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Contribution A Letude De Lattention Dans Linformation Publicitaire
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Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui
Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Psychological Processes and Advertising Effects by : Linda F. Alwitt
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Download or read book Cahiers d'études africaines written by and published by . This book was released on 1998 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mediterranean Climate Variability by : P. Lionello
Download or read book Mediterranean Climate Variability written by P. Lionello and published by Elsevier. This book was released on 2006-08-22 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multi-authored book provides an updated description of climate variability in the Mediterranean basin, focusing on decadal and centennial time scales and on the results available on the impact of future emission scenarios at regional scale. The authors describs both local physical processes responsible for these variability - such as changes in the surface properties and land use- and globalprocesses - such as changes in the large scale atmospheric circulation associated to global warming, NAO, tropical monsoon and ENSO. Regional climate change issues are also addressed. Mediterranean Climate Variability aims to review the research on this region and to provide at the same time both an introduction and a reference for researchers. It covers topics typical of Climatology, Climate history, Meteorology, Oceanography, Environmental Science but the information here provided would also be useful for research in agriculture, social and economic studies. It is addressed to scientists and students interested in the Mediterranean climate and environment. Some topics have interesting connections to nearby regions: Northern Atlantic, West Africa, central and Eastern Europe. Each chapter will contain a summary meant to provide information to policy makers, researchers from other fields, and in general to a wide audience without a technical expertise on climate. * Provides an updated analysis of the Mediterranean climate features and guidelines for future research * Considers both oceanographic and atmospheric aspects * Analyzes the Mediterranean climate in a global perspective
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Annual Report - Canadian Broadcasting Corporation by : Canadian Broadcasting Corporation
Download or read book Annual Report - Canadian Broadcasting Corporation written by Canadian Broadcasting Corporation and published by . This book was released on 1968 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Ethics by : Eugene R. Laczniak
Download or read book Marketing Ethics written by Eugene R. Laczniak and published by Free Press. This book was released on 1985 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Little Ice Age by : Jean M. Grove
Download or read book The Little Ice Age written by Jean M. Grove and published by Routledge. This book was released on 2019-04-30 with total page 869 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence for the Little Ice Age, the most important fluctuation in global climate in historical times, is most dramatically represented by the advance of mountain glaciers in the sixteenth and seventeenth centuries and their retreat since about 1850. The effects on the landscape and the daily life of people have been particularly apparent in Norway and the Alps. This major book places an extensive body of material relating to Europe, in the form of documentary evidence of the history of the glaciers, their portrayal in paintings and maps, and measurements made by scientists and others, within a global perspective. It shows that the glacial history of mountain regions all over the world displays a similar pattern of climatic events. Furthermore, fluctuations on a comparable scale have occurred at intervals of a millennium or two throughout the last ten thousand years since the ice caps of North America and northwest Europe melted away. This is the first scholarly work devoted to the Little Ice Age, by an author whose research experience of the subject has been extensive. This book includes large numbers of maps, diagrams and photographs, many not published elsewhere, and very full bibliographies. It is a definitive work on the subject, and an excellent focus for the work of economic and social historians as well as glaciologists, climatologists, geographers, and specialists in mountain environment.
Book Synopsis Time to Listen to Children by : Pat Milner
Download or read book Time to Listen to Children written by Pat Milner and published by Psychology Press. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to communicating with children stresses the importance of learning to listen. Contributors give accounts of their work in education, social services, health, law and voluntary organizations.
Book Synopsis Ritual and Communication in the Graeco-Roman World by : Eftychia Stavrianopoulou
Download or read book Ritual and Communication in the Graeco-Roman World written by Eftychia Stavrianopoulou and published by . This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Klassisches Altertum - Ritual - Kult - Gesellschaft.
Book Synopsis Designing Health Messages by : Edward W. Maibach
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Book Synopsis Social Representations in the Social Arena by : Annamaria Silvana De Rosa
Download or read book Social Representations in the Social Arena written by Annamaria Silvana De Rosa and published by Routledge. This book was released on 2012 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text presents key theoretical issues and extensive empirical research using different theoretical and methodological approaches to consider the value of social representation theory when social representations are examined not only in isolation, but also in context.
Book Synopsis Issues in American Advertising by : Tom Reichert
Download or read book Issues in American Advertising written by Tom Reichert and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising, Product Placement, Political Advertising and Viral Videosz. All these contemporary issues and more are included in this book which digs into the big issues influencing today's advertising
Book Synopsis Free and Fair Elections by : Guy S. Goodwin-Gill
Download or read book Free and Fair Elections written by Guy S. Goodwin-Gill and published by Inter-Parliamentary Union. This book was released on 2006 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Develop Children as Researchers by : Mary Kellett
Download or read book How to Develop Children as Researchers written by Mary Kellett and published by SAGE. This book was released on 2005-03-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book's unique child-centered perspective provides an easy-to-follow model for teaching research methodology to children to participate actively in their own education.
Book Synopsis Psychological Foundations of Attitudes by : Anthony G. Greenwald
Download or read book Psychological Foundations of Attitudes written by Anthony G. Greenwald and published by Academic Press. This book was released on 2013-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 1981 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
