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Contextual Selling
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Book Synopsis Contextual Selling by : Rajan Parulekar
Download or read book Contextual Selling written by Rajan Parulekar and published by Notion Press. This book was released on with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to internet and the ease in accessing information, the competition which was across the city now is just a mouse click away. Contextual Selling – A New Sales Paradigm for the 21st Century provides a simple and practical framework for the practising sales professionals. Whether you are a manager or a field sales executive, one needs to have the competencies of Emotional Intelligence, Intelligence Quotient & the Conceptual Skills to succeed in a highly competitive and globalized market. The author in his humorous and witty style shows the games played by customers, the sales executives and the managers and the strategies to survive and grow in a cut-throat business environment.
Book Synopsis The Context Marketing Revolution by : Mathew Sweezey
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Download or read book Contextual Design written by Hugh Beyer and published by Morgan Kaufmann. This book was released on 1998 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that describes a complete approach to customer-centered design, from customer data to system design. Readers will be able to develop the work models that represent all aspects of customer work practices.
Book Synopsis Short-Selling with the O'Neil Disciples by : Gil Morales
Download or read book Short-Selling with the O'Neil Disciples written by Gil Morales and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leave the old paradigm behind and start safeguarding your portfolio Short Selling with the O'Neil Disciples is a guide to optimizing investment performance by employing the unique strategies put forth by William O'Neil. The authors traded these strategies with real money, then refined them to reflect changing markets and conditions to arrive at a globally-relevant short-selling strategy that helps investors realize maximum profit. Readers will learn how short selling recognizes the life-cycle paradigm arising from an economic system that thrives on 'creative destruction,' and has been mischaracterized as an evil enterprise when it is simply a single component in smart investing and money management. This informative guide describes the crucial methods that preserve gains and offset declines in other stocks that make up a portfolio with more of an intermediate- to long-term investment horizon, and how to profit outright when markets begin to decline. Short-selling is the act of identifying a change of trend in a stock from up to down, and seeking to profit from that change by riding the stock to the downside by selling the stock while not actually owning it, with the idea of buying the stock back later at a lower price. This book describes the methods that make short-selling work in today's markets, with expert advice for optimal practice. Learn the six basic rues of short-selling Find opportunities on both the long and short sides of stocks Practice refined methods that make short-selling smarter Examine case studies that profitably embody these practices Investors able to climb out of the pessimistic, conspiratorial frame of mind that fixates on the negative will find that short selling can serve as a practical safeguard that will protect the rest of their portfolio. With clear guidance toward the techniques relevant in today's markets, Short Selling with the O'Neil Disciples is an essential read.
Book Synopsis The Economic Geography of Globalization by : Piotr Pachura
Download or read book The Economic Geography of Globalization written by Piotr Pachura and published by BoD – Books on Demand. This book was released on 2011-07-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very often the process of globalization is referred the word economy evolution. Often we measure and study globalization in the economic relevance. The economy is possibly the most recognized dimension of globalization. That is why we see many new phenomena and processes on economic macro levels and economic sectoral horizons as well as on specific "geography of globalization". The book The Economic Geography of Globalization consists of 13 chapters divided into two sections: Globalization and Macro Process and Globalization and Sectoral Process. The Authors of respective chapters represent the great diversity of disciplines and methodological approaches as well as a variety of academic culture. This book is a valuable contribution and it will certainly be appreciated by a global community of scholars.
Book Synopsis Contextual Pricing: The Death of List Price and the New Market Reality by : Robert Docters
Download or read book Contextual Pricing: The Death of List Price and the New Market Reality written by Robert Docters and published by McGraw Hill Professional. This book was released on 2011-10-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.” —Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still Beverages, The Coca Cola Company “To effectively price, managers must understand market context—the frame of reference for buyers. Context is far more important than the usual measures of price variation. I strongly recommend this readable and useful book to any business leader who suspects his or her company is falling short of achievable revenues.” —Dave Calhoun, Chairman and CEO, Nielsen Company, and former Vice Chairman, General Electric Company About the Book: A few leading companies have jettisoned ideas about pricing that other companies believe are indispensible. The result has been superior performance against competitors who persist in a simplistic 1990s belief in “value.” Contextual Pricing describes how buyers are influenced by comparison points and contextual messages more than by actual price levels. Identical products can sell at radically different prices to the same target customer—if context is strategically managed. This fact is how Procter & Gamble, GE, Coca-Cola Company, Amazon, Google, Microsoft, and others make sure they get the best possible price. The use of context is changing the way companies price and sell in the new global economy. This readable and market-tested book describes the contextual pricing perspective, how it is being used in B2B and B2C markets, and how you can make the shift to contextual pricing in your own business. Whether you’re a CEO, P&L manager marketing director, sales manager, or entrepreneur, Contextual Pricing shows you how to: Understand how your customer will make buying decisions and the role of pricing in those decisions Establish better, more intuitive prices using context Develop contextual pricing strategies that defeat competitor pricing—how contextual pricing can be the antidote to destructive price wars Harmonize your pricing with branding, product development and channel strategies Increase your profits with proven pricing tools, such as scientific bundling, tiering, branding, upsell “hooks” and more Through its illuminating case-by-case studies, Contextual Pricing delivers a wide range of pricing techniques and customer insights that you won’t find anywhere else. You’ll learn how to avoid common pitfalls when raising or lowering prices and discover how you can compete in traditional or emerging digital marketplaces—and beat the competition through superior tactics, not through lower margins. When you know the secrets of Contextual Pricing, you can name your price, drive your sales, increase your profits, and own your success.
Download or read book Marketing 6.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2023-12-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Book Synopsis The Oxford Handbook of Strategic Sales and Sales Management by : David W. Cravens
Download or read book The Oxford Handbook of Strategic Sales and Sales Management written by David W. Cravens and published by Oxford University Press, USA. This book was released on 2011-01-27 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Download or read book The Good MBA written by Saurav Kumar and published by Blue Hill Publications. This book was released on 2021-10-20 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of "Simplified Business Organization and Applied ethics”, “Principles of International Human Resource &Marketing Management”, “Managing innovation and change in organizations, “Red Ocean Strategy”. Saurav Kumar is a Senior Faculty in the Department of Corporate Secretaryship at K B Womens College Hazaribag, Jharkhand. He is an MPhil. in Management , a Certified Advanced Business Analyst From IIT, Bombay & also posses Certification in IFRS from ICAI. After working professionally at national and international levels for more than 10 years he decided to train and teach people from what he has learned from the real world. This book is a sheer content of his experience.
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Book Synopsis Programmatic Advertising by : Oliver Busch
Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Book Synopsis Women Who Sell Sex by : Elizabeth Krumrei Mancuso
Download or read book Women Who Sell Sex written by Elizabeth Krumrei Mancuso and published by Springer Nature. This book was released on 2020-06-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on leading empirical psychological research from around the world, this book offers valuable insights on women who sell sex. It synthesizes the extensive body of scholarly work on the topic of women selling sex from a psychological perspective in order to understand why women choose to do so. In turn, the book highlights a range of important sociocultural contexts surrounding the sale of sex that are major sources of stress, and examines how women cope with these circumstances. Illustrating the multi-faceted nature of selling sex, the book will contribute to debates on individual and societal responses to this major sociopolitical—and at the same time, deeply personal—issue. Including original case material and outlining future directions for researchers, it offers an informative and engaging resource for academics, researchers, students and professionals around the globe.
Book Synopsis MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) by : Dr. PANKAJAKSHI R
Download or read book MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism) written by Dr. PANKAJAKSHI R and published by Archers & Elevators Publishing House. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Revenue Operations by : Stephen G. Diorio
Download or read book Revenue Operations written by Stephen G. Diorio and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Book Synopsis Intelligent Computing & Optimization by : Pandian Vasant
Download or read book Intelligent Computing & Optimization written by Pandian Vasant and published by Springer Nature. This book was released on 2022-10-20 with total page 1215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of Springer Nature is another proof of Springer’s outstanding and greatness on the lively interface of Smart Computational Optimization, Green ICT, Smart Intelligence and Machine Learning! It is a Master Piece of what our community of academics and experts can provide when an Interconnected Approach of Joint, Mutual and Meta Learning is supported by Modern Operational Research and Experience of the World-Leader Springer Nature! The 5th edition of International Conference on Intelligent Computing and Optimization took place at October 27–28, 2022, via Zoom. Objective was to celebrate “Creativity with Compassion and Wisdom” with researchers, scholars, experts and investigators in Intelligent Computing and Optimization across the planet, to share knowledge, experience, innovation—a marvelous opportunity for discourse and mutuality by novel research, invention and creativity. This proceedings book of ICO’2022 is published by Springer Nature—Quality Label of wonderful.
Book Synopsis International Marketing by : Daniel W. Baack
Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
