read book Influencer Politics written by Johanna Arnesson and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture - authenticity, intimacy, commercialism, and self-branding - shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politics.
Author : Robert A. Sottilare
Publisher : Springer Nature
ISBN 13 : 3030507882
Total Pages : 582 pages
Book Rating : 4.0/5 (35 download)
Download or read book Adaptive Instructional Systems written by Robert A. Sottilare and published by Springer Nature. This book was released on 2020-07-10 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Second International Conference on Adaptive Instructional Systems, AIS 2020, which was due to be held in July 2020 as part of HCI International 2020 in Copenhagen, Denmark. The conference was held virtually due to the COVID-19 pandemic. A total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. The 41 papers presented in this volume were organized in topical sections as follows: designing and developing adaptive instructional systems; learner modelling and methods of adaptation; evaluating the effectiveness of adaptive instructional systems. Chapter "Exploring Video Engagement in an Intelligent Tutoring System" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Chapters “An Ambient and Pervasive Personalized Learning Ecosystem: “Smart Learning” in the Age of the Internet of Things“ and “Exploring Video Engagement in an Intelligent Tutoring System" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author : Jack D. Schwager
Publisher : John Wiley & Sons
ISBN 13 : 1118859596
Total Pages : 723 pages
Book Rating : 4.1/5 (188 download)
Download or read book A Complete Guide to the Futures Market written by Jack D. Schwager and published by John Wiley & Sons. This book was released on 2017-01-03 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential futures market reference guide A Complete Guide to the Futures Market is the comprehensive resource for futures traders and analysts. Spanning everything from technical analysis, trading systems, and fundamental analysis to options, spreads, and practical trading principles, A Complete Guide is required reading for any trader or investor who wants to successfully navigate the futures market. Clear, concise, and to the point, this fully revised and updated second edition provides a solid foundation in futures market basics, details key analysis and forecasting techniques, explores advanced trading concepts, and illustrates the practical application of these ideas with hundreds of market examples. A Complete Guide to the Futures Market: Details different trading and analytical approaches, including chart analysis, technical indicators and trading systems, regression analysis, and fundamental market models. Separates misleading market myths from reality. Gives step-by-step instruction for developing and testing original trading ideas and systems. Illustrates a wide range of option strategies, and explains the trading implications of each. Details a wealth of practical trading guidelines and market insights from a recognized trading authority. Trading futures without a firm grasp of this market’s realities and nuances is a recipe for losing money. A Complete Guide to the Futures Market offers serious traders and investors the tools to keep themselves on the right side of the ledger.
